Digital Asset DirectJennifer Lang Financial Services, LLC
Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 870-413-6993 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com
June 15, 2021 10:05 AM Eastern Daylight Time
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News ReleaseTrue Colors Festival
SINGAPORE - Media OutReach - 14 June 2021 - Performing from their homes, the cast presents a new take on R&B classic, You Gotta Be, by Des’ree in the latest True Colors music video. Artists include Mandy Harvey, whose performance on America’s Got Talent earned Simon Cowell’s Golden Buzzer; Raul Midón, a Grammy-nominee who devoted his life to music after being told that blindness would be an obstacle; Kenta Kambara, an accomplished aerial performer who featured in the Rio 2016 Paralympics; Signmark, the first deaf artist to be signed to a major record label; and Alienètte Coldfire, who placed third in France’s Got Talent. The technical process of producing this music video involved countless WhatsApp, Messenger and Zoom calls, working across time zones, and using Google Translate in real time. “The real challenge, though, was to develop a relationship with each artist, such that trust and freedom would allow them to perform and be themselves, with their spirit and energy coming through in a real and palpable way,” explains Dr Sydney Tan, Creative & Music Director. Adds Mandy Harvey: “Even though we haven’t met in person…you can feel that every person put their heart into the entire process. Being a part of this team is another reinforcement to me that what’s within you is so much stronger than the barriers we face. This is a reminder to reach farther and dream bigger. My hope is that people are encouraged to try!” Says Ichiro Kabasawa, Executive Director of The Nippon Foundation, presenter of True Colors Festival: “People everywhere have been going through such a prolonged period of uncertainty, isolation and fear. We chose this classic, You Gotta Be, for everyone, everywhere at this time, to realize the potential in ourselves; to choose to be bolder, stronger, wiser, whatever each day may bring. It’s a reminder that when it comes down to it, we’re all human, living together in our one world.” The True Colors music video comes with Closed Captions (for the Deaf) & Audio Description (for the Blind), and an accompanying video Transcript (for the Deafblind). Visit: True Colors Festival website Contact Details True Colors Festival hana@lightyears-comm.com
June 14, 2021 09:00 AM Eastern Daylight Time
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News ReleaseMassiveMusic
Colgate, the brand found in more homes than any other, wants the whole world humming an optimistic tune. The iconic oral care brand has launched its new sonic brand identity, a suite of sonic assets and compositions, produced by international creative music agency MassiveMusic London, in collaboration with MassiveMusic New York. Whilst reshaping its visual identity, Colgate also saw an opportunity to stand out within the oral care sector by owning the ‘white space’ within sonic branding in FMCG. In partnership with Red Fuse, the global brand chose to work with MassiveMusic London to develop a distinctive and flexible sound that could live across its marketing, have global appeal and relevance, and which offered new opportunities for recall by consumers. Whilst still a relatively untapped asset, sonic branding is increasingly becoming a key way legacy brands can differentiate themselves in a crowded market. Colgate understood the power of sound to help engage with audiences in new ways and entrusted MassiveMusic’s London team with the vision to ‘create a feeling’ and a holistic sonic experience. Backed by strategy and science Colgate needed a sonic brand that was memorable, modern and reflected its core brand promise of 'Optimism in Action,' whilst also being flexible enough to be stretched into different genres and work across all product offers. But what makes a sound ‘optimistic’? MassiveMusic's' big idea’ was to ground the music in science - taking all subjectivity out of the equation, so you are left with a highly impactful sonic brand. Speaking to academics, ethnomusicologists and neuroscientists, MassiveMusic’s research pointed them towards the human hum as the perfect timbre (or sound quality) for the sonic logo. Consisting of a blend of both female and male tones, the sonic logo was meticulously recorded in such a way as to sound very real, close and natural. The choice of key was again based on research, with the key of D Major being widely accepted as optimistic in nature. The choice of notation and the portmanteau bend towards the end of the sonic logo perfectly syncs to the smile visual animation and creates an activating feeling without being overbearing. By creating a new and original sound that better matches who Colgate is as a brand, rather than looking to the sounds of the sector, Colgate has been able to carve out its own area in the market. Colgate’s new sonic DNA speaks to its history as a pioneering and modern brand. Roscoe Williamson, Global Creative Strategy Director at MassiveMusic said: “Colgate is one of the most recognizable brands across the world - a brand many of us have grown up with. It was important that the new sonic experience not only felt fresh and exciting, but that it also embodied the brand's promise of ‘Optimism in Action’. The need was complex - a system of branded ‘watermarked’ music stemming from a sonic DNA and an iconic sonic logo. This needed to work across more than 200 countries via online content, radio, product and TVCs. And so we created a sonic architecture that could handle this complexity and an overarching aesthetic to the new Colgate music and sound that has universal appeal. To do this we worked with a team of academics and experts and were able to define music and sound cues that throughout history have represented optimism. These cues are at the heart of Colgate’s new sonic brand and have enabled a flexible system that represents the optimistic nature of the brand in a highly distinctive and holistic way.” Jared Richardson, Global Head of Design at Colgate said: “It really was an incredible experience developing the Sound of Colgate with MassiveMusic. The process, collaboration and outcome was fascinating and really enjoyable. The result is a strategically valuable asset that will play out across our global marketing campaigns. We look forward to continuing developing this side of our brand.” The new sonic brand was conceptualized and produced by MassiveMusic London, and will be rolled out across North America, Latin America, Europe, Africa-Eurasia, and Asia. Listen to the new Colgate sonic brand experience here: https://www.massivemusic.com/en/work/detail/the-sound-of-colgate About MassiveMusic MassiveMusic is the agency of record for some of the most famous brands in the world. As a trusted partner, MassiveMusic delivers everything a brand needs in the field of music, voice and sound. Impactful strategies, sonic brand identities and best-in-class compositions – the agency creates this and much more thanks to its fervent passion for music combined with craftsmanship and scientific research. The ultimate goal? To make the world sound better, while helping brands and agencies be more effective through the emotional power of sound. The nifty creators and strategic thinkers behind MassiveMusic can be found in offices and studios around the world. Rumour has it they also throw a massive party every once in a while. About Colgate-Palmolive About Colgate-Palmolive: Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, the Company sells its products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA Skin, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. The Company is recognized for its leadership and innovation in promoting environmental sustainability and community well-being, including its achievements in saving water, reducing waste, promoting recyclability and improving children’s oral health through its Bright Smiles, Bright Futures program, which has reached more than one billion children since 1991. For more information about Colgate’s global business and how the Company is building a future to smile about, visit www.colgatepalmolive.com Contact Details Jive PR + Digital Maya Sarin +1 818-422-2248 maya@jiveprdigital.com
June 10, 2021 09:07 AM Eastern Daylight Time
Digital Asset DirectJennifer Lang Financial Services, LLC
Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com
June 08, 2021 10:05 AM Eastern Daylight Time
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News ReleaseInternational Day of Light Steering Committee
The UNESCO International Day of Light on May 16 th celebrated the worldwide campaign promoting the importance of science and the scientific process for society and sustainable development. The Trust Science pledge saw supporters of science worldwide join together to affirm their appreciation for science. Notable signatories include Nobel and Breakthrough laureates, UNESCO prizewinners, CEOs, representatives from scientific societies and academies, individual scientists and students from nearly 100 countries. “After a year in which we have seen science lead the global response to the coronavirus pandemic, we thought it was essential to highlight the importance of trusting its methods in guiding decisions,” said Steering Committee Chair John Dudley. “The pledge focuses particularly on science’s role in improving quality of life, a sentiment that clearly resonates around the world.” The International Day of Light recognizes the value of light science and technology and its role in providing clean energy, clean water, high-speed connectivity and medical treatments. The day was celebrated with events and hands-on activities in more than 55 countries. The International Day of Light also highlighted the achievements of a number of Champions of Science, individuals from all fields whose work is changing the world. “As a scientist, seeing this kind of support for the scientific process is inspiring,” said Neysha Lobo-Ploch, FBH Berlin, UVphotonics NT GmbH, Germany and LightDay 2021 champion. “I’m honored to have my work acknowledged in this way.” After its initial launch with the International Day of Light, the #TrustScience campaign will continue throughout 2021, and scientists worldwide will be organising targeted actions throughout the year. Dudley explains, “A central aim of this initiative has been to remind members of the scientific community that we share a responsibility to ensure that the public has confidence in science and its outcomes. It is up to us to explain how science works and why it can be trusted.” The Trust Science campaign is organized by the IEEE Photonics Society, SPIE, the international society for optics and photonics, and The Optical Society (OSA), together with the International Day of Light Steering Committee. To sign the pledge and to learn more, please go to https://www.trust-science.org Contacts For questions about how you can engage with the campaign, please contact: info@trust-science.org For media inquiries, please contact: pr@trust-science.org Social media: please share using #TrustScience and #LightDay2021 Social media links: Facebook; Instagram; Twitter About the International Day of Light The International Day of Light (LightDay)is a worldwide initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education and sustainable development, and in fields as diverse as medicine, communications and energy. The International Day of Light is administered from the International Basic Science Programme (IBSP) of UNESCO by a Steering Committee that includes representatives from a broad range of international partners: the American Institute of Physics (AIP), the American Physical Society (APS), Bosca, the China International Optoelectronic Exhibition (CIOE), Chinese Optical Society (COS), the European Centres for Outreach in Photonics (ECOP), the European Photonics Industry Consortium (EPIC), the European Physical Society (EPS), the Illuminating Engineering Society (IES), the International Centre for Theoretical Physics (ICTP), the IEEE Photonics Society (IPS), the International Commission on Illumination (CIE), lightsources.org - the international network of accelerator based light sources, Light: Science and Applications, The Optical Society (OSA), Tampere University, SPIE, the International Society for Optics and Photonics, SESAME, Signify, Tampere University, Thorlabs, Transitions, the Université de Franche-Comté and Velux. For information about the International Day of Light, please visit www.lightday.org Contacts for IDL: John Dudley and Joseph Niemela Bethany Downer 2021 Steering Committee Chairs 2021 Communications Coordinator Email: contact@lightday.org Email: contact@lightday.org Media Contact for Trust Science: pr@trust-science.org About IEEE Photonics Society The IEEE Photonics Society is the professional home for a global network of scientists, engineers and allied professionals who advance laser, optoelectronics, and photonics technology. As a technical society representing the IEEE, it is a vital part of the world’s largest technical professional organization of more than 400,000 members dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, educational activities, and humanitarian initiatives, the IEEE Photonics Society provides its members in more than 160 countries the opportunity to grow professionally and stay on the forefront of transformational breakthroughs in photonics. PhotonicsSociety.org About SPIE SPIE, the international society for optics and photonics, was founded in 1955 to advance light-based technologies. Serving more than 255,000 constituents from 183 countries, the not-for-profit society advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth. SPIE annually organizes and sponsors approximately 25 major technical forums, exhibitions, and education programs in North America, Europe, Asia, and the South Pacific. In 2020, SPIE provided more than $5 million in support of education and outreach programs. www.spie.org About The Optical Society Founded in 1916, The Optical Society (OSA) is the leading professional organization for scientists, engineers, students and business leaders in light science and technology. The society serves over 432,000 customers and 22,000 members from more than 100 countries who fuel discoveries, shape real-life applications and accelerate achievements in the field. OSA provides quality research, inspired interactions and dedicated resources for its extensive global network of optics and photonics experts through world-renowned publications. For more information, visit osa.org. Contact Details pr@trust-science.org +1 703-907-0010 pr@trust-science.org Company Website https://www.trust-science.org
June 08, 2021 09:58 AM Eastern Daylight Time
Digital Asset DirectIndo-American Arts Council
Contact Details Suman Gollamudi suman.gn@iaac.us Company Website https://iaac.us/
June 05, 2021 03:15 PM Eastern Daylight Time
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News ReleaseYourUpdateTV
YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology – Now that LEGOLAND ® California Resort is back open after being closed for 13 months, the family theme park in Carlsbad, CA, is excited to announce the opening of THE LEGO ® MOVIE™ WORLD. Recently, LEGOLAND ® California Senior Media Relations Manager, Jake Gonzales, and Head of Public Relations at Merlin Entertainment, Julie Estrada, teamed up to share an exclusive first look at the new attraction and provide tips on what to know before planning your next trip. A video accompanying this announcement is available at: https://youtu.be/etg50475M_s THE LEGO ® MOVIE™ WORLD will drop visitors into the quirky, frenetic and manic world of Emmet Brickowski, Wyldstyle, UniKitty and Benny the Spaceman from “THE LEGO® Movie™” film franchise. Attractions include: Emmet’s Flying Adventure - This new flying theater ride is the biggest new attraction in THE LEGO ® MOVIE™ WORLD! Join Master Builders on a triple decker flying couch, as cutting-edge technology transports you all over THE LEGO ® MOVIE™ universe. Surrounded by a full-dome virtual screen, you'll feel like you're flying through a world created completely from LEGO bricks! UniKitty’s Disco Drop - This all-new drop tower ride will take you through a rainbow-filled journey based on Unikitty and her many moods. Swoop to the tiptop of Cloud Cuckoo Land, then drop, spin and bounce back down to earth in sync with Unikitty’s wide range of emotions! Benny’s Play-Ship - Benny’s spaceship has landed right in the middle of Bricksburg! Play on this space-themed playground structure and get ready for takeoff! In addition to the new rides and attractions, guests can choose from a host of food and beverage options in THE LEGO® MOVIE™ WORLD. Enjoy delicious homemade ramen, rice bowls and salads in the land's premiere restaurant, Everything is Ramen! After something sweet? You're sure to be satisfied by Cloud Cuckoo Crepes. Finally, Benny’s Rocket Fuel offers a selection of drinks and snacks, including ice cream, popcorn, and slushies. To learn more and to book your next visit, check out Legoland.com About Jake Gonzales: As a father of two girls and an avid traveler, Jake Gonzales is always looking for the best family travel tips to save money and make the most memorable experiences possible for his family. Gonzales is a Carlsbad native who represents LEGOLAND ® California Resort as an on-camera spokesperson providing his expertise on all the interactive activities, services and events the 22-year-old Resort has to offer. About Julie Estrada: Julie Estrada came to LEGOLAND ® California in 2003 after more than 13 years in broadcast news. A mom of two and world traveler, she currently is Head of Public Relations North America, Merlin Entertainments which owns more than 130 attractions globally and is the second largest attractions operator in the world. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com
June 02, 2021 04:00 PM Eastern Daylight Time
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Digital Asset DirectJennifer Lang Financial Services, LLC
Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com
June 01, 2021 10:05 AM Eastern Daylight Time
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News ReleaseMyBundle.TV
MyBundle.TV, the premier online platform connecting consumers, streaming services, and broadband partners with tools to simplify streaming television, expanded its broadband provider solutions with the launch of “Profiles,” a personalized interactive streaming TV guide for consumers in MyBundle.TV’s broadband provider network. MyBundle.TV currently has more than 30 broadband partners totaling more than 5.7 million customers, including industry leaders CenturyLink, WOW!, MetroNet and EPB. Introducing MyBundle.TV’s Find My Bundle and Streaming Marketplace The addition of Profiles is an extension of MyBundle.TV’s industry-leading “ Find My Bundle ” tool. Find My Bundle is an easy-to-use, free service that connects consumers with personalized, money saving streaming TV alternatives to traditional pay-TV packages. MyBundle.TV also offers Find My Bundle as a customized, white-labeled experience for broadband providers, helping broadband-first companies win new and retain existing high-speed data (HSD) subscribers by making it easy for consumers to get their traditional TV content through smaller streaming bundles. Profiles adds a level of personalization and interactivity to the MyBundle.TV powered “Streaming Marketplace,” a showcase for the more than 150 streaming services available through MyBundle.TV, where HSD customers can explore and sign up quickly for these services through an easy-to-use virtual video store. Now, in addition to finding new streaming services, consumers can search for and discover new TV shows and movies, identify them on their favorite streaming apps, create watchlists and more. “MyBundle.TV is a trusted resource for broadband providers looking to help their customers navigate the streaming TV world,” said Jason Cohen, Co-Founder and CEO of MyBundle.TV. “Now, in addition to helping broadband partners increase conversion of new customers and retain existing subscribers, our new Profiles offers easy-to-use tools their entire customer base can utilize to simplify streaming, save money and increase overall satisfaction.” "WOW!'s partnership with MyBundle.TV is helping our customers navigate and transition to the exciting world of streaming TV," said Roger Seiken, senior vice president of video programming for WOW!. "With our broadband-first strategy, we provide our customers with numerous video options and MyBundle.TV’s integrated discovery and recommendations tools and marketplace makes it easy for them to find and enjoy the content they're most passionate about and stream it using WOW!'s fast and reliable high-speed data network." Cohen continued, “The media ecosystem is changing rapidly, and with so many streaming services available, the marketplace is overwhelming for even the most tech-savvy consumer. Ultimately, the consumer wins from all the choice available, but we know they need some help. By bringing together consumers, leading broadband providers and streaming services, MyBundle.TV has created a symbiotic ecosystem for all three constituencies.” MyBundle.TV Profiles Features Access to a personalized streaming content hub where they can discover and locate content from across all their streaming apps in one easy to use destination The ability to receive tailored Movie and TV Show recommendations, as well as suggestions for new Streaming Apps, based on their viewing habits and interests A way to plan what they want to watch and monitor what they’re currently watching with custom Watchlists What to Watch Next - A social feature that generates a list of binge-worthy shows from across their apps and interests that their friends can vote on A means to easily track and manage their streaming expenses About MyBundle.TV MyBundle.TV offers the industry-leading consumer and enterprise platform simplifying streaming TV. MyBundle.TV’s free and easy-to-use tools help consumers cut the cord, discover new streaming services and find content to watch across their services. Incorporating more than 150 streaming services and partnering with more than 30 broadband providers serving 5.7 million customers and growing, the MyBundle.TV platform helps consumers navigate the streaming video world and enables new growth opportunities for programmers and high-speed data distributors alike. Contact Details ICR for MyBundle.TV Eric Becker +1 303-638-3469 eric.becker@icrinc.com Company Website https://www.mybundle.tv
May 26, 2021 09:02 AM Eastern Daylight Time
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