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Say 'Cheers!' to Dry January: Athletic Brewing Company offers a 'Dry January" without Compromise

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Q9AdRSlIG-M Dry January — kicking off the new year by cutting out alcohol for an entire month — is a health trend more people are trying each year. The 12-months of 2020 have been 365 days to forget. While 2021 couldn’t have arrived soon enough, flipping the calendar often means renewing an annual commitment to pursuing a healthy and active lifestyle. For some, this means beginning the New Year with a Dry January and for others, it means elevating their inner athlete to a new level. Regardless of the motive, January is viewed as the month of giving things up – going on diets, cutting back on socializing, and reducing or eliminating alcoholic beverages. Too often Dry January is viewed as full of compromise and for many hard to sustain. Athletic Brewing Company, America’s first brewery dedicated solely to brewing nonalcoholic beers, is changing that thinking with “athletic” beers that are great tasting, low in calories, all-natural, refreshing, and just happen to be nonalcoholic. During a nationwide media tour in conjunction with D S Simon Media and YourUpdate TV, Bill Shufelt Fast Company’s “Most Innovative Company’s” Honoree, 2020 and Co-Founder, Athletic Brewing Company discussed: What “Dry January” is and why it has become such a large trend What’s behind the surge in popularity of the nonalcoholic beer market in the U.S. Ways someone can enjoy a “Dry January” without drinking alcohol What the backstory is of Athletic Brewing Company and why Fast Company named them a “Most Innovative Company” honoree “Athletic Brewing is focused on reminding beer lovers that being dry doesn’t have to be about giving something up and doesn’t have to end in January. It’s about living life to the fullest and above all, living without compromise to the best of your ability each and every day of the year,” said Athletic Brewing Co-founder Bill Shufelt About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 12, 2021 09:00 AM Eastern Standard Time

Video

Pencil doubles returns for brands with next generation ads created by AI

Stockwood Strategy

Online video ads can now be generated by artificial intelligence (AI), while learning what resonates with audiences, in order to deliver better results for brands. This innovation is being pioneered by Pencil, the Creative AI company, with the launch of its Machine Generated Creative (MGC) platform. US online sales reached almost $800 billion in 2020, up by 32% year-over-year fuelled by the pandemic*. Over ten million advertisers bought over $80 billion of Facebook ads last year, and research consultancy Nielsen has estimated that creative design can drive almost half of campaign performance. Learning Pencil’s MGC video ads, which are each unique and can be generated in 1 minute, have dozens of creative parameters which can be tracked and analysed through the Pencil platform. Using historic ad performance data, Pencil is able to understand what in the ad is resonating with customers. It can then generate new batches of ad ideas which are new and distinct, but which share winning characteristics with past winners. In this way Pencil learns what works while continuously exploring new ideas that might resonate with audiences. For example, a flashlight brand using Pencil may generate a first batch of ads and find that those pitching battery life outperform those pitching brightness. The brand may then generate more ads exploring how battery life is important when keeping a flashlight in the car for emergencies. Performance Pencil analysed over 100 campaigns that used MGC video ads over the past 6 months and found the best MGC ads delivered an average return on ad spend (ROAS) 2x that of other ads the brands were running. One brand’s MGC campaign delivered 7x higher ROAS. Will Hanschell, CEO and co-founder of Pencil commented: “Great ad campaigns are born from many creative ideas that are distilled down to a few. We are doing exactly this, extremely quickly, using AI. In launching MGC, we want to bring speed, insights and new ideas to marketing teams who care about both the creativity and the results of their ads - that means all marketing teams. Our platform uses the same brainstorm and refine process that creative teams have always used, which means creative teams can collaborate with the platform or use it to automate their day-to-day experimentation.” “Video ads have been dominating marketing campaigns around the world, even more so in 2020 as businesses have pivoted to ecommerce and social channels to engage new customers. The Pencil platform allows brands affordable access to the most powerful AI technology available today to deliver badly needed growth for their businesses, from day one.” Technology Pencil leverages proprietary technology to generate ad video, derive insights and make predictions, as well as integrating the OpenAI API to generate ad copy. The OpenAI API provides access to GPT-3, one of the world’s most powerful language models. Pencil is among the first companies approved to use it commercially. This approval requires strict criteria in AI safety and ethics. GPT-3 allows Pencil to go beyond generating product descriptions, and begin to generate entirely new narratives around a brand or product. For example, pitching a flashlight in an ad by first establishing that working in the dark can be dangerous. This makes Pencil’s ads more compelling to potential customers, and therefore more effective for brands. “Our ads are able to learn from what works for the people - like you or me - who see them and click on them. Our platform gives brands a tool to build a deep understanding of what’s working, what isn’t and what they should try next. We are generating ideas and campaigns that self-learn, providing brands with new insights and a way forward to grow their businesses. With the 2x better results we’ve already achieved at 10x less time and cost, we believe AI will be as fundamental to creativity in the future as the pencil was in the past.” adds Will Hanschell Ends *eMarketer, US Ecommerce Growth Jumps to More than 30% About Pencil Pencil is a Creative AI company on a mission to generate unexpected ideas that get results. Pencil generates ads that learn to perform, delivering the return on ad spend that helps brands scale their businesses. Pencil invented Machine Generated Creative (MGC), a new way of making ads that algorithmically optimises for creative novelty, brand relevance and return on advertising spend. It always starts from a human brief and it always involves total human editorial control. Pencil’s MGC platform generates ads in minutes and has been shown to generate ads that double returns for brands. Pencil was founded in 2018 with a team from Google, Facebook and Uber and is backed by Sequoia, Wavemaker Partners, Singapore Innovate and Entrepreneur First. Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.trypencil.com/

January 12, 2021 06:00 AM Eastern Standard Time

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Ruby Laine Apparel and Keep Music Live Washington Announce a Collaborative Collection of Limited Edition Hoodies

Ruby Laine Apparel

Seattle streetwear brand Ruby Laine Apparel announces a Special Collection in collaboration with Keep Music Live Washington. Keep Music Live is a fundraising campaign committed to saving community-based music and event venues throughout Washington State that are facing hardship and potential closure from the restrictions statewide due to Covid-19. The pieces are available for a limited time starting today, online at https://rm.realmerch.com/keep-music-live/. The collection consists of a limited edition hoodie available in two colors, black and grey heather, that showcase the Keep Music Live Washington logo. Each piece is handmade to order in Seattle, available in sizes Small to XXXL, and priced at $150. “Music and live music culture is such a huge inspiration behind the identity and creation of Ruby Laine Apparel,” said Ruby Laine Apparel founder Ruby Pope. “Supporting local music venues is so important to me, and Keep Music Live is the ideal partner in our efforts to help out independent venues and artists in this difficult time.” “We are excited to be selected by Ruby Laine Apparel for an exclusive line of merchandise, and grateful to Ruby’s commitment to supporting Washington’s independent music venues.” said Manny Cawaling, Board President for Keep Music Live. At Ruby Laine Apparel, it’s a priority to highlight current issues and causes that Ruby is passionate about, and express that support through new designs. Another product available is a commemorative inaugural hoodie, supporting the incoming 46th presidential administration. The Biden/Harris Inauguration Hoodie is available in three styles through www.rubylaineapparel.com. Ruby Laine Apparel prioritizes supporting community artisans and ethical practices by employing only local sewers and producers, and working to support community-minded organizations. Contact Details Lauren Foster +1 206-310-2082 lauren.v.foster@gmail.com

January 11, 2021 03:00 PM Pacific Standard Time

Taking Control of Health and Wellness in 2021

YourUpdateTV

After a long 2020, we’re all looking forward to a fresh start. While every New Year brings new goals and wishes, 2021 might look a little different. Recently, Wellness and Lifestyle Contributor, Terra Wellington, teamed with YourUpdateTV on a satellite media tour to share her tips to starting the year right. A video accompanying this announcement is available at: https://youtu.be/xKL_rNQYbYM Support Your Immune System One of the top goals people are carrying into the New Year is how to naturally support their immune system every day. For vitamins and supplements, you can look to Natrol. The company has a new Immune Health product line you can check out — there are three new products: Immune-Biotic, which is a delicious, orange-flavored probiotic that comes in quick-dissolve packets that you pour directly onto your tongue Elderberry Gummies — these are great-tasting gummies packed with a blend of elderberry fruit extract, Vitamin C, and Zinc, and Easy-C tablets are high-potency Vitamin C tablets that can be easy on your stomach Be Fiscally Fit In 2021, many are looking to become ‘fiscally fit’ and that means looking for savings. This January, keep an eye out in your mail for the Blue Envelope of Savings from Valpak. Lucky households nationwide will be receiving a $200 no-strings-attached check in the envelopes, along with savings coupons — all to help you stay on budget while also supporting local businesses. And if you scan the QR code on the envelope, you’ll be able to stream the Disney Hits playlist through your choice of streaming services. Go Plant-Based Try to add more plant-based foods into your diet this year. Studies show that when you eat more plants it supports your health by lowering your risk of heart disease, high blood pressure, and diabetes. For example, Coconut Bliss®, which is known for its plant-based ice cream treats, has a new Bliss Maker™ at-home ice cream machine to make your own organic plant-based ice cream. It’s really fun for families, has lots of tasty recipes, and uses its organic plant-based soft-serve ice cream mix. It’s also certified vegan and gluten-free with fair-trade ingredients. You can find the whole bundle at Blissmaker.co for just $119.85. For more information, visit SimpleMomsGuide.com About Terra Wellington: Terra Wellington is a lifestyle media personality and actress who is one of the country’s foremost authorities. She has conducted more than 2,000 television interviews sharing wellness advice and tips. Terra is Editor in Chief at SimpleMomsGuide.com, an inspirational lifestyle site. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 11, 2021 12:00 PM Eastern Standard Time

Video

Highline Wellness and Freehand Hotels Collaborate on Limited-Edition CBD Night Gummies

Highline Wellness

Boutique hotel collection, Freehand Hotels and premium CBD brand, Highline Wellness, announced a first-of-its-kind collaboration today. Together, they are providing a simple and effective solution to jet lag and restless nights: Highline Wellness x Freehand Hotels CBD Night Gummies. Designed in four new, location-specific bottles and complimentary to all hotel guests, these high-quality and all-natural gummies will perfectly enhance every travelers’ nightly ritual. Highline Wellness x Freehand Hotels CBD Night Gummies are available as an opt-in amenity at guest check-in at all four U.S. Freehand locations, including New York, Los Angeles, Miami, and Chicago. As the brand’s best-selling product, Highline Wellness’ Night Gummies bestow a peaceful sleep - and help to stay asleep - without the morning grogginess, thus reviving you for a new day in a new city. Infused with 10mg of hemp-derived CBD and 5mg of Melatonin, it is suggested to take 1-2 gummies 30 minutes before bedtime, allowing your body to melt into the sheets. “Since day one, our mission has always been to elevate our customers’ quality of life, both mentally and physically, and Freehand Hotels share the same ethos”, says Chris Roth, founder and CEO of Highline Wellness. “We’re excited to bring our best-selling CBD Night Gummies to Freehand’s community, as it’s vital for the modern traveler to revel in a relaxed, high-quality state of sleep, and wake up feeling ready for whatever their day holds. “We are always on the lookout for like-minded partners that can add to the Freehand experience for our guests and there couldn’t be a better time to launch this partnership”, stated Alastair Thomann, CEO of Freehand Hotels. “With a good night’s sleep at an ultimate premium right now, Highline Wellness’ CBD Night Gummies are the perfect check-in gift to offer our guests, so they can get the best rest possible, no matter where they are.” This unique intersection of hospitality and wellness will expand beyond turndown service offerings, and soon extend into CBD-infused menu items, along with immersive co-branded experiences. About Highline Wellness: Highline Wellness is on a mission to make a more pleasant, chiller world, one dose at a time. A fast-growing, D2C CBD company providing elevated remedies for every moment of your day, Highline’s exceptionally effective broad-spectrum CBD gummies, oils, topicals, and skincare will leave your mind and body completely restored. With products performing at an unmatched quality, the brand’s commitment to revolutionizing, while simplifying, the ever-expanding market, allows everyone the chance to elevate their ease anytime, anywhere. For more information about Highline Wellness, please visit the website at https://highlinewellness.com/ and follow on Instagram at @highlinewellness. About Freehand Hotels: Freehand is a collection of hotels that combine the social culture of a hostel with innovative design, award-winning food and beverage, and a community-driven atmosphere. Each Freehand takes its cues from the surrounding neighborhood, with spaces that are a microcosm of the best each city has to offer. Freehand properties include a range of room types from shared to private bedrooms, as well as chill-out areas, rooftop bars, cafes and a variety of spaces available for private hire. As pioneers of affordable luxury and masters of the social experience, the successful concept begins with the award-winning interior design and continues with the locally inspired, carefully curated events, concluding with a guaranteed great night’s sleep. Throw in the extraordinary food and beverage offerings among celebrated venues such as the Broken Shaker and one begins to understand why Freehand is shaking up the hospitality industry. For more information about Freehand Hotels, please visit the website at https://freehandhotels.com/ and follow on Instagram at @freehandhotels. Contact Details Adrienne Faurote +1 317-362-7975 adrienne@power-pr.com

January 11, 2021 09:07 AM Eastern Standard Time

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CMMC Center of Excellence Announces Engagement Agreement with Capitol Technology University

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence (CMMC-COE), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is proud to announce a Memorandum of Understanding & Engagement Agreement with Capitol Technology University. This unique partnership will extend efforts to advance the goals and objectives for improving the training and education of the workforce in support of cybersecurity protection and resilience along with supply chain risk management on behalf of the US Department of Defense (DoD) global Defense Industrial Base (DIB) network of contractors, suppliers, and vendors. The CMMC-COE partner network will share a wide range of capabilities from member organizations, including cyber standards frameworks, education, solution architectures, cyber mentoring, workforce, and other elements needed to scale to the demands of the entire DIB marketplace in the US and abroad consisting of over 400,000 contractors. “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. "As a leader in cyber education, Capitol Technology University is excited to partner with the CMMC- COE," said Dr. Bradford Sims, President of Capitol Technology University. "This partnership will allow us to further CMMC implementation through enhanced education, training, and mentoring programs. These programs will advance CMMC implementation guidance issued by the DoD and will allow us to achieve the goals established in the National Defense Authorization Act." Capitol Technology University, located in Laurel, Maryland, is an independent institution that has focused on STEM education since 1927. Capitol Tech, the national winner of the 2020 SC Media Award for Best Cybersecurity Higher Education Program, offers hands-on courses taught by industry experts that lead to undergraduate and graduate degrees in emerging fields such as Mechatronics Engineering and Artificial Intelligence. In addition, Dr. Ron Martin, a Professor of Practice at Capitol Tech in a variety of fields including Access and Identity Management, has been appointed to the CMMC-COE Board of Advisors as Capitol Technology University's representative. Dr. Martin's expertise in identity credentialing will afford the organization access to an expert in this unique aspect of cybersecurity while the leadership position will also benefit Capitol Tech by providing the university a voice during meetings. For more information on the CMMC COE, please visit http://cmmc-coe.org email info@cmmc-coe.org or call 703-863-3766 For more information on Capitol Technology University, please visit https://www.captechu.edu/ About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

January 11, 2021 06:00 AM Eastern Standard Time

USDA Food Guideline Calls to “Make Every Bite Count”

Pocono Organics

The USDA’s 2020-2025 food guidelines highlight the need for Americans to eat more nutrient-dense foods to promote better health and fight the risk of chronic disease. Pocono Organics founder and president, Ashley Walsh, knows the power of using food as medicine from her personal health journey with gastroparesis which led her to starting one of the largest regenerative organic farms in North America. “I was diagnosed with gastroparesis in my late 20s,” said Walsh. “That means that my stomach is paralyzed and I can’t digest food properly. The doctors told me that they could help me by cutting out parts of my stomach, using feeding tubes, and putting me on a regimen of medications. Those weren’t options I was willing to accept. That started my journey with organic and more nutrient-dense foods. The powerful results of using food as medicine along with plant-based supplements were undeniable for me - instead of being sick five days a week, I was sick five days a month. I was also able to get off of all the medications I was taking for my health because of my stomach. “The problem was that I wasn’t able to get the nutrient-dense organic foods I needed. That’s when the vision for Pocono Organics came to life. I was thrilled to see the USDA theme because when you live with gastroparesis, every bite of food does count! And, when you consider that we rely on just four crops to provide 60% of our daily caloric intake, we have to explore and grow more nutrient-dense food options.” Pocono Organics, which opened to the public in June of 2020, spans more than 380 acres atop the iconic Pocono Mountains and grows regenerative organic produce for retailers, distributors, restaurants, and consumers. Regenerative organic agricultural practices make soil health the priority and include low-till methods and zero-use of chemicals and pesticides. Pocono Organics’ farming approach, in partnership with Rodale Institute, produces some of the cleanest and most nutrient-dense crops grown on earth – making them better for consumers – while also strengthening and healing the soil in which they are grown – which is better for our planet. “For more than 70 years, our partners at Rodale Institute have led the world in regenerative organic science and research that shows how healthy soil grows more nutrient-dense food,” Walsh continued. “Our vision, as a health and wellness organization, is to inspire people and heal the earth. The United Nations has reported that we have less than 50 farming cycles left before our soil is completely depleted of the nutrients needed to grow the food we need. So, we are not only facing issues of human health, but of soil health that will further impact humanity and the food we eat.” Pocono Organics is a Global Center for Research, Education, and Discovery, and is an agritourism destination. Visitors enjoy freshly picked ingredients and prepared meals from its café and are able to stock up with certified organic pantry items in the market. There are also regular in-person and virtual experiential series ranging from cooking masterclasses from executive chef and Food Network Chopped Champion, Lindsay McClain to wellness and food education programs for children. The Pocono Organics education team will also be offering virtual food label reading webinars to share tips on how to read package labels to know what you are really putting in your and your family’s bodies. Walsh and her team have recently launched one of the cleanest and one of the first regenerative organic grown, full-spectrum hemp extract product lines in the world. Pocono Organics’ CBD is the only line to carry the respected Rodale Institute logo on its products and packaging. Pocono Organics’ wellness products are CBD-abundant and harness the power of full-spectrum hemp extract to deliver a broader range of health-promoting cannabinoids. These wellness resources - available online and carried in retail outlets, spas, and numerous doctors’ offices across multiple states - are formulated in Pocono Organics' in-house lab to create artisanal, small-batch items including tinctures, creams, salve sticks, lip balms, and bath bombs. Pocono Organics Pocono Organics is a health and wellness organization with a mission to inspire people and heal the earth. The Global Center for Research, Education, and Discovery is one of the largest regenerative organic farms in North America. Located in Long Pond, Pennsylvania, Pocono Organics has more than 380 acres of farm land and, at full build out, will have 120,000 square feet of greenhouse. Pocono Organics has a strategic partnership with Rodale Institute, the global leaders in Regenerative Organic Agriculture practices and research and is one of their largest research satellite facilities. Awarded the 2019 Environmental Innovator of the Year by the Green Sports Alliance, sustainability is a hallmark of Pocono Organics. The farm draws power from a 3MW, 25-acre solar farm and reclaims rain water from 70,000 square feet of roofs for irrigation. Pocono Organics also serves the local community through its Clean Food, Dirty Hands school education program and veterans in transition through a Veteran Farmer Training Program. In addition, the property includes an organic farmer’s market and café, and with a 56-room adjoining hotel, is an agritourism destination, and host location for annual festivals. Please visit www.PoconoOrganics.com to learn more about Pocono Organic’s mission and work. Contact Details Mike Mooney +1 704-361-9499 mike@poconoorganics.com Company Website https://www.poconoorganics.com/

January 08, 2021 08:05 AM Eastern Standard Time

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ETNIES THANKS SKATEBOARDING FOR ITS FIRST 35 YEARS

etnies

As a skateboarder-owned brand that has remained true to its mission since 1986, etnies thanks skateboarding for an unforgettable 35-year ride! In 2021, etnies salutes its past, enjoys the present and looks to continue pushing the limits in the future. Making history in 1987 with the creation of the first pro model skateboarding shoe, the etnies Natas, was only the beginning. The skateboarders behind etnies were joined by legends to create the Rap, Sal 23, and pro shoes for Arto, Sheckler, Elissa, Dill, Nathan Williams and more. Through the years, etnies has continued to support the skateboard, snowboard, BMX and MTB communities. Over the span of three decades, the legends on etnies’ roster of riders gravitated toward authenticity and the brand’s support of the community with events like the GvR, giving 50,000 pairs of shoes to the homeless and planting more than 2 million trees in the rainforest through the Buy a Shoe, Plant a Tree program. etnies looks to the future and remains driven to taking steps toward sustainable living in our world. Being owned by a skateboarder has allowed the brand to prioritize making shoes that last longer, with innovative materials like Michelin rubber, and minimize the footprint left behind. 2021 etnies Teams etnies Skate Team: Ryan Sheckler Chris Joslin Nick Garcia Aidan Campbell Trevor McClung Matt Berger Barney Page Nassim Lachhab etnies BMX Team: Jordan Godwin Chase Hawk Nathan Williams Tom Dugan Devon Smillie Felix Prangenberg etnies MTB Team: Brandon Semenuk Emil Johansson etnies Snow Team: Jeremy Jones JP Walker Chris Grenier Scott Stevens Zeb Powell About etnies: Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etniesâ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, snowboarding, surfing, BMX and MTB riders, and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com. #### Contact Details Ashton Maxfield +1 949-289-6493 ashton@masterplancommunications.com Company Website https://www.etnies.com/us

January 06, 2021 08:30 AM Eastern Standard Time

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CMMC Center of Excellence Announces Engagement Agreement with SideChannel

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence ( CMMC COE ), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is excited to announce a partnership with SideChannel, an innovative tech-enabled advisory firm providing a wide range of risk management and cybersecurity capabilities working with small businesses, mid-market companies, non-profit corporations, venture capitalist portfolios, startups, municipalities and governments on how to protect their digital assets and bolster their cybersecurity posture. This unique partnership will extend efforts to advance the goals and objectives for improving supply chain security and cyber resilience of the US Department of Defense (DoD) global Defense Industrial Base (DIB) network of contractors, partners, and vendors. The executed Engagement Agreement establishes a collaborative partnership between SideChannel and CMMC COE to partner in the furthering of their respective and complementary missions and objectives regarding the adoption, use, and expansion of CMMC based cybersecurity practices, risk management, and compliance for the DIB contractor community and the information and communications technology community creating a broader CMMC ecosystem globally to improve security and resilience. Specific actions will include: The co-development of CMMC advisory services, cyber training and education programs to accelerate CMMC certification, increase cyber adoption and improve cyber protection & resilience. Co-sponsor symposiums, training programs and podcasts leveraging their combined cyber and IT expertise. Host regular working groups, with other partners, to enable collaboration and communications. Source qualified CMMC/ cyber professionals to serve as advocates. Establish an independent Industry Cyber Security Advisory Council with peer organizations to advise and educate leaders across government and industry on the continued evolution and effectiveness of CMMC. The CMMC-COE ( http://cmmc-coe.org ) and SideChannel partnership will focus on bringing together the many disparate cyber and national security communities of interest to reduce complexity, improve awareness, and accelerate industry effort to become more cyber resilient against the growing threats from nation states and criminal enterprises. The range of capabilities offered by SideChannel, including its virtual and fractional Chief Information Security Officer (vCISO) service, further strengthens the portfolio of technology partner providers supporting the CMMC Center of Excellence. SideChannel’s focus is on the delivery of vCISO services and expert level advisory, from former CISOs, to organizations that cannot attract, fund or retain a full-time employee. Their model provides a subscription to industry recognized experts that will build, guide, and mature any organization’s security program. SideChannel’s adoption by both large and smaller clients has led to significantly reduced risk, better aligned prioritization of resourcing and corrected budgets without sacrificing capabilities. “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. “We are honored and excited about the opportunity to partner with the CMMC COE and support the critical efforts to protect our supply chain, to improve cybersecurity protection and better the resilience across the Defense Industrial Base globally,” said Brian Haugli, Managing Partner, SideChannel. The CMMC-COE establishes both a Market Place and Knowledge Clearinghouse that includes resources and supports the overall effort including white papers; tutorials; recorded webcasts; presentations; and more. This will help reduce the cost and burden on small and medium size contractors already struggling from the impact of COVID. For more information on the CMMC COE, please visit http://cmmc-coe.org email info@cmmc-coe.org or call 703-863-3766 For more information on SideChannel, please visit https://www.sidechannel.com About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

January 06, 2021 06:00 AM Eastern Standard Time

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