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NEW WAYS IN THE NEW YEAR

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/kgg6YB2vYLU New research finds close to 70% of people abandon their New Year’s resolutions before February 1 st. That’s why it’s important to approach 2022 with realistic and achievable goals. Whether focusing on diet and exercise or overall well-being, there are ways to move forward without feeling overwhelmed. The American Psychological Association recommends starting small and changing one behavior at a time. Registered Dietician Nutritionist, Mia Syn has come up with a four-step plan to incorporate new ways into new year routines. MORE MOVEMENT: Each year, millions of Americans decide to start off the year with new exercise routines. Syn says this is a good idea. However, she prefers to keep it easy and more realistic, saying, “One of my top tips is to include more movement into your everyday lives.” According to the CDC, it’s recommended that people get 150 minutes of moderate aerobic activity or 75 minutes of vigorous aerobic activity a week. Syn points out that “movement” can mean something different for everyone, adding, “It’s all about a balanced routine. It could be a quick walk around the block or going up and down the stairs a few times at home.” She says household chores, like gardening and mowing the lawn even counts as moderate activity. If someone is further along on their fitness journey, it can include running, weight training, and biking. Syn recommends talking with a health care professional about setting up any new routine that affects one’s overall health and wellness. SUPPORT SLEEP: The American Academy of Sleep Medicine found that many people continue to report sleep problems since the start of the pandemic. Syn’s second step includes a few ideas to support sleep throughout the year, starting with sticking to a consistent sleep schedule. This includes going to bed and waking up at the same time every day, including weekends. Next, create a room that’s ideal for sleeping — cool, dark, and quiet. Finally, really try to get seven hours of sleep each night. Syn says it’s important to note that sleep has a tremendous impact on a person’s mental and physical health, adding, “That’s why I recommend Natrol Sleep+.” From the #1 drug-free sleep aid brand in America ^, Natrol Sleep+ is an innovative product line that blends melatonin and secondary ingredients with calming, beauty and immune health benefits, all designed to plus up your sleep. † The brand offers three different gummies, starting with Immune Health, which supports a healthy immune system and helps with revitalizing sleep. † The second option is Natrol Sleep+ Calm, that helps calm an active mind and body to ease someone to sleep. † The third type is Beauty. This option helps people get better sleep and wake up looking refreshed and renewed. † Syn says these gummies are great-tasting, 100% drug-free, non-GMO, vegetarian & gelatin free, and free of synthetic dyes, artificial flavors, preservatives, or sweeteners like corn syrup. The brand options are available at Natrol.com, Amazon and all major retailers and drug stores. www.natrolsleepplus.com Facebook: @natrol Instagram: @natrolofficial Twitter: @natrol Hashtag: #DreamyNatrolNights †These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. ^ Nielson, xAOC, 52 weeks ending 12/04/21 GET CREATIVE IN THE KITCHEN: As a Registered Dietitian Nutritionist, Syn admits that she’s always looking for ways to enhance diets while getting creative in the kitchen. “This year, I’d love for families to focus on eating more fruits and vegetables,” says Syn, adding, “It’s an easy way to get the nutrients that are needed to help support your immune system.” In general, the U.S. Department of Agriculture recommends that adults eat at least one and a half to two cups of fruit and two to three cups of vegetables each day. Syn suggests starting with a charcuterie board filled with every color under the sun. One tip is to overflow it with all types of fruits and vegetables. Some olives, nuts, and crackers can be added for extra flavor. “My absolute favorite thing to include is dip,” says Syn, “Good Foods has a variety of plant-based dips to make heathy eating easy and delicious.” This wide selection of better-for-you dips, includes new Spicy Queso Blanco, and has something for everyone — including those living vegan, paleo and keto lifestyles — and are packed with flavor and contain no added sugar. Syn points out that each can be eaten solo or as a part of a favorite recipe. Consumers can find Good Foods’ dips and spreads in stores nationwide, including Target and Costco. For more information, go to goodfoods.com. Facebook: @ goodfoodsgroup Instagram: @ goodfoods Pinterest: Pinterest.com/ilovegoodfoods LIMIT SOCIAL MEDIA: The last of Syn’s new ways to include healthier habits into daily routines is to spend less time on social media. She suggests trying to audit how much time is spent on popular platforms, asking people to “really be aware of what kind of information is being consumed, and if it’s having a positive or negative affect on their lives.” According to the Journal of Social and Clinical Psychology, it has found that limiting one’s social media engagement to 30 minutes per day leads to better mental health and positively impacts a person’s overall well-being. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 18, 2022 05:00 PM Eastern Standard Time

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Simple Recipes and Tips to Engage the Kids in the Kitchen After Holiday Break

YourUpdateTV

A new year brings the return of hectic school schedules, but that doesn’t mean it’s time to say goodbye to the quality family time that was cherished during the holidays. Recently, mom, self-taught cook and recipe developer, Siri Daly, partnered with Juicy Juice 100% juice on a satellite media tour to share tips and recipes to help parents stay connected with their kids through cooking. A video accompanying this announcement is available at: https://youtu.be/Rl0LP-7fyQY After a year like no other, It’s more important than ever to continue to spend time together, even when families return to busy, action-packed and activity-filled schedules. No matter how busy life gets, Juicy Juice can help parents make the most of time with their family. To inspire families to cook up some fun in the kitchen, Siri Daly is sharing simple, easy-to-make, kid-friendly recipes. Parents can make them with their kids as a way to spend quality time together. These simple recipes call for “a little bit of this, a little bit of that” and their favorite Juicy Juice 100% juice. A taste of Siri’s original parent- and kid-friendly recipes: Apple Cinnamon Granola Bars – Crunch, spice & everything nice! These bars are a fantastic and easy on-the-go snack and are bursting with apple flavor. They are also the perfect addition to the lunchbox. Fruit Punch Smoothie Bowl – A deliciously juicy breakfast for your little loved ones. The bowl is basically a deconstructed smoothie made with lots of berries, creamy yogurt, and Juicy Juice 100% Juice Fruit Punch. Spinach & White Grape Frozen Pops – While these fun frozen ice pops may be packed with spinach, you wouldn’t even know it! With sweet pineapple and Juicy Juice 100% Juice in White Grape, these make an ideal “anytime” snack. Juicy Juice will be releasing additional recipes through June on juicyjuice.com/SIRIouslyFunCooking to provide families with seasonal snack and mealtime ideas throughout the year. SIRIously Fun Sweepstakes Juicy Juice is also giving parents the chance to win a $100 gift card for groceries to make Siri’s recipes, including Juicy Juice 100% juice. Each day through Friday, February 25, five winners will receive $100 gift cards, that’s 50 days of prizes! Parents need to only submit the online entry form at juicyjuice.com/siriouslyfunsweepstakes for a chance to win. Winners will also receive a signed copy of Siri Daly’s book, Siriously Delicious: 100 Nutritious (and Not So Nutritious) Simple Recipes for the Real Home Cook as an additional prize to further explore their skills in the kitchen and bond over creating more delicious dishes. For more recipes and tips from Siri, please visit juicyjuice.com/SIRIouslyFun and be sure to follow along on Facebook, Instagram and Twitter. About Siri Daly Siri Daly is a mom, a self-taught cook and a recipe developer. She is also the founder of Siriously Delicious, a popular food blog that chronicles real-life cooking, and a former Food Contributor on the TODAY Show where she still regularly appears as a guest chef for cooking segments. In addition, Siri has a cookbook called Siriously Delicious: 100 Nutritious (and Not So Nutritious) Simple Recipes for the Real Home Cook. Siri, along with her husband Carson Daly and their four children live in the greater New York area. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 18, 2022 12:00 PM Eastern Standard Time

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COMCAST NAMES MATT QUANTZ VICE PRESIDENT OF SALES AND MARKETING IN WASHINGTON

Comcast Washington

Comcast today announced Matt Quantz as the new Vice President of Sales and Marketing in Washington. In this role, he will lead marketing and sales personnel and operations throughout the state, including the company’s Xfinity retail stores, indirect retail, 3rd party-Branded Partner retail, direct sales, and multi-dwelling units. “I previously worked with Matt in Oregon and know first-hand that he will be a fantastic addition to our senior leadership team here in Washington,” said Rodrigo Lopez, Regional Senior Vice President of Comcast Washington. “Matt’s in-depth experience, focus on customers and strong leadership will help us continue to grow our business and customer satisfaction. A sales and operations executive with 22 years of experience, Quantz most recently served as Vice-President of Sales and Marketing for Comcast in Oregon and Southwest Washington. Before that, he spent five years in Comcast’s Greater Chicago Region, first as Senior Director of Retail Sales and later as VP of Retail Sales. Prior to Comcast, Matt held leadership positions with Apple and Best Buy in San Francisco, Denver, and Washington D.C. Matt has also held territory leadership positions, managing sales for more than 100 stores spanning 11 states. Matt is committed to diversity, equity, and inclusion, both at Comcast and in the community. He served as the executive sponsor for an employee resource group supporting people with disabilities in Oregon/SW Washington and on the board of Big Brothers Big Sisters Columbia Northwest. Comcast is deeply committed to Washington, where our nearly 4,000 employees serve more than 1.7 million residential and business customers throughout our state footprint. Comcast is Washington’s leading provider of media and technology that connects people and businesses to resources and moments that matter. Comcast delivers residential services, including Video, broadband Internet, Mobile, Streaming, Entertainment, and more through our Xfinity brand. As the state’s leading provider of high-speed internet, customers also have access to the best home Wi-Fi experience in the country, Xfinity xFi. This state-of-the-art Wi-Fi technology offers advanced speed, coverage, and full customized control for customers’ home Wi-Fi network. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Andy Colley Andy_Colley@Comcast.com Company Website https://washington.comcast.com/

January 18, 2022 08:05 AM Pacific Standard Time

Velocity Global Named Official Global Work Platform of the LPGA and LET

Velocity Global

The LPGA announced today that Velocity Global, the leading provider of global expansion solutions, has been named the Official Global Work Platform of the LPGA and Ladies European Tour (LET) in a multi-year agreement. Velocity Global will work with the LPGA Tour and LET to highlight the global impact of their players, representing more than 60 countries, through enhanced storytelling opportunities and player recognition. “This partnership highlights that global talent pushes greater competition,” said Rob Wellner, Velocity Global Chief Revenue Officer. “Golf is truly a global sport and to achieve success, you must perform against anyone, anywhere. We’re proud to partner with the LPGA and LET to support the game’s global players just as our Global Work Platform supports talent and businesses around the world.” The partnership introduces the Velocity Global Impact Award, celebrating players who have helped to grow the sport of golf and inspire the next generation of athletes through their actions. More details on the Velocity Global Impact Award, including the structure of the 2022 nominations, will be shared in the coming months. “We’re excited to welcome Velocity Global to the LPGA Partner family and create this Impact Award to showcase our players outside the ropes,” said the LPGA’s Chief Sales Officer Kelly Hyne. “As a like-minded global business, Velocity Global will help illustrate the impact our players make in the game of golf and in their home countries. We look forward to many years of collaboration.” The LET will utilize the Global Work Platform from Velocity Global to simplify compliance, benefits and payroll for their talent to deliver tour events in 25 countries across multiple continents this year. “We are delighted to partner with Velocity Global to utilize their world-class expansion and talent solutions to help accelerate the growth of our business and international footprint,” said LET CEO Alexandra Armas. “We fully embrace this opportunity to best service our players and continue growing the game globally.” Additionally, as an Official Partner of the LPGA’s Women’s Network, Velocity Global will utilize the LPGA platform to highlight those initiatives internally focused around women’s leadership, diversity, equity, and inclusion through additional programming. Velocity Global furthered its support of the women’s game with the recent announcement that LPGA Tour players Lexi Thompson and Albane Valenzuela joined six-time PGA TOUR champion Billy Horschel and four-time APGA Tour champion Kevin Hall as its global golf brand ambassadors. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. About the LPGA The LPGA is the world’s leading professional golf organization for women, with a goal to change the face of golf by making the sport more accessible and inclusive. Created in 1950 by 13 Founders, the Association celebrates a diverse and storied history. The LPGA Tour competes across the globe, reaching television audiences in more than 220 countries. The Symetra Tour, the LPGA’s official qualifying tour, consistently produces a pipeline of talent ready for the world stage. The LPGA also holds a joint-venture collaboration with the Ladies European Tour (LET), increasing playing opportunities for female golfers in Europe. Across the three Tours, the LPGA represents players in more than 60 countries. Additionally, the LPGA Foundation has empowered and supported girls and women since 1991, most notably through LPGA*USGA Girls Golf, the only national program of its kind, which annually engages with nearly 100,000 girls. The LPGA Amateur Golf Association and LPGA Women’s Network provide virtual and in-person connections to female golfers around the world, while LPGA Professionals are educators, business leaders and gamechangers dedicated to growing the game of golf for everyone. Follow the LPGA on its U.S. television home, Golf Channel, online at www.LPGA.com and on its mobile apps. Join the social conversation on Facebook, Twitter, Instagram and YouTube. About the LET The LET inspires women and girls to pursue their passion and realise their potential through the game of golf. At our core, we aim to build and deliver an extensive competitive schedule of events to enable our strong, energetic, proud, and confident players to compete at the highest level, pursue their dreams and lead by example. Our diverse and multicultural membership of 316 professional golfers represents as many as 36 countries. We are a global tour with roots in Europe. We aim to entertain and excite, but also to enhance health and quality of life, as a responsible, committed and respectful partner. Inspiring – our players are inspiring role models to follow and encourage others to pursue their own dreams. Passionate – we are driven by a passion to perform to our full potential and get better every day. It’s not just about the money or the glory, but a true love for the game. Committed – we are fiercely committed to continuous improvement and recognise the grit that it takes to achieve long-term goals. 2022 marks the 44th season of golf tournaments since the professional tour was founded in 1978 and the third edition of the Race to Costa Del Sol. This year’s schedule includes 31 events in 21 different countries and a record-breaking prize fund of €24.5 million. The LET Access Series is the official development tour of the LET, formed to give players an opportunity to compete and progress onto the LET and achieve their dreams in professional golf. Ladieseuropeantour.com #RaiseOurGame Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com LPGA Christina Lance christina.lance@lpga.com LET Bethan Jones bethan.jones@ladieseuropeantour.com Company Website https://velocityglobal.com/

January 18, 2022 07:01 AM Mountain Standard Time

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Osmo From BYJU’s Names Peter Glovin Senior Vice President of Educational Sales

Osmo for Schools

Award-winning STEAM brand, Osmo from BYJU’S, announces Peter Glovin’s appointment as Senior VP of Educational Sales, effective immediately. In this role, Glovin, a seasoned senior edtech sales executive, will develop and implement a U.S. sales strategy for the brand’s educational sales division, Osmo Education, as well as expand its sales team, targeting the Pre-K to Grade 5 education market. Osmo Education celebrated its fifth anniversary last March. “Peter’s proven background in edtech sales and business development will undoubtedly help open doors for Osmo in the education field,” says Cherian Thomas, Senior Vice President of International Business at Osmo from BYJU’S. “While we’ve seen tremendous support from kindergarten and elementary teachers in the past five years who individually purchased Osmo to use inside classrooms across the country, we’d love to build sales and begin support for the education community at the district level.” Glovin’s remarkable track record of success and longevity in sales is defined by his expertise in creating and implementing innovative sales programs, and providing targeted solutions for high-level customers. He was previously Senior Vice President of Sales at MIDAS Education where he led sales efforts for K-12, Higher Ed and Workforce development markets. “I see enormous growth potential for Osmo in the education market,” says Glovin. “The combination of tactile exploration and innovative technology is a powerful package that will help transform the way students learn while in school, and I’m energized by the shared vision that its learning system will be used by many more school kids in the near term, in addition to the focus and dedication of the team leading Osmo. I’m very excited to be part of the worldwide growth of BYJU’S.” Prior to MIDAS Education, Glovin was Vice President of District Relations at BrainPOP, where he led sales efforts for the K-12 supplemental content segment, increasing sales 500% between 2008 and 2019, and helping to expand the company’s domestic K-12 market share to 35%, plus building presence in key states like Texas, New York, Florida, Georgia, Virginia, and California. He was also closely involved in STEM-related product launches and liaising with industry advocacy groups. Before BrainPOP, Glovin held a number of business development roles for educational technology companies. In his early career, he held marketing roles with a number of media and publishing companies. Glovin has a B.A. from Hobart College. About Osmo from BYJU’S Osmo is an award-winning STEAM brand, wholly owned by BYJU’S, the leading global edtech company. Osmo from BYJU’s and Osmo Education products are used in over 2.5 million homes and 50,000 classrooms, respectively. Osmo builds a universe of hands-on, curriculum-based learning experiences that nourish the minds of children by unleashing the power of imagination. The brand brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Learn more at PlayOsmo.com and Osmo Education. Contact Details Osmo Lisa Fujioka lisa@tangibleplay.com Company Website http://schools.playosmo.com

January 18, 2022 05:00 AM Pacific Standard Time

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Elsevier appoints Laura Hassink as Managing Director, STM Journals

Elsevier

Elsevier, a global leader in research publishing and information analytics, is pleased to announce the appointment of Laura Hassink as the new Managing Director for STM Journals, succeeding Philippe Terheggen, who has retired at the end of 2021 after a distinguished 30-year career at Elsevier. Laura will be responsible for Elsevier's portfolio of 2,650 journals managed by more than 24,000 editors, who collectively publish more than 560,000 research articles a year. Laura is currently Elsevier’s Senior Vice President of Publishing Transformation, overseeing all aspects of operational support for its journals, improving, and innovating the publication experience for authors, peer reviewers and editors. Laura has also been instrumental in accelerating Elsevier’s substantial progress in open access publishing, with the company now offering more than 600 gold open access journals, as well as offering open access publishing options across all its portfolios. Before her current role, Laura served as SVP Product Management for ScienceDirect and Journal Branded Solutions, responsible for defining the strategy and product roadmap to improve customers’ reading experience and visibility of the journals Elsevier publishes. During her 24 years with Elsevier, she also served as SVP Physical Sciences in STM Journals and held positions in Strategy, Business Development and Journal Services. Since 2015, Laura has been active as a board member of the Dutch Publishers Association, Mediafederatie and Chair of the Media Voor Vak en Wetenschap (MVW), and serves as Chair of the Open Science Forum. She holds a Master’s degree in Economics from Vrije Universiteit, and a Bachelor's degree in Business Administration from Nyenrode Business Universiteit. Elsevier’s CEO, Kumsal Bayazit, commented on the appointment: “Laura has a genuine passion for understanding the needs of the research communities we serve and maintaining the highest quality and integrity standards in scholarly communications. She is also the perfect leader to continue to build on Elsevier’s 140-year heritage as the global leader in scientific publishing, helping to ensure quality research contributes to societal progress.” About Elsevier As a global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems. In everything we publish, we uphold the highest standards of quality and integrity. We bring that same rigor to our information analytics solutions for researchers, health professionals, institutions, and funders. Elsevier employs 8,100 people worldwide. We have supported the work of our research and health partners for more than 140 years. Growing from our roots in publishing, we offer knowledge and valuable analytics that help our users make breakthroughs and drive societal progress. Digital solutions such as ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath support strategic research management, R&D performance, clinical decision support, and health education. Researchers and healthcare professionals rely on our 2,500+ digitized journals, including The Lancet and Cell; our 40,000 eBook titles; and our iconic reference works, such as Gray's Anatomy. With the Elsevier Foundation and our external Inclusion & Diversity Advisory Board, we work in partnership with diverse stakeholders to advance inclusion and diversity in science, research and healthcare in developing countries and around the world. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com Media contact Andrew Davis Elsevier Communications +44 7393 242 466 andrew.davis@elsevier.com Contact Details Elsevier Communications Andrew Davis +44 7393 242466 andrew.davis@elsevier.com Company Website https://www.elsevier.com/

January 17, 2022 05:16 AM Eastern Standard Time

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The True Cost of Owning a Pet

YourUpdateTV

According to a new Synchrony CareCredit study, seven out of ten pet parents consider their pets as members of the family, yet nearly half underestimated the lifetime cost of care, which ranges from $20K-$55K for dogs and $15K-$45K for cats. The study, entitled “Lifetime of Care,” is based on findings from 1,200 pet owners and 100 veterinarians. Recently, Pet Expert and Author, Andrea Arden, teamed with Synchrony to discuss the survey results and what pet parents can expect. A video accompanying this announcement is available at: https://youtu.be/N8Rwav2Wws8 The research covered an exhaustive list of dog and cat expenses, from first-year expenses (spaying/neutering, vaccinations, pet supplies) to food and health insurance, to end-of-life expenses. The three biggest takeaways for pet parents all point to need for financial preparedness: Pet owners spend as much as $55,000 during a pet’s lifetime. Nearly half of pet owners underestimate the cost of caring for their pets. 30 million U.S. households will face an unexpected pet expense that will cause them financial worry. Pet ownership is on the rise across the United States, and pet parents are spending more than ever before on their pets -- two trends rapidly accelerated by the pandemic. Today, 90.5 million U.S. homes now include a pet. And, one in five households acquired a new pet during the pandemic. The pandemic further fueled the growth of pet ownership, while definitively proving the importance of pet companionship for our overall mental health and wellbeing. Synchrony seeks to build further awareness for the options that can help pet owners be financially prepared, from pet insurance like Pets Best, to pet care credit cards like CareCredit. Together, CareCredit and Pets Best offer a complete financial solution, and card holders can pay for services using their CareCredit card, and then apply the reimbursement from Pets Best towards their CareCredit account. Together, CareCredit and Pets Best help with routine veterinary expenses like annual check-ups, teeth cleaning, microchipping and unexpected emergencies. Unlike other credit cards, CareCredit is a great resource for pet parents because it has deferred interest (up to 18 months), and it’s offered at approximately 25K veterinarian clinics around the country. For more information, visit petlifetimeofcare.com About Andrea Arden Andrea Arden is the author of Barron’s Dog Training Bible, Dog-Friendly Dog Training, Train Your Dog the Lazy Way, and The Little Book of Dog Tricks. Andrea has served as pet expert for Animal Planet, Live with Kelly and Ryan, and The Today Show, and on the Board of Directors of The Animal Legal Defense Fund, Pets for Patriots The Association of Professional Dog Trainers, and Animal Haven Shelter. As the director of Andrea Arden Dog Training, she and her team of experienced and compassionate behavior experts help people develop better relationships with their canine companions using a humane, positive, and scientifically sound approach. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 14, 2022 05:00 PM Eastern Standard Time

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Thriving During Dry January

YourUpdateTV

Dry January – kicking off the New Year by cutting out alcohol for an entire month – is a trend that more and more people are embracing each year. After indulging over the holidays, it’s no surprise that so many people hit the reset button in January. Recently, Co-Founders of Athletic Brewing Company, Bill Shufelt and John Walker, participated in a nationwide satellite media tour to discuss changing the narrative around Dry January, industry trends, and much more. A video accompanying this announcement is available at: https://youtu.be/eGqAehAxn5w Athletic Brewing believes consumers shouldn’t have to “suffer” through a sober January, but instead continue to celebrate in a healthy way by substituting alcoholic beverages with delicious craft brews that forgo the booze but not the taste. “After indulging over the holidays, it’s no surprise that so many people hit the reset button in January,” said Athletic Brewing Company Co-founder Bill Shufelt. “We want to help people shift their mindset and make January into less of a sacrifice. The conversation around non-alcoholic beer has changed. It’s no longer about restricting yourself. It’s about rewarding yourself and making better choices.” The non-alcoholic beer market in the U.S. surged to $230 million in 2020. Despite the continuing pandemic, the craft non-alcoholic beer category is up over 300% year-to-date again this year (Nielsen). In just four years of operation, the company has grown from one 10,000 barrel capacity brewery headquartered in Connecticut to an additional 125,000 barrels in San Diego in 2020. In 2022, Athletic will open its third brewery, allowing them to brew more than 150,000 barrels on each, the East and West Coasts to keep up with surging consumer demand. With that level of capacity, Athletic will continue its distribution growth domestically and into new international markets Nearly 50 percent of American adults consume 0.1 drinks or less per week and Athletic offers a beverage that can be enjoyed seven days a week, at any time of day, in just about any venue or occasion. For more information, visit athleticbrewing.com About Bill Shufelt: Co-Founder, Athletic Brewing Company. When Bill Shufelt decided to get healthier and cut back on alcohol, he sought out a flavorful beer to fit his lifestyle. He soon realized there was nothing like that on the market. He wondered if he was left unsatisfied by the current nonalcoholic beer offerings, how many others like him were out there in thirsty silence? In 2017, with a community of like-minded individuals, Bill started Athletic Brewing, the first U.S. based beverage company devoted exclusively to brewing high-quality, nonalcoholic craft beer. Skepticism gave Athletic a first-mover advantage – today, the non-alcoholic beer category is the fastest-growing segment of the entire beer industry – with Athletic Brewing Company at the helm representing over 45% of the category. About John Walker: Co-Founder and Head Brewer, Athletic Brewing Company. John Walker was the Head Brewer at Second Street Brewery in 2017 when Bill invited him to re-imagine what non-alcoholic beer could taste like. It took hundreds of test batches, but the final beer was exceptional. Athletics’ beers have earned accolades throughout the industry, measuring up against full-strength beers, including three gold medals at the US Open Beer Championship 2021 and the recognition of “Craft Brewery of the Year” by Brewbound Magazine. The proprietary process developed by Athletic uses all-natural ingredients to make great-tasting craft beer that just happens to be nonalcoholic. At only 50-70 calories per can, Athletic brews fit into any occasion, so that drinkers don’t have to choose between having great beer or feeling great the next day. About Athletic Brewing: International Beer Challenge 2020 “Brewer of the Year North America,” Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews let you enjoy the refreshing taste of craft beer, without the alcohol or the hangover. You can enjoy them anytime, anywhere, and still be healthy, active, and at your best; it’s the very reason they started brewing them in the first place. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2020 World Beer Award Gold medal for Run Wild. To top it all off, as part of the Athletic Brewing “Two for the Trails” initiative, 2% of all sales are donated to trail and park cleanups and maintenance. Additionally, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 13, 2022 01:30 PM Eastern Standard Time

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Velocity Global and Icelantic’s Winter on the Rocks gives respite and relief to Marshall Fire victims

Velocity Global

$30,000 donation to relief fund VIP tickets to Red Rocks for those affected by the fire Velocity Global has partnered with Icelantic’s Winter on the Rocks to donate $30,0000 to the Boulder County Wildfire Fund to assist with recovery from the Marshall Fire, as well as a special VIP Red Rocks experience for those affected by the worst wildfire in Colorado history. “Our hearts go out to our neighbors who lost all of their possessions and precious life in the blink of an eye,” said Ben Wright, Velocity Global founder and CEO. “Money helps in times like this, but so does a brief escape from the realities of recovery. We chatted with our partners at Icelantic’s Winter on the Rocks to find a way to provide that getaway, even for just a night at Red Rocks.” Denver-based Velocity Global, the leading platform for global talent solutions, is a presenting sponsor of Icelantic’s Winter on the Rocks, a partnership between Icelantic Skis, The Pinecone Project, and AEG Presents Rocky Mountain. The group is donating VIP tickets to those affected by the Marshall Fire. “Music and community can help heal and we’re thrilled to be in a position to offer both to those impacted by this tragedy,” said Sam Warren, director and founder of Winter on the Rocks. “We’re asking anyone who knows someone affected to let us know and we’ll give them a night at Red Rocks.” The only winter concert at Red Rocks is celebrating its 10-year anniversary this year with Diplo, Sofi Tukker, Talib Kweli, DJ Matt Cassidy, and JACOBY on January 28th. Velocity Global will distribute tickets to those affected through its social media accounts on LinkedIn, Twitter, and Instagram starting today. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

January 13, 2022 07:01 AM Mountain Standard Time

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