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TCM Digital moving its HQ to the US

TCM DIGITAL

TCM Digital -- A technology-based company that empowers eCommerce businesses using big data analysis, announced the relocation of its headquarters to Miami, Florida. TCM will launch its headquarters in the United States by September 2022. The decision was a long time coming, as it poses a significant step forward and supports the company’s growth. Having over 80% of revenue coming from the USA, it was only a matter of time before the company would move forward with its long-term goals. TCM is in the midst of a private capital raise and seeking to strengthen its US investors base. Moreover, TCM Founders and Co-CEOs Gabi and Shani Bar, will be available to support local investors in their quest to deepen their understanding of TCM and the opportunities it provides. TCM’s headquarters will also service and promote MagicSoft.AI and NinjaInfluence.com, the eCommerce enhancement tool kit. These platforms are already beginning to increase their foothold in the eCommerce sellers space. After working in stealth mode, TCM is ready to push forward its AI tech suite to capture US market share by providing eCommerce sellers with a turnkey solution. With over $870.8 billion in eCommerce sales in 2021, it’s estimated that eCommerce will continue to grow YOY at 50% over the next four years, while the number of eCommerce sellers continues to grow at 13.2%. TCM is seeking to introduce its eCommerce platforms to the existing and new US eCommerce sellers. TCM R&D and eCommerce store management will continue to operate from its Israel office. The Tel Aviv location will continue to produce state-of-the-art eCommerce tools and features alongside an expert eCommerce management team to maximize IRR. Other Company News TCM recently signed an LOI to sell one of its eCommerce businesses at five times the acquisition cost, 18 months post-acquisition. This large aggregator roll-up is a gratifying testament to TCM’s scalability practice and powerful technology. Moreover, TCM announced newly added features to its innovative influencers marketing platform NinjaInfluence, including: Internal payments – the ability to pay influencers from within the platform. Related profiles recommendation engine – helping users find a wider range of relevant influencers. Consolidated CRM-like workspace – single dashboard view for influencer management. The NinjaInfluence platform continues to bring the most advanced, data-driven technologies available, helping eCommerce brands find new customers and grow their revenue. About TCM Founded in 2016 in Israel, TCM now operates eCommerce businesses on Amazon and Shopify, and focuses on developing AI and ML enhancement stack to facilitate and operate eCommerce businesses worldwide. TCM empowers eCommerce brands and optimizes their strategies in a market space that grows by double digits YoY. TCM combines big data, artificial intelligence (AI), and machine learning (ML) to build up the strategy and technology necessary to ascertain worldwide growth. With MagicSoft.AI, an eCommerce enhancement toolkit, TCM has created a turnkey solution for eCommerce sellers by using A-to-Z brand management and data analysis. Expanding and scaling eCommerce businesses while applying big data for brand aggregation and product innovation. By leveraging TCM’s AI and big data analysis, TCM streamlines the process of developing and executing influencer marketing campaigns that secure product reviews and endorsements on trending social media outlets, including Instagram, TikTok, YouTube, and others through its innovative influence marketplace, NinjaInfluence.com. Contact Details Gabi Bar +1 845-709-8324 gabi@tcmdigital.com Company Website http://tcmdigital.com

May 20, 2022 06:00 AM Eastern Daylight Time

TCM Digital was chosen to participate in the LD Micro convention in June

TCM DIGITAL

TCM Digital -- A technology-based company that empowers eCommerce businesses using big data analysis, announced it was invited to present at the 2022 LD Micro Invitational, the prominent three-day investor conference on June 7-9, 2022, at the Four Seasons Hotel in Westlake Village, California. TCM will stand amid two hundred other hosted companies selectively picked to pitch at the event. They will present for 25 minutes, on June 9th at 10:00 PST, Track 2, and conclude their showcase by attending private meetings with investors and notable guests. For more information on scheduling a meeting with the co-CEO, a link will be provided. TCM empowers millions of eCommerce Sellers globally. In over a $5 trillion market space with double-digit YOY growth, and millions of eCommerce sellers looking to scale and succeed, TCM has created the perfect eCommerce flywheel. Event: The LD Micro Invitational Date: Tuesday, June 7th - Thursday, June 9th, 2022 Location: Four Seasons Westlake Village Other Company News TCM recently signed an LOI to sell one of its eCommerce businesses at five times the acquisition cost, 18 months post-acquisition. This roll-up by a large aggregator is an honoring testament to TCM’s scalability practice and powerful technology. In other news, TCM announced newly added features to its innovative influencers marketing platform NinjaInfluence, including: Internal payments – the ability to pay influencers from within the platform. Related profiles recommendation engine – helping users find a wider range of relevant influencers. Consolidated CRM-like workspace – single dashboard view for influencer management. The NinjaInfluence platform continues to bring the most advanced, data-driven technologies available, to help eCommerce brands find new customers and grow their revenue. About TCM Founded in 2016 in Israel, TCM operates eCommerce businesses on Amazon and Shopify, and focuses on developing AI and ML eCommerce enhancement stack to facilitate and operate eCommerce businesses worldwide. TCM empowers eCommerce brands and optimizes their strategies in a market space that grows by double digits YOY. TCM combines big data, artificial intelligence (AI), and machine learning (ML) to build up the strategy and technology necessary to ascertain worldwide growth. With TCM proprietary software, MagicSoft.Ai, an eCommerce enhancement toolkit, TCM has created a turnkey solution for eCommerce sellers by using A to Z brand management and data analysis. MagicSoft.Ai enables individual sellers as well as aggregators to expand and scale eCommerce businesses while applying big data throughout growth vectors, primarily product innovation, geo-expansion, and Amazon 360 analytics. Also, by leveraging TCM’s AI and big data analysis, TCM streamlines the process of developing and executing influencer marketing campaigns that secure product reviews and endorsements on trending social media outlets, including Instagram, TikTok, YouTube, and others through its innovative marketplace NinjaInfluence. Contact Details Gabi Bar +1 845-709-8324 gabi@tcmdigital.com Company Website http://tcmdigital.com

May 20, 2022 06:00 AM Eastern Daylight Time

Mirriad Deepens Partnership With Lexus Bringing In-Content Advertising to Biggie’s Celebrity-Filled 50th Birthday Party Livestream

Mirriad

Mirriad, the leading in-content advertising company powered by Academy Award Winning AI technology, today announced its partnership with Lexus surrounding the 2nd Annual B.I.G. Dinner Gala in honor of Biggies’ 50th birthday celebration on Friday, May 20. Hosted by Lil’ Kim, the black-tie gala and concert will bring together some of the biggest names in Hip Hop to honor the beloved rapper with a pre-filmed celebrity procession of Lexus LX SUVs across Manhattan and Brooklyn. Additionally, by leveraging Mirriad’s post-production technology, virtual billboards featuring Lexus branding will be placed in the procession video. In near real time, Mirriad will identify key moments along the route where the brand will have a minimum of 5 seconds of audience exposure during the airing prior to the live streamed event. The procession video, live event capture and live stream will be managed and filmed by Culture Creative, the black-owned Emmy Award Winning agency established to connect brands with emerging cultural marketing places through new and innovative ways of authentic storytelling. The team will be leveraging state of the art and cutting edge camera systems for an enticing viewer experience. Fans can tune into the live stream at 10:30pm EST on Biggies’ ( @notoriousbig ) and Lil’ Kim’s ( @lilkimthequeenbee ) official Instagram pages. After the event, the video footage will live infinitely on YouTube. “Our partnership with Lexus has enabled both teams to explore and activate in-content advertising strategies in ways we wouldn’t have considered five years ago, and develop a campaign that combines traditional activation elements with Mirriad’s AI technology, creating an elevated experience for brands, event attendees, as well as fans watching from home,” said Maria Teresa Hernandez, VP of Sales and Brand Partnerships at Mirriad. “To reach a global audience through a highly anticipated and mainstream event opens the doors for Lexus to take their advertising strategy to the next level and reach new, key audiences with substantial exposure.” The star-studded event will host over 200 industry titans and family members of the late rapper and will culminate at a dinner gala and live concert hosted by Lil’ Kim, Lil’ Cease, Junior M.A.F.I.A., CJ Wallace, T’yanna Wallace, among many others. The live streamed concert will feature covers of Biggie’s hit songs from artists including: Fabolous, Fat Joe, Lil' Cease Junior M.A.F.I.A, CJ Wallace, Dave East, Jada Kiss, Faith Evans, 112, Bone Thugs, French Montana, Beanie Siegel, Freeway, Busta, The Lox, Havoc and more. To learn more about Mirriad and the advertising opportunities offered visit www.mirriad.com. About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. Contact Details Kite Hill PR for Mirriad +1 308-440-9067 mirriad@kitehillpr.com Company Website https://www.mirriad.com/

May 19, 2022 02:45 PM Eastern Daylight Time

OPPO celebrates this year's Global Accessibility Awareness Day with collaboration with Blind Mountain Biker Xavier Hopkins

OPPO

SHENZHEN, CHINA - Media OutReach - 19 May 2022 –In honor of this year's Global Accessibility Awareness Day, OPPO has teamed up with blind mountain biker Xavier Hopkins to create an Inspiration Matters concept video to show how futurist technologies, which are inspired by of OPPO Air Glass and the AR app CyberReal 2.0, will empower people to pursue their dreams. Hopkins, who was born with albinism, suffers from highly sensitive eyes as well as a condition called nystagmus, which causes his eyes to move involuntarily from side to side. To him, anything further than two meters appears as a great blur, making it difficult for him to accurately perceive distances. “I try to memorize what’s where because if there are big rocks, I won’t be able to see them until I’m about to hit them. So, I walk the route before each ride to try and avoid crashes.” Hopkins said. “I’ve had a few crashes and broken my collarbone and hurt my neck before. But I love what I do, and a few crashes are not going to get in my way” In the video, futurist AI technology is used to create a 3D model of the mountain routes that Hopkins travels and to predict road conditions in almost real time, enabling him to visualize the road ahead just like anyone else. Although the technologies in the film may appear like something from a distant future, they are inspired by real prototypes developed by OPPO, including its assisted Reality device OPPO Air Glass and the AR application CyberReal 2.0. OPPO strongly believes that the benefits of technology should be equally accessible to all. Therefore, OPPO has implemented several accessibility related services, including the Color Vision Enhancement technology first release on the Find X3 smartphone, which assists users with color vision deficiencies. In addition to including a suite of accessibility features on its own products, OPPO has also recently launched the OPPO Research Institute Innovation Accelerator — a platform through which it will work with innovators worldwide to develop accessible technology and digital health solutions aimed at empowering people to live life their own way. To watch the Inspiration Matters concept video or learn more about the OPPO Research Institute Innovation Accelerator, please visit the program official website at oppo.com/en/proposal/. Contact Details Media Contact press@oppo.com Company Website http://www.oppo.com/en/proposal

May 19, 2022 10:55 AM Eastern Daylight Time

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ZERO LATENCY PUSHES IMMERSIVE ENTERTAINMENT INDUSTRY FORWARD WITH NEXT GENERATION PLATFORM RELEASE, AVAILABLE GLOBALLY NOW

Zero Latency

Zero Latency, the company that introduced the world to free-roam VR, has partnered with tech giant HTC to launch a first-of-its-kind multiplayer immersive entertainment platform. For the first time ever, groups as large as eight can discover Zero Latency’s award-winning experiences with nothing more than a headset – the game-changing HTC VIVE Focus 3. The new platform uses an exclusive remote rendering stack and the latest 6E wireless technology to seamlessly stream 5K VR to up to 8 players simultaneously, delivering up to 16x performance over traditional all-in-one headsets. With no backpack computers, sensors, or other distractions, Zero Latency’s world-first platform offers players the deepest, most effortless immersive experience available today. “With this new partnership, we’re taking a giant leap in the virtual entertainment space,” said Tim Ruse, chief executive officer at Zero Latency. “The evolution to remote rendering and 6E streaming not only improves performance, but removes the need for backpack PCs, cables, and other player distractions–it’s the most streamlined, natural experience yet for both our customers and our operators. Zero Latency has always invested heavily in innovation, and we’re excited to once again push the industry forward in partnership with HTC.” Zero Latency’s new platform is the best way yet to discover Zero Latency’s award-winning library of experiences, including Ubisoft’s AAA exclusive, Far Cry VR; cooperative zombie survival adventure, Undead Arena; mind-bending space mission, Singularity; and the all-action competitive world of Sol Raiders VR eSports. Players can take advantage of Zero Latency’s custom-designed VR gun controller to get in the thick of the action; the company is also investigating the use of hand-tracking in future titles. “Our customers often tell us Zero Latency is the best VR experience they’ve ever had,” said Scott Vandonkelaar, chief technology officer at Zero Latency. “Delivering experiences as deep and interactive as ours has never been possible with an all-in-one headset, so we built our own solution. Remote rendering and 6E wireless streaming means we can deliver our experiences at previously impossible performance levels, with less technology and fewer player distractions than ever. We’re blown away by the results and can’t wait for customers to experience it for themselves.” The new generation of Zero Latency is made possible in part through an exciting partnership with VR technology veterans HTC. “Partnering with Zero Latency to expand customer access to truly immersive virtual entertainment is a massive win for the industry,” said Thomas Dexmier, HTC Vive ANZ - Country Manager. “Bringing the VIVE Focus 3 headset to a company with the size and scale of Zero Latency reduces complicated hardware needs and ensures an interruption-free experience for players worldwide.” The VIVE Focus 3 headset brings a new set of unique capabilities to players, including: An innovative design: The VIVE Focus 3 is the most ergonomic and comfortable VR headset yet with an innovative counterweight design with equivalent front-back balance, perfect for intense, extended gameplay sessions. The new headset suits a wide range of both face shapes and vision types – including those with glasses High-resolution video: The headset features industry-leading 5K resolution (a combined resolution of 4896 x 2448 pixels), a wide 120-degree field of view, and a smooth 90-hertz refresh rate, delivering crisp and natural visuals Immersive sound: Featuring dual microphones with noise cancellation, the headset delivers 3D spatial sound and sound leakage reduction for unparalleled immersion Map sharing and LBE mode: Heavily customized for the location-based entertainment (LBE) industry, the VIVE Focus 3 headset allows users to create boundaries based on the available space and operate accurate co-location tracking to deliver a realistic, free-roaming experience Designed for high-traffic venues: Made with durable materials, the VIVE Focus 3 delivers long-lasting VR performance with its swappable battery, dramatically reducing the operational complexity in the venues. The headset is easy to clean with its magnetic cushions. And in an effort to optimize the customer turnaround, HTC’s patented quick-release button allows users to easily put on the headset to start playing without delays. For more information about Zero Latency, go to https://zerolatencyvr.com/. ### ABOUT ZERO LATENCY: Zero Latency is a global leader in immersive entertainment, working at the cutting edge of VR and location-based experiences. With 57 venues across 26 countries, Zero Latency is the largest free-roam VR network in the world. Since opening the world’s first free-roam VR venue in 2015, Zero Latency has thrilled more than 2 million players worldwide. Over the past year alone the company has seen a 124% jump in games played within the U.S. and 288% growth globally. Zero Latency is continuously innovating to raise the bar for customers, owners, and operators. Other first include: Partnering with Microsoft in 2019 to develop “inside out” tracking technology Launching Sol Raiders in 2019, the world’s first free-roam eSports game Releasing the AAA exclusive Far Cry VR experience alongside Ubisoft in 2021 SOCIAL MEDIA LINKS: Instagram and TikTok: @zerolatencyvr LinkedIn: Zero Latency VR Contact Details Jive PR + Digital Ashley Areeda +1 734-891-4013 aareeda@jiveprdigital.com Company Website https://zerolatencyvr.com/

May 19, 2022 10:00 AM Eastern Daylight Time

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Green Cubes Technology Expands Executive Team

Green Cubes Technology

Green Cubes Technology, a leader in electrification and clean, connected, cost-effective power solutions, today announced four significant executive appointments to its leadership team - Ken Gregory as Vice President of Supply Chain and Procurement, Alan Forster as Vice President of Sales for Americas, Rita Faunce as Vice President of Sales Operations and Customer Experience, and Rocio Castellanos as International Controller. These executives join Ken Johnson, who was appointed Chief Operating Officer (COO) last year. The team will provide leadership to sales, supply chain, operations, manufacturing, and customer support functions for continued growth within Motive (including Ground Support & Materials Handling), Stationary (Telecom & Data Center), and Mobile (Industrial Automation) Power market segments. “We’re very pleased to add so many talented professionals to Green Cubes’ executive team,” said Keith Washington, CEO of Green Cubes Technology. “This reflects the rapid growth of the company, and the leadership that each of these individuals bring to the company will help us continue to lead the charge to electrification.” Mr. Gregory has a history of success with enterprise operations and transformation, customer experience, supply chain and channel/alliance sales across enterprise and consumer Information Technology, Education and Learning organizations. He has driven sustainable cultural and digital transformations in highly matrixed organizations resulting in increased revenue, enhanced customer confidence, organizational capability, and employee engagement. He brings over 25 years of core supply chain experience gained at IBM supporting its enterprise computer hardware segments. Mr. Gregory’s most recent experiences were at Pearson, a global leader in learning and education where he oversaw customer service and digital operations transformation. Mr. Forster is responsible for managing and accelerating Green Cubes’ pipeline and revenue growth while developing its channel and sales enablement programs. In his recent role as Sales Director for the company’s Telecom and Data Center business unit (operating as Unipower), he helped rebuild sales and channel relationships, managed consistent quarterly growth, and increased sales channel coverage during the global pandemic. By working diligently with the Unipower team, he doubled bookings and revenue during a global supply chain and transportation slow down. Ms. Faunce directs Green Cubes’ sales operations teams globally, drives its customer experience strategy, and will facilitate ownership of customer experience excellence. She has vast experience managing global teams in sales operations, customer service, and customer satisfaction with success in delivering customer facing programs that foster a spirit of transparency, continuous improvement, and mutual accountability in customer relationships. Ms. Faunce will implement continuous improvement plans, leverage customer insights and data, and work across multiple departments to ensure team members and leadership are aware of and dedicated to the goals of continuously improving the customer experience. Ms. Castellanos joins Green Cubes as a key member of the global finance and accounting team. She is responsible for the internal and external financial reporting of all Green Cubes affiliated entities outside the U.S. In her role, she will support the entities in financial reporting topics and bridge the information to the U.S. headquarters. She will focus on continuous improvement of processes and deliverables to enhance financial performance visibility across the entities, as well as act as a strategic business advisor for International Operations. Ms. Castellanos brings over 20 years of experience and has worked for various companies including PwC, Swiss Life and Daniel Swarovski Corp. The expansion of Green Cubes’ executive team follows the company’s announcement last year that it added a second 36,000 square foot domestic facility in Kokomo, Indiana, and expanded its product lines for Motive and Stationary Power to support accelerated growth in Material Handling and Telecom markets. The Kokomo facility is currently increasing its manufacturing throughput and is expecting a 150% increase in Motive Power shipments in 2022, relative to 2021. Additionally, Green Cubes previously announced that it established two new facilities in Europe and a Technology Center in Zurich, Switzerland. About Green Cubes Technology Green Cubes Technology develops and manufactures safe and reliable electrification solutions that enable its OEM and enterprise customers to transition from Lead Acid and Internal Combustion Engine (ICE) power to Lithium-ion battery power. Green Cubes utilizes proven hardware and software platforms to build the most reliable Lithium power solutions in its industries. With a global footprint across six countries, Green Cubes has been producing innovative, high-performance and high-quality power solutions since 1986. More information at https://greencubes.com/. Contact Details Ray Young +1 512-633-6855 ray@razorsharppr.com Company Website https://greencubestech.com/

May 19, 2022 09:00 AM Eastern Daylight Time

Groundbreaking DEI People Experience platform, Included, Raises $3.5 Million to Modernize HR and Recruitment Strategies with AI-powered, End-to-End Solution

Included

Today, groundbreaking DEI people experience platform, Included, announced it has raised a seed round of $3.5M and has achieved +400 percent growth in annual recurring revenue YTD. The people experience platform leverages artificial intelligence for sophisticated and modern insights to help companies make strategic hiring decisions. The seed round was led by Trilogy Equity Partners with participation from Flying Fish Partners, SignalFire and Alumni Ventures. Included will use the funding to scale its engineering team and support Engineering, Product, Marketing and Sales to achieve its mission to become the end-to-end solution organizations use to effectively manage their DEI performance and strategy. The platform unlocks real-time, data-powered insights for companies looking to diversify talent pools and retain top talent through actionable insights. Included AI-powered recommendations help recruiters with diversity sourcing, diverse interview slates, and hiring panels while helping TA executives with workforce planning. Included seamlessly integrates with all applicant tracking software and HRIS systems. “Traditional HR software was not designed with DEI in mind, making it difficult for companies to spot and support employees who statistically tend to slip through the cracks,” said Raghu Gollamudi, co-founder and CEO of Included. “Rapid technology advancements have allowed us to course correct and provide companies with modern tools for today’s workforce. Our customers understand that DEI opportunities are essential to delight and retain diverse talent and we’ve made it easy to get it done.” Building on its success, Included looks forward to working with Trilogy Equity Partners to scale the company and leveraging Alumni Network’s expansive network to assist with customer acquisition. The company previously raised $1.9 million in a pre-seed funding round led by Flying Fish Partners, SignalFire and Ascend. “Today’s employees demand a people-first work culture and if companies want to attract and retain top talent they need innovative solutions to uncover and unlock the true potential of their workforce,” said Chuck Stonecipher, managing director at Trilogy Equity Partners. “We believe in Included’s vision for the future of work and are eager to work with the team to ensure HR leaders and executive teams have the data to make the best decisions when it comes to DEI." About Included Included gives companies the information they need to create data-driven hiring, promotion and retention strategies that drive progress on diversity, equity and inclusion. Founded by data privacy and DEI experts and using the latest AI technology, Included is able to identify specific areas where businesses can take further action to remove any potential roadblock from accomplishing their strategic goals. This is the first technology of its kind to analyze millions of scenarios across intersectional people demographics, per stage of the employee lifecycle, by department, professional level, geographic location, against DEI operational policies, equity in longevity, pay, promotion and much more within each company’s own people data set and instantly deliver clear reporting and steps for action. About Trilogy Equity Partners Formed in 2006, Trilogy Equity Partners ( http://www.trilogyequity.com ) is an early stage venture firm based in Bellevue, Washington and led by former entrepreneurs and operators. Trilogy takes a hands-on, partnership approach to investing, with several closely held funds that seek to align investment opportunities with entrepreneurs who have a desire to build great companies over time. PR Contact Ernestine Belgrave ernestine@kitehillpr.com Contact Details Included Madeline Enos madeline@included.ai

May 19, 2022 09:00 AM Eastern Daylight Time

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Retention Cloud Leader CleverTap Acquires Leanplum

CleverTap

CleverTap, the world’s No.1 retention cloud, today announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a leading multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centers and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia and the Middle East. Combining the product stack of the two organizations, this acquisition will enhance CleverTap’s capabilities and take its total customer base to over 1200 customers in more than 100 countries around the world. The deal is expected to close in Q2 of 2022. Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value by making every user experience hyper-personalized, relevant and contextual at scale in real time. As more businesses become digital-first, brands need to serve their users with delightful moments where they are, when they want and on their preferred channel. CleverTap and Leanplum will now bring real-time hyper-personalization, A/B testing and increased scalability to its omnichannel engagement, analytics and segmentation product lines. As a result, growth and marketing teams globally will now be able to utilize the only end-to-end user engagement and retention cloud platform, enabling them to break down user communication silos and increase the overall lifetime value of each user. “We are seeing a seismic shift in the marketing technology landscape,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “Users today demand to be treated as individuals, and this has forced brands to change how they engage with them. CleverTap and Leanplum have both purposely built for a mobile-centric omnichannel world.” The acquisition, he says, combines platforms and teams to deliver the best behavior analytics, segmentation, and engagement tools that will enable digital brands to build valuable, long-term relationships with their users. “Our combined strength will be a game-changing force for user engagement, retention and monetization, creating tremendous value for our customers. I am very excited to welcome Leanplum to the CleverTap family.” “When we started Leanplum, our vision was to meet customers' real-time needs at the cutting edge of technology,” says Momchil Kyurkchiev, Co-founder and Chief Product Officer, Leanplum. “We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense, and I am excited about the combined capabilities we will now bring to Leanplum customers worldwide.” “I am looking forward to the journey with Leanplum. This coming together with Leanplum marks a monumental moment across the marketing technology landscape,” says Sidharth Malik, CleverTap Chief Executive Officer. “This bridges the gap created by multiple martech tools and customer data platforms and will meet the growing needs of user-obsessed digital brands in a much more efficient way. Our ‘better together’ vision is about integrating our cumulative strengths around people, process and technology to cement our position as the global leader in the user engagement and retention space. Joining forces allows us to bring advanced product and technology capabilities as brands strive to do live segmentation, anticipate user intentions and actions, automate and deploy real-time campaigns for the highest possible conversions, all from one single dashboard.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn, Twitter, Facebook and YouTube. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

May 19, 2022 08:17 AM Eastern Daylight Time

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Israel’s first crypto-cashback credit card: Max and Bits of Gold launches MaxBack Crypto- Get Bitcoin cashback on credit card purchases

Bits Of Gold

Israel’s first crypto-cashback credit card: Max and Bits of Gold launches MaxBack Crypto Get Bitcoin cashback on credit card purchases Max, the Israeli super-brand credit card and payment group has signed a strategic cooperation agreement with Bits of Gold to launch the MaxBack Crypto VISA card that will offer Bitcoin cashback on purchases The cooperation will unlock a mainstream market of more than 3 million credit cards, a large number in a market with 8 million people, like Israel * Early registration opens * Max Credit Cards, the Israeli payment and credit card super-brand holding more than 3 million credit cards announced that it had signed a strategic cooperation agreement with Bits of Gold towards launching a new and unique VISA credit card, MaxBack Crypto, with which will allow users to accumulate eligibility for cashback in Bitcoin depending on their spending with the card. Upon ordering the card, a dedicated account will be opened for the customer by Bits of Gold. The cashback amount accumulated in NIS will be transferred, and Bits of Gold will automatically convert it to Bitcoin. The MaxBack Crypto will be launched in the coming weeks, subject to the completion of regulatory requirements. Meanwhile, a preliminary registration for updates was launched. Also, Bits of Gold, regulated under the Israeli Capital Market Authority, has reached agreements with the Tax Authority to significantly ease some of the bureaucratic burdens on Israelis interested in buying and selling digital currencies. The deal focuses on tax deduction from sellers of digital currencies in a "closed circuit" (directly to Bits of Gold, without accepting or passing on to others). It stipulates that the company itself will deduct the tax. This means that customers will be able to trade digital currencies without the need for independent reporting to the tax authority. At the same time, taxation will work smoothly and without any action required from the customer. Ron Fainaro, CEO of Max, said: “We are proud to be the first financial entity in Israel to launch a credit card with a crypto cashback program. The momentum and great public interest in digital currencies developing worldwide cannot be ignored, and therefore, I believe in the importance of us being there for our customers. We are happy to be leaders in financial innovation in the cryptocurrency ecosystem in collaboration with Bits of Gold, the oldest Israeli company in this field. Together, we will provide the Israeli public, willing to enter this innovative field cautiously, with a connection to the world of digital currencies. With Max, anyone can own Bitcoin and take the first steps in this new domain." Youval Rouach, CEO of Bits of Gold, said: “I am excited with the launch. Bitcoin and digital currencies are the new financial reality. The MaxBack Crypto credit card is an opportunity for many Israelis to comfortably take the first steps in this new reality, opening the door to enjoy the possibilities that the world of digital currencies offers. Our cooperation will allow Israelis to securely connect to this ecosystem and hold Bitcoin with unprecedented ease. Bits of Gold is in its tenth year of pioneering the field of digital currencies, and we are happy to work with a large-scale financial entity like Max, which welcomes innovation and strives towards it for its clients." How will it work? Bits of Gold will automatically open a dedicated account for every customer issuing the new credit card. Max will transfer ILS 1 to this account for every ILS 160 spent with the card (subject to terms of use), and these funds will be converted to Bitcoin. Holding the Bitcoin account will not incur additional costs to the credit card user. The market value of Bitcoin tends to fluctuate, and currently, one Israeli shekel is worth about ten micro-bitcoins, commonly known as bits. E.g., for monthly spending for ILS 5,000 with the MaxBack Crypto card, they will receive about 310 bits, based on the Bitcoin exchange rate on the day of its purchase, and these will be kept for them in a personal wallet. In this manner, customers will be able to accumulate Bitcoin over time, hold them safely and convert them back into ILS and to their Israeli bank account. Max customers will be able to track their Bitcoin balance in the Max app and log in from there with a single click to their dedicated Bits of Gold account. There, MaxBack Crypto cardholders will be able to use their card to buy Bitcoin and Etherium, followed by other currencies, at a 6% discount off the purchase fees while accruing eligibility for additional Bitcoin cashback for these purchases. In addition, cardholders will enjoy all the benefits Max offers its members. About Max MAX is a leading and innovative credit & payments company in Israel. The company provides a wide range of financial solutions such as credit, loans, advanced payments, acquiring, issuing, factoring, insurance and more to financial institutions, merchants and consumers. MAX has issued more than 3M cards - Visa and MasterCard brands and it provides acquiring services for more than 40,000 merchants in Israel. Today, MAX holds the fastest growing lending portfolio among the Israeli credit card companies. About Bits of Gold Bits of Gold, the largest cryptocurrency financial service provider in Israel since 2013. BOG believes in technology & innovation and works every day to make the crypto world accessible to everyone by making its platform simple and secure. BOG provides easy and regulation-compliant commercial and private services using several payment methods suitable for everyone. Buying digital currency will be more affordable with a credit card. Additional great news for all credit card holders interested in buying digital currency arises from the cooperation between Max and Bits of Gold - from now on, buying digital currency at Bits of Gold will be more cost-effective for Israelis, as they would be able to pay in ILS and alleviate the conversion costs from Israeli shekels to foreign currencies. Additionally, purchasing digital currency with a credit card allows the currency exchange rate to be received faster than with a wire transfer. Digital currency trading has become a significant part of the global economy. The global digital currency market is worth about $1.2 trillion, while all public companies in the US are currently worth about $40 trillion. One Bitcoin is now traded at a price of about $30,000. Crypto and blockchain start-ups are also growing significantly as, according to a KPMG report, they raised more than $ 30.2 billion in 2021, a 450% increase over 2020. In addition, according to several sources, the amount of individual digital currency holders continues to rise consistently, with the US leading, with about 15% of Americans holding digital currency. For more details: Ilona Krashanny (MAX) +972-526290929 Nir Hirshman (Bits of Gold) +972-506205384 Contact Details Hirshman PR Nir Hirshman nir@nirshman.com

May 19, 2022 07:33 AM Eastern Daylight Time

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