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HowToBet NCAAM Final Four 2022

HowToBet.com

We always ask if you have learned about How To Bet yet. Judging by the views for the How To Bet podcast during the NCAA Men’s Basketball Tournament, that may no longer be apropos: now, it is just about how big the first-year sports betting podcast can get. Show co-hosts Daryl Fein and Sean “The Genius” Miller have been joined by show director Nery Rodriguez, and the innovations to the program continue, as the programming expands. During the National Football League season, viewership was steady from Week 1 until the Super Bowl, with linear growth throughout the run. But for the NCAA Tournament, the viewership has jumped: one of the first round shows, about the South Region, did better than the record for views set way back in August 2021 for the debut show of the podcast. On top of that, the live shows, which started for the Round of 32, continued for the Elite Eight, and will end with the National Championship preview this Sunday at 9 a.m. EDT, have seen a new type of format that we haven’t previously experimented with, and it’s turning out to be quite successful. “What can I say about this show, other than it has been a lot of fun to keep it rolling,” Miller said. “I want to say I can’t believe that we are posting these viewership numbers, but I will be honest: I think after our NFL run, which saw us make so much money for bettors around the country and the world, I thought this NCAA Tournament show could have been huge. “The numbers show that we were correct. This is such a massive three weeks for sports betting, and with all the new states and people looking for guidance, I figured we would do some numbers for these shows. You never know for sure when you change formats, adding another person and going live for example, but the people have come out in droves and watched it. “The live shows are really cool, because you can get more up-to-date information to the bettors out there. I think we can utilize it for other sports as well. For me, of course, the World Cup is coming up, so that could be good. For football season, though, we can go live on Thursday in the lead up to the NCAA and NFL games that night.” The success of the three-week run has given Fein and Miller a lot of ideas for the future, which is great news for the How To Bet family. But that is down the road: right now, How To Bet will focus on one of the most intriguing Final Fours in history. If you have been watching, you know who “The Genius” is taking; and if you have been going with his North Carolina picks this whole tournament, you might be way up heading into Saturday. “Yeah, you know where I am going here,” Miller said. “I am a Tarheel born and Tarheel bred. I had them to win the East Region, and I won big with that. No one had them to win the bracket, except me, and I have the ticket to prove it: you can see it on the latest show. Now, UNC gets a chance to spoil another Coach Knight? “Sign me up. And then hopefully, we can get Villanova for a little revenge from 2016. But look, I am excited for this weekend. I have been to the Final Four in 2008 in San Antonio and 2009 in Detroit–where, by the way, I saw UNC win the title–and this is always a cool few days. But it is also the end of the season until November, which is always sad for basketball fans. “For us, though, it is time to end strongly, and then start to figure out what is up next. There is always a next season, and a next sport, for bettors; it never ends, and we want to be there to help the bettors beat the books.” About HowToBet.com HowToBet.com offers one of the world’s most comprehensive betting guides that can be accessed via a user-friendly web app. Its mission is to help make online betting safe, fun and as easy as performing a search on the web. There are already more than 400+ how-to guides freely available, all written by seasoned betting professionals. More guides are being added on a weekly basis in a continued effort to educate anyone interested in what is now a $199 billion betting industry. For more details, visit: https://www.howtobet.com/about-us/. Contact Details Cristian Campan +45 50 30 42 66 cristian.campan@raketech.com Company Website https://www.howtobet.com

March 31, 2022 08:47 AM Eastern Daylight Time

San Jose, Washington, D.C., and Austin named host cities for Premier Rugby Sevens in 2022

Premier Rugby Sevens

Premier Rugby Sevens (PR7s) announced its nationwide expansion into new cities in 2022. The league’s tournaments will bring the famous rugby sevens festival experience to Major League Soccer (MLS) stadiums in San Jose at PayPal Park (Saturday, July 9), Washington, D.C. at Audi Field (Saturday, July 16), and Austin at Q2 Stadium (Saturday, July 30). As the first league of its kind with men’s and women’s teams competing under one umbrella with equal pay, each PR7s event will boast a party-like atmosphere with bands, DJs, games, contests, partner integration, and special appearances. Tickets for each event are available at PRSevens.com/tickets. PR7s also unveiled a revolutionary new prize that unites the men’s and women’s competitions, with combined points throughout the season determining the winner of the United Championship. Eight teams compete within four franchises: Experts, Headliners, Loggerheads, and Loonies. A men’s team and a women’s team represent each franchise. “We are extremely excited to scale PR7s across America, bringing rugby sevens to major venues that will act as regional hubs for the rugby community,” said Owen Scannell, CEO of Premier Rugby Sevens. “We believe the Bay Area, Central Texas, and the DMV will give our league a footprint for fans to easily witness the spectacle that is a PR7s live event. Each city brings entertainment options that will complement the festival and party environment that is synonymous with the sport of sevens around the world.” Known as the first professional rugby league for women in North America, PR7s is organizing its first multi-city schedule. The league debuted in October 2021 on national television for a cumulative audience of 472,000 viewers. In 2022, the eight teams will compete in three tournaments consisting of a series of fast 14-minute games in each city, culminating in a 2022 Championship Weekend in Austin. Each stop on tour will crown a men’s and women’s winner. Points will accumulate throughout the season to determine seeding for the Championship Weekend. Austin’s Q2 Stadium will host the championship, the first non-soccer sports event at the facility which opened in 2021. Fifteen Olympians from the Tokyo Games competed in the Inaugural Championship on Fox Sports and TSN. Led by rugby legend Perry Baker, the Experts won the first PR7s men’s championship in 2021. And as one of the most dominant players in the world, Alev Kelter led the Loonies to the first women’s championship last year. “A sincere congratulation to everyone at PR7s as they exponentially build on an impressive debut in 2021 during the Inaugural Championship,” said USA Rugby CEO, Ross Young. “The line of events in 2022 truly amplifies the sevens season this summer, and in three of the best rugby cities the United States has to offer. With three-times the opportunity for current and aspiring Olympians to compete at a professional level, PR7s continues to present an invaluable platform for USA Rugby High Performance development and scouting.” PR7s is sanctioned by USA Rugby, which recognizes PR7s as the highest level of domestic seven-a-side rugby. The new league offers pathways for players to have other opportunities to play internationally. Following their success within PR7s, Logan Tago, Sarah Levy, and Aaron Cummings each took the field for the USA Eagles Sevens for the first time in international competition since last fall. About Premier Rugby Sevens Premier Rugby Sevens (PR7s) is a groundbreaking professional sports league in North America that debuted in 2021. With a focus on accessibility and entertaining content for fans, the league showcases the electrifying sport of rugby sevens through a touring format in cities across the United States and Canada. PR7s is the first sports organization of its kind, with four women’s teams and four men’s teams under one umbrella with equal pay. To learn more about Premier Rugby Sevens, go to PRSevens.com and follow the league on Twitter, Instagram, Facebook, and LinkedIn. # # # Contact Details Eric Nemeth eric.nemeth@prsevens.com Company Website https://prsevens.com/

March 31, 2022 08:25 AM Eastern Daylight Time

Mirriad Study Reveals In-Content Ad Placement Combined with Traditional TV Campaigns Can Increase Brand Reach by 44 Percent, Driving Business Growth

Mirriad

Mirriad, the leading in-content advertising company powered by Academy Award Winning technology, today announces its latest whitepaper: The Lost Audiences - Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of in-content advertising. Consumers’ viewing habits are continuing to shift within the TV advertising space. In the US, linear impressions for the 18-49 age group declined by 49 percent in just five years and are forecasted to decline an additional 22 percent over the next two years. In order to effectively communicate with audiences, brands must embrace in-content placements in addition to more traditional ad formats. In fact, Mirriad found that brand reach can increase up to 44 percent in the 18-49 age group when contextual, in-content ads are present. Stephan Beringer, CEO of Mirriad, said: “Leading into the 2022 Newfronts and Upfronts season, brands and advertisers must prioritize diversification to ensure campaign success and relevancy with their customers, and drive business growth. And this is only the beginning – with the rise of connected TV and streaming services, we can expect further digital growth across new platforms.” Per the whitepapers findings, consumers prefer in-content advertising seven times more than traditional TV spots, and 70 percent of those polled agreed that traditional advertising frequency is excessive. The combination of traditional TV advertising and in-content placement is a solution to not only address the shifts in the market, but also enable brands to combat ad fatigue and apathy by creating non-disruptive experiences for viewers. Beringer continued: “The clear gains in reach and impact that Mirriad can deliver are hugely significant at a time of change in the advertising industry. The power of the in-content format is further underlined by repeated third-party research that shows clear viewer preference for it. Across all measured Mirriad campaigns, we found average consumption rose 16ppt, ad awareness increased by 27ppt, and spend increased by 15ppt. This shows that in-content advertising is not only a very effective way to reach and engage consumers, it also prompts purchases.'' “The television landscape has changed immensely over the last five+ years. New platforms and content formats, the rise of binge watching, and a global pandemic have all had their own effects on how viewers watch and respond to content,” said Chris Ward, SVP of Midwest Ad Sales at Crown Media. “The challenge for us as a network, and for the brands we partner with, has been how to incorporate relevant advertising in a new way that optimizes impact while not disrupting the viewing experience. Mirriad provides a strategic and scalable solution for brands to effectively amplify their TV ad spend.” To view the full whitepaper, please visit https://info.mirriad.com/the-lost-audiences-regaining-control-whitepaper About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. Contact Details Liana Zamora +1 551-225-4942 liana@kitehillpr.com Company Website https://www.mirriad.com/

March 31, 2022 07:00 AM Eastern Daylight Time

Entertainment Industry Leader Lou D’Angeli joins Logitix as Senior Director of Las Vegas Events

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced they have named Lou D’Angeli as their Senior Director of Las Vegas Events. D’Angeli brings over 25 years of experience as a marketing executive for renowned entertainment brands like Cirque du Soleil and World Wrestling Entertainment. Through this newly created position, D’Angeli will lead the Las Vegas division of Logitix to optimize live event ticket sales for Vegas area shows through real-time data, dynamic pricing, and distribution. “Adding Lou to Logitix represents our commitment to the Las Vegas market as the world’s entertainment capital,” said Logitix President Greg Nortman. “Lou is very well respected in the live events industry through his impressive work with companies like Cirque and WWE. He will play an integral role in helping the live events community in Las Vegas navigate their ticketing strategy.” Before joining Logitix, D’Angeli spent over 11 years with Cirque du Soleil Entertainment Group, where he was Vice President of Marketing, Sales, and Public Relations. He managed key relationships with MGM Resorts International, Apple Records (The Beatles), Disney, Treasure Island, and the Estate of Michael Jackson. In Las Vegas and Orlando, he was responsible for upwards of 5 million tickets sold and $500 million in yearly revenue. Before joining Cirque du Soleil, D’Angeli spent four years with WWE as Director of Marketing, where he implemented $2 million in national advertising focused on increasing pay-per-view numbers. Earlier in his career, D’Angeli worked on the venue side of the live events industry as an executive with Comcast-Spectacor. In the fourth quarter of 2021, Logitix managed 2.4 million tickets that sold for over $300 million through teams across the NFL, NBA, and NHL, plus NCAA events and live event properties. Logitix optimizes ticket sale outcomes for all of its partners through proprietary dynamic pricing and distribution. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. # # # Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

March 29, 2022 11:03 AM Eastern Daylight Time

Why Nyoki Club is Here to Shake the World of NFTs

Nyoki Club

Nyoki club is one of the most sought-after NFT projects since the surge of NFTs in the last year. One might wonder what this project offers to stand out from the masses of NFT projects that are released daily. First of all, Nyoki Cub consists of 8888 individual 3D characters all of which are unique and randomly generated. Each Nyoki is one-of-a-kind artwork and will be available to be minted on the Ethereum Blockchain from April 10th. What makes the project truly unique is that these NFTs will not only exist in digital form but also be available as 3D printed models that will be accessible worldwide. This combination of Web3 technology and real-life collectibles is one of the reasons for Nyoki club to have more than 74 thousand followers way ahead of its release date. The team behind Nyoki club knows how to manage a community from the start and lets people enter their whitelist by exclusive and rare raffles and by being active and helpful in their community discord. Their following is not only measured in numbers but can also be actively witnessed in the brimming discord channel where more than 50000 people actively vote on governance questions. Nyoki Club gained fame in the NFT space quickly by partnering up with well-known projects like Hapebeast, Llamaverse, and Rarity Sniper just to name a few. The roadmap of Nyoki Club will start with the creation of the first-ever fully 3D printed model and will set out to create more after the minting phase has ended and the collection is available to trade. Partnerships with more artists to create Nyokis in the future are only one of the many stations planned for the future. There is a lot of trust in the community towards the founders and the partnerships and positive publicity they have made until now speak for themselves. The team behind Nyoki Club will use these partnerships to release an NFT collection that will reach new heights in terms of value and ingenuity. To learn more about Nyoki club, you can check out their official website here or follow them on Twitter or join their community Discord. Contact Details Nyoki Club Siranush H +1 702-410-7649 siranush@nftdroops.com Company Website https://nyokiclub.com/

March 29, 2022 08:56 AM Central Daylight Time

STATHERO’S $50,000 FREE-TO-PLAY “PICK‘EM MADNESS" IS THE ULTIMATE NCAA BASKETBALL DAILY FANTASY SPORT CONTEST — WITH NO BUSTED BRACKETS!

StatHero

Amidst all of this weekend’s busted brackets, StatHero players ended in the positive, taking home victories 57% of the time. StatHero PICK’EM MADNESS, the latest innovation from the StatHero team, pits the stars of the NCAA Tournament matchups against each other in a unique DFS and sports betting skill-based hybrid. Gone are the cumbersome hours spent pining over brackets, because StatHero’s PICK’EM is the easiest and fastest way to get action on college hoops throughout the NCAA tournament. StatHero will giveaway $50,000 in bonus PICK’EM MADNESS during the Sweet 16 to get first time fans engaged in this new way to enjoy the NCAA Tournament. They are coming back with MORE FREE contests for the Elite Eight and Final Four rounds as well. Coming off a 600% YoY increase during the Super Bowl, StatHero gives DFS players the advantage to go up against their pre-posted lineups instead of the same long-odds contests, funky props, or thousands of opponents. StatHero’s format has become THE game-changing force in the DFS space with players betting THREE TIMES the average spend of industry leading apps DraftKings and FanDuel. Jason Jaramillo, Founder of StatHero: “StatHero’s disruption is based simply on giving players a greater opportunity to flex their skills and have more fun. Player experience will always be StatHero’s #1 priority. StatHero’s team common vision is to be the gaming differentiator, which increases player spend, simply based on winning more. So many fans are conditioned to just fill out brackets and have rarely — if ever — won anything. We wanted to give fans a chance to win something on every single game without the need to run to the table and that’s what we delivered.” In addition to the PICK’EM MADNESS contests, StatHero also has dozens of March Madness lineups displayed ahead of time that fans can comb through to take on against their own selections head-to-head. All contests keep the focus on the matchups and players that fans know best, so they can take control back from the handicappers and never have to think about busted brackets again. For media/press inquiries, please contact: Dianne Quirante, dianne@emcbowery.com. About STATHERO Combining the best of fantasy sports and sports gaming, StatHero is a first of its kind daily fantasy sports platform. The company has exploded in growth since founded in 2019 in large part due it’s simple gameplay, low commitment and instant gratification. Stathero uses the familiar fantasy sports based format to allow players to compete against posted lineups across a variety of professional sports and game types including Survivor Pools, Head-to-Head and Fantasy Parlays. Their patent pending gameplay gives players an advantage unlike any other in fantasy sports. It’s truly daily fantasy the way it was meant to be played - one-on-one. For more information, visit: www.stathero.com and follow us on Twitter @StatHeroHq. Contact Details Dianne Quirante +1 323-654-0001 dianne@emcbowery.com Company Website https://stathero.com/

March 23, 2022 09:00 AM Eastern Daylight Time

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Houston Mother Gives ‘Inside Look’ at Staying Connected to the Internet During the Pandemic

Comcast Houston

HOUSTON, TX — A Houston mother is one of the millions of low-income Americans who will now be able to get free, fast and reliable Comcast broadband service, thanks to the new Affordable Connectivity Program (ACP) — a federally-funded program that gives eligible households a credit of up to $30 per month towards the cost of broadband service. “When the pandemic first happened, that’s when everything got pretty chaotic,” Jamila Byrd, a Houston mother of two, said. “You don’t really think about how important the Internet is until you don’t have it anymore.” According to the White House, an estimated 42 million Americans are in the same or similar situation as Byrd; they don’t have access to high-speed internet at home. The hardship, often referred to as the “digital divide”, was exacerbated by the pandemic when families had to virtually learn and work from home. “We had to go to friends’ houses, my sister’s house, so my kids could do assignments,” Byrd said. “It takes away a lot of time from us being together as a family. It’s tough for everybody.” The goal of the program is to help low-income households connect and stay connected to high-speed internet for work, school, healthcare and more. Eligible households that enroll in the program get up to a $30 monthly credit ($75 for eligible Tribal land households). Customers can use the monthly credit towards Xfinity Internet and mobile services. Eligible households are those that qualify for programs like the Federal Pell Grant, National School Lunch Program, SNAP, Medicaid, housing assistance and other government programs. “The Affordable Connectivity Program is a once-in-a-lifetime opportunity that Comcast is proud to actively support,” Houston Regional Vice President of External Affairs Toni Beck said. “As a company and society, it is imperative that we work together to help people connect to the transformative power of the internet both at home and on the go. At Comcast, we’re doing just that.” In response to the ACP, Comcast introduced a new plan called Internet Essentials Plus that offers twice the download speed – up to 100 Mbps – of the traditional Internet Essentials service, a cable modem and a WiFi router for $29.95 per month. With the $30 ACP credit, Internet Essentials Plus is effectively free for qualifying families. Customers who are looking for home internet and top-rated mobile service can now have both at an affordable price. Internet Essentials customers paying $9.95 per month can add one line of Unlimited Xfinity Mobile ($45 per month) for $24.95 per after applying the ACP credit. In February, during a White House event, Vice President Kamala Harris, Federal Communications Commission Chairwoman Jessica Rosenworcel, and Senior Advisor Mitch Landrieu announced more than 10 million households are enrolled in the Affordable Connectivity Program, the nation’s largest-ever broadband affordability program. Byrd was recently approved for the ACP credit. “I’m grateful for this program,” Byrd said. “If I had to use one word to describe our household environment right now, it’s unity. It brings us together. It helps us to be able to do the things that we need to do, and then we have more time for family time.” To learn more about the ACP, eligibility or to apply go to Xfinity.com/acp or call 1-844-389-4681. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Foti Kallergis +1 832-986-0196 Foti_Kallergis@comcast.com Company Website https://houston.comcast.com/

March 23, 2022 07:02 AM Central Daylight Time

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Ripken Baseball Partners with Sheetz to Bring Free Baseball Clinics to Youth Across Six States

Ripken Baseball

Ripken Baseball, the leader in youth sports events, announced they have partnered with Sheetz, a major Mid-Atlantic restaurant and convenience chain, to bring 12 free baseball clinics to children ages 7 to 14 in Maryland, Virginia, West Virginia, Ohio, North Carolina, and Pennsylvania. Starting this April and continuing through June, the “Sheetz Community Clinics presented by Ripken Baseball” will teach the fundamentals of baseball for players of all levels. The clinic schedule will include the following cities and dates: Thursday, April 14: Arlington, Va. Thursday, April 14: Frederick, Md. Friday, April 15: Richmond, Va. Friday, April 15: Hagerstown, Md. Wednesday, April 27: Harrisburg/York, Pa. Wednesday, May 4: Morgantown, W.Va. Tuesday, May 31: Greensboro, N.C. Tuesday, May 31: Columbus, Ohio Wednesday, June 1: Raleigh, N.C. Wednesday, June 1: Pittsburgh, Pa. Thursday, June 2: Cleveland, Ohio Wednesday, June 15: Charleston, W.Va. “Ripken Baseball is thrilled to team up with Sheetz to bring the game of baseball to communities where Sheetz is a staple for families,” said Amanda Shank, Vice President of Business Development for Ripken Baseball. “We encourage parents to register their children and enjoy a fun baseball environment in their hometowns.” Players can expect to work on fielding, hitting, and throwing with Ripken Baseball instructors. Participants will receive a Sheetz Treat, fruit, and a giveaway. “As a family-owned and operated company, we strive to give back and be the best neighbor we can be in every community we serve,” said Nick Ruffner, Public Relations Manager at Sheetz. “We’re excited to be partnering with Ripken Baseball to provide free clinics to kids located throughout our six-state footprint. These camps will provide valuable training and experiences as well as lifelong memories.” Parents can preregister for the “Sheetz Community Clinics presented by Ripken Baseball” by going to www.ripkenbaseball.com/sheetz. The exact timing and locations will be confirmed in the coming weeks via the website. About Sheetz, Inc. Established in 1952 in Altoona, Pennsylvania, Sheetz, Inc. is one of America’s fastest-growing family-owned and operated convenience store chains with more than 23,000 employees. The company operates over 640 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina. Sheetz provides an award-winning menu of M•T•O® sandwiches and salads, which are ordered through unique touch-screen order point terminals. All Sheetz convenience stores are open 24 hours a day, 365 days a year. Recognized by Fortune as one of the 100 Best Companies to Work For, Sheetz is committed to offering employees sustainable careers built on an inspiring culture and community engagement. For more information, visit www.sheetz.com or follow us on Twitter (@sheetz), Facebook ( www.facebook.com/sheetz ) and Instagram ( www.instagram.com/sheetz ). About Ripken Baseball: Ripken Baseball brings teammates, coaches, and families together through its Big-League Experiences, while teaching the values of the game, and how to play it the right way – the Ripken Way. Recently expanding the best experience in youth sports to satellite locations through Ripken Select Tournaments, Ripken Baseball continues to innovate the game through tournaments, camps, clinics, and spring training at their state-of-the-art baseball and softball facilities – The Ripken Experience™ Aberdeen (Maryland), The Ripken Experience™ Myrtle Beach (South Carolina), and The Ripken Experience™ Pigeon Forge (Tennessee). Contact Details Eric PR & Marketing, LLC Eric Nemeth nemeth@ericpr.com Company Website https://www.ripkenbaseball.com/

March 22, 2022 09:03 AM Eastern Daylight Time

Roberts & Ryan Teams with Robert Irvine Supporting Our Nation's Veterans

Roberts & Ryan Investments, Inc.

Contact Details For Press Inquiries Please Contact Joe Pecoraro +1 917-658-8945 jpecoraro@roberts-ryan.com Company Website https://www.roberts-ryan.com

March 22, 2022 09:00 AM Eastern Daylight Time

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