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Sharp App Joins HPL Digital Sport and Cardinal Sports Capital Accelerator Program After Year of Significant Growth

Sharp App

Sharp App, a sports betting app dedicated to the empowerment of bettors through AI-powered tools, analytics and educational programming, announced today its inclusion into the HPL Digital Sport and Cardinal Sports Capital Accelerator Program. The Accelerator Program has raised capital for Sharp App during the current 2022 NFL season to exponentially grow its subscriber base. Since its launch in August 2021, Sharp App has rapidly scaled its capabilities, expanded programming based on user demand and trends, and shown strong user growth, engagement and retention rates. Since 2021, Sharp App has: Held an 80% month-over-month premium subscriber retention rate Provided upgrades and scaled content for its Game Center, a centralized hub of news, trends, lines and betting information, and Sharp Academy, a multimedia masterclass that will teach all skill levels different aspects of sports betting, led by sports betting expert John Alessia Seen a 200% increase in daily and monthly active users in the first month of the 2022 NFL season Identified nearly half of all users engage on the Sharp App Discord add-on during NFL games “One of the most significant advances to our app is our extremely popular AI-powered props tool. In getting feedback from our users and understanding the data leveraged, we were able to quickly develop one of the most comprehensive prop tools to identify the value of player statistics across various markets,” said Sharp App co-founder and CEO Kevin Epstein. “With our inclusion into the Accelerator Program, we’ll be able to utilize the capabilities of both HPL Digital Sport and Cardinal Sports Capital to scale innovations, like our prop tool, faster and get our superior products and services in front of new investors, partners and potential users.” The vision behind the Accelerator Program is to help streamline a company’s access to essential tools needed for entrepreneurs to obtain capital, network in the right channels, effectively articulate their value proposition and get their products and services into the hands of the right audiences. “In today’s sports betting economy, capital is harder to raise. It’s more important than ever to not just have a vision, but a clear path for how the company will generate revenue and prove profitability,” said Ed Moed, CEO of HPL Digital Sport. “In a little over a year, Sharp App has shown its product provides exceptional service and value to its users through its stellar engagement and retention statistics. Sharp App is the exact type of company we built the company for and are looking forward to helping bring them to the next phase in their entrepreneurial journey.” For more information please visit: https://sharp.app/ To download the app: App Store: https://apps.apple.com/us/app/sharp-app/id1557592668 Google Play: https://play.google.com/store/apps/details?id=com.sharpapp ABOUT SHARP APP Founded in 2020, by sports betting and fantasy experts and executives from Win Daily and DFS Army, Sharp is a first-of-its-kind sports betting app. Sharp provides an all-in-one platform experience of multimedia content, tools and solutions developed specifically to educate and empower sports bettors to make smarter decisions and manage their actions. Follow Sharp on social media - Twitter, Facebook, Instagram, YouTube and TikTok. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://sharp.app/

October 26, 2022 10:01 AM Eastern Daylight Time

Does $BKYI Hold The Key To Identity Protection? 🗝 Interview With Michael DePasquale, Chairman & CEO

BIO-key International, Inc.

Contact Details Catalyst IR- William Jones, David Collins +1 212-924-9800 BKYI@catalyst-ir.com Company Website https://www.bio-key.com/

October 26, 2022 09:00 AM Eastern Daylight Time

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Crypto Investing: Is It Time To Dollar Cost Average?

Caleb & Brown

This educational guide exploring How To Protect Crypto Assets in a Bear Market was created in conjunction with Caleb & Brown and Benzinga. Caleb & Brown is the world’s leading cryptocurrency brokerage. Learn more here. With so much diversity in the ways successful investors have made their fortunes on Wall Street, it is hard to come to a consensus on what comprises sound investment advice. What appears to be excellent advice to a value investor, for example, may be considered a death sentence to a growth investor. Similarly, some practices that day traders consider sacred could never be replicated by swing traders. Despite the countless and contrasting opinions, there’s perhaps one idea that most successful investors would agree on: To be a successful investor, you often have to exhibit behaviors that go against human nature. For value investors, this could mean holding onto losing positions while waiting for economic conditions to improve. For growth investors, this could mean cutting losses immediately when a stop is triggered. For traders, it could mean buying as the stock has made a new high instead of waiting for “bargain” prices (William O’Neil is famous for advocating this behavior in his book ‘How To Make Money in Stocks’). These activities are all difficult because they go against human instincts. It is not instinctive to accept being wrong with grace, to patiently wait for opportunities to arise while watching others play, or to buy a product you could have gotten cheaper at another time, but successful traders exhibit these behaviors all the time. In the world of value investing, one such behavior is dollar-cost averaging, and one of its biggest proponents is billionaire business magnate Warren Buffett. What Is Dollar-Cost Averaging? Dollar-cost averaging (DCA) is the practice of systematically investing equal amounts of money at regular intervals, regardless of the price of the asset. This method is championed by value investors, like Warren Buffett, who choose to invest in companies that meet certain fundamental criteria and bet on them long-term. DCA can lower the overall impact of price volatility by decreasing the investor’s average cost per share and avoiding the risky and stressful game of bottom-hunting. Consider the following example: Hal purchases 100 shares of XYZ Company at $10. As XYZ Company drops to $9, Hal purchases another 100 shares. At $8, Hal purchases yet another 100 shares. At this point, Hal holds 300 shares of XYZ Company at an average price of $9 (8+9+10)/3). If the stock rises to $9, Hal will be breakeven on the trade, while an investor who simply purchased 100 shares at $10 will be down $100. Continuing the example above — if Hal continues to buy shares as XYZ Company oscillates between $8 and $10, and then XYZ Company rises to $15, the investor will suddenly have a significantly larger profit than the investor who placed a one-time purchase at $10. Thus, DCA also allows investors to accumulate substantial positions, potentially at a cheaper average price. The two most important factors of DCA are the conviction in the asset the investor is dollar-cost averaging into and the time horizon they have set for the DCA process. Many professionals advise investors to DCA into the most secure investment vehicles like the SPDR S&P 500 ETF (NYSEARCA: SPY) or the Nasdaq Composite Index (INDEXNASDAQ:.IXIC) over an extended period of time — usually five to 10 years. A finding by Official Data shows that dollar-cost averaging $100 per month into the S&P 500 from 1900 to 2022 would have yielded about $7.6 million. Because of its ease and simplicity, DCA has been hailed by many as a default mode of wealth generation. Warren Buffett famously says, “If you like spending six to eight hours per week working on investments, do it. If you don’t, then dollar-cost average into index funds.” Considerations In A Bear Market With 2022’s bearish stamp on the equities and cryptocurrency markets, investors may be wondering whether it’s an appropriate time to start their own DCA streams. It should be noted that while DCA could reduce volatility and help investors build for the future, each person’s risk tolerance is different. The best practice for those who do not call finance a profession is to consult a professional as to whether this is the best course of action for you. Luckily, several traditional equities brokerages and banks like Toronto-Dominion Bank (NYSE: TD) and Interactive Brokers Group Inc. (NASDAQ: IBKR) provide DCA options. As the world’s leading cryptocurrency brokerage, Caleb & Brown also offers investors insight into the DCA process with a specific and expert focus on the cryptocurrency space. If you’re planning on investing in Bitcoin (BTC), Ethereum (ETH) or any other cryptocurrency in the 2022 market and you’re considering DCA as a potential strategy, head over to Caleb & Brown and connect with your very own personal broker. Click here to get started. Interested in learning more about the things to keep in mind in a bear market? Check out the previous article in this series here. Caleb & Brown helps clients safely trade cryptocurrencies with a 24/7 personal broker service. Caleb & Brown's clients range from beginners needing a trusted partner, to seasoned investors and institutions looking to execute trades of any scale and complexity, seamlessly. The crypto brokerage has grown to support 21,000 clients across 100 countries, continuing to put personalised service, education and consumer protection at the heart of everything they do, as has been the company's promise since its foundation in 2016. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Chris Nedelkos chris@calebandbrown.com Company Website https://calebandbrown.com/

October 26, 2022 08:00 AM Eastern Daylight Time

Let The Experts Guide You Through Crypto Winter

Caleb & Brown

This educational guide exploring How To Protect Crypto Assets in a Bear Market was created in conjunction with Caleb & Brown and Benzinga. Caleb & Brown is the world’s leading cryptocurrency brokerage. Learn more here. 2022 has proven a challenging year for cryptocurrencies and equities so far. At the time of writing, the SPDR S&P 500 ETF (NYSEARCA: SPY), Nasdaq Composite (INDEXNASDAQ:.IXIC) and SPDR Dow Jones Industrial Average ETF (NYSEARCA: DIA) have declined by 25%, 35% and 20%, respectively, from their 2021 highs. Cryptocurrency has mirrored these declines, albeit with greater intensity. The Bitcoin (BTC) price has come down to a low roughly 75% off its all-time-high, and Ethereum’s (ETH) price has declined to a low ~82% off its all-time-high. Altcoins like Solana (SOL), Polygon (MATIC) and Dogecoin (DOGE), all of which were stellar 2021 performers, have been dragged in the tracks left by their larger market cap counterparts, seeing their prices decline approximately 87%, 72% and 90% since their 2021 highs. A report by IMFBlog, a blog on economic and financial insights run by the government-backed International Monetary Fund (IMF), concludes, “There’s growing interconnectedness between virtual assets and financial markets,” leading many to believe that while poor macroeconomic conditions persist, cryptocurrencies will likely remain in their dire state. Despite what the headlines may suggest, there’s no need to panic. Volatile periods are typical in the crypto market. What’s important in these periods is to protect mental and financial capital and avoid catastrophic behaviors. For Caleb & Brown, the world’s leading cryptocurrency brokerage, helping investors navigate the complexities of buying, selling and swapping cryptocurrency is a core function of their business. Through their personalized broker service, investors gain access to experts with a wealth of experience in navigating crypto markets. What’s more: Caleb & Brown’s brokers are available 24/7, ready to discuss every concern, idea or speculation. Whether you’re mapping out a hedging strategy, considering dollar-cost averaging (DCA) or aiming to learn more about cryptocurrency in general, C&B’s brokers can guide you through it all. Using Key Indicators And Performance Road Maps As Guides Like Coinbase Global Inc. (NASDAQ: COIN) and Interactive Brokers Group Inc. (NASDAQ: IBKR), Caleb & Brown provides top-of-the-line brokerage services at affordable rates and exceptional speed. Unlike its two counterparts, however, Caleb & Brown prides itself on providing a personal touch to its brokerage services for crypto beginners and sophisticated investors alike. This allows the company to help investors understand the market and their own goals so they can determine an investment strategy. For example, through consultations with brokers, Caleb & Brown will allow investors to: Appropriately diversify their crypto portfolios based on their risk tolerance Seek education about altcoins and learn about their risk and reward potentials Use key indicators, like all-time highs and market dominance, to tailor a strategy and time horizon for future returns Protect their gains by making sure risk is well-managed and hasty decisions are avoided As opposed to being a platform where one simply executes trades, Caleb & Brown’s personalized experience creates an environment for investors to upskill, learning about key investing concepts, such as risk management, and wealth-building concepts with a broker by their side. Speaking on this topic, the company says on its website, “We say it as it is, investing in crypto is not always smooth sailing. That’s why we exist, to help you navigate the complexity and reduce the risk, so that you can capitalize on this transformative asset class and build a better future.” The End Of The World? Contrary to prominent news headlines, all is not lost. Bear markets and crypto winters are cyclical occurrences that provide a necessary cool-off period for the economy before the next bull run. Every bear market in history has replicated this cyclical process. Even Bitcoin’s recent 70%+ declines have been seen at least three times before, as discussed in a previous article. The market can be a noisy and confusing place, but it doesn’t have to be. Enjoy peace of mind thanks to the education and personalised service of Caleb & Brown’s crypto brokers here. Are you interested in gauging if now could be the right time to invest in crypto? If so, read this previous article in this series here, to learn about the tried-and-test dollar-cost averaging investment technique to get started. Caleb & Brown helps clients safely trade cryptocurrencies with a 24/7 personal broker service. Caleb & Brown's clients range from beginners needing a trusted partner, to seasoned investors and institutions looking to execute trades of any scale and complexity, seamlessly. The crypto brokerage has grown to support 21,000 clients across 100 countries, continuing to put personalised service, education and consumer protection at the heart of everything they do, as has been the company's promise since its foundation in 2016. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Chris Nedelkos chris@calebandbrown.com Company Website https://calebandbrown.com/

October 26, 2022 08:00 AM Eastern Daylight Time

WATI raises $23M series B funding round, powering WhatsApp for businesses

WATI

Over 2 billion people around the world use WhatsApp to communicate everyday things and it’s little wonder that businesses are taking to the messaging platform to support their customers where they feel most comfortable. Helping them supercharge this approach, customer and sales engagement tool WATI (which stands for ‘WhatsApp Team Inbox’) is today announcing a $23M series B funding round to scale the team and product and reach more businesses globally. The funding round was led by Tiger Global with participation from existing investors Sequoia Capital India & Southeast Asia, as well as new investors DST Global Partners and Shopify. This marks Shopify’s first venture investment in a startup operating in the Southeast Asia region. This series B comes hot on the heels of a $8.3M series A round 10 months ago; in total, WATI has raised over $35M since 2020. WATI enables companies to have scalable, yet personalised, conversations with an easy-to-use customer engagement software that is built on WhatsApp’s Business API. WATI’s vision is to help businesses meet their customers where they are – on messaging platforms – so they are always accessible, personalised, and can engage in real time. Through the WATI platform, SMBs can send personalised notifications from their system in a programmatic way through WATI’s API. They can also support their customers through a collaborative team inbox with multiple agents, smart routing, canned responses, data tagging, and analytics. Many of these interactions can be automated through low-code workflow builders and chatbots. Bianca Ho, Co-Founder at WATI, commented: “It’s been an exciting 2022 at WATI culminating with this new funding round. We doubled down on our product with more automations, making it a seamless digital tool and must-have for any business. We went vertical in our approach and created integrations and partnerships with Zoho, Shopify, Google Sheets among others to really help scale growth and sharpen the product. The team has grown, revenue and customer numbers have doubled and now we look to scale the business, operations, teams around the world.” This year, WATI has grown its remote-first team by 50%, attracting leaders from Twitter and Freshworks. Revenues and customer growth have doubled in the past 12 months as users find ROI in both time saved and increased revenue from automated workflows connected to eCommerce platforms and CRMs. WATI has over 6000 customers across 78 countries including SMBs providing domestic house cleaning services to schools, tutorial centres, medical institutions and ecommerce, Shopify stores and many more. Ken Yeun g, co-founder at WATI, added: “The business messaging market has grown enormously. Meta estimates that around a billion people per week communicate with a business or service account across WhatsApp, Messenger and Instagram. This insight is critical for what’s happening now and what’s coming ahead. About 40% of Meta’s advertisers globally - over 4 million businesses - use click-to-message ads, which redirect people from Facebook or Instagram into one of Meta’s messaging products to chat with a business. WATI is well placed to service this demand and beyond.” With additional funding, WATI will continually scale the team and invest in the product stack for low-code automation encouraging wider adoption of digital tools. WATI plans aggressive go-to-market plans in emerging markets, such as Latin America and Southeast Asia. Founders Bianca Ho and Ken Yeung started working together in 2016 with Clare.AI creating omni-channel AI digital assistants for large Asia enterprises. In 2020, they launched WATI to help SMB with a self-service, low code product on the WhatsApp Business API. Bianca has worked at Zendesk. Ken was a lead application developer for SaxoTraderGO, a cloud based trading platform that offered clients access to 37 stock exchanges. About WATI Founded in 2020 in Hong Kong, WATI helps companies have personalised conversations with customers at scale with an easy-to-use customer engagement software that’s built on WhatApp’s Business API. For further information visit: https://www.wati.io/ About Tiger Global Management Tiger Global Management, LLC is an investment firm focused on private and public companies in the internet, software, and financial technology sectors. Since 2001, Tiger Global has invested in hundreds of companies across more than 30 countries, including investments ranging from Series A to post-IPO. The firm aims to partner with dynamic entrepreneurs operating market-leading companies in its core focus areas. Tiger Global's investments have included JD.com, UiPath, Stripe, Databricks, Bytedance, Snowflake, Facebook, Alibaba, Procore, Chime, Blend, Peloton, Attentive, LinkedIn, Flipkart, and Toast. Contact Details WATI Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.wati.io/

October 26, 2022 07:00 AM Eastern Daylight Time

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Public Relations Global Network Expands Asia-Pacific Presence with Addition of New Zealand Agency Alexander PR

Public Relations Global Network

Following its 2022 Asia Summit Conference and Fall Member Meeting in Singapore, the Public Relations Global Network (PRGN) announced today it has added New Zealand-based Alexander PR Ltd. to its global network, enhancing its ability to serve clients throughout the world. Following the addition of five new member agencies earlier this year, the latest move marks the 30 th anniversary of the global agency network, further expanding its presence in the burgeoning Asia-Pacific region. The addition raises the number of member agencies in the network to 53 and adds local PR and communications expertise in the southwest Pacific area from Alexander PR’s office in Auckland, New Zealand. The newest PRGN member, Alexander PR, is a full-service public relations agency specializing in reputation management. The firm assists boards, CEOs, business owners and marketing decision makers with reputation, strategy, content and commercial opportunities. “New Zealand’s Alexander PR is a global leader in public relations,” said PRGN President David Fuscus. “Under the leadership of Kate and Dwayne Alexander, the firm serves a stellar client base with innovative and pioneering communications. The Public Relations Global Network is proud to welcome Alexander PR as the 53 rd member of the world’s leading public relations network.” “Joining the global PRGN family is a significant milestone for us and one that we know will benefit both our team and clients,” said Kate Alexander, co-founder of Alexander PR. “We pride ourselves on client service and results within a collaborative, supportive company culture, all of which is rewarded by longevity and tenure – a number of clients and staff have been with us for more than 15 years. Having established a reputation for award-winning work in New Zealand and internationally, we are greatly looking forward to expanding our global footprint and working with like-minded peers in the Public Relations Global Network.” In addition to joining PRGN, Alexander PR added another three accolades to its 11 international awards at the SABRE Awards Asia-Pacific 2022 held in Singapore earlier this month, including the coveted Diamond SABRE Award – CEO of the Year (Rhiannon McKinnon) – Addressing gender equity through financial wellbeing – Kiwi Wealth with Alexander PR; Geographic – Global (led out of Asia-Pacific with work in other regions) – Changing the world with the 4 Day Week – 4 Day Week Global with Alexander PR; and Best Micro Asia-Pacific Agency to work for – Alexander PR. Founded in 2005, the team led by experienced communication veterans Kate and Dwayne Alexander, Alexander PR is best known locally for its strategic crisis, issues and reputation management as well as for numerous national and international campaigns. Among its most notable clients, alongside 4 Day Week Global, Kiwi Wealth, and HERA, are trustee company and philanthropy management leader Perpetual Guardian, life insurer Partners Life, property data and analytics provider CoreLogic New Zealand, accommodation group Sudima Hotels, multinational energy and automation digital solutions specialist Schneider Electric New Zealand, Crimson Education, Cambridge Assessment International Education and a dozen other global stock exchange listed firms. About the Public Relations Global Network Founded in 1992 by a group of visionary public relations leaders, with approximately 1,000 professionals in 62 locations, PRGN is one of the world’s largest international public relations networks.PRGN partners are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.Companies or organizations interested in the services of PRGN’s local agency network can visit the Agency Directory or contact PRGN’s executive director Gábor Jelinek at gabor.jelinek@prgn.com for more information.Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email its membership chair, David Wills, Senior Vice President of Media Profile, at david.wills@mediaprofile.com About Alexander PR Alexander PR and The Content Place assist boards, CEOs, business owners and marketing decision makers with reputation, strategy, content and commercial opportunities. We are a New Zealand-based, full-service public relations agency with global reach, specialising in reputation management. Having established a record of high performance and market-leading results in a global landscape, Alexander PR combines traditional public relations expertise with forward-thinking digital marketing and content creation strategy to help clients achieve their bottom-line objectives. We specialise in building media relationships and achieving results in earned, owned, and sponsored media to enhance our clients’ reputations. With a sound understanding of what makes a business tick, the team at Alexander PR brings its specialist knowledge and profile-building experience to the partnership to achieve real, measurable outcomes for clients. Whether it is quality media coverage, brand positioning or ad-hoc crisis communication you need, the team has the know-how and expertise required. For more information on the services we offer, refer to our services page. The Alexander PR team provides comprehensive 24/7 crisis and issues management services and expertise. Our professionalism, relationships with media and industry experts, confidential support, and years of experience in crisis management across all sectors are the tools we use to protect clients, their reputations, and their businesses. Learn more at https://companycrisis.co.nz/ Our comprehensive services include specialist content marketing curator The Content Place, a separate division of Alexander PR and a full-service content marketing and book publishing provider which supports clients’ objectives for achieving targeted media wins in their desired channels and platforms. The Content Place provides access to the best business, tech, financial and consumer writers, videographers and photographers in New Zealand. We have built relationships with these quality people over many years and can help you create, share your story, and achieve business outcomes. We are your content marketing place. Learn more at https://alexanderpr.co.nz/the-content-place Contact Details Public Relations Global Network (PRGN) Gabor Jelinek +36 30 162 8910 gabor.jelinek@prgn.com Company Website https://prgn.com

October 24, 2022 09:04 AM Eastern Daylight Time

HoneyQuote and The Zebra Partner to Offer More Homeowners Insurance Options in Florida

HoneyQuote

HoneyQuote, a Florida-based digital insurance agency, has entered into a strategic distribution partnership with The Zebra, a leading insurance comparison site based in Austin, Texas. This partnership will provide consumers more options to obtain homeowners insurance in Florida, one of the costliest and most arduous insurance markets. “We’re thrilled to be partnering with The Zebra, a category-defining company in our industry, in transforming how difficult-to-place risks in our home state of Florida are bought and sold,” said Freddy Seikaly, Head of Partnerships at HoneyQuote. Collectively with The Zebra, HoneyQuote will continue to scale rapidly across Florida as they offer the quickest quote-to-bind solution in the state, representing national, insurtech, and regional carriers - many of which they have brought online for the first time. “Florida homeowners face immense challenges to secure appropriate and adequate property insurance for their needs,” said Scott Montgomery, Director of Business Development at The Zebra. “Our partnership with HoneyQuote is an exciting opportunity to expand and help more people seamlessly get the coverage they need from top carriers.” The Zebra launched its homeowners insurance product in December 2019 and has been a resource in advising Florida residents to navigate and understand the rapidly changing homeowners insurance environment. The Zebra is proud to work with the leading national and regional homeowners insurance carriers and offer a variety of coverage options to property owners in Florida. About HoneyQuote HoneyQuote is a digital insurance agency powered by a proprietary search engine allowing clients to compare and purchase insurance coverage in an online marketplace. HoneyQuote’s products include homeowners and flood insurance across 30 of the top insurance carriers. For more information, visit honeyquote.com. About The Zebra The Zebra is the nation’s leading independent insurance comparison site. With its dynamic, real-time quote comparison tool, consumers can identify insurance companies with the coverage, service level, and pricing to suit their unique needs. The Zebra compares multiple insurance companies and provides agent support and educational resources to ensure consumers are equipped to make the most informed decisions about their home and auto insurance. Headquartered in Austin, Texas, The Zebra has sought to bring transparency and simplicity to insurance shopping since 2012 -- it’s “insurance in black and white.” For more information, visit thezebra.com. Contact Details David PR Group John P. David +1 305-724-3903 john@davidpr.com

October 24, 2022 08:00 AM Eastern Daylight Time

NASDAQ: $SOPA Seeks to Strengthen Their Ecosystem 💪 Interview With Indonesia's GM, Patrick Soetanto

Society Pass Incorporated

Contact Details Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com

October 21, 2022 12:15 PM Eastern Daylight Time

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Knowing When To Take Your Foot Off The Gas — Things To Keep In Mind In A Bear Market

Caleb & Brown

This educational guide exploring How To Protect Crypto Assets in a Bear Market was created in conjunction with Caleb & Brown. Caleb & Brown is the world’s leading cryptocurrency brokerage. Learn more here. For many inexperienced investors, the transition between the 2021 bull market and the 2022 bear market may have had dramatic effects on their portfolios. The simple reason is that both equities and cryptocurrencies do not behave the same way in a bull market as they do in a bear market. This seems like such a common sense conclusion that it’s barely worth stating, but, for those who have never experienced both ends of the market spectrum, it’s worth repeating. Investing in a bull market is like swimming with the tide. Guided by the strength of the current, your strokes lead you to your intended destination with ease. Investing in the 2021 bull market was more like swimming in the direction of a tsunami: A purchase of Bitcoin (BTC) Ethereum (ETH) and Solana (CRYPTO: SOL) made on Jan. 1, 2021, resulted in 120%, 227% and 1,350% returns, respectively, by April 15 of the same year. Imagine the psychological conditioning one developed as a new crypto investor in 2021. The values that have been proven to be wealth generators in the market — discipline, patience, risk management and knowledge — were all seemingly tossed out of the window. Abandoning these prudent principles may be covered up in a bull market, but in bear markets, they shine like diamonds in a field of coal. As discussed in a previous post, bear markets may provide the opportunity for bargain-picking certain assets, both traditional and digital, but they must be approached differently to bull markets. Here’s how to stay on the right course. Know Thyself First on the Bear Market Survival Guide is self-reflection. No one can tell you what kind of drop in your portfolio you can handle, or what your relationship to risk is. Investors sit on different ends of the risk-tolerance spectrum, and it’s your obligation to know where you lie. This is particularly important in bear markets, as portfolios decline and paper losses materialize. Knowing your personal risk tolerance helps you avoid catastrophic behavioral impulses like panic selling or, on the other end of the spectrum, aggressive buying. Consider the following examples as reflections of the catastrophic nature of both behaviors: As discussed in a previous article, panic selling an investment in the SPDR S&P 500 ETF (NYSEARCA: SPY) at the end of 2009 would have yielded a 57% loss on an investor’s portfolio (assuming they had made their purchase at 2007’s top). If held until the peak of 2022, this loss would’ve been a 450% gain. Starting at $100,000, panic selling in 2009 would have yielded a portfolio value of $43,000, while holding until 2022 would have yielded a portfolio value of $450,000. Similarly, aggressively buying risky crypto coins like Shiba Inu (CRYPTO: SHIB) in February 2022 would have yielded a nearly 80% drop in value by June. In four months, a $100,000 investment would have dropped to $20,000. Aggressively buying risky investments may have yielded spectacular results in the midst of a bull market, but in a bear market, it could mark the end of your investing career. The first step to preventing that outcome is knowing your risk tolerance. The second is considering that you are in a bear market and that behaviors that worked before may not work now. Let The Professionals Guide You Self-awareness and self-control are keys to success in the investing field, but that doesn’t mean you have to develop these skills on your own. By enlisting help from experienced professionals, traders can shorten the learning curve required to adopt a psychological edge in the market. For Caleb & Brown, providing investors with the tools and knowledge to make sound decisions in bear markets is a fundamental business pursuit. As the world’s leading cryptocurrency brokerage, Caleb & Brown offers personalized broking services to each of its crypto investors, covering all matters of questions and concerns through its communication efforts. With Caleb & Brown, investors can expect open conversations with their brokers whenever and wherever they’re needed. Caleb & Brown has helped over 20,000 investors avoid catastrophic losses and prepare for future bull markets. Click here to learn more about how you could be next. Interested in learning more about the best way to survive a bear market? Check out the previous article in this series here. We help our clients buy, sell, swap, and safely store cryptocurrencies, with a 24/7 personal broker service. Our clients can reach their personal broker on the phone and email at any time. Our clients range from beginners needing assistance to buy their first cryptocurrency, to seasoned investors needing a professional service to make high value, complex trades. We put personalised service, education, and consumer protection at the heart of everything we do. We were founded back in 2016 and we now have over 21,000 clients in more than 100 countries, serviced by 76 staff based in our offices in Melbourne, Sydney and London. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Chris Nedelkos chris@calebandbrown.com Company Website https://calebandbrown.com/

October 21, 2022 09:00 AM Eastern Daylight Time

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