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SIGMA America Announces Focused on the Fight 2021 Charitable Giving Campaign

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, a leading camera and lens manufacturer for both photography and cinema applications, is pleased to announce Focused on the Fight 2021. From May 31 through June 30, 2021, 5% of all sales at twenty-four participating retail partners will be donated to four charitable organizations, selected for their ongoing commitment to aiding communities most impacted by the COVID-19 pandemic. In 2020, Focused on the Fight raised over $93,000 for charitable organizations across the United States in partnership with eighteen participating retail partners, and this year, the campaign continues its mission to help provide aid to the communities that need it most. Focused on the Fight 2021 continues the commitment on SIGMA America’s part to community well-being, and funds raised during the campaign will be divided equally among the following charities: Feeding America, Mental Health America, the National Alliance to End Homelessness, and Donors Choose. Each of these charities was selected based on their missions of community well-being. "Since the beginning of the COVID-19 crisis, photography has been an outlet for people to express themselves, and to celebrate the strength of humanity in our communities," says Mark Amir-Hamzeh, president of SIGMA America. "Our nationwide network of retailers are strong members of their local communities, and with their help – and the support of SIGMA fans – we can offer some measure of relief to their neighbors, and to people across the nation who need a helping hand." The participating dealers include: Arlington Camera B&C Camera Bedford Camera & Video Camera Casino Dodd Camera Glazer's Camera Hot Rod Cameras Hunt's Photo & Video Kenmore Camera Midwest Camera Milford Camera Murphy's Camera Pixel Connection Precision Camera PROCAM Pro Photo Supply Roberts Camera Rockbrook Camera Samy's Camera Schiller's Camera The Camera Company The Camera Exchange The Camera Mall The Camera Shop of Muskegon For the most up-to-date information on Focused on the Fight 2021, please visit: https://www.sigmaphoto.com/focused-on-the-fight-2021 Media Inquiries: Jack Howard / SIGMA.PR@sigmaphoto.com / 631 585 1144 ext. 1015 For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products. Follow SIGMA America on social media: SIGMA Photo: Facebook, Twitter and Instagram. SIGMA Cine: Facebook, Twitter and Instagram. About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and Sigma, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp full-frame mirrorless digital camera, announced in July 2019. The introduction of the fp along with the availability of 20 award-winning SIGMA Global Vision lenses in native L-Mount format demonstrates SIGMA's continued commitment to the creative community through expanded product offerings. With the fp and these lenses, even more shooters can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. Contact Details SIGMA Corporation of America Jack Howard +1 631-585-1144 SIGMA.PR@sigmaphoto.com

June 03, 2021 12:30 PM Eastern Daylight Time

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Exclusive “Awesome” First Look at THE LEGO® MOVIE™ WORLD

YourUpdateTV

YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology – Now that LEGOLAND ® California Resort is back open after being closed for 13 months, the family theme park in Carlsbad, CA, is excited to announce the opening of THE LEGO ® MOVIE™ WORLD. Recently, LEGOLAND ® California Senior Media Relations Manager, Jake Gonzales, and Head of Public Relations at Merlin Entertainment, Julie Estrada, teamed up to share an exclusive first look at the new attraction and provide tips on what to know before planning your next trip. A video accompanying this announcement is available at: https://youtu.be/etg50475M_s THE LEGO ® MOVIE™ WORLD will drop visitors into the quirky, frenetic and manic world of Emmet Brickowski, Wyldstyle, UniKitty and Benny the Spaceman from “THE LEGO® Movie™” film franchise. Attractions include: Emmet’s Flying Adventure - This new flying theater ride is the biggest new attraction in THE LEGO ® MOVIE™ WORLD! Join Master Builders on a triple decker flying couch, as cutting-edge technology transports you all over THE LEGO ® MOVIE™ universe. Surrounded by a full-dome virtual screen, you'll feel like you're flying through a world created completely from LEGO bricks! UniKitty’s Disco Drop - This all-new drop tower ride will take you through a rainbow-filled journey based on Unikitty and her many moods. Swoop to the tiptop of Cloud Cuckoo Land, then drop, spin and bounce back down to earth in sync with Unikitty’s wide range of emotions! Benny’s Play-Ship - Benny’s spaceship has landed right in the middle of Bricksburg! Play on this space-themed playground structure and get ready for takeoff! In addition to the new rides and attractions, guests can choose from a host of food and beverage options in THE LEGO® MOVIE™ WORLD. Enjoy delicious homemade ramen, rice bowls and salads in the land's premiere restaurant, Everything is Ramen! After something sweet? You're sure to be satisfied by Cloud Cuckoo Crepes. Finally, Benny’s Rocket Fuel offers a selection of drinks and snacks, including ice cream, popcorn, and slushies. To learn more and to book your next visit, check out Legoland.com About Jake Gonzales: As a father of two girls and an avid traveler, Jake Gonzales is always looking for the best family travel tips to save money and make the most memorable experiences possible for his family. Gonzales is a Carlsbad native who represents LEGOLAND ® California Resort as an on-camera spokesperson providing his expertise on all the interactive activities, services and events the 22-year-old Resort has to offer. About Julie Estrada: Julie Estrada came to LEGOLAND ® California in 2003 after more than 13 years in broadcast news. A mom of two and world traveler, she currently is Head of Public Relations North America, Merlin Entertainments which owns more than 130 attractions globally and is the second largest attractions operator in the world. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 02, 2021 04:00 PM Eastern Daylight Time

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News Release

Say No to the Wardrobe Police: Don’t Criminalise Millions of Fur Wearers

British Fur Trade Association

The body that represents the fur sector in the UK has warned that the Government risks introducing measures in potentially outlawing the sale and wearing of fur that would see it effectively policing people’s wardrobes and criminalising millions of Brits who wear natural fur. The warning comes following the launch of a call for evidence launched by the Environment Department, Defra, that seeks to understand the nature of the UK fur sector. The move could be seen as the first step to introducing measures that could restrict the import, sale or wearing of natural furs in the UK. A Spokesman for the British Fur Trade Association said: “If the Government decided to introduce restrictions on the sale or wearing on fur it would effectively be telling us what we could and could not wear and what we should have in our wardrobes. We would have the unpalatable prospect of the police checking whether the coat or hat that someone was wearing was real or fake. This is a step too far and is a draconian gross invasion of consumer choice. There is no support for ban on ethically produced fur in the UK and individuals should be free to make up their own minds. “It is also clear that restrictions on fur would be the thin end of the wedge and would simply open the door for restrictions and bans on other animal products including wool, leather and silk as well as modern farming methods. Animal rights activists want to see an end to all use of all products or materials from animal entirely. Their views do not represent the majority of the people of this country. "There are exacting standards and rules in place governing the fur sector, banning natural fur would therefore do nothing to improve standards in animal welfare and is a purely symbolic move pushed by animal rights activists. It would lead to thousands of job losses and closed businesses. It would also damage London as a global fashion hub with many designers and brands using fur and would be the start of a slippery slope to other restrictions on animal products including leather, wool and silk. Fur remains popular with sales increasing over the last decade, it is also a natural, sustainable material, far better for the environment than oil based non-synthetic fast fashions." Contact Details Giles Roca +44 7747 486479 groca@iftf.com Company Website https://britishfur.co.uk/

June 02, 2021 03:32 AM Eastern Daylight Time

Is it Possible to Kill Corona Virus from Luggage Surfaces in Just 5 Seconds? University Study Says "Yes"

WarpUV

Following extensive testing, the Microbial Pathogenesis Laboratory at Tel Aviv University has concluded the WarpUV ® AirFort® luggage disinfection system can eradicate coronaviruses in just five seconds. For airports, baggage handlers and air passengers, the study findings show air travel can be safer again because luggage surface areas that typically pass through many hands on their way to, from and at the airport, and susceptible to airborne transmissible droplets, can be safely and quickly sanitized. Prof. Anat Herskovits, a world-renowned microbiologist, Vice Chair of the Shmunis School of Biomedicine and Cancer Research, and President of the Israel Society of Microbiology, tested the ability of the WarpUV AirFort® technology to kill high concentrations of coronaviruses. “Our results concluded that after five seconds of UV irradiation, more than 99 percent of the viruses were eradicated,” Prof. Herskovits said. “I feel confident that WarpUV has developed an effective solution for luggage disinfection.” Resources: Hear audio quote from Prof. Herskovits (.wav,.mp3) Post-COVID-19 Air Travel/Bio-Security survey, May 2021 Breakthrough Rapid-Action Coronavirus and Bacteria Disinfection Technology for Passenger Luggage at Airports Stops Local Outbreaks from Becoming Global Pandemics AirFort® is designed to rapidly kill viruses, bacteria, and spores from surface contamination of carry-on and checked bags, personal items and oversized bags and parcels, protecting baggage handlers, aviation staff, and the general public. It utilizes a proprietary array of ultraviolet lights designed to achieve all-angle “360° x 360°” disinfection of all baggage surfaces. While floor UV cleaners and other disinfection agents such as sprays are being implemented globally, AirFort focuses on luggage – one of the means that the International Air Transport Association (IATA), European Union Aviation Air Safety Agency (EASA), and the U.S. Department of Homeland Security identified as a possible critical path for viruses and bacteria to infect and spread. By eradicating these harmful elements before and after flights, WarpUV has an important role in stopping the spread and future spread of pandemics which are imminent threats as described by the EU, WHO, and the World Economic Forum. About WarpUV Warp Technologies and its AirFort® devices are the frontline of prevention of the spread of pandemic by luggage and baggage in airports worldwide and serve as a “disinfection firewall” for continents, countries, and regions. The company was formed in 2020 by veteran Israeli entrepreneurs Amir Fischer, Eitan Haimovich, and Gil Luxenbourg. For more information, visit www.warpUV.com. Contact Details Rainier Communications Alan Ryan +1 508-577-6635 alanryan@rainierco.com Rainier Communications Joanne Stanway +19782731473 jstanway@rainierco.com Company Website https://www.warpuv.com/

May 26, 2021 02:30 PM Eastern Daylight Time

Dogs Don’t Know, Heat Can Hurt: How to Recognize the Warning Signs of Exercise-Induced, Heat Related Illness

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Q9_KZTWQXCU It’s summer, and everyone wants to be outside with their dogs. But it’s hot, and when our best friends are chasing frisbees, balls, and running they don’t always know they’re overheating. If their core body temperatures rise faster than they can cool off, dogs may suffer from Heat Related Illness (HRI). National Heat Awareness Day is May 28, 2021, and EUKANUBA™ wants you to learn how to keep your dog safe while exercising this summer. EUKANUBA™, a premium dog food brand specializing in high-performance nutrition for sporting and working dogs, is drawing attention to canine exercise-induced heat related illness (HRI) by conducting a nationwide media tour in conjunction with D S Simon Media and Your Update TV featuring Dr. Joe Spoo, Veterinarian, Eukanuba™. During the nationwide media tour and Public Service Announcement (PSA) Dr. Spoo discussed: What is a Heat Related Illness The Three Stages: Heat Stress, Heat Exhaustion, and Heat Stroke. How to recognize the HRI warning signs in your dog. How dogs naturally cool down. What type of dogs are at risk. Ways to keep them cool while exercising and having fun. The importance of hydration For more information please visit: EUKANUBA.com About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 26, 2021 12:00 PM Eastern Daylight Time

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Dr Hen launches STI Education Series, Exclusively on Social Media

Dr Hen

Dr Hen, the popular social media Hen doctor, has launched a content series highlighting digestible STI education and prevention, as the U.S. predicts a record surge in STI rates this summer. The content series comes hot off the heels of vaccine roll-outs - with 50% of Americans now being vaccinated, singles are gearing up for a hot summer and Dr Hen is aiming to destigmatize STI awareness with its educational series. The ‘ Dr Hen Says’ STI series launches May 25, with content posted throughout the summer until July 15. The series will present multiple illustrated panels, with the goal of modernizing and simplifying health education, ultimately, putting people’s health information in their own hands. Additionally, the series will cover leading diseases and concerns, including; herpes, gonorrhea, HPV facts, curable and incurable STIs, risk factors, and simple treatment measures. “I created a social platform as I saw the need for a safe space dedicated to sharing and building a community where individuals can help each other stay informed on leading health topics - something we need now more than ever,” said Dr Hen, Chief Physician of the Medical Center in Hen World. “We are beginning to experience a post-pandemic world, with STIs being one of many health concerns to surface - the platform aims to address these topics in a non-judgemental and compassionate way.” As Covid restrictions across the nation continue to ease, the pent up (sexual) frustration is real. The CDC notes that those aged between 15-24 years of age are amongst the most popular age group to experience leading STIs, including chlamydia and gonorrhea. Coupled with this being the same age group to retrieve the majority of their information from social media, we have a generation that is in need of quick, easy, and accurate information directly from their phone - and Dr Hen is the answer. With 72% of the United States population active across social media, online health education has seen a steady increase due to its ability to remove physical barriers that traditionally impede access to healthcare support and resources. As selected health topics, including STIs, mental health, and AIDS, continue to be stigmatized, the need for an inclusive and approachable online platform with accurate information has never been more important. With a rapidly growing Instagram page of 148K followers, the testimonials speak for themselves as Dr Hen Says has become a popular and go-to health platform for many in the U.S. and across the globe. The platform destigmatizes the world of health, ultimately breaking through negative and inaccurate health concerns, offering individuals around the world the opportunity to overcome any barriers to accessing quality health information through modern devices. ABOUT DR HEN SAYS: Dr Hen is a Chief Resident, writer and illustrator in the animated planet called Hen World. This Instagram influencer is renowned for encouraging awareness, dialogue, and building communities around difficult health topics. With so much misinformation and toxicity on social media, Dr Hen is there to break through the negativity with a voice of compassion, empathy, inclusiveness, decency and diversity. Dr Hen believes in empowering readers to actively seek and share knowledge in order to gain greater control over decisions relating to their own health. Aiming to establish a destigmatized world of health, Dr Hen is making health more approachable by raising awareness and fighting misinformation. Instagram: @drhensays YouTube: Dr Hen Says Twitter: @drhensays Facebook: @drhensays *Statistics included from ‘CDC Newsroom’, Reported STDs Reach All-time High for 6th Consecutive Year; ‘Statista’, Reach of leading social networking sites used by teenage and young adult online users in the United States as of 3rd quarter 2020; ‘Statista’, Active social network penetration in selected countries as of January 2021; The New York Times’ interactive COVID-19 vaccine tracker: Tracking Coronavirus Vaccinations Around the World by Josh Holder. Contact Details Jive PR + Digital Lynsey Gray +1 250-505-6434 lgray@jiveprdigital.com Company Website https://hen.world/

May 26, 2021 11:33 AM Eastern Daylight Time

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Sports Betting Social Platform Betsperts Acquires Fantasy Life App

Betsperts

Today, Betsperts, the leading crowdsourced sports betting social media platform, announced the acquisition of Fantasy Life App, a platform dedicated to providing the fastest breaking news, updates and advice to give bettors and fantasy players a competitive edge, in an all stock transaction. The new entity will be renamed Betsperts Media and Technology Group, Inc. and form the largest social media platform dedicated to sports betting and fantasy sports worldwide. The acquisition will double the headcount of Betsperts. Fantasy Life App co-founder and ESPN fantasy sports expert, Matthew Berry will stay on with Betsperts as a board member and a significant minority shareholder of the company. Founded in 2018, by co-founders Reid Rooney and Austin Harper, Betsperts was created to allow users to share information, content and resources to create a more informed and stronger betting community. Following the closing of the acquisition, Betsperts is actively raising a multi-million Series A funding round. The round will be used to fund growth strategies including talent, adding more content and user acquisition while also making significant advancements in technology. The company is currently projecting revenue of more than 20x its 2020 full year results. “The future of sports betting is stronger social connectivity between bettors and we are leading the way in building the destinations for communities,” said Reid Rooney, CEO of Betsperts. “The acquisition of Fantasy Life App is a major stepping stone in providing our loyal users with advanced capabilities where they’ll be able to not just interact within the community but utilize Betsperts to grow, fortify and effectively monetize their sports betting following much like how influencers leverage other social media platforms.” With more than 10,000,000+ monthly visits across their properties during the 2020 football season, Betsperts Media & Technology Group will utilize content and technology from the two apps to enhance capabilities and drive deeper user engagement. Sports bettors and fantasy players will receive the fastest news alerts, information and social capabilities on the market. “Community and the social fabric of gaming has been a huge part of my life and career. I write about it extensively and it's what led to the creation of the Fantasy Life App for fantasy and DFS players. When I saw what Reid and Austin had built with the Betsperts community I was really impressed. They've done for sports betting what we have done for fantasy - used advanced technology to create a robust and highly engaged community,” said Matthew Berry. “The companies are a perfect complement to each other and as gaming in all forms keeps growing in America, I know that bettors and fantasy players alike will continue to look to Betsperts and the Fantasy Life Apps for more ways to interact, educate and entertain themselves.” Berry will be joining a Betsperts board that also includes David VanEgmond, ex-Barstool Sports and FanDuel executive and current founder & CEO of Bettor Capital. Investors in the new Betsperts entity include Parlay Capital Holdings, Velo Partners, MLB players Evan Longoria, Adam Wainwright and David Price, NBA All Star Richard Jefferson, NASCAR driver Kyle Busch, Grammy winner Darius Rucker, entrepreneur and Atlanta Hawks owner Jesse Itzler and Eric Norlin of SK Ventures. For more information on Betsperts, please visit Betsperts.com. ABOUT BETSPERTS Founded in 2018 by co-founders and entrepreneurs Reid Rooney and Austin Harper, Betsperts is the leading crowdsourced sports betting social media platform created to allow users to share information, content and resources to create a more informed and stronger betting community. ABOUT FANTASY LIFE APP Fantasy Life App is a mobile sports community created to level the playing field for the fantasy sports player and sports bettor. Fantasy Life enables members to post, poll other players, get the fastest alerts, and chat about sports—providing an advantage for those depending on real-time information for sports betting and fantasy leagues. Contact Details Betsperts Mike Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.betsperts.com/content/0

May 26, 2021 09:01 AM Eastern Daylight Time

Summer 2021: Staying Safe in the Sun

YourUpdateTV

With summer just around the corner, everyone is excited to get outdoors and enjoy the weather. While this can be the best time of year for many, it’s also the time of year when people are most prone to going out without properly preparing for the sun. Recently, Lifestyle Expert Gretchen Connelie, teamed with Tommy Bahama to discuss some great tips to help you enjoy the summer while staying safe in the sun. A video accompanying this announcement is available at: https://youtu.be/VYXV95HSapg May is Skin Cancer Awareness Month and a good opportunity to raise awareness of the importance of daily sun protection. Tommy Bahama is a member of The Skin Cancer Foundation’s Corporate Council and as a member, supports the Skin Cancer Foundation’s work to empower people to take a proactive approach to daily sun protection, early detection and the treatment of skin cancer. Tommy Bahama is helping people enjoy the great outdoors while staying safe in the sun. Select fabrics used in Tommy Bahama apparel, swimwear and beach gear with 30-50 UPF protection have earned the Skin Cancer Foundation's Seal of Recommendation for effective sun protection. When getting ready to go out in the sun, clothing is your first line of defense, so it’s important to wear clothing that offers UPF protection. Tommy Bahama has 30-50 UPF protection in swimwear and sportswear. Swimwear with 50 UPF rating and styles are designed to offer extra protection like their long sleeve swimsuit. Sportswear offers 30 UPF as an added benefit to the great styling and performance features. Tommy Bahama has also created beach gear with built in sun protection. The famous Tommy Bahama beach chair that you see everywhere from the backyard to the beach now has a great accessory...a cabana top that clips on to the chair to give your own personal sun protection. It adjusts in multiple positions and is made of a UPF 50 fabric. Also check out the 7“beach umbrella with corkscrew bottom, made of UPF 50 fabric, and Maui Jim sunglasses which have double polarized lenses for ultimate protection. When entertaining outdoors, remember to stay hydrated and plan foods that travel well and are easy to eat outdoors. Individual portions continue to promote COVID safety and keeping foods bite-sized encourages snacking throughout the day. Also, instead of using gel packs, freeze drinks in pouches or bottles to keep items cold. As they melt, you can consume them throughout the day. So, in order to enjoy being outside this summer, plan ahead with your clothing, gear and food/drinks. For more information, visit TommyBahama.com About Gretchen Connelie: Gretchen Connelie is a dynamic lifestyle & trend expert specializing in-home entertaining, fashion, and travel. She has appeared on local and national TV shows with trends, tips, & tricks that keeps hosts & viewers active and engaged. Gretchen’s charisma and ability to share high concept ideas with an approachable sensibility inspires those around her to say, “I can’t wait to try that”. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 26, 2021 09:00 AM Eastern Daylight Time

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Osmo Announces New Retail Partnership: Families Traveling Through U.S. Airports Memorial Day Weekend Can Purchase Osmo’s STEAM Products at InMotion Stores

Osmo

According to parents, kids love playing Osmo at school, at home, and even while they are on vacation. To reach families with school-aged kids (3-10 years) who love to shop while traveling, award-winning STEAM brand Osmo announces a new exclusive partnership with the country’s largest airport-based electronics retailer, InMotion, plus its sister venues iStore and Soundbalance, which offer cutting-edge and diverse premium electronics for tech-savvy business and leisure travelers. Starting May 29, 2021, four of Osmo’s best-selling kits will be available for purchase at InMotion, Soundbalance and iStore airport and resort locations across the country. “We’re thrilled to be launching our best-selling STEM/STEAM kits for iPad at so many InMotion locations across the country, during one of the busiest and most anticipated travel holidays, and this pivotal reopening time,” says Richard Ryan, Senior Director of U.S. Omnichannel Sales at Osmo. “Today’s parents feel that traveling with technology is a must, even for their kids, who are looking for the best products and entertainment to use while on the road. And, with tablet technology being easier to operate while in flight, kids can easily play with Osmo’s engaging array of learning games.” “The travel industry’s resilience is clear, and we are ready for the pent up demand for travel. The toy industry is experiencing a 16% increase over last year and InMotion is intent on delivering gaming technology to all ages. Osmo is the ideal kids’ system for engagement and happiness while traveling and we’re elated to introduce our exclusive partnership to the traveling consumers. Families are traveling more as virtual education is more readily available. Families look to toys to help keep their children engaged, active, and delighted,” says Eden Goldberg, Divisional Vice President of Marketing and Business Development at InMotion Entertainment Group, LLC. Almost half of the retail locations will feature Osmo’s STEAM kits stacked in floor displays, while over half of the locations will showcase a powered display with video, interactive display, and all four Osmo kits. Orlando, Detroit and New York City/LaGuardia airport locations will soon offer interactive displays that allow families to sit and test out products, while shopping. The four Osmo products currently offered by InMotion, Soundbalance and iStore, are: Little Genius Starter Kit for iPad (retail $79) Genius Starter Kit for iPad (retail $99) Creative Starter Kit for iPad (retail $69) Coding Starter Kit for iPad (retail $99) InMotion, Soundbalance, and iStore airport locations currently carrying Osmo include: Atlanta, Austin, Boston, Charlotte, Dallas, Detroit, Ft. Lauderdale, Miami, Newark, Orlando, Philadelphia, Phoenix, Pittsburgh, Sacramento, Salt Lake City, Seattle, San Diego, San Francisco, Windsor Locks (CT), Baltimore, Washington D.C./Dulles, Washington D.C./Reagan, and New York City/LaGuardia. InMotion casino locations carrying Osmo include: Forum Shops at Caesar’s Palace, Las Vegas. About InMotion InMotion Entertainment Group is the largest airport-based electronics retailer with more than 120 locations throughout the United States. Together with Marshall Retail Group, InMotion is a part of world-renowned retailer WH Smith. InMotion operates in 44 of the top performing U.S. airports as InMotion, Soundbalance, Headphone Hub, and iStore. With access and insight into the latest technologies for business and leisure travelers, InMotion offers lifestyle products and electronics that include a wide breadth of headphones, mobile power, Bluetooth speakers and travel accessories. InMotion has been the recipient of numerous industry awards that include recognition by Airport Experience News for "Best Specialty Retailer" and "Best Concessions, Highest Regard for Customer Service" for four years running. It has been acknowledged by USA Today as one of the "10 Best" Airport Concession Stores nationwide. InMotion Entertainment Group also remains the only airport retailer to appear in the two industry indexes: Dealerscope's Top 101 Consumer Electronics Retailer List for nine consecutive years, along with ranking in the Top 50 of Twice Magazine's Top 100 CE Retailers. The award-winning, knowledgeable sales associates provide an exceptional experience, with live demonstrations of every product in the store to help travelers choose the best products for their journey. For more information and real-time updates, visit InMotion online at InMotionStores.com. Follow the conversations on LinkedIn, Facebook, Twitter and Instagram. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Founded in 2013 by ex-Google engineers Pramod Sharma and Jerome Scholler, the Osmo Play System fuses digital gameplay and physical interaction to create fun and nutritious play experiences designed for all kids. Osmo is headquartered in Palo Alto, California. Learn more at playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii carolynkpr@gmail.com Osmo Karen O'Dell karen@playosmo.com Company Website http://www.playosmo.com

May 26, 2021 04:00 AM Pacific Daylight Time

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