News Hub | News Direct

Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
Article thumbnail News Release

Velocity Global achieves ISO 27001 international data security certification

Velocity Global

Velocity Global, the leading provider of global employment solutions, announced today it achieved ISO 27001:2013 certification, the international standard for information security management. The ISO 27001 standard, published by the International Organization for Standardization, specifies the requirements to establish, implement, maintain, and continually improve an information security management system (ISMS). Brands rely on Velocity Global’s expertise and global infrastructure to hire a compliant global workforce without the cost or complexity of setting up their own foreign legal entities or state registrations. As the Employer of Record (EoR), Velocity Global manages in-country and in-state compliance, payroll, and benefits for its clients’ supported employees. “Compliance is a cornerstone of our business and our industry, and this third-party certification demonstrates our commitment to uphold the highest international security standards,” said Dave Martelon, Velocity Global chief technology officer. “Hundreds of brands trust us with their data, and more importantly, that of their global remote workforce. We foster a culture of security to earn the trust of our clients, and this milestone is a testament to the dedication of our team.” Clients that use EoR services rely on Velocity Global to remain compliant with global employment regulations, including protecting sensitive data for their supported employees. Non-compliance is costly and disruptive to their business. The ISO 27001 certification validates Velocity Global’s data security process according to the standard that also emphasizes continuous improvement, aiding the company’s ability to stay ahead of evolving global legislation. Velocity Global announced its ISO 27001 certification just weeks after it announced a $100 million growth investment from private equity firm FFL Partners, and its acquisition of iWorkGlobal, an established authority in global workforce management. The combined company is the largest global Employer of Record at scale, in 185 countries and all 50 United States. Velocity Global also offers Independent Contractor Compliance to assess a workforce and Agent of Record (AoR) to streamline payments to contractors globally. The company achieved its certification from Schellman & Company, LLC, a leading independent provider of attestation and compliance services. Velocity Global's certification is publicly available for verification at Schellman’s certification directory. ABOUT VELOCITY GLOBAL Velocity Global accelerates the future of work beyond borders. Its platform enables businesses to employ remote teams and expand internationally through global expertise, best-in-breed technology, and scale. More than 700 brands rely on its Employer of Record model and infrastructure, also called an International PEO (Professional Employer Organization), in 185 countries and all 50 United States to compliantly employ thousands of supported employees, access global talent, and grow revenue. Named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall, Velocity Global is a strategic partner to its clients through additional comprehensive services including Immigration, Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors globally. Founded in 2014, the company is headquartered in Denver, Colorado, with regional headquarters in Amsterdam, Bogotá, and Singapore, with local employees in 16 countries. Contact Details John Hall +1 720-650-4348 johnhall@velocityglobal.com Company Website https://velocityglobal.com/

April 27, 2021 07:02 AM Mountain Daylight Time

Image
Article thumbnail News Release

100 BIPOC-Owned Small Businesses in Houston Receive $1,000,000 in Grants from Comcast RISE

Comcast Houston

Comcast today announced it will award $1,000,000 in grants to 100 BIPOC-owned small businesses, which includes Hispanic and Asian American owned businesses among others, in Houston. More than 150 businesses in the area will also receive technology and marketing resources. These recipients are part of nearly 2,500 entrepreneurs nationwide who have been selected as Comcast RISE awardees since November. Houston was one of five cities, including Atlanta, Chicago, Detroit, and Philadelphia, selected to award $10,000 grants to 100 local businesses from the Comcast RISE Investment Fund, for a total of $5 million across 500 businesses. Through Comcast RISE, the company also announced it will support 13,000 BIPOC-owned small businesses with monetary grants; a TV campaign, production of a TV commercial or consulting services from Effectv; or computer equipment, internet, voice or cybersecurity from Comcast Business by 2022. In Houston, recipients include: “COVID-19 made a tough year of 2020. As a small business, what hurt most was being deemed non-essential and having to close our doors,” said Angelus McFarlane owner of Ravlin Martial Arts, Houston, Texas “I’m extremely excited that a business, like Comcast has taken an interest to support small businesses. I believe that the technology resources from Comcast will help us, which will then bring more people back and help us grow.” In addition, Comcast RISE invests in ongoing mentorship and resources to help businesses succeed over the long-term. The program has partnered with Ureeka, an online platform for entrepreneurs, to provide grant recipients with business coaching to help build skills in company foundation, growing customers and financial stability. All Comcast RISE recipients will also have a specialized online networking community within Ureeka with access to educational resources, sources of capital, and vetted experts such as U.S. Black Chambers, National Asian Pacific Islander Chamber of Commerce & Entrepreneurship, U.S. Hispanic Chamber of Commerce, Association for Enterprise Opportunity, Walker’s Legacy and Operation Hope. “Comcast RISE represents a holistic program that can help advance BIPOC entrepreneurs. The commitment to coaching, capital and connections is critical for historically overlooked communities in achieving economic prosperity,” said Melissa Bradley, Co-founder of Ureeka. “We are humbled and excited to partner on this program.” Comcast RISE was formed in late 2020 to give BIPOC-owned small businesses, from bakeries and barber shops to childcare centers and cleaning services, the tools needed to not just survive, but thrive. The 2,500 recipients are from 422 cities across 34 states. “When we launched Comcast RISE, we knew a profound need existed in many of the communities we serve,” said Ralph Martinez, regional senior vice president, Comcast Houston Region. “We now see firsthand how the program’s marketing and technology resources are benefiting Houston business owners, who are working to rise above 2020.We anticipate these awards will have a long-lasting, positive economic impact on these businesses and beyond.” Comcast RISE, which stands for “Representation, Investment, Strength and Empowerment,” is part of an expanded Diversity, Equity and Inclusion commitment that Comcast announced last summer, as well as a coordinated cross-company effort to address digital inequities through sustainable programming and investments such as Internet Essentials and Lift Zones. Eligible businesses can apply for the following: Marketing Services: The following services from Effectv, the advertising sales division of Comcast Cable, and its creative agency, Mnemonic, are designed to help recipients with their marketing and media campaigns, including: Media: A linear TV media campaign to run over a 90-day period. Creative Production: Turnkey 30-second TV commercial production, plus a media strategy consultation and a 90-day linear TV media campaign. Consulting: Advertising and marketing consultations with local Effectv marketing, research and creative teams to gain insights on how to drive business. Technology Makeovers: The state-of-the-art equipment and technology upgrade from Comcast Business includes computer equipment as well as internet, voice and cybersecurity services for up to a 12-month period. (Taxes and other fees may still apply for tech makeover services.) Monetary Grants: As noted above, the Comcast RISE Investment Fund will provide $5 million in grants to 500 BIPOC-owned small businesses in five cities: Philadelphia/Chester, Houston, Atlanta, Chicago and Detroit. A key part of Comcast RISE is ensuring business sustainability. As such, Comcast has already invested more than $2 million in more than 20 community-based organizations and diverse chambers of commerce to provide additional support to BIPOC-owned small businesses. All small business owners can visit the Comcast RISE destination on Xfinity X1, which features aggregated small business news, resources, Comcast RISE recipient stories and more. The destination is designed to help businesses grow by empowering them through inspiration, education and entertainment. Just say “Comcast RISE” into the X1 voice remote. Visit www.ComcastRISE.com to apply, for more information and the latest updates. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. About Comcast Business About Comcast Business Comcast Business offers Ethernet, Internet, Wi-Fi, Voice, TV and Managed Enterprise Solutions to help organizations of all sizes transform their business. Powered by an advanced network, and backed by 24/7 customer support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. Comcast Business is the nation’s largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market; recognized over the last two years by leading industry associations as one of the fastest growing providers of Ethernet services. For more information, call 866- 429-3085. Follow on Twitter @ ComcastBusiness and on other social media networks at http://business.comcast.com/social. About Effectv Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 30 million households with video service. For more information, visit www.effectv.com. Contact Details Comcast Michael Bybee +1 281-605-9658 Michael_Bybee@cable.comcast.com Comcast Misha McClure +18325476783 Misha_McClure@cable.comcast.com

April 27, 2021 06:00 AM Central Daylight Time

Article thumbnail News Release

YoReSpot - A NEW Social Media Platform Available for both Apple and Android Smart Phones

YoReSpot

The world of social media has opened up yet again with another app and website. YoReSpot is a new app designed around two concepts – unity and community. Unlike many social media services, YoReSpot is against censorship, negativity, and a closed mind. Even those with conflicting views have the opportunity to come, have a voice, and use it without fear of repercussion. Founder Brandon Irlbeck grew weary of watching opposing views to social media moguls and giants censored. Irlbeck’s background in computer science, a drive to be better than the others, a strong sense of family, and 100 percent unbiased towards anyone’s views, personal identifications, religion, or much anything else. The only things absolutely censored are anything inappropriate for children. Irlbeck is a father of four, one of whom is non-verbal autistic. YoReSpot is 100 percent independent and is hosted on a secure and private server. This means there is no 3rd party interference with the app, website, or users. The system also allows for video calling, live streaming, blogs, groups, pages, a marketplace, and videos. There is no charge to sign up, and doing so only takes a few seconds. Irlbeck summed it up best, “giving back to our members is something that YoReSpot is proud of. We want to make sure that our members know we are all about how we can help each other as a community.” Many would see this as empty words from a new social media platform trying to gain traction against established giants. Irlbeck has so far proven to many this is not the case and will continue to do so as YoReSpot continues to grow and thrive. Recently, as part of the app’s official launch, Irlbeck held a raffle for his family car. The proceeds went to help the Bayard Public Library in Irlbeck’s hometown. Colton Truitt of Ankeny, Iowa, was the winner of the 2006 Chevy Uplander. Amanda Cole of Carroll, Iowa, won the $1,000.00 prize. Irlbeck and his family are soon to set out in their RV. They are planning to travel and assist users of YoReSpot in any way they can. Their goal is to share the platform with as many people as possible and help as many as possible along the way. Their first stop is Marion, Iowa, home of Adrian Hicks. The Irlbeck’s plan on helping Hicks with roofing his home before moving onto the next person and YoReSpotter in need. YoReSpot is available on Android and iOS. Download, or visit https://yorespot.com for details. Contact Details YoReSpot Kelly Bennett +1 949-463-6383 kelly@bennettunlimitedpr.com Company Website https://yorespot.com/

April 27, 2021 05:03 AM Eastern Daylight Time

Video
Article thumbnail News Release

Your Next Beer Might Be Powered by the Sun: Michelob ULTRA Pure Gold announces it is now brewed with 100% renewable electricity from solar power

YourUpdateTV

Is it possible to save the planet one beer at a time? Just in time for Earth Day, Michelob ULTRA Pure Gold, the first nationally available USDA certified organic lager, is marking a major sustainability milestone by announcing that it will be the first beer within the Anheuser-Busch U.S. portfolio to be brewed with 100% renewable electricity from solar power. You are probably asking yourself, how is this even possible? Anheuser-Busch has purchased more than enough solar renewable electricity to power the brewing process of Michelob ULTRA Pure Gold in the U.S. - from the moment the organic barley reaches the brewery through the fermentation of its delicious USDA certified organic beer. By brewing Michelob ULTRA Pure Gold beer with 100% solar electricity, they are offsetting more than 2,500 metric tons of carbon dioxide. To celebrate this sustainability milestone, Michelob ULTRA Pure Gold collaborated with Latin music superstar Maluma on a new anthem song featuring the biggest star in our solar system: the sun itself. As a long-time partner of Michelob ULTRA Pure Gold with a shared passion for nature and sustainability, Maluma was inspired by the solar electricity announcement and incorporated the sounds of the sun throughout the track. The anthem is titled “Rumba (Puro Oro Anthem)” and is now available on Spotify and across all major streaming platforms. Today, as the morning sun rises, fans can head to Maluma’s YouTube channel to tune into the world premiere of the “Rumba (Puro Oro Anthem)” film. Michelob ULTRA Pure Gold and Maluma will also be giving away Limited Edition “Rumba (Puro Oro Anthem)” gold vinyl records to fans 21 and older. Follow @MichelobULTRA and @Maluma on social media for more information on how to win one. All this and more were discussed by Ricardo Marques, VP of Marketing, Michelob ULTRA, during a nationwide media tour in conjunction with YourUpdate TV. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

April 22, 2021 10:00 AM Eastern Daylight Time

Video
Article thumbnail News Release

Inovo catalyses global investors as it closes new fund on €54m, to scale Polish startups

Inovo

Inovo, the venture capital fund investing in technology startups across Poland and Central & Eastern European region (CEE), has today announced the final close of its second fund, Inovo II, at €54m. A range of global funds, entrepreneurs and family offices joined the European Investment Fund (EIF) as the cornerstone investor. Inovo specialises in identifying disruptive tech startups and supporting their development and growth through participation in early-stage, post-traction seed and Series A funding. Having a diverse range of LPs in the fund will enable portfolio companies to secure global funding as they scale and expand abroad. The new fund has already committed funding to several investment opportunities with leading international investors, including European Bank for Reconstruction and Development (EBRD), Andreessen Horowitz, Hoxton Ventures and Point Nine Capital. Notable investments include: Spacelift, Infermedica, Jutro Medical, AI Clearing, Zowie, Preply, Packhelp, Intiaro, Tidio, Allset and Eyerim. This fundraise follows the success of Inovo I which generated 3.2x return on investments from a portfolio of 15 high-growth tech startups, most of which have since been sold profitably, two have IPO’d, and three top-performing remain in the portfolio. One of the remaining investments is Booksy, the marketplace for beauty services where Inovo invested at the Seed stage. Now the company is one of the world’s top 100 marketplaces with 10 million app downloads and raised $70m in a Series C round (led by CatRock). Booksy is widely considered to become one of the first unicorn startups (those that have a valuation of $1b) from Poland. Tomasz Swieboda, Managing Partner at Inovo commented: “The tech ecosystem in the CEE region is growing at an exceptional pace. In Poland the growth rate is 70% year-on-year. In 2020, almost €500m in venture capital was deployed to 300 companies, which will almost certainly grow this year. It is our expectation that this decade will produce 10 unicorns and a few decacorns from Poland.” With the launch of its second fund, Inovo is aiming to cement its reputation as one of the leading early stage investors in Poland and the CEE region, while helping enterprising startups realize their potential, paving the way for later-stage funding from international VCs. “With 38 million people, Poland is a large market itself. Last year we've seen IPOs of two tech companies valued at over $1bn and focused on the domestic market - Allegro and InPost. Market size is both an advantage and an obstacle, resulting in Polish ecosystem being not very well connected to the West. At Inovo we strive to change that. We are perfectly placed to act as a catalyst to accommodate the new wave of ambitious local founders who want to follow in the footsteps of Booksy, Brainly and Docplanner and target global markets. Through our collaborative approach and international network we can help bridge them to larger investors ” added Tomasz Swieboda. Stefan Batory, Cofounder & CEO at Booksy commented: “The growth of the Polish startup ecosystem will accelerate after seeing success stories, proving that it’s possible to build global businesses out of the CEE region. I am certain that Booksy will serve as one such example, and then many will follow in our footsteps. However, for this to happen, startups need access to VCs like Inovo, which will provide not only capital, but also guidance and international connections for businesses to scale rapidly.” About Inovo Inovo is a venture capital fund investing in rapidly growing tech companies at Seed / Series A across Poland and the Central and Eastern Europe region (CEE). We back early-stage, post-traction startups with up to €3M of initial investment, and help them build global brands, while driving growth of the local startup ecosystem. We take great pride in being close to top founders who think big. We’re investors in: Booksy, Restaumatic, Sotrender, Infermedica, Spacelift, Tidio, AI Clearing, Zowie, Jutro Medical, Intiaro, Packhelp, Preply, Eyerim, Allset. Contact Details Inovo Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://inovo.vc/

April 22, 2021 09:30 AM Eastern Daylight Time

Image
Article thumbnail News Release

Industries look at transition opportunities as they work towards decarbonization

Morgan Marketing & Communications

In recognition of Earth Day, Purify Fuel’s CEO, John Carroll, reports that the company’s nanO2 fuel additive catalyst is proving to be a significant contributor to companies seeking to reduce their emissions in order to meet corporate and ESG (environmental, social, and governance) goals that stakeholders and shareholders are demanding. Use as a tool for decarbonization by the mining, fracking, power generation, offshore and maritime industries using diesel fuel is accelerating leading to wholescale adoption of the technology. “In this period of increased concern about climate change impacts, industrial companies are seeking interim measures to reduce their emissions while they examine long term energy alternatives,” Carroll stated. “Purify Fuel’s nanO2 fuel additive is proving to be an effective tool to reduce emissions today, without making large capital investments in new engines or infrastructure. It is not yet clear what technologies will be adopted to reach the United Nation’s goals for limiting climate change. Until that clarity is achieved, and large-scale investments made, Purify Fuel’s nanO2 can support their desire to reduce emissions and achieve ESG goals today.” Purify Fuel’s nanO2 technology is a proprietary combustion catalyst which causes diesel fuel to accelerate its combustion process, creating 8% more power using an average of 9.2% less fuel and producing up to an average of 17% lower CO and 20% Nitrous oxide. Further, usage tests have demonstrated a 50& decrease in opacity. “We are partnering with our customers to help them achieve immediate ESG goals through reduced emissions from their diesel fueled engine use,” stated Carroll. “Especially on Earth Day, we are honored to be a transitional solution to reducing emissions and helping reverse the effects of climate change to achieve global goals.” Purify Fuel’s nanO2 is a game changing product scientifically proven to optimize fuel combustion to save fuel, reduce emissions, and protect engines without equipment modification or disruption in operations. With nanO2 fuel optimization, a practical, scalable solution to diesel energy challenges is available now. For more information, go to Purify Fuel nanO2 ESG technology. Contact Details Purify Fuel Carleen Lyden Walker +1 203-260-0480 c.walker@purifyfuel.com Company Website https://morganmarketcomm.com/

April 21, 2021 03:00 PM Eastern Daylight Time

Image
Article thumbnail News Release

NAMEPA’s Maritime Sustainability Program Receives Global Recognition

North American Marine Environment Protection Association

Green4Sea has announced that the North American Marine Environment Protection Association (NAMEPA) has won the 2021 Green4Sea Initiative Award for its CSR/ESG (Corporate Social Responsibility/Environment, Social and Governance) Maritime Sustainability Program. The Green4Sea award is given to an organization that has sparked, realized, or significantly contributed with a specific initiative towards greener shipping. NAMEPA is extremely proud of its contribution to the maritime industry with its CSR/ESG Program being the first known standards program of its kind developed especially for the maritime industry. Successful participants of NAMEPA’s CSR/ESG Program receive the Maritime Sustainability Passport and MSP Seal, signifying a participant has met, or exceeded benchmarks set by the program. The program encompasses the three strategies of CSR/ESG: environment, corporate governance, environment and the human element. “After reviewing the global maritime landscape, and verifying with The Governance and Accountability Institute, we have learned that NAMEPA’s CSR/ESG is the only ESG accreditation standard for maritime,” stated Carleen Lynden Walker, NAMEPA’s Co-Founder and Executive Director. “We are honored that we can provide this opportunity for the industry to be credibly recognized for its high standards on these measures which are important to the public as well as investors in shipping and the industry at large.” The first companies to qualify for NAMEPA’s Maritime Sustainability Passport were Cargill, The American Club and Mediterranean Shipping Company (MSC). These three exemplary companies successfully completed all three phases of the program, including supplying supporting documentation for their claims. Their submissions were then evaluated by a team of independent assessors to determine whether they met the criteria of the CSR/ESG Program and were eligible to receive NAMEPA’s MSP Certificate and Seal. Cargill, The American Club and MSC successfully demonstrated to the assessors their qualifications to receive the Maritime Sustainability Passport, and have proven their dedication and continuing efforts to Save Our Seas. “The maritime industry is rapidly recognizing the importance of demonstrating its commitment to sustainability” stated NAMEPA Chairman Joe Hughes, CEO and President of the Shipowners Claims Bureau. “NAMEPA identified the need to provide the industry with a standard guideline of expectations relating to a company’s efforts in CSR/ESG. We are pleased to provide this tool for the industry to support its efforts towards sustainability.” To learn more about NAMEPA’s CSR/ESG Program, visit NAMEPA's CSR/ESG Maritime Sustainability Program - NAMEPA or email CSR-ESGProgram@nameapa.net with any relevant questions. The program is offered to NAMEPA members at no cost to qualify for the Maritime Sustainability Passport and receive the MSP seal. Non-members are welcome to apply to participate at a cost of $2000 or become NAMEPA members and have the fee waived. To protect the proprietary information of the qualifying companies, NAMEPA offers a non-disclosure agreement. The North American Marine Environment Protection Association (NAMEPA) was officially launched in 2007. NAMEPA is a marine industry-led organization of environmental stewards preserving the marine environment by promoting sustainable marine industry best practices and educating seafarers, students and the public about the need and strategies for protecting global ocean, lake and river resources. For more information, go to www.namepa.net. Contact Details NAMEPA Carleen Lyden Walker +1 203-255-4686 executivedirector@namepa.net Company Website https://namepa.net/

April 21, 2021 12:01 PM Eastern Daylight Time

Image
Article thumbnail News Release

DynAdmic’s semantic analytics lead contextual targeting to overtake the power of cookies

DynAdmic

As we watch the automated cookie age disappearing there isn’t a CMO who is not already planning for a “cookieless future,” with an eye for innovating what has previously been an arm’s length approach to ad placement. Whilst there remain a limited number of solutions that have a like for like replacement to the third-party cookie, we are seeing the leading media platform players innovating at speed to drive renewed power of contextual placement media. These teams, such as the global leader DynAdmic, believe that a shift away from cookies shouldn’t mean that the brands can no longer target their consumers in relevant and powerfully resonant occasions, and they are proving that the change may result in improved consumer attention. When asking CEO & founder of DynAdmic, a global leader in contextual media innovation, Stephane Bonjean, why their clients are choosing this approach to placement he offers that “our clients have seen contextual targeting yield increase attention at lower media costs as well drive greater brand impact and longer viewership and completion rates.” Contextual placement today bares very little resemblance to what we once knew. Whilst it used to simply mean placing ads adjacent to relevant content or searching for keywords, today the granular sophistication of the systems behind the contextual placements offers benefits in behavioral targeting that drill deep into the content that consumers are actively looking for. Content that is interest and mindset based. Fueled by AI and with the power to analyse billions of placements for relevance and connection every day, advertisers now have the opportunity to do far more than place their ad on a site and hope for results. “The ability to place branded content and ads exactly where consumers want to see them has a hugely effective impact on viewership and engagement and provides many of the efficiencies of personalised messaging delivery” continues Bonjean. Where this really gets interesting is when you begin to layer the sophistication of semantic recognition technology, such as that at DynAdmic, which allow videos to be placed within fine-tuned verbal and audio environments for direct relevance. DynAdmic’s intelligent systems leverage the power of semantic algorithms and analytics in media placement to allow for both nuance and scale by ensuring placement specificity across a wide global network allowing for significantly improved impact on sales, ROI and purchase intention. Many platforms have lagged in this space but DynAdmic has been a leader in this space since 2012, honing their intelligence and accuracy ever since. Their proprietary audio-recognition technology has been enabling their clients to analyse across formats by listening live to content, spoken voice and sound effects to overhaul the accuracy and response to advertising. The sophisticated approaches available can also allow marketers to specifically nominate environments which they want to include, and, importantly, the ones they want to exclude for safety reasons such as environments sharing hate speech, violence, hyper politicalism, racism, toxicity or stereotyping. It’s no surprise today that finding credible, trusted media partners is critical to all advertisers. “Our team at DynAdmic are reassuring the efficacy of the future of video placement and contextual efficiency because we believe that the path forward is not simply in first-party data, but in a refocusing on the brand and the media experience to meet the demands of the consumer where they are. This has to be in real-time and against consumer’s real interest sets” Bonjean closes. Find out more at http://us.dynadmic.com/ or directly with Lara Krumholz, Global VP Partnerships https://www.linkedin.com/in/larakrumholz?originalSubdomain=br DynAdmic curates digital video advertising inventory from the world’s leading websites by utilizing smart semantic targeting and activating brand safety and fraud security, while focusing on campaign performance metrics. They connect world-class advertisers with qualified audiences across Youtube, apps and the largest publishers reaching more than 450MM viewers globally and targeting viewers in real-time based on what they are about to watch by using their proprietary AI audio recognition technology. Their exclusive demand platform scans 20,000 pages per minute and scores every page according to brand safety, contextual relevance and qualified audience parameters. By leveraging a superior and owned code, the DynAdmic team can identify and target viewers’ real-time interest and prospective consumers from their audience catalogue in 60 languages across the world with a fraud rate of less than 1% according to Moat. DynAdmic is the only certified Google partner that connects the online with offline world with TV Sync, and has a 96% context relevance score as well as third-party verification from IAS. DynAdmic partners with the leading brands, agencies and publishers and is comprised of 130 people in 7 countries. Contact Details DynAdmic Corp. Lara Krumholz +55 11 94135-2008 lara@dynadmic.com Lara Krumholz +13477467971 Company Website http://us.dynadmic.com/

April 21, 2021 08:08 AM Eastern Daylight Time

Video
Article thumbnail Digital Asset Direct

How 529 College Savings Plans Work by Jennifer Lang Financial Services

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

April 20, 2021 10:05 AM Eastern Daylight Time

Video
1 ... 242243244245246 ... 281