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Edison Interactive’s Nick Stanitz-Harper Wins Denver Business Journal Award

Edison Interactive

Edison Interactive (EI), a leading provider of enterprise software for connected device networks across the globe, is thrilled to celebrate Nick Stanitz-Harper as a winner of the Denver Business Journal 2021 C-Suite Award. The Denver Business Journal C-Suite Award honors leaders who have not only demonstrated essential leadership in their organizations but have also made invaluable contributions to the Denver region. As a vital leader at EI since 2016, Stanitz-Harper has been an integral part of driving innovative technology while simultaneously creating an unmatched company culture through his role as CRO & Co-founder. “I am ecstatic to be a recipient of this year’s Denver Business Journal C-Suite Award. It is such an honor to be recognized alongside so many other incredible leaders,” said Nick Stanitz-Harper. “I believe a key component of building a successful organization is to surround yourself with talented individuals who you can trust and empower to get the job done. This award is a testament to the team and partnerships we have built at Edison.” With a predominantly Fortune 500 client base, Stanitz-Harper worked tirelessly to understand the unique challenges faced by partners during the pandemic. As a result, EI built and launched new products that ultimately drove additional revenue streams and created more opportunities for its clients. Not only did these efforts further cement Edison’s partnerships, but they also contributed to roughly 4000% revenue growth over the past three years including 110% year-over-year revenue growth and a 30% increase in headcount in 2020. Stanitz-Harper continues to focus on driving revenue and bringing strategic partners to the table at EI. His ability to foster relationships and understand the unique circumstances of individual businesses has opened the door for countless opportunities. Currently, EI is focused on investing in premium content partnerships, monetization tools and enhancing its offerings through bring your own device (BYOD) solutions that will unlock new income opportunities for clients. Nick has also been recognized as a two-time recipient of the prestigious Titan 100 award in 2020 and 2021 and is a member of the Business Journal Leadership Trust. Edison Interactive is a leading provider of enterprise software for connected devices. Focused on digitally transforming the customer experience, EI is known for its vast network of premium displays, digital signage and infotainment solutions in a variety of industries including transportation, recreation and hospitality. The company’s end-to-end solution combines premium content, functional feature sets and monetization tools that enable brands to connect with their customers in more meaningful ways. Millions of consumers across the globe engage with the Edison platform on a monthly basis. The company was founded in 2016 and headquartered in Denver, Colorado. Visit www.edisoninteractive.com for more information. Contact Details Edison Interactive Ali Peters +1 330-608-7419 ali@edisoninteractive.com Company Website http://www.edisoninteractive.com

August 12, 2021 11:57 AM Mountain Daylight Time

Phil Steele Releases 2021 College Football Preview -- The Most Accurate College Football Magazine For 23 Years

Phil Steele

Proven as the most accurate college football magazine for the last 23 years, Phil Steele’s 2021 College Football Preview has become one of the top-selling books at Barnes & Noble in 2021. Steele spoke to 110 head coaches out of the 130 FBS schools to compile 352 pages of analysis, predictions, and unmatched information for every team. “The season officially starts, every year, when I get my copy of Phil Steele’s preseason magazine,” said ESPN’s Kirk Herbstreit. “Really appreciate the hard work and relevant material.” Steele is a member of the Heisman Voting Committee and 14 other prestigious award committees in college football. His loyal readers and over 133,000 Twitter followers anticipate his preseason predictions. Here are a few highlights and excerpts from the 2021 edition: National Champion: Oklahoma Sooners Most improved team: Penn State Nittany Lions Heisman Trophy winner: Oklahoma QB Spencer Rattler Surprise team of the year: Washington Huskies Largest margin of victory per game: Alabama Crimson Tide (+28.6 PPG differential) Team projected to lose games by the largest amount: Bowling Green (-25.8 PPG differential) Largest yards per game differential: Clemson Tigers (+257.1 YPG differential) Worst yards per game differential: UMass Minutemen (-241.2 YPG differential) Steele’s analysis and predictions go well beyond the Power Five conferences. He projects the Cincinnati Bearcats will be the top non-Power Five team in 2021, followed by the Louisiana Ragin’ Cajuns, and the UCF Knights. He believes the Minnesota Golden Gophers have the 11 th best offensive line unit and the Wyoming Cowboys have the 59 th best linebacking crew. The magazine boasts hundreds of predictions across all conferences and player groupings. “The magazine has come a long way from the 1995 black and white first edition that covered just 86 FBS teams,” said Steele. “I appreciate all of my followers and readers who look forward to my magazine every year. It’s not only for the diehard fans but also the casual fans. With the legalization of sports betting in states across the country, many fans are looking to increase their knowledge of the teams and access to data across college football.” On Friday, Aug. 27, Steele and his team will update their projected stats and forecasts after factoring in injuries, suspensions, and transfers that have taken place since the book went to print. Updates are available via the digital version of the magazine at https://philsteele.com/digital-magazine-links/. This year, Steele tapped LEARFIELD to assist with production and distribution for the magazine, as well as sales promotion for both the print and digital formats. Once the season is underway, Steele’s work continues through Phil Steele Plus, a digital platform where Steele and his staff pour in countless hours to revise stats, analysis, power ratings, and individual team grades for all 130 teams after every game. Phil Steele Plus provides full access to his innovative color-coded stats system that is not available anywhere else. According to Chris Stassen (Stassen.com), Phil Steele’s College Football Preview is the most accurate preseason college football magazine over the last 23 years. Stassen uses simple, judgment-free mathematical scoring systems to assess the accuracy of the leading college football preseason magazines. About Phil Steele Phil Steele is nationally known as one of the best football analysts in the entire country. His superior knowledge of the game has landed him on the voting committee for every major post-season award including the prestigious Heisman Trophy. Phil is known for his preseason magazine, which has been dubbed “the college football bible” by many experts in the industry. The magazine gives a complete breakdown of every team in the country and predicts how they will do in the upcoming season. Find more information about Phil at PhilSteele.com and follow him on Twitter. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://philsteele.com/

August 12, 2021 10:03 AM Eastern Daylight Time

Channel Factory Targets APAC Growth with Key Hire

Channel Factory

Channel Factory, the global brand suitability and YouTube measurement programme partner has appointed Alex Littlejohn as Managing Director to manage its existing operations and to spearhead it’s growth in the APAC region. Alex will be responsible for growing the Channel Factory’s existing operations in Singapore, and will be tasked with launching the business into the broader APAC Region with local offices across SEA and Australia slated for launch in Q4 2021. Alex has extensive experience in scaling AdTech Businesses having held the position of President International for Adconion Media Group for 8 years where he was responsible for growing the team from a standing start to over 250 employees across 8 European and 4 APAC Markets. Following Adconion’s acquisition by Singtel (SGX), Alex held the position of Senior Vice President APAC for Amobee where he managed the post merger integration of 3 Business Units and was responsible for the groups Regional Finance, Marketing, HR, Product, Sales and Operations Teams. He has been recognised in the 40 most influential people under 40 years in the media and marketing twice, on two continents and has been awarded multiple times in multiple markets for his contributions to the industry. “I am excited to be joining Channel Factory at such a pivotal time for the business. Our Mission is to build a better Video ecosystem that connects creators, brands, and consumers, and as one of only 7 accredited YouTube Measurement Partners globally am excited to further develop the existing Channel Factory operations in the region”, said Alex Littlejohn. “Alex clearly brings years of incredibly valuable experience to Channel Factory and we could not be more excited to welcome him to the team,” said Tony Chen, Founder & CEO of Channel Factory. “His impressive record and successful wins speak for themselves and we have full confidence in him to lead our business growth across the APAC region in each local market as we increase our global footprint and push the ad industry to be more conscious while we approach a new decade of recovery and regeneration.” About Channel Factory Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, turning YouTube’s 5 billion videos and 500 hours per minute of new content into brand-suitable, efficient advertising opportunities. Channel Factory’s mission is to create a suitable video ecosystem that connects creators, brands, and consumers - by enabling advertisers access to the most relevant videos, channels, and creators. Through their proprietary platform that harnesses the power of the deepest YouTube dataset in the industry, Channel Factory has enabled advanced brand suitability, customized content targeting, and maximum performance for the world’s biggest brands. Channel Factory’s algorithm ensures not only that advertisers run against content that aligns with their brand but also delivers outcomes by optimizing campaigns using active and historical campaign performance data.Channel Factory has offices across the USA and is present in over 30 countries worldwide including the United Kingdom, Sweden, Norway, Denmark, Finland, France, Germany, Spain, Ukraine, Australia, Hong Kong, and Singapore. Contact Details Kite Hill PR Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com

August 11, 2021 09:22 AM Eastern Daylight Time

VBox ATSC 3.0 TestBed

VBox Communications

FOR IMMEDIATE RELEASE: Jonathan Rind VBox Communications Ltd +972-9-9502821 Marketing@vboxcomm.com VBOX ATSC 3.0 Testbed New Enhanced Version of TV Gateway for NextGenTV Developers & System Integrators HERZLIYA, ISRAEL August 11 th 2021 – VBox Communications, a pioneering specialist in broadcast TV streaming, recording and digital datacasting, announced the availability of its new ATSC 3.0 Testbed – an enhanced version of the company’s original ATSC 3.0 Android TV Gateway product released earlier this year. The VBox ATSC 3.0 Testbed is designed for TV stations, broadcast engineers, video system integrators, digital app developers, and others in the emerging NextGenTV technology development ecosystem looking to test “real-world” ATSC 3.0 features and functionality. As US deployments of the ATSC 3.0 broadcast standard approach 50% market penetration later this summer – and more than 70% by the end of 2021 – a priority shift towards commercial productization and monetization of potential NextGenTV capabilities is quickly coming into focus. VBox’s ATSC 3.0 Testbed provides an ideal, ready-made toolkit for monitoring service performance and ascertaining technical viability for product field trials and market launches. The VBox ATSC 3.0 Testbed offers the ability to analyze both linear and “beyond-TV” ATSC 3.0 signal provision through features such as: ATSC 3.0 Signal Reception: Ensuring signals arrive as expected, via ROUTE and DASH protocols; Advanced Emergency Alerts Reception: Enabling AEA-standard weather and storm information as well as localized emergency messaging; Electronic Service Guide Reception and Visualization: Monitoring of broadcaster/3 rd -party programming information for accuracy and timeliness; SDK Provision and Testing Documentation: Enabling oversight of 3 rd -party application development, deployment and compliance testing. AEA Advanced Emergency Alerts example: As an official member of the Advanced Television Systems Committee VBox Communications is committed to implementing ATSC 3.0 VBox’s ATSC 3.0 Testbed offers a unique approach to addressing the advanced features and benefits of the new ATSC 3.0 standard in addition to the video and audio features enhancements it provides. ESG Electronic Service Guide in ATSC 3.0 example: About VBox Communications: VBox Communications ( https://vboxcomm.com/ ) is an expert in Digital TV, offering products that deliver live TV broadcasts (e.g., DVB-T/T2, DVB-C, DVB-S2, ISDB-T/ATSC) to IP combined with OTT video streaming services, for home and business use. VBox’s innovative, end-to-end firmware, software, and hardware solutions empower telcos, STB/streamer OEMs, and integrators to harness the benefits of converged live broadcast and IP- based TV – while helping grow revenues, streamlining communications and reducing costs. The company is also an active contributor and participant in the evolving 5G Broadcast standard, with planned products in the pipeline. For more details about the ATSC 3.0 Testbed, please contact us at: marketing@vboxcomm.com. More information about the VBox ATSC 3.0 TV Gateway can be found at: https://vboxcomm.com/landing/landing-atsc3/ About VBox: VBox Communications is an expert in digital TV and new media, combining Live TV broadcast to IP and OTT. Our solutions empower Telco's, STB/streamer OEMs and integrators to harness the benefits of converged live broadcast TV and OTT services. VBox enables outstanding viewing experience (watch, stream and record at home and on the go) encompassing Live TV broadcast with OTT, supporting a variety of worldwide TV Sources. Contact Details VBox Communications Jonathan Rind +972 9-950-2821 jonathanr@vboxcomm.com Company Website https://vboxcomm.com/

August 11, 2021 09:12 AM Eastern Daylight Time

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Enter Africa: Versus Africa seals fundraise as it paves the way for companies to access markets with ease

Versus Africa

Africa presents a $2.1 trillion consumer spending market for businesses seeking to explore new opportunities for their products and services. Enabling businesses to enter the continent is Versus Africa, a consumer insights platform, that has today announced a $850k pre-seed capital fundraise as it scales operations to support companies in Africa and around the world as they launch their products and services across Africa. A Techstars 2019 cohort start-up, Versus Africa helps brands get closer to their consumers by obtaining key insights and helping them make better business decisions. Versus combines online and offline consumer data to give brands actionable and competitive insights for the African market. Versus counts brands such as Pizza Hut, Vodacom among others and has partnered with several global agencies including R/GA to support their campaigns. The Versus Africa platform improves the go-to market strategy and approach of businesses selling in the continent. Through their unique African language sentiment analysis, the technology captures consumer insights using online (social listening and online brand tracking) and offline data trends (conducting in-person surveys through several thousand local scouts) to help brands inform, engage and adapt their product and service strategies. They ‘listen’ (for sentiment, trends and feedback) and then ‘ask’ (for opinions, about behaviours and motivations) to offer a complete insights package for businesses. Kemdi Ebi, CEO and Co-Founder of Versus commented: “We’ve purposely built our tool to help businesses “'listen” and ''ask” the African consumer to get true engagement and actionable insights. We’re helping them make sense of the thoughts and opinions of African consumers from varying backgrounds. For those who speak in different African languages and slang, we're able to accurately identify sentiment, trends and opportunities when we “listen” online. With real-time market research and unique patented tools that translate the complexity of local languages and cultures, Versus offers actionable insights to businesses that want to make their African market entry or continuing existence a success.” The complex nature of the continent with multiple languages, varying socio-political communities and cultural nuances means it has long been difficult for companies to be successful across multiple countries. Versus Africa offers a fresh lens into the market opportunity with their unique and dynamic research approach. “We have blended technology with boots on the ground to offer the purest insights to companies using Versus Africa. For the first time, businesses near and far are able to make better decisions on their product strategy in the continent. We are particularly excited because as we scale further, we are in pole position to be the go-to homegrown solution for easy, flexible and accurate research for the plethora of new local businesses cropping up across the continent” added Kemdi Ebi. Commenting on investing in Versus Africa, the MD of Techstars London Eamonn Carey said: "For the longest time, it’s been apparent that there is huge potential in markets throughout Africa - but one of the big challenges has always been getting real, detailed, granular data about users, habits, opinions and more. The Versus Africa platform helps local, regional and global brands get real, meaningful answers to their questions - helping them launch, grow and scale more effectively across the continent. I was incredibly impressed by the team, the tech and the vision they had to use a combo of tech and people to gather an incredible dataset for their customers." Various global research businesses have reported on Africa’s macro trends and geo-political events. Before Versus, there have been few that have achieved true regional and local market insights for businesses to make informed decisions. “How many Africans own and operate research in Africa? Not many. Africa deserves a local intelligence research edge born from within. There have been international research agencies and insights tools that have tried to explore Africa but only from a distant and macro lens, now, for the first time businesses will get true local insights to help them enter key markets across the continent. I hope our launch and growth propels more like-minded tech-focussed Africans to help grow this research industry” concluded Kemdi Ebi. About Versus Africa Versus Africa helps brands get closer to their consumers by obtaining insights and helping them make better business decisions. Versus combines online and offline consumer data to give brands actionable and competitive insights for the African market. Versus has served brands such as Pizza Hut, Vodacom among others and have partnered with several global agencies including R/GA.Versus Africa, a 2019 Techstars cohort startup, was recognised by Cannes Lion Festival for Innovation and it was the first African company to showcase at Slush Tokyo 2019. Contact Details Versus Africa Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com

August 11, 2021 08:00 AM Eastern Daylight Time

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The University of Oklahoma Press is pleased to announce the release of Watermelon Nights by Greg Sarris with an afterword by Reginald Dyck

Greg Sarris

About the Book: Watermelon Nights by Greg Sarris with an afterword by Reginald Dyck Volume 73 in the American Indian Literature and Critical Studies Series $26.95 Paperback 978-0-8061-6937-8 456 Pages In Watermelon Nights, Greg Sarris tells a powerful tale about the love and forgiveness that keep a modern Native American family together in Santa Rosa, California. Told from the points of view of a twenty-year-old Pomo man named Johnny Severe, his grandmother Elba, and his mother, Iris, this intergenerational saga uncovers the secrets—and traumatic events—that inform each of these characters’ extraordinary powers of perception. First published in 1998, Watermelon Nights remains one of the few works of fiction to illuminate the experiences of urban Native Americans and is the only one to depict the historical conditions that shape a tribe’s rural-to-urban migration. This new edition of the novel features a revised preface by the author and an afterword by Reginald Dyck, who identifies broader contexts important to our understanding of the novel, including tribal sovereignty, federal Indian policy, and the effects of historical trauma. Gritty yet rich in emotion, Watermelon Nights stands beside the works of Louise Erdrich, Stephen Graham Jones, and Tommy Orange. ### About the Author: Greg Sarris is author of the anthology Keeping Slug Woman Alive: A Holistic Approach to American Indian Texts, the novel Watermelon Nights, and scripts for screen and stage. He is Chairman of the Federated Indians of Graton Rancheria and holds the Endowed Chair in Native American Studies at Sonoma State University. Reginal Dyck is Professor of English at Capital University. His research and writing focus on the work of Native American authors, including Greg Sarris. Contact Details Landis Communications, Inc. Brianne Miller +1 650-575-7727 brianne@landispr.com

August 05, 2021 05:40 PM Eastern Daylight Time

BEE Launches New Features to BEE Pro to Further its Mission to Democratize Content Design

BEE

BEE, a business unit of Growens and premier digital content design platform, released two new features to its BEE Pro product, a no-code email & landing page design suite currently being used by designers, email marketers, e-commerce, higher education, business owners, agencies and entrepreneurs. These updates come at a time when BEE is seeing substantial growth with its BEE Pro paid subscription, forecasting upwards of 9k paid users. The latest BEE Pro features include: Increased collaboration through “ Mentions” feature. Users can now use a mention (@mention) to alert any team member of updates collaborating on a design project. Improved processes through the new “ Notification Center. ” This update keeps the user informed on mentions, exports or publishing of active design projects. These new features further BEE’s mission to democratize content design. Users can now initiate mentions to their teammates through the comment section while working directly in BEE Pro, eliminating the need to work across multiple platforms. They are able to invite their teammates to review a design, assign tasks and collaborate on all work completed in their specific brand, helping to keep the design process aligned. The notification center helps keep everyone up to speed with changes and edits for a faster collaborative process. These updates assure a faster collaborative process. “We are excited to see these new features go live in BEE Pro. It’s a big deal for teams to be able to collaborate in real-time on any project in one place” said Mariela Towers, Head of Marketing at BEE. “The design process for some teams often involves a lot of collaborators — BEE Pro is continuing to make it easier for team members to work together. Our internal team is excited to see the expanded features. We use BEE Pro for all of our email communications and have been able to cut 3 days out of our workflow. The new features have improved our collaboration processes allowing us to work that much faster.” These updates from BEE Pro are the latest following previously announced landing page capabilities, mobile design mode and co-editing tools earlier this year. Since launching in 2016 as an email editor tool, BEE continues to invest in feature developments for BEE Pro bringing maximum value to users, including multiple integrations built specifically for email server providers. About BEE: BEE provides no-code design tools that empower everyone to quickly create content that resonates. BEEâs visual builders are used to design emails, landing pages, one-page sites and more. They deliver fantastic design flexibility and a great user experience, combining granular control on design elements with handy features like editing content directly in mobile view. BEE is building on its vision to help democratize content design, with millions of monthly users in over 20 languages and from over 150 countries. BEEâs design tools are available online at beefree.io and embedded in 600+ SaaS applications. Contact Details Angelina Kaliszak angelina@kitehillpr.com Company Website https://beefree.io/

August 05, 2021 09:00 AM Eastern Daylight Time

Tayler Jade Debuts New Single “Whatever You Say”

Tayler Jade

Jade Entertainment, in conjunction with Independent Artist Tayler Jade, A Purpose Drive Artist, announce the debut of her latest single, “Whatever You Say”, available everywhere August 6 th. The release of “Whatever You Say” comes on the heels of WYA’s global and billboard success. Currently, WYA is charting at number 31 on the Billboard indicator chart. “As my first body of work released to the public, Temporary, WYA and now Whatever You Say, have been a labor of love; an exercise in patience with the process, and getting used to the commitments to the business side of supporting our works has helped me grow personally and professionally,” said Tayler Jade. " The past couple years has been amazing, and as I close out the “Temporary” era of my life and music catalogue with the release of “Whatever you Say”, I am excited to share the next chapter of my life with new music and most importantly, our commitment to lifting up the less fortunate around the world." “Tayler and the rest of the team are wholly committed to using our platform to achieve our first goal of providing lifesaving nutrition to a million kids per day.” said John Royce Lynch, Tayler’s Father and Business Partner. “Children are dying every day from the lack of basic nutrition, and Tayler’s passion is to not only become the best version of herself through music and humanitarianism, but to also bring global community support to these children in need. The rise of Tayler Jade started with her first release of “Temporary” and really took off with the release of “WYA”. Jade’s explosive growth continued with two dance remix packages of her song WYA, produced by Mikey Francis, Marc Stout, and Tony Arzadon. You will find both of their remixes playing to packed dance floors at the hottest night clubs in Las Vegas including OMNIA, Hakkasan, Encore Beach Club, XS, and Wet Republic. “Vocally, this is Tayler’s best song and out of the three it is my personal favorite.” Said Thomas Barsoe, Recording Artist and Founder of Influential Artist Development Studio OC Hit. “I have been in the music industry for nearly 3 decades, and I have never met an artist that looks at success the way Tayler does. In everything she does, her first thoughts are about how her actions will positively impact her mission to creating more awareness and support to those in need around the world. She is the light the world needs right now, and I am honored to be on this journey with her” The success of Tayler Jade’s music and “Community” first business model is unprecedented, especially for an independent artist without the traditional label support. Her music and message, thanks to the reach of the internet and digital streaming services, has helped introduce her catalogue to music fans in nearly every corner of the globe, with nearly 60 million streams on all the major DSP’s in the past 100 days. With the support of world-renowned DJ’s, a committed team of motivated professionals and a global community; the success of Tayler Jade will be measured in the kindness and generosity of her community and will be applauded by her continued success in the music world. You can find Tayler Jade Music on SoundCloud, Spotify, iTunes, Audiomack, YouTube and many other platforms. To learn more about Tayler Jade and to join her community please visit TaylerJade.com. You can also connect with her on the following social channels: Facebook Instagram Twitter TikTok In the coming weeks Tayler Jade, will be releasing “House of Jade”, her connected community app and corresponding web platform. The launch of this community building technology will allow her to engage her community members at scale, give them access to first look releases, private events, curated experiences, connect with other community members, and will serve as the foundation for creating a network effect for social impact. TAYLER JADE is an American Pop/R&B singer-songwriter and Personality Brand. Her debut “Dual Single” released on February 12, 2021 under her own label JADE ENTERTAINMENT, is climbing the TOP 40 Billboard Indicator Chart alongside the biggest artists in the world. Her debut singles seem to be connecting with music fans worldwide, with over 60 million streams on all the major streaming platforms in just a few short months and continuing to climb. To learn more about Tayler Jade, we invite you to join her community at TAYLERJADE.COM Contact Details Jade Entertainment Jason Jepson +1 949-394-7033 jason.jepson@taylerjade.com Company Website https://www.taylerjade.com/

August 05, 2021 08:00 AM Eastern Daylight Time

Cloud Conventions & MCI Group Partner with Medical Professionals to Deliver Virtual/Hybrid Events

Convey Services

Cloud Conventions, an enterprise virtual/hybrid event platform and the MCI Group, a leading global event management firm are partnering to deliver virtual and hybrid event solutions for medical organizations to complement their live events. The American Thoracic Society, a nonprofit organization focused on improving care for pulmonary diseases with more than 16,000 members worldwide, launched their annual conference in April 2021 as a 100% virtual event. They selected the MCI Group as its event management partner and Cloud Conventions as its virtual event platform. This August, the Association of periOperative Registered Nurses(AORN), guided by an abundance of caution from the recent surge in COVID cases, transitioned their hybrid conference to a fully virtual event under the guidance of the MCI Group. Their new virtual event will educate and engage attendees and exhibitors using the Cloud Conventions virtual/hybrid event platform. “Audiences for conferences hosted by medical professional groups have unique requirements and a heightened awareness of the risks imposed by the pandemic,” said Carolyn Bradfield, CEO of Convey Services, parent company of Cloud Conventions. “Medical professionals not only want to stay up-to-date on scientific advances, but they also need to complete continuing medical education (CME) to maintain licensure. A virtual, on-demand option for engagement plus education ensures attendees have a safe environment to meet their educational needs, interact virtually with other attendees and engage live or on demand with suppliers and sponsors.” The American Thoracic Society’s all-virtual conference in April brought together 9,000 registered attendees for 140 clinical and scientific sessions, 71 special networking events and over 3800 presentation sessions and scientific posters. The Association of periOperative Registered Nurses will offer on-demand and live sessions, a networking and innovation lounge, an exhibitor solutions center hosting in-booth sessions, product showcases along with an innovation theater. “Striking the balance between a live and virtual event environment is a strategic decision that medical professional groups must make as they consider event design today and even more in the future,” said James Kelley, Director at the MCI Group. “Our customers rely on MCI to guide them to deliver the best options that engage audiences before, during and after the event ensuring that virtual environments complement and not conflict with the on-site program.” A recent research study, “Association Trends: from Disruption to Opportunity” by Community Brands, revealed that 85% of association event professionals plan to invest more in virtual events in the next 12 months. This trend is driven by a 48% increase in members engaging more with their associations due to increased virtual options and on-demand education. The Tagoras 2020 “Virtual Conference Report” detailed that 75% of those delivering virtual events did so to reach audiences who could not otherwise attend. With the increase in COVID cases driven by variants, medical professional groups are now pressed to include virtual alternatives that are specifically geared to the industry, as they enter the busy fall conference season. Download the Case Study: “The 2021 American Thoracic Society Virtual Event” for free at: https://cloudconventions.com/page/135834/ats-customer-success-story. Show organizers and event managers can learn more about Cloud Conventions by visiting https://cloudconventions.com and the MCI Group by visiting http://www.mci-group.com/usa. About The MCI Group MCI is a global engagement and marketing agency. We design human-centric solutions that unleash the power of people to deliver innovation and growth for our clients. Our offering includes live & virtual events, strategic & digital communications, consulting & community solutions. We help brands, companies, associations, and not-for-profits solve their challenges, bringing their people together to shape their tomorrow. MCI is an independently owned company headquartered in Geneva, Switzerland, with a global presence in 60 offices across 31 countries. www.mci-group.com MCI’s US headquarters is in the Washington, DC area with offices in New York, Baltimore, Dallas, and Chicago. www.mci-group.com/usa About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Community™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Convey Services Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 04, 2021 03:09 PM Eastern Daylight Time

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