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The State of Our Schools: The Nation’s Public School Facilities in Crisis

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/g7dJiz_7fRI Living through a pandemic has heightened the awareness for many parents around the issues of health and safety in the schools their children attend. As school districts across the U.S. prepare for and begin a new academic year, the International WELL Building Institute (IWBI), along with 21 st Century School Fund and the National Council on School Facilities, is releasing a new report that takes a comprehensive look into the current state of our nation’s school facilities funding and draws attention to the disparity across the U.S. in funding efforts. Ending disparities in facilities conditions and quality by income, locale and race, must be prioritized as these gaps will not be closed without an aggressive and an intentional plan to eliminate them. IWBI is working to ensure the health, safety, education suitability, and environmental sustainability and resilience for our students, teachers and staff now and for the future. The 2021 State of Our Schools Report puts a white-hot spotlight on the fact that severe and chronic underinvestment – to the tune of $85 billion a year – is eroding the country’s ability to provide safe, healthy and sustainable schools. Every day, nearly 60 million people—students, teachers and staff—walk through the doors of our country’s nearly 100,000 PK-12 public schools, which represent the second largest sector of U.S. public infrastructure spending after highways. States and local school districts do their best to increase their efforts to maintain and invest in their school facilities when funding is available, but they are falling further and further behind. For more information visit: wellcertified.com About The International WELL Building Institute: The International WELL Building Institute (IWBI) is a public benefit corporation and the world’s leading organization focused on deploying people first places to advance a global culture of health. IWBI mobilizes its community through the administration of the WELL Building Standard (WELL) and the WELL Health-Safety Rating, management of the WELL AP credential, the pursuit of applicable research, the development of educational resources, and advocacy for policies that promote health and well-being everywhere. More information on WELL can be found here. International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL Portfolio, WELL Portfolio Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rating, WELL Health-Safety Rated, WELL Health-Equity, WELL Performance Rating, WELL Performance Rated, WELL Performance, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 23, 2021 09:08 AM Eastern Daylight Time

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News Direct Launches SimpliFi™, An Industry-First Feature To Streamline Earnings Release Distribution

News Direct

News Direct, the state-of-the-art news and content distribution service designed to meet the demands of modern media outreach, today introduced SimpliFi, an innovative feature that streamlines the process of creating and distributing financial content, including earnings releases, mitigating security risks and maximizing cost savings in the process. This first-of-its-kind software will allow issuers to save countless hours of wasted productivity, and potentially thousands of dollars in distribution costs. SimpliFi enables IR professionals to copy and paste their earnings content – including tabular data – directly into the News Direct Content Studio. From there, secure sharing capabilities allow key stakeholders to comment on drafts in a protected environment where changes can be made and tracked within the Content Studio with automated version history - minimizing any risk of issuing an incorrect version. "Earnings periods are often a stressful time for IROs," observed Gregg Castano, CEO and founder of News Direct. "SimpliFi puts an end to the tedious workflow that has long defined the process. The endless back-and-forth with newswire editors, often including multiple revisions, resubmissions, and waiting anxiously as deadlines approach, are now a thing of the past. We are finally bringing the disclosure process into the 21st century, with proprietary technology to ease the major pain points that have plagued investor relations professionals for decades." IR professionals have no room for error when it comes to disclosing financial information, for this reason, format retention is a key feature of SimpliFi – from bullets to footnotes, the original document format is preserved when migrated into the New Direct Content Studio. SimpliFi also allows for effortless editing of financial tables; its inclusive editing tools enable issuers to easily adjust cell content or table structure so all numerical values and data are optimized for distribution. The workflow advantages of SimpliFi are coupled with industry-leading security safeguards that protect information integrity on multiple levels. News Direct's platform eliminates the role – and potential risk – of human newswire editors, many working from home, from having access to highly sensitive information prior to market disclosure. With News Direct, issuers retain total control of their most sensitive information, exercising discretion as to the timing of their release to the investment community, without the involvement of intermediaries. Additionally, the innovative News Direct platform is built with cloud isolation technology and advanced encryption protocols, providing the industry's highest level of protection. And lastly, News Direct solves another major issue for publicly traded companies – the often exorbitant cost of earnings releases, which can total thousands of dollars. News Direct's flat-rate pricing model, regardless of word count, is both cost-efficient and completely transparent. To learn more about News Direct, please visit https://newsdirect.com. About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details Kevin Pryor +1 212-334-9753 newsdirect@n6a.com Company Website http://www.newsdirect.com

September 22, 2021 11:07 AM Eastern Daylight Time

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Wanting to earn extra income? Here's an easy solution for people looking to rent out their homes

YourUpdateTV

Let’s face it, renting is challenging, and it goes the same for both, renters and landlords. Whether you’re searching for a lease or looking to make extra money, having access to a tech-enabled platform that facilitates the roommate/home search as well as the leasing and property management experience is a must. Recently, The CEO of Bungalow, Andrew Collins, teamed with YourUpdateTV on a satellite media tour to talk real estate 2.0. A video accompanying this announcement is available at: https://youtu.be/Fbn6bLzdevY Bungalow takes care of everything from matching great roommates and furnishing a home’s common areas to streamlining rent and utilities payments, handling service requests, and removing friction from the rental experience. In addition, Bungalow is able to offer rooms in the most desirable neighborhoods, by finding homes and optimizing spaces for roommate living, creating more affordable solutions in the cities and neighborhoods renters actually want to live in. As a two-sided marketplace, Bungalow also helps homeowners and investors earn up to 50% more NOI (net operating income) on their investment properties than they would with traditional property management systems. The platform provides AI-driven pricing, and seamless integration in top marketing channels delivering 2x more quality leads and occupancy in half the time compared with industry averages. Founded in 2017 by Andrew Collins and Justin McCarty, the company currently has more than 3,000 housemates in hundreds of homes across 16 markets. The company also just announced $75M in Series C funding which will go towards supporting its technology and innovation to accelerate growth as they expand to new markets - including Miami, Tampa, Atlanta, Houston and Phoenix - and bring the Bungalow experience to thousands more across the country. Go to Bungalow.com if you’re looking for a home to rent, you can search available homes in your area...or if you’re looking to rent out a property, you can discover how you can earn up to 50% more with Bungalow than using traditional property management companies. About Andrew Collins: Andrew Collins, co-founder and CEO of Bungalow, was inspired to create Bungalow after experiencing first-hand the difficulties of finding an affordable apartment and establishing a community when relocating to San Francisco. With COO and co-founder Justin McCarty, he identified a gap in the residential real estate market and seized the opportunity to create accessible rental options for people looking to move to new cities without an established personal network. Since launching in 2017, Bungalow has helped countless people find community through co-living. Andrew has a degree in Sociology from Princeton University and earned his M.B.A. from Wharton School of the University of Pennsylvania. About Bungalow: Bungalow is a residential real estate platform providing beautiful homes with great roommates, paired with a seamless digital-first experience for early career professionals. The company takes care of everything from matching great roommates and furnishing a home’s common areas to streamlining rent and utilities payments and handling service requests, removing friction from the rental experience. In addition, Bungalow helps its residents create a thriving community through its network. Bungalow is able to offer rooms in the most desirable neighborhoods by working directly with homeowners who are looking for a guaranteed income stream but don’t want to sell their homes. Founded in 2017 by Andrew Collins and Justin McCarty, the company currently has more than 3,000 housemates in hundreds of homes across 16 markets. For more information visit www.bungalow.com or follow Bungalow on Instagram, Twitter, and Facebook. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 21, 2021 05:00 PM Eastern Daylight Time

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Prostate Cancer Racial Disparities

YourUpdateTV

Despite great strides in prostate cancer care over the past several years, racial disparities in care persist. Black and Hispanic men have a high burden of prostate cancer mortality. Prostate cancer affects 1 in 8 men, with the number rising to 1 in 6 for Black men and comprises more than 1 in 5 of all new cancer diagnoses for Hispanic men. The Covid-19 pandemic has also made things worse as early in the pandemic, many cancer resources were diverted, leaving scores of patients, including those with prostate cancer, with limited to no access to surgical treatment. So, what can be done and what does someone need to know to stay healthy? Conducting a nationwide media tour to discuss this important topic was Dr. Brian K. McNeil. Dr McNeil is an American Urological Association spokesperson and Associate Dean for Clinical Affairs, Vice-Chair, Department of Urology at SUNY Downstate Health Sciences University Topics that Dr McNeil discussed during interviews with radio and TV stations across the country included: What research has discovered about racial disparities among men with prostate cancer The racial disparity in the utilization of new therapies for advanced prostate cancer How covid-19 and where someone lives could affect their treatment options When should men get screened for prostate cancer? For more information visit: UrologyHealth.org About the American Urological Association: Founded in 1902 and headquartered near Baltimore, Maryland, the American Urological Association is a leading advocate for the specialty of urology, and has nearly 23,000 members throughout the world. The AUA is a premier urologic association, providing invaluable support to the urologic community as it pursues its mission of fostering the highest standards of urologic care through education, research and the formulation of health policy. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 21, 2021 05:00 PM Eastern Daylight Time

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North Sixth Group Announces Strategic Investment in RepSpert

North 6th Agency

North Sixth Group today announced a strategic investment in RepSpert, the leading provider of online reputation management solutions and services. Founded by Edmund Butcher and Edward Godfrey, RepSpert was established in Australia and has quickly grown to become the leading provider of online reputation management solutions in the Australian market. RepSpert has worked with more than 600 SMEs, large-scale organizations, personal brands and public figures across a range of industries, including restaurants, hospitality, healthcare, automotive, e-commerce and retail, and B2B and professional services. Combining Software as a Service (SaaS) tools and dashboards with hands-on customer service expertise, RepSpert provides clients with real-time data, analytics, competitive monitoring, strategic counsel and 24/7 account management to optimize clients’ online reputation. RepSpert’s suite of services optimizes critical online reputation channels for brands, including review sites, online forums and search engines. RepSpert’s signature process combines advanced SEO methodologies, proprietary software and account service teams and strategies to ensure each client’s online reputation is protected in a world-class manner. “We are thrilled to be joining the North Sixth Group family of companies as we expand globally and enter the North American market,” said Edward Godfrey, CEO and Co-Founder of RepSpert. “We are honored to have restored, repaired and optimized the online reputation for more than 600 clients in the Australian market. North Sixth Group will be an important strategic partner for us with networking, business strategy, operating support, sales and marketing and critical growth initiatives that will enable us to become the trusted online reputation partner for so many companies and individuals in North America.” North Sixth Group is a family office operating company with wholly owned and minority interests in a variety of investments across multiple sectors all sharing a common vision of Passion, Purpose and Progress. Among the holdings in North Sixth Group’s portfolio of companies are businesses across media, marketing, technology, sports and entertainment. “A few years ago, the online reputation sector was under $1 billion globally. Just a few years later, it is already projected to reach nearly $1.5 billion,” said Matt Rizzetta, Chairman of North Sixth Group. “This validates the growth of the online reputation sector, which is quickly becoming a top priority at all levels of the org chart. We are impressed by RepSpert’s growth in Australia, which represents just a small piece of the addressable market, and believe they are strategically positioned to become a global leader.” For more information, visit www.RepSpert.com. ABOUT REPSPERT: RepSpert is the leading provider of online reputation management solutions and services. RepSpert provides a suite of services and technology solutions that empower brands to take ownership of the content that shapes the first impression they make online, conveying their brand in the positive light it deserves. RepSpert provides tailor-made online reputation management solutions for SMEs, large-scale organizations, personal brands, and public figures to protect and build an unblemished, bullet-proof online image. RepSpert has worked with more than 600 SMEs, large-scale organizations, personal brands and public figures across a range of industries, including restaurants, hospitality, healthcare, automotive, e-commerce and retail, and B2B and professional service organizations. RepSpert’s suite of services optimizes critical online reputation channels for brands, including review sites, online forums, and search engines. RepSpert’s signature process combines advanced SEO methodologies, proprietary software and account service teams and strategies to ensure each client’s online reputation is protected in a world-class manner. ABOUT NORTH SIXTH GROUP: North Sixth Group is a family office operating company. The company has wholly owned and minority interests in a variety of investments across multiple sectors all sharing a common vision of Passion, Purpose and Progress. Included in the North Sixth Group family of companies are leading public relations firm N6A; modern marketing and content house Studios; data-as-a-service provider Everything Clicks; news distribution software solutions provider News Direct; online reputation management solutions provider RepSpert; professional Italian football clubs Ascoli FC and SS Campobasso; streaming sports media platform 196 Sports, and other holdings across media, marketing, technology, sports and entertainment. Additionally, North Sixth Group dedicates financial, networking and human capital resources to community-based initiatives geared toward Passion, Purpose and Progress. Contact Details N6A on behalf of North Sixth Group North 6th Agency (N6A) +1 978-870-3598 kperkins@n6a.com Company Website https://northsixthgroup.com

September 21, 2021 09:00 AM Eastern Daylight Time

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MarketFinance in pole position as it raises £280m and is approved for Recovery Loan Scheme lending

Stockwood Strategy

Fintech business lender MarketFinance has today announced a £280m debt and equity fundraise and its accreditation under the Recovery Loan Scheme (RLS). This comes after MarketFinance became one of the first fintechs to be accredited under the Coronavirus Business Interruption Loan Scheme (CBILS), having lent £250m to companies across the UK. Launched by the British Business Bank in April 2021, the Recovery Loan Scheme supports access to finance for UK businesses as they recover and grow following the pandemic. Funding from the Scheme can be used for any legitimate business purpose including managing cashflow, investment in new equipment and preparing for future growth. It is designed to appeal to businesses that can afford to take out additional finance for these purposes. MarketFinance is ready to lend immediately with its debt and equity funding. The debt financing has been provided from a large global investment firm alongside Italy’s largest bank, Intesa Sanpaolo S.p.A. The equity investment was led by Black River Ventures (previous investments include Marqeta, Upgrade, Coursera and Digital Ocean) with participation from existing investor, Barclays Bank PLC. Alongside this, the launch of MarketFinance Flex Loans today will aim to help nearly one million SMEs in the UK solve their short-term funding gaps up to £100,000. Viola Credit has provided MarketFinance with £20m to launch the Flex Loans product. Similar to a credit card or overdraft, businesses will have a pre-agreed limit of up to £100,000 which they can withdraw at once or in smaller amounts. Flexible repayment options enable the businesses to spread their repayments over 3 - 12 months based on their working capital needs. It is a solution to support a variety of one-off and ongoing funding requirements such as purchasing inventory, clearing outstanding invoices, upfront supplier payments, investment into sales and marketing, or expanding the team. Anil Stocker, CEO at MarketFinance, commented: “This funding and our accreditation as a Recovery Loan Scheme lender is testament to the brilliant work everyone at MarketFinance has done to serve UK businesses during a difficult period. Adapting to the increased demand from businesses looking for finance online instead of through traditional avenues also drove our profitability this year, which has continued into H2 2021”. From today, businesses can immediately apply* for an RLS loan from MarketFinance between £50k and £250k repayable over 4, 5 or 6 years. Repayments in the first six months of the term will only consist of interest charges, an additional support measure as businesses gear themselves for a full reopening of the economy. Anil Stocker aded: “Businesses have been resilient and managed to hold their nerve during one of the most difficult periods in recent history. We were there to help with the CBILS and will do the same with the RLS by offering a simple application process, quick decisions and sending funds to businesses immediately. Our fundraise puts us in pole position to do this. We played a key role during CBILS, as one of the first fintech lenders, to help get funds to businesses quickly when they found their applications were delayed and or denied by others. We will stand shoulder to shoulder with businesses and help navigate them through to the full reopening of the economy and beyond”. As a native fintech, the MarketFinance platform is designed to receive, process and manage large volumes of businesses applying for finance using the platform. From simple online application forms, enhanced credit risk models to exceptional one-to-one customer support, MarketFinance will get RLS funds to businesses in need, quickly. “We aim to quickly lend to businesses around the UK. We anticipate demand for RLS to come from companies that will need capital to scale operations ahead of the full reopening of the economy. Manufacturers, wholesalers, public services businesses and a range of others will need the funds to ramp up supplies and build pipelines as business returns to normal” added Anil Stocker. Ends *Minimum eligibility criteria for RLS business loans through MarketFinance: Limited Company or Limited Liability Partnership Trading for more than 3 years, has a turnover of more than £200,000 Company sells goods and/or services to consumers and/or other businesses About MarketFinance MarketFinance is a business finance company with offices in London and Manchester. The online platform enables businesses to access a range of flexible finance solutions - quickly and easily. This smart technology is backed by help from real people so business owners can save time and focus on growing their business. Since 2011, MarketFinance has cumulatively advanced over £2.6 billion to companies across a range of sizes and sectors, providing working capital and finance for everything from paying staff and suppliers to launching new products or services and accelerating growth. MarketFinance is backed by Barclays Bank PLC, Mouro Capital, European venture capital fund Northzone (invested in Klarna, iZettle and Trustpilot), and private equity group MCI Capital (also invested in iZettle, Azimo and Gett). About the Recovery Loan Scheme (RLS) The Recovery Loan Scheme is managed by the British Business Bank on behalf of, and with the financial backing of, the Secretary of State for Business, Energy & Industrial Strategy. British Business Bank plc is a development bank wholly owned by HM Government. It is not authorised or regulated by the PRA or the FCA. Contact Details MarketFinance Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://marketfinance.com/

September 21, 2021 08:00 AM Eastern Daylight Time

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Elsevier’s Scopus expands to include SSRN preprints

Elsevier

Elsevier, a global leader in research publishing and information analytics, today announces that preprints from SSRN, its world-leading early stage research and preprint platform, are now available through Scopus, Elsevier’s abstract and citation database. This follows preprints from arXiv, ChemRxiv, bioRxiv and medRxiv being indexed in Scopus earlier this year. This development comes in reaction to feedback and requests from the researcher community, as demand for and use of preprints has jumped in recent years. At present, over 1 million Author Profiles in Scopus have 900,000 preprints indexed to them dating back to 2017. By the end of this year, approximately 170,000 SSRN preprints, from 2017 onwards will be included in Scopus. Elsevier data reveals that over the last five years, there has been a 148% increase in the number of researchers publishing preprints on SSRN. There has also been a 50% increase in the number of downloads of preprints on SSRN over the same period with downloads hitting 17.9 million at the end of 2020. Preprints are a rapidly growing piece of scholarly communication. As a complement to journal publication, they allow the research community to share information or indicative results, indicate a direction of travel for a project and help facilitate international and interdisciplinary collaboration. SSRN data shows that the fastest growing disciplines 1 over the last year on its platforms were in economics and medical research. The rapid rise in medical research preprints has helped play a crucial part in advancing and accelerating understanding of SARS-CoV-2. Preprints in Scopus are only available in Author Profiles that already have a peer-reviewed publication history. Preprints are more prevalent in certain subject fields compared to others. The preprint servers selected for Scopus are the main preprint servers in the areas of Physical Sciences (arXiv and ChemRxiv), Biomedical Sciences (bioRxiv and medRxiv) and General Sciences including the Social Sciences (SSRN). Additional preprint servers will be selected for Scopus as they arise in relevant subject areas. SSRN is an open access online preprint community. A searchable online library, it enables authors to post their papers and abstracts easily and free of charge providing an online database of early scholarly research. With over 2.2 million users, it lists 806,000 full-text documents and an additional 134,000 abstracts. Gregg Gordon, Managing Director of Knowledge Lifecycle Management, Elsevier, said: “We have listened to the needs of the research community, this innovative development in Scopus will improve discoverability and ease of access to SSRN content. “Preprints are increasingly becoming an integral part of the research landscape. As well as providing a valuable early opportunity to understand the direction research is heading, preprints are a positive way for early career researchers to receive feedback ahead of submitting articles to journals. “As evidence of how important they are becoming, preprints are increasingly included in formal evaluation processes for grant proposals and faculty reviews. “We recognize the need to continue speaking to our customers, learn from them and address their needs. The future for preprints is bright, and we look forward to ensuring we remain attuned to what researchers want.” Notes to editors 1 Figures calculated using number of submissions per discipline as an indication of growth rate, when compared to submission rates in 2019. About Elsevier As a global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems. In everything we publish, we uphold the highest standards of quality and integrity. We bring that same rigor to our information analytics solutions for researchers, health professionals, institutions and funders. Elsevier employs 8,100 people worldwide. We have supported the work of our research and health partners for more than 140 years. Growing from our roots in publishing, we offer knowledge and valuable analytics that help our users make breakthroughs and drive societal progress. Digital solutions such as ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath support strategic research management, R&D performance, clinical decision support, and health education. Researchers and healthcare professionals rely on our 2,500+ digitized journals, including The Lancet and Cell; our 40,000 eBook titles; and our iconic reference works, such as Gray's Anatomy. With the Elsevier Foundation and our external Inclusion & Diversity Advisory Board, we work in partnership with diverse stakeholders to advance inclusion and diversity in science, research and healthcare in developing countries and around the world. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com Contact Details Elsevier David Tucker +44 7920 536160 d.tucker@elsevier.com Company Website https://www.elsevier.com/

September 21, 2021 06:20 AM Eastern Daylight Time

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Grandparents are Grand: Celebrate Grandparents Every Day

YourUpdateTV

For many families, the COVID-19 pandemic has separated grandparents from their grandchildren and made it difficult to be there in person for some of their grandchildren’s biggest moments. And sometimes it’s not even about missing the big moments, but the everyday moments, such as reading a story to them or sharing a meal, that make it so hard to be separated. Because many of us are separated from loved ones right now and relying on virtual ways to connect, UnitedHealthcare collaborated with Sesame Workshop to develop downloadable resources to be shared with family and friends that offer fun ways to connect with grandparents, together or apart. As we celebrate grandparents on National Grandparents Day and every day, now is the chance for your audience to learn more about UnitedHealthcare and Sesame Workshop’s Growing Every Day, Every Way program and how it is honoring grandparents and families by providing educational resources on developmental milestones to establish lifelong healthy habits. Tameeka Smith, grandmother and Community Plan CEO at UnitedHealthcare and Andrea Cody, senior project manager, Social Impact at Sesame Workshop partnered with D S Simon Media and Your Update TV on a nationwide media tour to discuss: Information on Sesame Street in Communities How grandparents can be empowered to take care of themselves Ways grandparents can connect with kids both in-person and virtually For more information on all Sesame Workshop and UnitedHealthcare are doing you can visit: www.grandparentsday.com About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content, It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 20, 2021 04:00 PM Eastern Daylight Time

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Phase 4 Services Adds Marketing and Technology Pro to Broaden Consulting Scope, Better Assist Lab Clients

Phase 4 Services

MCR Labs Director of Marketing & IT Yasha Kahn has been named vice president of marketing & technology at Phase 4 Services, a laboratory management and consulting firm positioned to help hemp and cannabis testing labs capture market share in the expanding cannabis industry. Kahn, an information technology expert with nearly a decade of experience guiding marketing strategy and upgrading IT systems for cannabis testing providers, will be tasked with helping Phase 4 clients secure their data and generate brand awareness. His combined marketing and technology expertise make Kahn uniquely well-suited to offer insights tailored to finding success in the digital age. “As a scientist, promoting the business and managing our data were details I hadn’t really considered when we first opened the lab,” said Michael Kahn, Founder and CEO of MCR Labs, a cannabis testing lab operating in several Northeast cannabis markets. “As the industry here grew, Yasha made sure any potential clients coming in knew our name, and he scaled our technology infrastructure to handle the team’s rapid growth.” In his role at Phase 4 Services, Yasha Kahn will guide the firm’s laboratory partners on decisions related to data security and networking, events and outreach projects, and media strategy both digital and traditional. By adding high-level technology and marketing knowledge to their consulting scope, Phase 4 Services enables their client laboratories to focus on the important work of accurately analyzing cannabis products while helping to bring in new business and ensure the right tools are in place to facilitate operations across departments. About Phase 4 Services: Phase 4 Services is a scientific consulting and laboratory management firm dedicated to growing, supporting, and enhancing hemp and cannabis testing laboratories. Founded by experts in analytical testing, pharmaceutical chemistry, business administration, and development strategy, our team is equipped with the knowledge and experience necessary to ensure partner laboratories are successful in their pursuit of advancing public health and safety for cannabis patients and consumers. For more information visit http://phase4services.com. Contact Details Phase 4 Services Joe Crinkley +1 857-230-0839 PR@phase4services.com Company Website https://phase4services.com/

September 20, 2021 11:11 AM Eastern Daylight Time

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