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GoodWag: An American Woman-Owned Company With A Mission To Expand And Innovate Pet Waste Clean-Up

Benzinga

by Anthony Termini, Benzinga Investment firm Morgan Stanley (NYSE: MS) says that the consumption habits of millennials, Gen Xers and Gen Zers could be bullish for the U.S. economy through the 2040s. This is one of the current trends that appear to be picking up in GoodWag’s favor. Cleaning Up The Yard May Mean Cleaning Up The Environment GoodWag is a woman-owned business based in Santa Barbara, California that believes it is tapping into an underserved market and creating essential solutions for pet owners. The company’s flagship product, PooPail, is made in the USA, and the company says it is the “world’s first” two-in-one system for cleaning and storing dog waste. GoodWag founder, Sandy Stinson, says her company is “the go-to company when your dog goes number two.” She adds that PooPail is a product designed to “speed up and simplify pet poop cleanup while eliminating plastic and single-use bags.” The desire of consumers to reduce plastic waste is one of the meaningful trends the company aims to benefit from. The UN Environment Programme found that nearly 400 million tons of plastic waste are produced every year. As tax and accounting consulting firm Deloitte points out, millennials, Gen Xers and Gen Zers are largely environmentally conscious, and the majority of them are “willing to pay more for sustainable products.” The 21 st Century Nuclear Family? The definition of a nuclear family has traditionally meant a married couple with children. Today, it could refer to any couple of people with pets. The Pew Research Center says that 13% of millennials with a spouse don’t have children. A study published in the National Library of Medicine notes that “a growing number of young people tend to regard their pets as their surrogate children.” This is related to another trend that benefits GoodWag. A Harvard Medical School report says that a dog can “help you be calmer, more mindful, and more present in your life.” This may be part of the reason millennials, Gen Xers and Gen Zers are the largest segment of dog owners in America. The trade group that represents pet products manufacturers, the American Pet Products Association (APPA) reports that 58 million U.S. households own a dog. Millennials, Gen Xers and Gen Zers make up three-quarters of those families. What These Trends Mean For GoodWag’s Business Americans will have spent more than $150 billion on their fur babies by the end of 2024, based on APPA estimates. That’s up almost 2.5% over 2023. More significantly, the domestic market for waste bags alone is more than $14 billion, according to Cognitive Market Research. Cognitive says the global market is more than three times that size. So there could be plenty of market opportunity for GoodWag. As such, Goodwag seems to be off to a good start. PooPail, which comes in seven different colors and boasts 20 features, has already scooped up nearly $1.5 million in lifetime sales. In the first quarter of 2024 alone, the company piled on an additional $225,000 in online orders. PooPail is made in the United States. GoodWag completed its first round of funding through a Kickstarter campaign that raised $500,000 in 30 days. The current round, a crowdfunding campaign hosted on the StartEngine platform, is intended to help GoodWag grow its product line and expand sales channels. Join hundreds of others backing GoodWag and enjoy the potential of a 20% additional share bonus by clicking here. Featured photo by JACLOU-DL from Pixabay. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. The preceding post was written and/or published as a collaboration between Benzingaâs in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. Benzinga may receive monetary compensation from the issuer, or its agency, for publicizing the offering of the issuerâs securities. This content is for informational purposes only and is not intended to be investing advice. This is a paid ad. Please see 17(b) disclosure linked in the campaign page for more information. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

August 22, 2024 08:45 AM Eastern Daylight Time

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Alta Global Targets 45,000 US Martial Arts Gyms To Drive Revenue Growth With Hype Marketing Launch

RazorPitch MMA

Alta Global Group (NYSE American:MMA) recently announced a nationwide roll-out of its newly acquired, all-in-one marketing platform called Hype, to combat sports gym partners across the United States. Apart from revolutionizing the way the combat sports industry monetizes its social followers and enhances member engagement, Hype sets Alta up to drive major revenue growth. Hype is like a mini-website builder, a CRM and payments processor all built into one that you can operate from your smartphone. So let's say a business owner has been growing their business through Instagram or Facebook and has amassed a large social media following. What Hype essentially allows them to do is take those followers social media and replicate them onto a platform with more freedom and tools to communicate and monetize. Hype is an extremely powerful tool for business owners due to a number of reasons. First, it helps business owners avoid the problem of having a limited number of links in their bios, which is common in some social media apps. Also, even if a business has a large social media following, every time it wants to communicate something or send a message to its followers, the algorithm essentially dictates that only a small percentage of the followers actually end up seeing the message, making it a very ineffective and unreliable way to reach potential customers. That is where Hype comes in. The platform makes the process of converting a social media following much more efficient, giving full control over the potential customer base once they are in the CRM. From there, you can communicate with them directly via email or SMS without being at the behest of social media algorithms. Hype’s nationwide rollout ties in well with Alta’s long-term mission of converting 640 million combat sports fans into participants because the intimate, community-oriented nature of combat sports gyms fosters strong relationships and referrals. This network effect could enhance the penetration of Hype among gym owners, coaches, and athlete influencers within each gym community. The revenue potential for Alta Global Group (NYSE American:MMA) here is substantial considering that Hype operates on a traditional SaaS model. Hype's subscription pricing ranges from $39 to $299 per month. It also collects a transaction fee of up to 5% across all transactions processed through the platform. Hype is currently generating approximately $200,000 per year in recurring revenue from subscriptions and transactions, but this figure could be gearing up for exponential growth. To illustrate this potential, think of it this way: At the moment, there are about 45,000 gyms in the US, with 67,000 forecast by 2026 that have the potential to bring in revenue of anywhere from $39 to $299 a month. In addition to that, you’ve got a huge network of at least 100,000 coaches, on top of the number of gyms and 11.8 million active participants in the US alone. Alta Global Group (NYSE American:MMA) believes that the coaches will obviously want to sell memberships and promote people coming to the gym for the trial. With every gym having say 3 or 4 coaches who often sell private 1 on 1 lessons and may again have a large social media following independent from the gym itself, Hype would provide them with an opportunity to target their social followers with private classes or even monetize their own training content. According to Alta's founder and CEO, Nick Langton, "We have a great opportunity here to help our gym partners, coaches, and athletes better monetize their infrastructure and content while Alta Global Group (NYSE American:MMA) benefits from the subscription-based monthly recurring revenue stream. With a potential footprint of tens of thousands of gyms across the US and annual subscription revenues of up to $3500 (plus potential transaction revenue), plus many more coaches and athlete influencers, the opportunity for Alta is substantial as we help bring more of the 640 million MMA fans into their local gyms for direct participation in their favorite sport." From an investor's perspective, capturing just 10% of the US martial arts gym market—approximately 4,500 gyms—at a mid-tier price of $99 per month could generate at least $5 million in additional revenue for Alta, with minimal added costs. At a premium price of $299 per month, this figure could reach up to $15 million. And that's just from gym subscriptions alone and also excluding the transaction fees, highlighting significant potential for further growth. In the US, there’s approximately 340,000 certified personal trainers working professionally and over 100,000 athlete influencers, all of whom can leverage Hype’s platform to create more value for their brands. Again, what's most exciting about Hype is that Alta can target a multitude of other businesses apart from combat sports gyms. There’s about 27.1 million businesses in the US managed by sole owners, and Hype could be a key tool for driving conversions of their social media following. As mentioned before, Hype combines features from multiple established SaaS brands into a comprehensive solution that can be tailored for combat sports gyms, reducing the need for multiple subscriptions. It competes with platforms like WordPress and Squarespace for website creation, and provides more flexible payment options. Perhaps the most interesting thing here is just the number of products Hype can replace. For instance, Linktree, Mailchimp, and Hubspot are multibillion dollar companies. Since Alta currently has a market cap of about $30 million, it appears to have significant room to grow its valuation in the near term as Hype’s rollout gathers momentum. That potential is reaffirmed by the fact that some of these products have been acquired at sky-high valuations. For instance, Mailchimp was acquired for about $12 billion by Inuit back in 2021 and recently there were rumors of Alphabet intending to acquire Hubspot in a deal valued at $25 billion. While Alta doesn't currently have any direct comparables, investors should note a couple of things. What the company is really doing is acknowledging that most businesses now, or a lot of small businesses, rely heavily on social media platforms such as TikTok, Instagram, or Facebook for most of their customer acquisition. So rather than replacing these social media apps, Hype offers a more efficient way to actually take those potential customers into your own sales funnel. The main takeaway here is that the rollout of Hype across the US is set to unlock substantial shareholder value after this major milestone. So far, Hype as a product has been around for a while and already has a customer base that sits well beyond the combat sports realm, which further validates the business model. Although Alta Global Group (NYSE American:MMA) is initially targeting combat sports gyms, there’s still a lot of revenue potential through Hype if the company decides to expand into other adjacent sectors like community sports or different athletes. Disclaimers: RazorPitch Inc. "RazorPitch" is not operated by a licensed broker, a dealer, or a registered investment adviser. This content is for informational purposes only and is not intended to be investment advice. The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements indicating certain actions & quote; may, could, or might occur. Understand there is no guarantee past performance will be indicative of future results. Investing in micro-cap and growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investors investment may be lost or impaired due to the speculative nature of the companies profiled. RazorPitch has been retained and compensated by the company to assist in the production and distribution of this content. RazorPitch is responsible for the production and distribution of this content. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. This content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, or offer by RazorPitch or any third party service provider to buy or sell any securities or other financial instruments. All content in this article is information of a general nature and does not address the circumstances of any particular individual or entity. Nothing in this article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. RazorPitch is not a fiduciary by virtue of any persons use of or access to this content. Contact Details Mark McKelvie +1 585-301-7700 Mark@RazorPitch.com Company Website http://razorpitch.com

August 22, 2024 08:00 AM Eastern Daylight Time

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Navigate your Investment Roadmap with Select Sector SPDR ETFs

Select Sector SPDR

In an era where market dynamics shift as swiftly as the winds, Select Sector SPDR ETFs remain a beacon for investors aiming to harness the potential of sector-specific investments. Tailored to meet the diverse needs of both individual and institutional investors, these ETFs chart a course for strategic portfolio management by distilling the vast S&P 500 into accessible segments. Focused Investment Across Diverse Sectors Select Sector SPDR ETFs stand out by offering a focused approach to investing, breaking down the broad landscape of the S&P 500 into key sectors. This segmentation allows investors to pinpoint their investments according to specific economic areas, aligning their portfolios with their investment goals, risk assessments, and market perspectives. Below is a glimpse into the diverse holdings that form the core of the Select Sector SPDR ETFs: Communication Services Select Sector SPDR Fund (XLC): Zooms in on the telecommunications and media sectors, capturing the pulse of digital communication. Consumer Discretionary Select Sector SPDR Fund (XLY): Targets the vibrant consumer goods and services sector, from retail giants to entertainment behemoths. Consumer Staples Select Sector SPDR Fund (XLP): Focuses on essential consumer goods and services, providing stability in fluctuating markets. Energy Select Sector SPDR Fund (XLE): Powers through with a dedicated look at the energy sector, from fossil fuels to renewable resources. Financials Select Sector SPDR Fund (XLF): Encompasses the robust banking, investment, and insurance industries, the backbone of economic infrastructure. Health Care Select Sector SPDR Fund (XLV): Centers on the pharmaceuticals, healthcare equipment, and services sectors, addressing global health needs. Industrials Select Sector SPDR Fund (XLI): Broadens the horizon with manufacturing, construction, and logistics firms. Materials Select Sector SPDR Fund (XLB): Covers the foundational chemicals, construction materials, and packaging industries. Real Estate Select Sector SPDR Fund (XLRE): Opens doors to commercial real estate services and REITs. Technology Select Sector SPDR Fund (XLK): Accelerates into the information technology and electronics sectors, powering innovation and connectivity. Utilities Select Sector SPDR Fund (XLU): Illuminates the path with utility companies, ensuring the flow of essential services. A Path for Strategic Investment By offering a lens through which to invest in specific sectors, Select Sector SPDR ETFs enable investors to steer their portfolios with confidence and clarity. The ETFs’ commitment to transparency and strategic focus empowers investors to adapt and thrive amidst the ebb and flow of market conditions. In the evolving landscape of the financial markets, Select Sector SPDR ETFs stand as a testament to the power of targeted investment. Through detailed sector analysis and dedicated portfolio exposure, these ETFs offer a distinguished pathway for those seeking to refine their investment strategies with sector-specific allocations. About Select Sector SPDR ETFs Select Sector SPDR ETFs are a series of exchange-traded funds designed to provide investors with an effective way to engage in sector-specific investment strategies. By segmenting the S&P 500 into distinct sectors, Select Sector SPDR ETFs furnish investors with the tools necessary for targeted and strategic investment decisions. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL007734 EXP 10/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

August 22, 2024 05:00 AM Eastern Daylight Time

Flash ‘Puts Parking on the Map’ with Google Search, Google Maps, and Now Waze

Flash

Flash today announced the full U.S. release of reservable parking transactions in Waze that Flash developed in collaboration with the popular navigation app. Waze joins Google Search and Google Maps in Flash’s growing portfolio of integrations which features parking options with Flash across all three major platforms, including many of the world’s largest parking operators and owners. Together, Flash and Waze set a new standard for how drivers find and pay for parking at 30,000 parking locations in North America. When drivers enter their destinations in Waze, the app now suggests nearby reservable parking locations. Drivers can see important details for selecting their preferred parking location such as cost, amenities, wheelchair-accessibility and valet options. Drivers can reserve and pay for the parking location they choose, and Waze will route them to the selected parking destination where they can access the parking facility with a digital pass. “Driver behaviors and expectations are shifting, and our efforts to embed reservable parking and charging experiences with leading apps and platforms anticipated that shift,” said Dan Roarty, Chief Digital Officer at Flash. “We can help parking asset owners and operators meet drivers in the apps and sites where they plan their travel and bring an end to the era of circling blocks, wasting time and fuel in the search for parking.” Early results prove that allowing drivers to book parking directly in the search and navigation apps they use most is a win for parking owners and operators. Over 90 percent of these drivers are new customers to the parking locations. They make Google parking reservations 8.5 hours in advance and at a median distance of 22.3 miles away from their destination. These customers plan ahead through digital services and trust the navigation apps they already use. “This is an exciting time in the parking industry as Flash continues to partner with Parkway to make our customer experience more seamless and integrated than ever,” said Robert Zuritsky, Parkway President and CEO. “Parkway is thrilled to see reservable parking at our locations made available through these services. Flash understands our business and continually innovates to deliver new channels and capabilities that drive additional customers and transactions to us.” Flash’s integrations with Waze, Google Search and Google Maps unify operators’ availability and pricing data and performance metrics across these Google properties. These properties join Flash’s growing integration footprint alongside existing relationships with Ticketmaster, hundreds of major event venues and automakers like Mercedes Benz and Hyundai. Flash’s flexible developer tools and payment configurations support the integration of Flash experiences into a wide range of interfaces, from desktop and mobile browsers to mobile apps, connected car dashboards and enterprise applications for employee parking and fleets. About Flash Flash is a pioneering technology company bringing seamless parking and EV charging experiences to drivers through a first-of-its-kind digital ecosystem. Flash’s platform connects reservable parking and charging in the apps drivers use every day with garage, surface lot, event, and valet parking locations — connected and controlled via a cloud-based operating system with unrivaled intelligence. Customer-obsessed brands partner with Flash to deliver digital, easy-to-use, reliable, and increasingly frictionless experiences to drivers eager to pay for a solution that eliminates wasted time, excess emissions, and stress from driving. The solution has arrived. Visit www.flashparking.com to learn more. Note to the editor: Find b-roll footage and animation of the user experience in Waze for use at the included links. A list of selected reservable parking options for landmarks in major cities is available by request. Contact Details Razor Sharp PR Ian Thomas +1 512-822-5490 ian@razorsharppr.com Company Website https://www.flashparking.com/

August 21, 2024 09:49 AM Central Daylight Time

Svenska lagar och regler - en inblick & rapport

AM Europe

Sveriges spellagstiftning genomgick en betydande förändring 2019 med införandet av en ny spellag. Syftet med reformen var att öka konsumentskyddet och kontrollera den svenska spelmarknaden. En direkt konsekvens av detta blev en striktare reglering av utländska casinon som riktar sig till svenska spelare. Utländska Casinon och Svensk Lag Innan 2019 var det relativt fritt fram för utländska casinon att verka på den svenska marknaden. Men med den nya spellagen är det endast casinon med svensk licens som får rikta sig till svenska spelare. Detta innebär att utländska casinon utan svensk licens inte längre får marknadsföra sig till svenska spelare eller erbjuda sina tjänster till dem. Vad betyder detta för svenska spelare? Begränsat utbud: Spelare har ett mindre utbud av casinon att välja mellan. Ökad säkerhet: Spelare som väljer ett svenskt licensierat casino kan känna sig säkrare då dessa casinon följer strikta regler och krav. Skatter: Vinster från spel på svenska casinon beskattas inte, medan vinster från spel på utländska casinon kan vara skattepliktiga. Spelinspektionen – Tillsynsmyndigheten Spelinspektionen är den svenska myndighet som ansvarar för att övervaka och kontrollera spelmarknaden. De har till uppgift att se till att spelbolag följer gällande lagar och regler, samt att skydda spelare från oärliga aktörer. Spelinspektionen har verktyg för att blockera olagliga casinon och kan även utdela sanktioner till bolag som bryter mot reglerna. Läs mer här: Utländska Casino NewsDirect Konsumentskydd och Ansvarigt Spelande Den nya spellagen har också infört skärpta krav på ansvarsfullt spelande. Casinon måste erbjuda verktyg för spelare att sätta gränser för sina spelande, och det finns även stödlinjer för spelberoende. Det är viktigt att komma ihåg att spel alltid innebär en risk. Det är därför viktigt att spela ansvarsfullt och sätta upp gränser för sig själv. Sammanfattning Sveriges spellagstiftning har blivit betydligt striktare för att skydda spelare och kontrollera spelmarknaden. Även om det innebär begränsningar för spelare, så ökar det också säkerheten och skapar en rättvisare spelmiljö. Det är viktigt att alltid välja ett svenskt licensierat casino för att vara säker på att spela på laglig grund och kunna ta del av konsumentskyddet. Viktigt att notera: Denna artikel är en allmän översikt och ersätter inte juridisk rådgivning. För mer detaljerad information rekommenderas att kontakta Spelinspektionen eller en jurist. Nyckelord: svensk spellagstiftning, utländska casinon, Spelinspektionen, ansvarsfullt spelande, konsumentskydd. Resurser Spelpaus.se spelinspektionen.se Stödlinjen.se Contact Details Spiru Borg +356 2735 7227 Spiru.borg@casinolistingmedia.com

August 20, 2024 11:00 PM Eastern Daylight Time

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Federated Indians of Graton Rancheria Supports California Governor Newsom’s Call to Halt Tribal Gaming Projects That Are Contrary to U.S. Department of Interior Precedent

Federated Indians of Graton Rancheria

California Governor Gavin Newsom’s Office urged the Department of the Interior not to move forward with new casino projects proposed by the Koi Nation of Northern California and the Scotts Valley Band of Pomo Indians at locations outside of their aboriginal homelands. In a letter to Assistant Secretary Bryan Newland, the Governor’s Office notes that both projects are far outside the aboriginal territory of the Koi Nation and the Scotts Valley Band and the Department of the Interior has failed to consider reasonable alternative locations within their Lake County homelands. The Governor’s Office also expressed concern that the Department of the Interior could stretch the limits of what is allowed under the Indian Gaming Regulatory Act to move these proposed casino projects forward, sidestepping the state and ignoring the concerns of other tribes and local communities. “ The Federated Indians of Graton Rancheria appreciates Governor Newsom’s support in protecting tribal sovereignty against Interior’s unexplained rush to move these projects forward while ignoring the concerns of local tribes,” said Federated Indians of Graton Rancheria Chairman Greg Sarris. “We have repeatedly explained to Interior that these projects will have devastating impacts to the rights and cultural resources of our Tribe and others in whose ancestral territory these prospective projects are located. Interior Secretary Deb Haaland has ultimate responsibility for these decisions and needs to ensure that Interior is working to protect the interests of all tribes.” *** About the Federated Indians of Graton Rancheria Graton Rancheria is a federally recognized Indian tribe comprised of Coast Miwok and Southern Pomo Indians. Legislation restoring federal recognition to the Federated Indians of Graton Rancheria was signed into law in December 2000. Tribal lands are located in Rohnert Park, Sonoma County, CA. For more information, visit www.gratonrancheria.com. # # # Contact Details Landis Communications Inc. Brianne Miller +1 650-575-7727 graton@landispr.com Company Website https://gratonrancheria.com/

August 20, 2024 04:48 PM Pacific Daylight Time

Liquid Death Becomes Official Partner of Italy’s Campobasso Football Club

Club Underdog

Liquid Death, the healthy beverage platform and one of the fastest-growing non-alcoholic brands, is now the official water and flavored sparkling water partner of Italy’s Campobasso Football Club (Campobasso), which is co-owned by Kelly Ripa and Mark Consuelos, Emmy Award-winning hosts of LIVE with Kelly & Mark, the top-rated talk show in the United States. Liquid Death was unveiled as a partner of Campobasso in late July on LIVE, with a guest appearance and jersey swap by Ryan Reynolds. The Deadpool star was gifted the new Liquid Death branded Campobasso FC jersey by Consuelos while exchanging a Wrexham A.F.C. jersey, the Welsh club which has gained global popularity through its “Welcome to Wrexham” series on FX. “The Campobasso journey has been a fairytale over the past two years, taking this club from the bottom to winning two consecutive promotions for the first time in our 100-plus year history,” said Consuelos. “Much in the same way Liquid Death has built one of the boldest brands on the planet right now, we built Campobasso with precision, fearlessness and by dreaming big. Campobasso FC has now arrived and is ready to play on big stages, and what better brand to partner with than Liquid Death, who has taken on the giants and won just as we intend to do on the pitch.” As part of a multi-year agreement that makes Liquid Death the official water partner of Campobasso FC, fans will see Liquid Death at all Campobasso FC concession stands, on stadium signage, on special edition jerseys, and wrapped around the team's tour bus. Liquid Death will also collaborate on LED ad boards, the player tunnel walkway, product kiosks, unique activations, and events for Campobasso FC fans in North America, and more. “This is our first venture into European football, and we couldn't be more excited for it," said Ryan Heuser, Liquid Death’s senior vice president of experiential marketing. “We’re thrilled to bring our infinitely recyclable, ice-cold cans of Liquid Death to the highly passionate fans of Southern Italy’s historical club. We’ll be on the road with the team as the exclusive sponsor of the team bus and carried at all concession stands at the Molinari Avicor Stadium in Campobasso.” Matt Rizzetta, Chairman of North Sixth Group, parent company and operator of Campobasso FC, oversaw the revival of the team from near obscurity, with only 70 fans at matches during its first game in 2022, to attracting 30,000 fans for its celebration upon the club’s triumphant promotion to Serie C in 2024. “The partnership between Camopbasso FC and Liquid Death brings together two of today’s feel-good underdog stories in sports and water,” said Matt Rizzetta, Chairman of North Sixth Group, parent company of Campobasso FC. “With Mike Cessario and Liquid Death, our journeys intersect in many ways and share the same values of perseverance, courage, and overcoming the odds. We couldn’t think of a better partner with whom to join hands as we both write the next chapter in our respective underdog stories.” Located between Rome and Naples in the region of Molise, Campobasso carries a proud football tradition that dates back more than 100 years. The team has one of the most passionate followings in central and southern Italy, having beaten some of the most successful teams in Italian football such as Juventus, AC Milan, and Lazio, during its glory years of the 1980’s. In 2022, fans of Campobasso were at risk of losing football completely after the team was denied entrance to the professional leagues. On the brink of losing all hope of competing in Italian football, North Sixth Group acquired Campobasso along with Ripa and Consuelos, restarting from the fifth tier of the Italian football pyramid. Since acquiring the club, Campobasso has won two consecutive championships and has been promoted to Serie C, the third tier of Italian professional football. Liquid Death uses comedy and entertainment to promote both sustainability and healthy products. Liquid Death’s social following captures more than 9.5 million followers across TikTok and Instagram, making it the third most followed beverage brand globally. The company donates a portion of proceeds to nonprofits as part of their partnership with 5Gyres and the Thirst Project. For more information, visit www.CampobassoFC.com and follow the official social media channels of Campobasso FC on Facebook, Instagram, X, YouTube, TikTok, LinkedIn, and Patreon. About Liquid Death As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take the healthiest things you can drink and package it into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, sparkling mountain water, sparkling flavored water, iced tea, and our hydration sticks, Death Dust. A portion of Liquid Death’s proceeds goes to nonprofits who are helping fight plastic pollution and bring clean drinking water to those in need. For more information on Liquid Death please visit liquiddeath.com. About Club Underdog Powered by N6 Club Underdog is a multi-asset sports ownership entity wholly owned and operated by North Sixth Group, a New York and Los Angeles-based family office operating company. Within its portfolio, Club Underdog owns historic European football clubs Campobasso FC, Dagenham & Redbridge FC; American professional men’s and women’s franchise Brooklyn Football Club; and fast-growing football apparel company Diaza. In 2024, Club Underdog became one of the first foreign ownership groups in history to achieve back-to-back promotions with Italian side Campobasso FC, bringing the club from the fifth tier to Serie C in just two years. In 2023, the group also made history as the first ownership group to bring an expansion football franchise to the Borough of Brooklyn. Kicking off in USL Super League and USL Championship in 2024 and 2025 respectively, Brooklyn FC is one of the only sports franchises in the United States to include a professional men’s and women’s team under the same platform. Contact Details N6 for Club Underdog/Campobasso FC +1 917-935-8232 clubunderdog@n6krma.com Company Website https://n6clubunderdog.com/

August 20, 2024 12:00 PM Eastern Daylight Time

New Survey Finds 1 in 10 US Workers are Digital Nomads: Social Contract and Policy Response Are Needed by Regulators and Corporations Alike

MBO Partners

The latest research conducted by MBO Partners® reveals that digital nomadism like many other social norms has evolved, faster than relevant regulation and corporate policies from a niche lifestyle to a mainstream work movement, necessitating urgent action from employers to adopt comprehensive policies now and for a change in the social contract between workers and corporations. The 2024 State of Independence Report shows that 11% of the U.S. workforce, or 18.1 million workers, now identify as digital nomads. Despite this trend, 36% of these workers operate without formal employer consent, exposing companies to significant regulatory, tax, compliance, and cybersecurity risks. As more workers aspire to this lifestyle, formal, enforceable policies become critical, enabling employers to mitigate risks and capitalize on this rapidly growing workforce segment. “Today, leading organizations know they must attract top talent to survive, including allowing workers to operate when and where they want,” said Miles Everson, CEO of MBO Partners. “Implementing formal policies to track and engage with remote and nomadic workers should be considered standard practice. In this case, policies aren’t restrictive, they help attract the most in-demand workers while reducing potential legal, regulatory, and IT risks. At the same time today’s social contract is outdated and needs to be changed to reflect the reality of workers’ rights and to properly align work arrangements to reduce the regulatory burden on corporate America." Key trend insights revealed in this year’s study include: Digital Nomadism has evolved from niche to normal. The 2024 report reveals that more than one in ten workers is now a digital nomad, reflecting a 4.7% increase from the previous year and a remarkable 147% growth since 2019. Digital nomads now constitute 11% of the U.S. workforce, reflecting that this way of working is now the new normal for independent workers and traditional employees alike. Structured digital nomad programs are win-win for employers and workers alike. As digital nomadism becomes more prevalent, employers recognize the benefits of implementing these programs for talent acquisition and internal compliance with tax, legal and security policies. Digital nomads are ambassadors for work-life balance. Digital nomads often serve as ambassadors for their companies, showcasing the attractive work-life balance that employers of choice can offer. By aligning work projects with employees’ travel plans, companies can create a win-win situation where both productivity and employee satisfaction are maximized. This alignment not only enhances the employee experience but also fosters a positive and dynamic company culture. ‘Slomading’ and ‘Tethered Nomading’ trends strengthen social connections. Four in ten (40%) of digital nomads plan to spend more time in the U.S. next year, both due to the increasing complexities of travel and because they may have some in-office requirements. In fact, 51% plan to travel exclusively within the U.S., up from 42% in 2022. Digital nomads visit fewer locations but spend more time at each stop, a trend known as “slomading.” This approach provides a more active social life, reduces travel stress, and improves work productivity and relational diversity. Hidden corporate digital nomads create risks. Digital nomads with traditional jobs can leave their employers vulnerable to regulatory, tax, compliance, and legal risks. Despite these risks, few organizations have formal digital nomad policies. Many digital nomads work under informal agreements or without their employer’s knowledge, increasing legal and cybersecurity risks. About one-third of digital nomads with traditional jobs are “hidden,” meaning their companies are unaware of their nomadic status. Millions aspire to be digital nomads. In 2024, 21 million workers expressed a desire to become digital nomads, with 45 million considering it. This shows a significant interest in the lifestyle, despite only 7% to 9% of these aspirants becoming digital nomads. This data highlights a ready pool of potential digital nomads to fuel the trend’s continued future growth. To obtain a copy of the 2024 MBO Partners Digital Nomad research brief, please visit https://www.mbopartners.com/state-of-independence/digital-nomads About MBO Partners® MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. Its unmatched experience and industry leadership enable it to operate at the forefront of the independent economy and consistently advance the next way of working. For more information, visit mbopartners.com. Contact Details Words For Hire PR Karen Swim, APR +1 586-461-2103 pr@mbopartners.com MBO Partners Michelle (Mick) Lee, Chief Administrative Officer mlee@mbopartners.com Company Website https://mbopartners.com

August 20, 2024 08:00 AM Eastern Daylight Time

The Fastest Growing Entertainment Phenomenon Opens in Regina, Saskatchewan, August 21, Announces Free Admission During Opening Week

Activate

Activate, the world’s first active gaming facility and TikTok viral sensation, is thrilled to open its doors in Regina, Saskatchewan, on August 21. To celebrate the opening of its first location in Regina, Activate will offer free admission from Wednesday, August 21, to Wednesday, August 28, 2024. Guests can sign up here, and the first 50 visitors will also receive an exclusive free gift. Following its triumphant launches in Chicago, New Jersey, Atlanta, Dallas, and Kansas City, and Canadian locations like Calgary, Winnipeg, and Halifax, Activate is now setting the stage ablaze with its groundbreaking entertainment experience located at 2550 Quance Street, Regina, SK S4V 2X5! Activate Regina’s cutting-edge gaming venue invites players of all abilities to dive in and craft their own adventures. Equipped with advanced electronic RFID wristbands, the facility enables players to track their progress, accumulate points, advance through levels, and win prizes as they go. ”Expanding to Regina is an exciting milestone for Activate Games. We’re thrilled to bring our unique blend of immersive entertainment to this vibrant community,” proclaimed Adam Schmidt, Founder & CEO of Activate. “Regina’s strong sense of community and enthusiasm for new experiences make it the perfect location for us. We’re eager to provide a space where people of all ages can come together, challenge themselves, and have a blast.” Activate is revolutionizing the gaming universe with unstoppable momentum, now dominating 40 locations across the United States and Canada. With a colossal global player base of over 2.6 million and a social media empire that’s nothing short of monumental, Activate is at the forefront of immersive entertainment. Activate Regina invites players of all ages and skill levels to explore and create their own unique gaming experiences. Here’s what to expect: 12,989 Square Feet of active gaming fun 12 different game rooms to conquer; with the full gaming experience lasting 75 minutes. Top gaming rooms include the TikTok viral sensation Mega Grid with 500+ multi-activated tiles, blasting the beaming bullseye in a game called Strike, and feeling like a modern-day spy in the Laser room. Wear activewear and indoor runners. When: Mon-Thurs: Sun-Thurs 9:30 a.m. - 10:00 p.m., Fri-Sat 9:30 a.m. - 11:00 p.m. Where: 2550 Quance Street, Regina, SK S4V 2X5, Canada. Guests can sign up in groups of two to five players. Additional Activate locations are set to launch in Canada this year, including locations in Toronto Stockyards and Coquitlam, BC. In the United States, new sites will open in prominent markets such as New York (Roosevelt Field) and Detroit, MI. Internationally, Activate is expanding with a Dubai location scheduled for Fall 2024 and a UK debut in 2025. Currently, Activate is growing in 40 locations across Canada and the U.S., continuing its rapid expansion. For a sneak peek into Activate’s dynamic gaming experience click here. Join the Inner Circle to be the first to hear about new locations, behind-the-scenes information, deals, and more. Please find imagery assets here. NOTE: The free admission offer, limited to one entry per person, is valid for a one-week period starting Wednesday, August 21, 2024, and ending Wednesday, August 28, 2024. Please secure your spot online at https://playactivate.com/regina. This offer is non-transferable and cannot be exchanged for cash or any form of credit. Management reserves the right to cancel or modify at anytime without prior notice. Activate is the world’s first active-gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms for players to compete, earn stars and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 40 locations across Canada, the U.S. and now the world! To join the active gaming movement, visit Activate and follow on social media: Facebook: Activate Instagram: @activategames TikTok: @activategames Contact Details Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com Company Website https://playactivate.com

August 20, 2024 08:00 AM Eastern Daylight Time

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