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Cognitiv Named a 2022 AdExchanger Award Finalist

Cognitiv

Cognitiv, the leading custom AI media buying solution, has been named a finalist in the 2022 AdExchanger Awards. The award program, which recognizes and celebrates excellence in digital marketing and advertising, has selected Cognitiv’s unique Demand Side Platform technology as a contender for this year’s award in the “Best Demand Side Platform” category. The AdExchanger Awards winners will be announced live at this year’s AdExchanger Awards Gala taking place during Programmatic I/O New York on October 17th. Cognitiv brings custom Deep Learning AI technology to the advertising and marketing landscape offering marketers an industry-leading media buying solution that is both scalable and performant. The company’s vision centers on using the latest machine and deep learning technology to deliver brands a custom algorithm capable of trading and optimizing independently. Cognitiv champions innovation, consistently working to find new and strategic ways to drive the industry forward. The team has prioritized growing its product suite, earlier this year launching Cognitiv Curation, which brings cutting edge deep learning technology to a client’s DSP of choice via a Dynamic Deal. "We are honored to be recognized as an AdExchanger Awards finalist, highlighting our ongoing efforts to create innovative technology that creates tangible impacts," commented Jeremy Fain, CEO and Co-founder at Cognitiv. “Cognitiv prioritizes its client base, and that means curating strategic technology that has the ability to create results unparalleled to any other technology available on the market. Our commitment to this mission allowed us to curate the industry’s very first DSP to support deep artificial neural networks in real-time. We are thrilled to see our work recognized for its innovation, especially among a list of so many notable finalists.” AdExchanger award finalists include Samsung, iHeartMedia, Roku, Goodway Group, Spectrum Reach, Disney, T-Mobile, Trusted Media Brands, Vox Media, The Wall Street Journal/Barron's Group, Epsilon, Memorable AI, Adapex, among many other industry leaders across a plethora of categories. Cognitiv’s inclusion as a finalist is the company’s latest industry recognition. Cognitiv’s product suite, aiming to create more impactful and cost effective campaigns at scale, include Cognitiv Performance, Cognitiv Incrementality, and Cognitiv Curation. To learn more about Cognitiv, please visit cognitiv.ai. About Cognitiv Cognitiv's deep learning applications and technologies autonomously drive full-funnel marketing performance at scale. Each marketer has a unique set of goals, which is why Cognitiv created a platform capable of automatically building custom algorithms that simultaneously consider the user, the context, the message and the campaign objectives. Cognitiv combines deterministic data and advanced data processing techniques to continuously train these algorithms as they optimize clients' key performance indicators. This combination of award-winning technology, advanced data processing and AI experts deliver personalized media experiences across display, mobile, connected TV and custom audiences. Cognitiv's proprietary platform, NeuralMind, and innovative performance solutions deliver clients and their customers with engaging ad experiences proven to convert. Contact Details Kite Hill PR for Cognitiv Patrice Gamble cognitiv@kitehillpr.com

October 12, 2022 09:00 AM Eastern Daylight Time

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AvaWatz: Building Collaborative Teams Of Robots For The Benefit Of Mankind

AvaWatz Inc.

Contact Details Rajini Anachi rajini@avawatz.com Company Website https://avawatz.com

October 12, 2022 08:37 AM Eastern Daylight Time

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Discover NusaTrip.Com From NusaTrip Indonesia's CEO, Johanes Chang

Society Pass Incorporated

Contact Details Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com

October 12, 2022 08:20 AM Eastern Daylight Time

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Who Might Benefit from Staggering Gaming Growth Projections?

ESE Entertainment Inc

ValueTheMarkets News Commentary - With the gaming market projected to expand from $178bn to $267bn between 2021 and 2025, well-positioned service providers to this industry could reap the benefits. This article discusses the issue with reference to Apple Inc (NASDAQ: AAPL), NVIDIA (NASDAQ: NVDA), Amazon (NASDAQ: AMZN) and ESE Entertainment (TSXV: ESE) (OTCQX: ENTEF). ESE Entertainment (TSXV: ESE) (OTCQX: ENTEF) is an entertainment and technology company focused on gaming and esports. In particular, the business is concerned with player acquisition services and the creation and distribution of digital content. In short, the company are experts in programmatic marketing for the videogames industry. With its targeted programmatic campaigns, the business is clocking up more than 7.3 billion impressions and sourcing 500,000 new players each month using its sophisticated technology. These figures have helped attract the attention of some of the biggest names in the industry and seen ESE Entertainment source legions of players for their games. For example, projects for Roblox and Game of Thrones: Winter is Coming helped bring in 3.6 million and 2 million new players respectively. On the back of these successes, ESE Entertainment has just announced a US$5m contract to deliver its technology and user acquisition services to a major European video game developer and publisher who is a new customer for the business. The company’s CEO, Conrad Wasiela, commented: “This is yet another example of us executing and securing new long-term multimillion dollar contracts for our gaming technology. “We are keenly focused on increasing sales and improving margins, and we believe landing larger technology contracts is the key to achieving these goals. We are excited to continue updating current and future shareholders with new developments at ESE.” It’s the latest update following a slew of positive news from ESE Entertainment, with its recent record-breaking third quarter financial earnings showing 276% revenue growth to CA$15.9m. Gross profit soared too, climbing by 595% to CA$3.1m after the business signed 25 new deals so far this year. The business will be hoping that its customer acquisition expertise and technology will make it a key partner for major developers in the coming years. Apple Inc ( NASDAQ: AAPL ) designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories. The company also offers payment, digital content, cloud and advertising services. The business’ customers are primarily in consumer, small & mid-sized business, education, enterprise and government markets worldwide. A key way in which Apple Inc is poised to enjoy the gaming boom is through its App Store. The platform is already a major money-spinner for the tech giant and it reportedly features more than one million games alongside other applications. The company has confirmed that it is hiking prices on the App Store platform though, noting that a “slower economy” has impacted revenues. Additionally, the platform is becoming more ad-heavy as Apple Inc looks for more ways to increase revenue. While the company has a tight grasp on consumers through the popularity of its iPhones, it seems like these changes to its mobile gaming platform could hurt its popularity among both gamers and developers. Additionally, while Apple Inc’s iPhone is still enormously popular, the business appears to have had some issues with sales of its new model. Late September saw Bloomberg report that the company was shelving plans to hike production of the iPhone 14 after initially overestimating demand. The business will be hoping that this is merely a blip and not an indicator that its products are losing their appeal. Nvidia ( NASDAQ: NVDA ) designs, develops and markets three-dimensional graphics processors and related software. The company offers products that provide interactive 3D graphics to the mainstream personal computer market. The primary way in which this business enjoys exposure to the videogames industry is through its graphics cards, which are present in many gamers’ computers. These include top-of-the-line chips that utilize advance technology like artificial intelligence but can set users back over $1,500 apiece. In addition to its work on the hardware side of things, Nvidia works with videogame developers through offerings like Omniverse, the company’s real-time design collaboration and simulation platform. The idea behind Nvidia’s software is that it can help artists and designers enjoy more seamless collaboration within the development process as gaming industry progress leads projects to become increasingly complex and challenging. But the omniverse platform is just one of many software applications developed by Nvidia for use by game developers. The company’s expansive suite of game development tools include applications for simulation, asset processing, lighting and 3D creation platforms. The business will be hoping that continued growth in gaming industry revenues will bleed through to both its hardware and software development offerings. Jeff Bezos’ Amazon ( NASDAQ: AMZN ) is an online retailer that offers a wide range of products, including books, music, computers, electronics and numerous other products. The business offers personalized shopping services, Web-based credit card payment and direct shipping to customers. The company also operates a cloud platform offering services globally. While Amazon is perhaps best known for its ecommerce and video streaming service offerings, the company also offers services for videogame development. These come through Amazon Web Services (AWS), the business’ cloud computing platform. The company has boasted that its AWS for Games solution will help developers build, run, and grow their games through dedicated solutions for cloud game development, game servers, game security and more besides. The dedicated gaming offering, which Amazon announced the launch of in March 2022, could be very successful as the company claimed in its most recent earnings that AWS is already the most broadly adopted set of cloud infrastructure services. While the business now has tools on offer for other game developers, the business has also tried its hand at creating games itself. Increasingly ambitious titles from the Amazon Games subsidiary have included New World and Lost Ark. Things haven’t all been plain sailing at the game studio though, with reports last year suggesting workers at the studio faced “draconian” limitations on their own personal projects. ValueTheMarkets News Commentary IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. ValueTheMarkets is a trading name of Digitonic Ltd, and its owners, directors, officers, employees, affiliates, agents and assigns (collectively the Publisher) is often paid by one or more of the profiled companies or a third party to disseminate these types of communications. In this case, the Publisher has been compensated by Investing Whisperer to conduct investor awareness advertising and marketing and has paid the Publisher the equivalent of thirty two thousand six hundred and forty five GB Pounds to produce and disseminate this and other similar articles and certain related banner advertisements. 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You acknowledge and accept this disclaimer and that, to the greatest extent permitted under applicable law, you release and hold harmless the Publisher from any and all liability, damages, injury and adverse consequences arising from your use of this communication. You further agree that you are solely responsible for any financial outcome related to or arising from your investment decisions. TERMS OF USE AND DISCLAIMER By reading this communication you agree that you have reviewed and fully agree to the Terms of Use found here https://www.valuethemarkets.com/terms-conditions/ and acknowledge that you have reviewed the Disclaimer found here https://www.valuethemarkets.com/disclaimer/. If you do not agree to the Terms of Use, please contact valuethemarkets.com to discontinue receiving future communications. INTELLECTUAL PROPERTY All trademarks used in this communication are the property of their respective trademark holders. Other than valuethemarkets.com, the Publisher is not affiliated, connected, or associated with, and the communication is not sponsored, approved, or originated by, the trademark holders unless otherwise stated. No claim is made by the Publisher to any rights in any third-party trademarks other than valuethemarkets.com. AUTHORS: VALUETHEMARKETS valuethemarkets.com and Digitonic Ltd and our affiliates are not responsible for the content or accuracy of this article. The information included in this article is based solely on information provided by the company or companies mentioned above. This article does not provide any financial advice and is not a recommendation to deal in any securities or product. News and research are not recommendations to deal, and investments may fall in value so that you could lose some or all of your investment. Past performance is not an indicator of future performance.ValueTheMarkets do not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above piece. ValueTheMarkets have been paid to produce this piece by the company or companies mentioned above. Digitonic Ltd, the owner of valuethemarkets.com, has been paid for the production of this piece by the company or companies mentioned above. Contact Details ValueTheMarkets ValueTheMarkets +44 141 530 4080 editor@valuethemarkets.com Company Website https://www.valuethemarkets.com

October 11, 2022 11:00 AM Eastern Daylight Time

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Investis Digital Releases New Digital Recruiting Guide

Investis Digital

Investis Digital, a leading global digital communications company, announced today the publication of a new guide that helps businesses use digital more intelligently to recruit talent. At a time when more than 70% of job searches begin on Google, The Guide to Successful Talent Acquisition from Investis Digital adapts best practices from digital marketing to help hiring managers target the right talent with the right message at the right time, which results in hiring loyal and successful employees. The guide draws on Investis Digital’s experience maximizing the value of digital recruitment for global businesses. Steve Kalupski, executive vice president, Client Solutions, said, “ The Guide to Successful Talent Acquisition teaches businesses how to find the right talent that aligns with a company’s values and growth goals. Businesses need a new blueprint for building a successful employer brand, and this means creating a compelling employee value proposition that permeates every aspect of their recruitment efforts online, starting with their websites and continuing throughout every stage of the candidate’s journey.” The Guide to Successful Talent Acquisition contains practical tips such as: How to develop an employee value proposition that attracts a ready-now talent pipeline. Why businesses need to create job candidate personas to target the right talent. Why businesses need a Connected Content approach to ensure their recruitment narrative is consistent with the message they share with all their stakeholders, ranging from investors to employees. How to target a company’s recruitment tactics at each stage of a job candidate’s journey through the digital world from awareness to hiring. How to turn a corporate website into a talent magnet. Key performance indicators from recruitment to retention. And much more. “Too many businesses take a scattershot approach to recruitment online, which results in an inefficient investment in talent acquisition, unacceptable costs per lead and disappointing recruitment conversion rates, ” Kalupski said. “But by borrowing proven performance marketing techniques from customer acquisition, hiring managers and recruiters can make corporate recruiting more valuable in the digital age. The Guide to Successful Talent Acquisition empowers businesses to hire more strategically.” The guide also includes case studies of successful talent acquisition. For instance, Investis Digital recently helped a logistics company improve recruitment conversions by 206% while reducing costs per lead by 74%. This and more case studies provide lessons for digital recruitment from the front lines. To read the full report, click here. Read more about Investis Digital’s work with talent acquisition here. Investis Digital is a global digital communications company. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. A unique blend of expertise, technology and “always on” service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 600 digital experts across 9 global offices. To learn more, please visit www.InvestisDigital.com. Contact Details Kristen Kalupski +1 312-933-6714 Kristen.kalupski@investisdigital.com Company Website https://www.investisdigital.com

October 11, 2022 07:48 AM Eastern Daylight Time

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XPOINT UNVEILS NEW LOGO AND UPDATED WEBSITE

Xpoint Technology

Xpoint, the leading geolocation and compliance technology company specializing in North American sports betting and iGaming markets, has kicked off the first day of the 2022 Global Gaming Expo (G2E) in Las Vegas, with the unveiling of a brand new company logo, an updated website and a revised suite of creative assets. Xpoint was first formally unveiled at G2E 2021, and now marks the start of the 2022 edition of one of the global sports betting, iGaming and gambling industry’s most important annual conferences with the launch of a range of new brand assets that will underpin Xpoint’s marketing program, helping further accelerate the company’s rapid growth in the North American market, and worldwide. “2022 has been an incredible year for our whole team, and our partners, and now we are proud to unveil our new logo, creative suite, and website, an important step as we continue to develop as a technology brand on the world stage,” commented Tom Webb, Xpoint Chief Marketing Officer. “G2E is part of our history, so there is no better place than the 2022 event to take the wraps off the work we have been doing to bring our new creative and digital assets to life. Our new logo is a dynamic parent brand for Xpoint, giving our product and marketing assets an energy that reflects our status as a world-class operator in our industry. Our new website is an ideal platform for our primary digital destination, and will feature news items and regular blogs from our team of experts, our partners and invited guests, making it a go-to destination for geolocation insights, and discussions on the wider technology world. We have also unveiled our new creative template, a uniquely Xpoint identity for all our photographic, video and graphic assets that will instantly elevate our marketing and communication activities across all platforms across which we are active. “Our new brand comes just one year after we formally unveiled Xpoint to the sports betting, iGaming and gambling industry at G2E 2021,” Webb continued. “Now, just 12 months later, we are live across North America with multiple partners using our Xpoint Verify and Xpoint Lite products as their geolocation solutions of choice. We are one of only two geolocation technology companies licensed in New Jersey, and we have grown to a team of 55 now, from just six people in 2021, and continue to add new staff members as our partner roster grows. In September, 2022 alone, we announced three major new investors, as well as increased funding from our two original backers, and four new live partners in multiple states throughout the USA, and we are just getting started. Q4 2022 promises to be even busier for our team, and we are all excited about what 2023 holds, and beyond. We exist to help our partners unlock the true potential of geolocation technology, and now we have even greater drive and determination to do so, under an exciting new marketing platform that truly befits our brand.” Xpoint’s brand new website is live now, where viewers can find out more about the company, its history and its live partners across North America. For access to Xpoint’s new logo, for editorial purposes, please contact marketing@xpoint.tech. ABOUT XPOINT Xpoint provides essential geolocation security solutions and intelligent location-based marketing insights to the global sports betting and iGaming industries. Xpoint’s innovative Verify and Lite platforms ensures partners meet their regulatory geo-compliance obligations, and deliver enhanced value through the generation of location-based data that can drive marketing programs. Recently nominated for two 2022 SBC North America Awards, Xpoint was founded in 2019 and officially unveiled in Las Vegas in 2021, and is led by the company's CEO and Co-Founder Marvin Sanderson, a global sports betting and iGaming industry leader. With North American offices in Toronto, Canada and Miami, Florida, Xpoint is changing the global geolocation market, bringing innovation to an industry that has, to date, viewed geo-compliance as a utility, not a new business opportunity. For more information, visit xpoint.live and follow LinkedIn for regular updates. Contact Details Xpoint Tom Webb +1 512-952-9369 tom.webb@xpoint.tech Company Website https://xpoint.tech/

October 10, 2022 09:00 AM Pacific Daylight Time

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CSG’s Women Engaged in Leadership Exploration and Development Employee Resource Group Earns Cablefax Diversity List Award

CSG

DENVER, Oct. 10, 2022 – A workplace culture that values diversity and channels the power of all entices talent and drives success for the bottom line. At CSG ® (NASDAQ: CSGS), celebrating a diverse employee base and growth shines through the work and leadership of our employee resource groups (ERG), like Women Engaged in Leadership Exploration and Development (WE LEaD). Today, WE LEaD was honored as the ERG of the Year on the 2022 Cablefax Diversity List. “We formed WE LEaD in 2018 to promote women in leadership roles across CSG and build a community that encourages authentic leadership regardless of title or rank,” said Erica Morrison, WE LEaD executive sponsor and VP of software engineering, CSG. “We dove in before formal diversity, equity, and inclusion structures were in place, and I’m incredibly grateful for the support we’ve had to follow our passion and foster growth from within CSG. WE LEaD has been open to all CSGers since our first meeting, and it truly is by harnessing our collective power that we contribute to the success of the company.” Since its inception, WE LEaD has grown, connected, inspired, and advocated for the women of CSG through bold, vulnerable, and inclusive behaviors that continue to empower them to be better every day. Through the three focus areas: leadership, network, and Women in Tech/STEM, WE LEaD enables members to grow the critical leadership skills that can help accelerate their career trajectory and creates a safe space to learn and practice skills, explore leadership styles, and craft and consult on impactful strategies. Today, WE LEaD’s influence is visible in the increased representation of women in leadership roles across CSG and the group’s steady growth in membership base, which in the last year grew by 80%. "CSG's success is rooted in our motivation and commitment to do what's best for our people and bridge gaps within our organization to create the most inclusive culture,” said Liz Bauer, CSG CXO. "WE LEaD influenced CSG with impact from day one, and it's fantastic to see how their dedication continues to open doors for CSGers around the world to grow. They drive authentic leadership regardless of title or rank and advocate for diversity and inclusion across all levels of the company. This achievement is thanks to the hard work of volunteers, who are committed to driving real, lasting change for women at CSG. I'm so happy for the team and look forward to supporting and following them on this journey." # # # About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Kristine Østergaard Public Relations +44 (0)79 2047 7204 kristine.ostergaard@csgi.com John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details Kristine Østergaard +44 7920 477204 kristine.ostergaard@csgi.com Company Website https://www.csgi.com

October 10, 2022 08:30 AM Mountain Daylight Time

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Why Are Companies Expected To Spend Almost $2 Trillion On Collaborative Robots By 2030? One Company Has An Answer: Teamwork

AvaWatz Inc.

Industries spend billions of dollars each year to ensure worker and customer safety. Yet some of those billions of dollars could be saved by using teams of collaborating robots (cobots) to perform work that endangers human workers. Cobot teams can work in otherwise dangerous operating environments and can perform the tedious tasks necessary to ensure customer safety in commercial spaces, airports, railways and mass transit systems. Consider the task of removing harmful debris from an airport runway. Fragments of metal and other materials can fall onto the runway from airplanes, service vehicles, luggage carts and even small fragments can do catastrophic damage. Keeping runways clear is a life-and-death responsibility, and right now it is all done by human workers who walk or drive along the runway to find and remove debris. This is the kind of tedious and dangerous job that could be done by robots, but no single type of robot is exactly right for the job. Flying drone robots are good at detecting debris, but they cannot pick up the debris and remove it; ground robots can pick it up, but they cannot move as fast or see as far as the drones can. If they combine their strengths, a team of air and ground robots together can perform this task with minimal human involvement. Decision-intelligence tech firm AvaWatz is working to make this idea real. The company builds teams of robots with different skills, like traveling off-road or manipulating a specialized tool – the team can combine those skills and use them all together. AvaWatz wants to use robots to reduce risks for humans who have to perform complex tasks in harsh environments and is pioneering the use of collaborative robots or cobots. Cobot teams can solve hard problems for public and private sector customers, including the military and Homeland Security, flightline operations, search and rescue, emergency response, construction, transportation, agriculture, utilities and infrastructure among others – in fact, it is difficult to name a sector that could not benefit in some way from teams of robot workers. The U.S. Air Force, Army, and the Department of Homeland Security have each recognized the need and are funding AvaWatz R&D to advance and grow the technology. The company is focused on driving risk even lower for humans. Giving back to the community is a high priority for AvaWatz — which is why they donate a portion of their revenue to assist with debris pick-up on coastlines. The Size Of The Opportunity The need for cobots is out there, according to AvaWatz. It is predicted that the market for collaborative robots will grow to $1.99 Trillion by 2030. AvaWatz’s initial targets are smart airports, ground transit assets, and surveillance, but the opportunity is not limited to those areas. Such technology can also address the needs of markets where the risk is not only limited to simple human error but also malicious intent. AvaWatz – which has already performed prototype work with the U.S. Air Force – plans initially to work with regional and private airports in the U.S. in addition to the Air Force as it scales to address larger markets. There is also potential to work in fields such as infrastructure repair, railroad inspection and the protection of endangered wildlife species. AvaWatz is reportedly also working on partnerships with drone and ground robot manufacturers such as Skydio and Boston Dynamics. AvaWatz offers an investment opportunity to meet the growing demand for Collaborative Robots – whose market size is predicted to reach almost $2 trillion by 2030 with a CAGR of 12.3% from 2021-2030. Discover what AvaWatz investment opportunity means for you, by clicking the offer link: https://www.startengine.com/avawatz AvaWatz is a decision-intelligence company charting a new frontier in “Cobots” - collaborative air and ground robots. Leveraging AI and advanced knowledge network technologies, our cooperative robotic services are programmed to carry out tasks too dangerous, difficult, or time-consuming for humans. Our initial services target airfields, ground transit, and surveillance missions across private, government, and defense sectors, with a working prototype piloted by the U.S. Air Force. Visit https://www.startengine.com/avawatz to learn more. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. Benzinga may receive monetary compensation from the issuer, or its agency, for publicizing the offering of the issuer’s securities. This content is for informational purposes only and is not intended to be investing advice. This is a paid ad. Please see 17(b) disclosure linked in the campaign page for more information. Contact Details Rajini Anachi rajini@avawatz.com Company Website https://avawatz.com

October 10, 2022 08:00 AM Eastern Daylight Time

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NEWS DIRECT AND ITS BUSINESS WIRE ALUMNI PAY TRIBUTE TO NEWSWIRE PIONEER, BUSINESS WIRE FOUNDER LORRY I. LOKEY

News Direct

News Direct mourns the passing of Lorry I. Lokey, an industry icon who transformed how organizations worldwide communicate with the media and investment community, and who used his substantial wealth to fund education and medical research initiatives. Lokey died October 1 at the age of 95, almost 61 years to the day he founded what became the world's second-largest newswire service, Business Wire. A classic American success story, Lokey started Business Wire in a 9x12 office in San Francisco in October 1961 with only seven clients. He sold the company to Warren Buffett's Berkshire Hathaway in 2006 for a reported $500 million. A signatory to The Giving Pledge, Lokey consistently ranked among the world's most prolific philanthropists. He donated in excess of $700 million to charitable causes, with a strong focus on schools and universities, as well as nanotechnology and stem cell research. In many ways, News Direct is a direct descendent of Business Wire, having been built by several significant former BW longtime executives, including former president, and now News Direct CEO and founder, Gregg Castano. “I worked under Lorry for more than 21 years, and there is no question that I drew inspiration for News Direct from the innovative, fearless and groundbreaking approach he took in building Business Wire from a distant also-ran among newswires to the equal of industry pioneer and powerhouse, PR Newswire,” noted Castano. “Here at News Direct, we view ourselves as picking up that mantle to once again revolutionize the industry using the most current technology, as Lorry did, which seemed to have become much less of a priority in the years following his departure from the company,” Castano continued. “It really shines a light on how truly visionary he was, and how he boldly embraced, rather than resisted, change, which is something I greatly respect, admire and strive to emulate at News Direct.” About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details Neil Hershberg +1 516-375-6819 neil.hershberg@newsdirect.com Company Website http://www.newsdirect.com

October 10, 2022 08:00 AM Eastern Daylight Time

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