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2022 Holiday Gift Guide: Picking the Perfect Gift for Tech Lovers

YourUpdateTV

According to the Consumer Technology Association, more than 60% of Americans – about 191 million people – plan to give someone a tech-present this year. But finding the right tech gifts – and staying within your budget – can be a challenge. Recently, Tech and Lifestyle Expert Stephanie Humphrey participated in a nationwide satellite media tour to discuss the hottest tech gifts this holiday season. A video accompanying this announcement is available at: https://youtu.be/XW8HKAWu0Wk Home Office Must-Haves With more Americans working from home than ever before, there has been increased demand for productivity tools and technologies that can help make us more efficient. So, whether you’re shopping for someone working remotely full-time, or someone on a hybrid schedule, it’s important to look for devices and gadgets that can help them stay organized. Stephanie really likes the smart and ultra-compact ScanSnap iX1300 Scanner, which helps users digitize, organize and share documents with the press of a button. With its compact size, the scanner fits on any size desk or remote office space and it’s WiFi enabled to help you stay organized wherever you need it. It’s a great resource for managing work or tax documents, and also comes in handy as way to digitize kids’ artwork when they bring their latest masterpieces home from school. Managing Your Holiday Budget Budgeting and finding the best tech gifts for your friends and family can be challenging – but by planning ahead and knowing what payment options are available to you, you can avoid the unnecessary stress of holiday shopping. To help give yourself more flexibility, turn to PayPal Pay Later, which lets you spread out payments over time to better suit your budget. PayPal Pay Later provides options to break purchases into four payments every two weeks or monthly payments for larger purchases, so you can select the option that works best for your budget and enjoy the holiday season. Experience Over Things Over the last few years, it seems more and more people are leaning toward gifts that provide a meaningful and memorable experience. Whether you’re are buying tickets to a show, booking a vacation, or picking up a gift card to someone’s favorite restaurant, these types of gifts truly keep on giving. And here’s one you probably didn’t think of – Rosetta Stone. Rosetta Stone is a unique and meaningful gift for anyone who wants to learn a language, connect with loved ones on a deeper level, or learn some helpful phrases before their next international trip. Rosetta Stone teaches you through bite-sized lessons that feature interactive activities and real-life scenarios to get you ready for conversation with real people. It’s available on Apple and Android devices, so you can learn anytime, anywhere. Gadgets for Kids When it comes to gadgets for kids, it’s a good idea to always looking for something that will stimulate brains and develop healthy habits. Kindle Paperwhite Kids is the perfect option for kids and is purpose-built for reading, which means there are no distractions from other apps, games, or videos. When a child sits down with their Kindle, they read on average more than an hour a day and with a 1-year subscription to Amazon Kids+, kids can gain access to thousands of books at their fingertips, from timeless classics to the most recent popular titles. Give the gift of reading and help establish healthy reading habits no matter where you are this holiday season. For more information, follow Stephanie on Instagram or Twitter at @techlifesteph About Stephanie Humphrey Technology and Lifestyle Expert Stephanie Humphrey is a former engineer who merges her passion for lifestyle media with in-depth tech expertise to show everyday people how empowering, enriching and fun technology can be. Stephanie is currently a technology contributor for ABC News where she works as part of the nationally-syndicated Strahan Sara & Keke team.Her expertise is built upon more than a decade as a Senior Systems Engineer at Lockheed Martin. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 28, 2022 12:54 PM Eastern Standard Time

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The “Cannabis Science Fair” to Showcase Cannabis Research & Innovation

MCR Labs

Local cannabis testing leader MCR Labs is partnering with the Cannabis Center of Excellence (CCoE) to host the “Cannabis Science Fair.” The event returns for its second year to show off the important work major academic and commercial institutions are conducting to further our knowledge of cannabis. The fair, which is free and open to the public, will feature poster presentations and speakers from academic institutions like Harvard and companies like Biomerieux and Smokenol. “After such a great response last year, we are stoked to present new, exciting research and innovation at this year’s fair,” said Melissa Kenton, MCR Lab’s Events & Outreach Manager and the main organizer behind the event. “There is a huge demand and curiosity for more information on cannabis, and we are happy to provide a venue for professionals in the field to share their knowledge.” MCR Labs provides product compliance testing to licensed cannabis producers, but advancing research efforts is also an important part of the company’s mission. Several of the company’s scientists will be there showcasing the research they’ve conducted on topics ranging from the effects of growing environment on cannabis to the relationship between phosphorus and arsenic in the plant. Dr. Staci Gruber, Director of Marijuana Investigations for Neuroscientific Discovery (MIND) Program at McLean Hospital, will be giving the first keynote presentation of the day titled “What to Keep in MIND: Recreational vs. Medical Cannabis.” Jeff Rawson, a Harvard Postdoctoral Fellow, will give the second talk of the day titled “Is Misinformation Common in Cannabis Markets?” “The Cannabis Science Fair” will be held at the Harvard University Science Center on Saturday, Dec. 3 from 11a.m to 5 p.m. Anyone interested in learning more or attending the event can find details on the event website. About MCR Labs: MCR Labs is one of the longest operational cannabis testing laboratories on the East coast with facilities operating in several legal cannabis markets. We are ISO/IEC 17025:2017 accredited providers of analytical cannabis product testing and R&D services committed to assisting licensed marijuana establishments, patients, researchers, entrepreneurs, and advocates. Our team of chemists and pharmaceutical scientists are dedicated to advancing public health and safety through leading-edge chemical analysis of cannabis products and offering unparalleled guidance and support for partners, regulators, and the communities we serve. For more information visit http://mcrlabs.com. Contact Details MCR Labs Alexandra Gomes +1 508-782-9772 alexandra@mcrlabs.com Company Website http://mcrlabs.com

November 28, 2022 10:49 AM Eastern Standard Time

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This Electric Toothbrush Has Received A 90% Five-Star Review Rating. What Is Making It A Favorite Of Nick Jonas, Kevin Hart And Others?

Bruush Oral Care Inc.

These days when a buyer visits any well-known e-commerce websites such as Amazon.com Inc. (NASDAQ: AMZN), eBay Inc. (NASDAQ: EBAY), Walmart Inc. (NYSE: WMT) or Target Corporation (NYSE: TGT) to buy a product, they are often likely to look at the reviews and ratings of the product before making the purchase. In this fast-evolving digital age, studies have shown that 93% of consumers say online reviews impact their purchase decision. In comparison, 94% also said an online review has convinced them to avoid a business. With dozens of similar products on offer nowadays, most customers easily overlook businesses or products with bad reviews or ratings. Having a solid reputation score or positive review can ultimately lead to high sales, and this seems to be a part of the success story of Brüush Oral Care Inc. (NASDAQ: BRSH). With 83% of Gen Z and millennials reporting that they trust online reviews as much as personal recommendations, Brüush’s five-star reviews can surely help sway some consumers to try out this electric toothbrush. The company boasts that its beautifully designed one-of-a-kind electric toothbrush has received more than 90% five-star review ratings with less than a 1% return rate. For comparison, the overall merchandise return rate for U.S. retail sales was slightly over 10% in 2020. From the ratings, one could conclude that Brüush is a favorite of many, including millennials and celebrities. Raving Reviews Interestingly, not only regular customers are giving raving reviews of the company’s electric toothbrush, but also celebrities. Celebrities, including singer, songwriter and actor Nick Jonas as well as comedian and actor Kevin Hart are huge fans and users. “Not just a toothbrush. My wife (Priyanka Chopra) and I both use this - we’re obsessed, and we’ve gifted this to a lot of friends because it’s just the best toothbrush I’ve ever owned, and I’ve owned a lot of toothbrushes,” Nick Jonas told GQ magazine. After trying the company’s toothbrush himself — and loving it — Kevin Hart joined Brüush’s mission to elevate self-confidence through cleaner, whiter teeth — making people laugh along the way. With Nick Jonas, Kevin Hart and millennials giving rave reviews to this brush, is it time to replace your old toothbrush(es) with Brüush? Brushing Out The Competition Built with the highest-quality Sonicare technology, four-week battery life and best-in-class prices, Brüush says it is determined to make a move from manual a no-brainer backed by a brush head refill subscription plan. The plan includes three new brush heads for $18 ($6 per brush head) with free shipping every six months. “We set out to create a better electric toothbrush to make maintaining your teeth easy. We fused industry-leading sonic technology with six cleaning modes and ultra-soft bristles for an effective clean that’s always gentle on your gums. Plus, with our easy refill plan, you’ll never overspend on or forget to change your brush head again,” Brüush said on its website. Apart from the industry-leading technology and high performance, another unique selling point of Brüush could be its standout design language. “The design-forward toothbrush is complemented by new seasonal colors, a vibrant brand personality and exciting collaborations.” To win in today’s physical and digital marketplace, companies are paying closer attention to the needs of millennials, who seem to have a strong connection to colors. From eclipse black to cloud white, blush pink or even tiffany blue, Brüush offers several color options for customers, including millennials who favor bright and energetic colors. Packaging and strong product quality are likely significant contributors to why consumers and celebrities alike love the products, and why they may continue to grow in the oral health sector with other big players like Procter & Gamble Co. (NYSE: PG), Koninklijke Philips NV (AMS: PHIA), and Quip. Learn more about Brüush by downloading the latest research report here About Bruush Oral Care Inc. Bruush Oral Care Inc. is on a mission to inspire confidence through brighter smiles and better oral health. Founded in 2018, Brüush is an oral care company that is disrupting the space by reducing the barriers between consumers and access to premium oral care products. The Company is an e-commerce business with a product portfolio that currently consists of a sonic-powered electric toothbrush kit and brush head refills. Brüush has developed a product to make upgrading to an electric brush appealing with three core priorities in mind: (i) a high-quality electric toothbrush at a more affordable price than a comparable electric toothbrush from the competition; (ii) a sleek, countertop-friendly design; and (iii) a convenient brush head refill subscription program that eliminates the frustrating experience of purchasing replacement brush heads at the grocery/drug store. The Company is rooted in building a brand that creates relevant experiences and content, with the goal of becoming the go-to oral care brand for millennials and Generation Z.For more information on Bruush Oral Care Inc visit https://bruush.com. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details TraDigital IR - Colette Eymontt colette@tradigitalir.com Company Website http://www.tradigitalir.com

November 28, 2022 09:10 AM Eastern Standard Time

Crypto Needs A New push - Radix's Intuitive New Smart Contract Language Might Just Be It

Radix

The virtual world is getting ready for what could be the next big thing. And if you have been keeping pace with the latest developments on the internet, you have probably heard of Web 3.0. Curious about what’s going to happen next for crypto? Join RadFi2022 on December 8 where Radix will unveil how the future of finance should look. Find out more. ‘Web 3.0’ is the term used to refer to the vision for the third iteration of the web – a decentralized, open-source alternative to the current infrastructure, with one key component being “smart contracts”, which were first brought into the crypto space by the Ethereum network. Smart contracts are self-executing pieces of code that execute when certain conditions are met. This allows trusted transactions and agreements to be carried out among anonymous parties without the need for a central authority or external enforcement mechanism. The code and the agreements contained therein exist across a distributed, decentralized network. For this reason, smart contracts can form the basis of the logic behind decentralized applications (dApps). And dApps can form the basis of decentralized finance (DeFi). The terms and conditions of DeFi smart contracts are coded using programming languages such as Solidity, Vyper, Python, or Rust. Solidity, first developed in 2014, is one of the earliest smart contract programming languages. It is used extensively in creating smart contracts on Ethereum and other blockchain networks that use the Ethereum Virtual Machine (EVM). It was instrumental in driving the initial adoption of Web 3.0 among developers. But despite having been around for several years, Solidity and other smart contract languages have not been able to ramp up the adoption of Web 3.0 at a pace that may be necessary to deliver its vision as a more equitable, secure, and decentralized ecosystem of applications, tools, and information. The number of developers creating dApps for Web 3.0 is still abysmally low at only around 18,000 developers globally, as compared to Web 2.0 developers numbering around 30 million, of which only about 2500 developers are known to be working on DeFi projects specifically. One of the reasons for this is the complexity involved in working with Solidity. Solidity is hard to learn and also involves long-winded coding, taking up months of developer time to create dApps on the blockchain. Another reason is that it is highly vulnerable to hacks. Although Solidity has been the base for a number of successful dApps, over the years there have been several vulnerabilities and security issues identified in its application, which have even been exploited by bad actors in committing large-value financial crimes amounting to millions of dollars. Not just Solidity, other commonly used blockchain programming languages including VYper, Yul, and Rust also have been found wanting in the areas of security and ease of programming. Scrypto Could Be A Game Changer In Web 3.0 And DeFi Adoption One project that looks to be gaining rapid recognition as a next-generation full stack for DeFi — and is actively engaged in building a global decentralized future — is Radix. Radix has ambitious goals and says it aims to become the go-to network on which the new decentralized financial (DeFi) system of the future will be built. To help improve the adoption of Web 3.0, whilst also addressing the issues faced by crypto languages like Solidity, the team behind Radix has created a network-native programming language called Scrypto. Scrypto is an asset-oriented smart contract language that will allow its developers to create “blueprints” (templates to create components out of) and “components” (Radix’s equivalent of smart contracts) which the company says are safer and faster to develop than Solidity smart contracts. A good example of what Scrypto aims to achieve could be found in how the two giants of the gaming industry – Unity and Unreal Engine – revolutionized the development of games by making the creation of games really simple, without requiring very high levels of technical expertise. They took slow, archaic, and hard-to-learn programming languages and replaced them through the use of a drag-and-drop interface and a library of plugins and assets –- which drastically cut programming time for game developers. The impact of this game-changing move was huge, with the gaming industry’s revenues now having overtaken those of the film and music industries combined. Radix aims to achieve a similar impact on the Web 3.0 developer community through a number of its core builds, including Scrypto. Unlike other programming languages in the space, Radix says Scrypto has been built to support the journey of its developers. For example, one element of the frameworks enables blueprints to be reused by other developers in the space. Developers would then only need to parameterize those blueprints to create their own instance of the smart contract component, as opposed to the existing model where they copy-paste-modify existing code which can introduce unforeseen errors. This approach also enables the creation of an ever-growing library of secure financial building blocks and helps dramatically cut-short development time. Additionally, similar to the entertainment industry, the foundations built by Radix will eventually enable ‘royalties’ for its developer community. Every time a developer uses someone else’s blueprint, if opted in, the Radix royalties system would allow a royalty to flow to the developer who originally created that blueprint, potentially incentivizing a supercharged community of builders. Aside from the increased opportunity for the space to scale through developer improvements, one of Scrypto’s core strengths is that it is an asset-oriented programming language. Compared to the likes of Solidity which only allows messages to be sent, Scrypto is built to natively recognize and support assets (tokens) that live on the Radix network. With Solidity and other programming languages being “messages only ”, recognizing tokens comes secondary and lays responsibility for the success of transactions heavily onto developers and the code – leaving exposures and vulnerabilities open to hacks as well as generally just making the entire process complex. Radix Engine, Radix’s virtual machine, relies on what are known as “finite state machines” to guarantee that assets are properly accounted for, and can’t be lost or drained during a transaction. Radix says the reusability of Radix blueprints and components also contributes to making them more secure than traditional smart contracts which are written from scratch for every new dApp. Overall, developers could benefit massively by using Scrypto, according to Radix, as it would dramatically decrease the barriers to learning, reduce the time and effort involved in developing dApps, and reduce the potential risk of developer error. In times of uncertainty across the crypto space, DeFi r emains resilient. Radix recognizes the fundamental issues within the space and the core needs required to educate and onboard the billions of people currently engaged with the traditional financial system and radically drive a better financial infrastructure through the opportunity of Web 3.0, changing the face of finance for good. Interested in learning more? On Dec. 8, Radix will unveil how it’s going to take DeFi mainstream at RadFi 2022, a free virtual event. Head here to learn more and sign up for the event. To learn more about Radix, visit the company website. DeFi needs to be better - and it’s about to get radically better with Radix. Get your free ticket to join RadFi2022 on December 8 and learn what the future holds for decentralized finance. Find out how. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Amy Wilkinson amy.wilkinson@rdx.works

November 28, 2022 08:00 AM Eastern Standard Time

Holiday Gifts 101

News Media Group, Inc.

Contact Details News Media Group Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

November 25, 2022 02:00 PM Eastern Standard Time

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Retention Cloud Leader CleverTap Launches CleverTap for Startups

CleverTap

CleverTap, the modern, integrated retention cloud today announced the launch of CleverTap for Startups (C4S). Through this initiative, CleverTap will offer a full stack retention platform to all budding digital-native brands, in order to help them personalize and optimize all customer touchpoints, improving user engagement and conversion. Till date, thousands of large digital-native brands have benefited from CleverTap’s platform which has solved their needs at scale, speed, and security. The aim now is to make solutions even more affordable for pre-launch, early-stage startups, or companies with limited monthly active users. New and early-stage businesses have very different needs from larger, well-established brands. They require more flexibility, affordability, and a partner that provides seamless support fuelling their growth plans. CleverTap has currently partnered with more than 50 venture capital firms, incubators, and business accelerators including Sequoia Surge, Techstars, Y-combinator, AWS Activate, Accel and others to provide exclusive discounts and resources to early-stage startups through this initiative. The C4S initiative was undertaken a year back and the offerings have now been fine tuned following feedback from 1000+ startups and is now ready to launch. Through this initiative, CleverTap aspires to be a growth partner for more than 100,000 new businesses by the end of 2025. Through this initiative, early stage startups can opt for a flexible plan with no minimum scale requirement, and can make use of the platform with as low as 5000 monthly active users. The platform is designed realizing the requirement of SMBs/startups. Additionally, customers will have the option to customize the platform with add-ons and will have the ability to only pay for the services they use. Speaking about the initiative Anand Jain, Co-Founder & Chief Product Officer, CleverTap said, “Every small business needs an ecosystem of stakeholders that are supportive and will help them get on their growth journeys. Be it small or big, startups can use all the help they can get. In our effort to bolster new businesses globally we are excited to launch CleverTap for Startups. Customer retention for consumer brands is one of the key components to building a successful business. By offering our solutions to startups at a lower cost with flexible options, we want to create an atmosphere where we can support new businesses from their 0 to 1 and then 1 to 100 journeys.” About CleverTap CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.CleverTap is trusted by 1500 customers, including Gojek, ShopX, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction. Contact Details CleverTap Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

November 25, 2022 08:22 AM Eastern Standard Time

Face Yoga Queen Launches New Website to Share Life-Changing Posture and Health Awareness

500NewsWire

LOS ANGELES, CA / 500NewsWire / Face Yoga Queen is the name of the new health and wellness business being launched by Olya Zhilinskaya. By launching her new business, FaceYogaQueen.com - Olya is working to further her mission to empower people of all genders and age ranges to improve their health, look younger and feel more motivated than ever before. To learn more about the new Face Yoga Queen website, and how you can put the magic of health back in your hands, please https://FaceYogaQueen.com Face Yoga Queen is not just a website. In June of 2022, The Face Yoga Queen YouTube channel launched to share life-changing posture, health, and wellness tips and tricks. Each post on Face Yoga Queen features valuable information covering topics like face workouts, posture-improving stretches, natural remedies that can alleviate anxiety, and methods of building self-confidence and self-acceptance that follow a “pro-age” approach, as the anti-aging era is over. In addition to this new YouTube channel, Face Yoga Queen continues to expand on social media, with presences on TikTok and Instagram. “When I began Face Yoga Queen, my goal was to help women fall in love with themselves and the world around them. By sharing my knowledge and passions with others, I am hoping to inspire people to take time to care for their bodies and appreciate what their bodies have to offer,” said Olya Zhilinskaya, founder of Face Yoga Queen. “With my platform, I work hard to encourage people to accept their body as it is while also taking time to care for their body through simple tips and tricks that can make a significant difference. I am hoping to carry this same message into my YouTube channel and reach even larger audiences than I have on other content platforms.” By using her platform to encourage healthy habits and a positive mindset, Face Yoga Queen is already gathering loyal followers who swear by the effectiveness of her techniques. Hundreds of women are already looking and feeling better thanks to Face Yoga Queen’s groundbreaking facial stretches and health hacks. Initially, her goal was to help women only, but later she came to realize that everyone will benefit from face yoga despite age or gender. After the launch of this new website, Face Yoga Queen has plans to continue expanding to other platforms. To see some of Face Yoga Queen’s life-changing health and wellness content, go to https://faceyogaqueen.com To view the Face Yoga Queen verified YouTube channel, go to https://www.youtube.com/channel/UCmkQ1h6K3GUU6EbOIKiiW8g. Source: Face Yoga Queen Video: https://www.youtube.com/watch?v=q43D2lFH5Dw Contact: Olya Zhilinskaya https://www.instagram.com/faceyogaqueen/ Contact Details 500NewsWire - A Digital Press Release Distribution Platform Dominic Jonas +1 618-328-3245 media@500newswire.com Company Website https://faceyogaqueen.com

November 24, 2022 01:28 PM Eastern Standard Time

Better Brain Health and Parkinson’s Disease: Recognizing Symptoms, Taking Control of Your Health

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/m_aCzxxxWh4 Recent advancements in science show that there is so much you can do as you age to boost brain health. From diet and exercise to social connection, research is piecing together the puzzle of how to best care for your brain to help prevent neurological disease, and how to treat it if it develops. A newly expanded research study from the Michael J. Fox Foundation, The Parkinson’s Progression Markers Initiative (PPMI), is helping scientists better understand what it means to be at risk for brain diseases such as Parkinson’s. Through important contributions from study volunteers – via online questionnaires and at clinical sites around the country -- PPMI is revolutionizing what we know about Parkinson’s today. Would it surprise you to learn that new research points to long-term smell loss as a potential indicator of Parkinson’s? Or, that people who are recently diagnosed with Parkinson’s are the most valuable contributors to this groundbreaking research? There is so much being done to better understand, identify and treat Parkinson’s – the world’s second most common brain disease. And PPMI is helping the field get closer than ever to answering those questions. The Study That Could Change Everything PPMI is on a mission to understand who is at risk for Parkinson’s, who gets it and why. The study’s recent expansion means that anyone over age 18 can help, regardless of whether you have Parkinson’s disease or not. The more people who join PPMI and share valuable health data online, the faster we can change everything about how brain diseases like Parkinson’s are diagnosed, treated and ultimately, prevented. For more information, and to join PPMI, visit michaeljfox.org/ppmi Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 23, 2022 07:00 AM Eastern Standard Time

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Top Toys (and Trends) for the Holiday Season

YourUpdateTV

Although reports indicate consumers have lower confidence to spend this holiday due to inflation, toys have historically proven to be recession resistant because families want to make sure kids experience the magic and wonder of play. Recently, Toy Trends Specialist at The Toy Association, Jennifer Lynch, participated in a nationwide satellite media tour to discuss the hottest toys for the holiday season. A video accompanying this announcement is available at: https://youtu.be/MR-RS6VSihw 67 percent of parents said they spend more time playing with their kids now than they did before the pandemic, and 54 percent said they specifically seek out toys that will enable them to make new memories with their children, according to a recent Toy Association survey of 2,000 parents across the U.S. Here are a few of the hot toys you’ll want to get your hands on this holiday season: Holiday Main Street, LEGO It’s time for a favorite festive tradition as you build the latest addition to the LEGO® Winter Village Collection. Assemble the snow-capped toy store and music store, then build the streetcar to take the shoppers home. With multiple features and four building booklets included, this set makes a great family project. TONKA Mighty Monster RC, Basic Fun! First-ever RC Tonka truck made with cold-rolled steel and 4-in-1 monster action: haul, dump, plow, and stunts! From up to 100 feet, kids can remotely control the high-torque steering in 4-wheel drive, motorized hauling and dumping, and brag-worthy 360° degree stunts! Load objects into the truck bed, secure them with the foldable tailgate, and clear obstacles big and small with the kid-powered plow. American Girl’s 2022 Holiday Collector Doll Sapphire Splendor, Mattel This year’s limited-edition American Girl collector doll commands attention with its jewel-toned hair, vivid violet eyes and more than 100 Swarovski crystals. The peacock-inspired gown features a taffeta bodice and sweetheart neckline embellished with Swarovski crystals; gathered ombre mesh shoulder straps; a fourtier, full-length ombre mesh skirt with taffeta lining; and an embroidered mesh applique at the waistband. The outfit also includes a metal tiara with blue-and-purple Swarovski crystals; a teardrop Swarovski crystal necklace; a pair of purple Swarovski crystal pierced earrings; iridescent elbow-length gloves, a gold purse and gold sandals. Print Perfect Purse Pets, Spin Master Get ready for Print Power! Meet Bamboo Boo and Hoot Couture featuring trendy pattern designs and stylish details. Print Perfect Purse Pets are interactive purses that really blink and respond to your touch with 30 new sounds and reactions. Also available in the line is a Hello Kitty and Friends Loves Purse Pets collection in a larger size for Sanrio fans of all ages Klutz LEGO: Race Cars, Klutz LEGO Race Cars combines science and racing to create the ultimate STEM LEGO kit! Kids can build a 3-ft long, high-quality chipboard track! See how your race car fares against papercraft obstacles like banana peels, orange cones, boxes, and barrels! Or–place on your opponent’s side of the track to slow them down! Fun, non-fiction content highlighting the coolest, fastest, and weirdest cars ever to exist, plus other cool race car facts! Put physics into action using aerodynamic tips and tricks from the instruction book For more information, visit thegeniusofplay.org About Jennifer Lynch As an official spokesperson and toy trends specialist for The Toy Association, Jennifer Lynch chats with toymakers throughout the year to track trends and developments impacting the toy aisles and kids’ entertainment. She has been interviewed by publications including New York Magazine, Inc. Magazine, The Spruce and Insider, and made appearances on KTLA-TV, Good Day Philadelphia, WGN Chicago, WNBC New York, KATU Portland, Bloomberg Radio, and CNET, among others. She also serves as the narrator for The Genius of Play’s "Once Upon a Playtime" podcast, which invites listeners to rediscover the value of play through real-life, personal stories of actors, artists, entrepreneurs, and more. Jennifer has more than a decade of experience covering the toy and kids’ entertainment industries. Prior, she served as the editorial manager for aNb Media and its b2c review site TTPM.com, where she oversaw all digital and print communications, reviewed product, and co-hosted a web series conducting in-depth interviews with toy industry executives. She began her career in her home state of Pennsylvania, handling marketing communications for Penn State’s art galleries (her alma mater). She resides in New Jersey with her husband and baby girl. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 22, 2022 04:00 PM Eastern Standard Time

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