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MASSMEDIA MARKETING, ADVERTISING AND PR AGENCY OFFERS INSIGHT FOR BUSINESSES TO CAPITALIZE ON DIGITAL MEDIA TRENDS RESULTING FROM THE COVID-19 PANDEMIC

MassMedia Marketing, Advertising, PR

MassMedia Marketing, Advertising, PR is analyzing current digital media consumption trends and offering insight to businesses who are trying to maintain and even increase their brand awareness during this pandemic. Zak Krassin , digital marketing director at MassMedia, imparts the following insights into various digital strategies that businesses can be implementing now to help them thrive and possibly obtain market share during an economic downturn: Actively engage with your social media community, implement an employee advocacy program, or seek out potential collaboration opportunities with other thought leaders. Building a community around your business and having your employees engaged on social media as experts can help humanize your brand and extend the reach of your content – ultimately driving more traffic to your site. Brands on social media should strongly consider running paid social ads. Starting small and putting five to 10 dollars towards a Facebook post as a “boosted” effort can go a long way. Paid social ads offer robust targeting options to ensure the paid promotion hits your intended audience which will expand your reach beyond your current network as well as drive qualified traffic to your website. Brands should certainly be taking advantage of posting video content. Video has the ability to connect with customers on a level that static imagery simply cannot. Video can convey your brand message, product details, and thought leadership content in a more expressive way that really brings them to life. To learn more about digital marketing strategies and how to make them work for your business, visit massmediacc.com . ABOUT MASSMEDIA MARKETING, ADVERTISING, PR Founded in 1997, MassMedia is a full-service marketing, advertising and PR agency whose knowledge, strategic insights and innovative programs have developed brands, communicated messages, and influenced consumers for a variety of clients, products and services across the nation. Some of the firm’s clients include Southwest Gas Corporation, Nevada State College, One Nevada Credit Union, Legacy Traditional Schools, Desert Radiology, Battle Born Injury Lawyers, Remington Nevada, Goettl Air Conditioning and Plumbing, and Pisanelli Bice. To learn more about MassMedia, visit www.MassMediaCC.com , and follow the company on Facebook , Twitter , Instagram and Linkedin . Contact Details Brooke Cashin +1 702-306-7808 bcashin@massmediacc.com Company Website https://massmediacc.com/

July 14, 2020 12:30 PM Pacific Daylight Time

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Minuteman Press Franchise Free COVID-19 Resource Bounce Back USA Gains National and Local Media Attention Supporting Thousands of Local Businesses in Their Communities

Minuteman Press International

Since the launch of Bounce Back USA in April 2020, Minuteman Press International has seen an overwhelming response from businesses and communities. To date, over 12,000 businesses have joined the movement in their communities by submitting free local listings at https://BounceBackUSA.com and Bounce Back websites in Canada , the United Kingdom , Australia , and South Africa . The free Bounce Back USA initiative was created by Minuteman Press to give back to communities during COVID-19 and support local businesses. Businesses submit their logo and text, and their ad is posted for free on BounceBackUSA.com. They also receive a free COVID-19 safety and awareness poster. What is Bounce Back USA? --Bounce Back USA ( https://BounceBackUSA.com ) is a free initiative that provides free business listings & COVID-19 awareness and prevention posters to support local business . --Bounce Back USA was created my Minuteman Press International, the #1 rated marketing and printing franchise by Entrepreneur, to give back to local businesses and help provide a free boost to bounce back from the COVID-19 pandemic. --Bounce Back USA has been featured by FORBES , Entrepreneur Magazine (July 2020 issue), the International Franchise Association , Modern Restaurant Management , and many local publications in communities across America. --There are already over 12,000 participating businesses and the free Bounce Back initiative is now available in 5 countries: Bounce Back USA , Bounce Back Canada , Bounce Back UK , Bounce Back Australia , and Bounce Back South Africa . Why Support Local Businesses? “Supporting local business is more important than ever before, and what we are doing with Bounce Back USA is creating a movement that community members can rally around because people are looking for every reason to shop local,” says Nick Titus, President, Minuteman Press International. People are looking to support local businesses. This is backed by a recent Groupon infographic , which cited the following statistics: --67% of people are more hopeful now than when the pandemic began and 75% plan to support small businesses as much as possible once restrictions on non-essential businesses are lifted in their areas. --The average consumer plans to spend nearly $100 per week at local businesses post-COVID-19, up 16% vs. before the pandemic — in the hopes of boosting their local economy. --86% have supported a locally owned business during quarantine. Join the Movement for Free Join the movement to support local business for free today! Visit BounceBackUSA.com to submit your free listing and receive your free COVID-19 awareness and prevention poster. Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com . Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 14, 2020 02:08 PM Eastern Daylight Time

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“THE SCRAPPY ENTREPRENEUR PODCAST” HOSTS CEO OF GLOBAL INTERIOR ARCHITECT FIRM WILSON ASSOCIATES

MASSMEDIA MARKETING, ADVERTISING, PR

The Scrappy Entrepreneur Podcast Season 1, Episode 19 CLICK HERE. Episode Premiered Wednesday, July 1 In the nineteenth episode of The Scrappy Entrepreneur Podcast, CEO Beth Campbell breaks down the theory behind a people-first mentality and why it optimizes business performance. She gives sage advice on building a senior management team, recruiting talent, how to stay fast and nimble as well as how to go about creating and cultivate lasting client relationships all while running a global company with a high-performing team. The Scrappy Entrepreneur Podcast publishes new episodes weekly and is available on Apple Podcasts , Spotify, YouTube and Stitcher. ABOUT THE SCRAPPY ENTREPRENEUR PODCAST Scrappy Entrepreneur podcast and online community is founded and hosted by Paula Yakubik, a self-made entrepreneur dedicated to helping aspiring entrepreneurs and business owners achieve success. The podcast features insightful conversation, including tips and tools from business leaders, experts and thought leaders to help entrepreneurs navigate the complexities of business. Follow Scrappy Entrepreneur on Facebook , LinkedIn , YouTube and Instagram . ABOUT BETH CAMPBELL Beth Campbell is the CEO of global interior architect firm Wilson Associates. Wilson is known for creating current, iconic, must-experience spaces. It has been an innovating force in hospitality design for luxury and boutique brands for nearly 50 years. Wilson has 10 offices across the globe and employs more than 225 employees. Contact Details Brooke Cashin +1 702-306-7808 bcashin@massmediacc.com Company Website https://massmediacc.com/

July 14, 2020 10:15 AM Pacific Daylight Time

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SynaVoice SOL completes three sold-out sessions!

SynaVoice SOL

SynaVoice SOL, a pop-up virtual camp for high schoolers has completed its third straight week of sold-out sessions. SynaVoice SOL features unique topics not typically found in a high school curriculum. The camp provides exposure and a resume-building experience that informs each student's college, career, and life choices. The camp is available to all and is need-blind. SynaVoice SOL fosters interesting conversations and provides college-student counselors to act as role models for the diverse group of campers. There is still time to register for the final three sessions at SynaVoice SOL. Sponsor a camper for SynaVoice SOL here. SynaVoice LLC is a woman-owned consultancy providing strategic communications, training, customer outreach, market research and insights to both federal and corporate clients. SynaVoice SOL is a pop-up, virtual camp for high school students providing exposure to new ideas, concepts, and skills for high school students that inform their college, career, and life choices. Contact Details Julie Rothhouse +1 703-401-2340 Julie@SynaVoiceSOL.com Company Website http://www.synavoicesol.com

July 14, 2020 12:00 PM Eastern Daylight Time

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SynaVoice SOL virtual camp has world-class leaders for remaining sessions

SynaVoice SOL

SynaVoice SOL is a pop-up virtual camp for high school students. Unique topics are presented in one-week sessions to provide exposure to new ideas, concepts, and skills. A diverse group of campers from nine states hear from world-class experts and engage in conversations in their cabins. Counselors from elite universities facilitate the discussions and act as role models for the campers. SynaVoice SOL has completed three sold out sessions and reviews from campers have been extraordinary with 100% of campers providing positive reviews. Registration is currently open for the remaining three sessions. The week of July 20 features Amy Kurzweil, award-winning author and The New Yorker cartoonist. She will lead campers through exercises to help them write and illustrate their own personal narratives. Campers will get feedback directly from Ms. Kurzweil on Friday. The week of July 27 features, Dr. James D. Diamond , Dean of Academic Affairs at The National Tribal Trial College, former law professor at the University of Arizona College of Law, and author . Prior to teaching, Dr. Diamond practiced law for 25 years as both a state prosecutor and a defense attorney. Dr. Diamond has extensive criminal trial experience and was the lead lawyer in more than 1,000 criminal cases. He will provide real-life examples to explain the criminal justice system to the campers. He will meet live with the campers on Friday to lead the discussion and answer questions. Our last session features Curt Doty, former studio executive and award-winning marketer with an extensive legacy in television having created branding and image campaigns for clients such as Warner Bros TV, TV Guide, Discovery, ABC, FX, to name a few. He has lectured all over the world and is a visionary and outspoken creative on what is happening at the intersection of technology, content and design. Campers will learn about the influence of design from ancient history to the present day and will create logos of their own. On Friday, they will present their logos to Mr. Doty for real-time feedback. Registration is open to high school students for the final three sessions at the SynaVoice SOL website. If you would like to support the camp by sponsoring a camper you can do so here. SynaVoice LLC is a woman-owned consultancy providing strategic communications, training, customer outreach, market research and insights to both federal and corporate clients. SynaVoice SOL is a pop-up, virtual camp for high school students providing exposure to new ideas, concepts, and skills for high school students that inform their college, career, and life choices. Contact Details Julie Rothhouse +1 703-401-2340 Julie@SynaVoiceSOL.com Company Website http://www.synavoicesol.com

July 14, 2020 09:00 AM Eastern Daylight Time

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SynaVoice SOL completes three sold-out sessions!

SynaVoice SOL

SynaVoice SOL, a pop-up virtual camp for high schoolers has completed its third straight week of sold-out sessions. SynaVoice SOL features unique topics not typically found in a high school curriculum. The camp provides exposure and a resume-building experience that informs each student's college, career, and life choices. The camp is available to all and is need-blind. SynaVoice SOL fosters interesting conversations and provides college-student counselors to act as role models for the diverse group of campers. There is still time to register for the final three sessions at SynaVoice SOL. Sponsor a camper for SynaVoice SOL here. SynaVoice LLC is a woman-owned consultancy providing strategic communications, training, customer outreach, market research and insights to both federal and corporate clients. SynaVoice SOL is a pop-up, virtual camp for high school students providing exposure to new ideas, concepts, and skills for high school students that inform their college, career, and life choices. Contact Details Julie Rothhouse +1 703-401-2340 Julie@SynaVoiceSOL.com Company Website http://www.synavoicesol.com

July 13, 2020 08:00 AM Eastern Daylight Time

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D-Squared Media Announces Production and Release of “Saving the Iraqi Jewish Archives”

D-Squared Media

D-Squared Media today announced the production and release of a new advocacy documentary about the survival of the Iraqi Jewish Archives, over 20,000 documents and personal artifacts rescued in 2003 by U.S. soldiers from the basement of Saddam Hussein’s secret police headquarters in Baghdad. “Saving the Iraqi Jewish Archives: A Journey of Identity,” a feature-length film (56 minutes) is fourth in the series about Iraq’s Jewish community, culture and history, produced over 25 years by D-Squared Media, a full-service production company in New York City. To view a trailer, go to: https://vimeo.com/437180481/bd0925d059 The new documentary was co-directed by D-Squared Media Founder Adriana Davis and long-time client Carole Basri, an American attorney descended from prominent Iraqi-Jewish families. The two have collaborated on all films in the Iraqi Jewish series which have brought a deeper recognition of the community and its history. “Saving the Iraqi Jewish Archives” is the first documentary to introduce images of the archives while telling the story of their discovery, rescue and, as yet, undetermined future. It utilizes first person accounts and rare news footage of 1969 Iraq, including the hangings of nine Jews in a Baghdad public square. “This is a story of miracles many times over,” said Ms. Davis, Co-Director, Producer, Co-Writer and Editor of the film. “First, the archives were discovered by a confidential informant,” she added. “Then they survived the wars in Iraq, and an arduous restoration process by the U.S. National Archives. Now, the fact that they are finding their way to the people whose names and images are on the material is unbelievable. A significant portion of the material rescued is personal including school records from the main Jewish school in Baghdad, wedding and birth registers, religious books and Torah scrolls. Interview subjects, many of whom escaped Iraq, became emotional and expressed shock at discovering their names and images among the thousands of documents thought long ago destroyed. “What if you lost your high school diploma, marriage license and children’s birth records?” asked Ms. Davis. “Or at least you thought you did, but then they were found? Wouldn’t you want them back and preserved for future generations to learn who they are and where they came from? Iraqi Jewish Activists Worldwide say “Don’t Send These Items Back to Iraq” The archives, currently in the U.S. and partially digitized, risk being returned to Iraq at any moment -- unless the worldwide Iraqi Jewish community is able to create a groundswell of support to preserve them. “Without access to the archives, the 2,700-year story of Iraq’s Jews is in danger of being lost,” warned Ms. Davis. “It is essential for this material to survive so the presence of Jews in Iraq will be irrefutable.” Along with personal recollections, the film includes interviews with representatives from B’nai B’rith International, JIMENA, a former Department of Defense official, the Conference of Presidents of Major American Jewish Organizations, Justice for Jews from Arab Countries, and American Sephardi Federation. The culmination of the film is a call to action, offering potential solutions to the fate of the archives, while making it clear that sending the archives back to Iraq would be disastrous. In addition to public screenings, the filmmakers seek private showings to members of Congress, the Executive Branch and the State Department, all of whom can play a role to save the archives. An official selection of the 23rd New York Sephardic Jewish Film Festival, the film’s scheduled premiere on March 17, 2020 was postponed due to the Covid-19 outbreak. A rescheduled online screening is expected this summer. Dates for other festivals and online streaming of the film are underway. For more information about the film, go to: www.SavingIraqiJewishArchivesFilm.com About D-Squared Media and Adriana Davis D-Squared Media was founded in 1995 by Adriana Davis to provide consistent and exceptional video production management, writing, editing, communication and voice acting/casting services. D-Squared clients include health-care, finance, advertising, engineering, broadcasting, lifestyle, legal and publishing firms. The company has also produced the company has produced socially-relevant documentaries, television and radio programs. Ms. Davis and her company produced and co-directed three previous films in the Iraqi Jewish series – “The Life of Frank Iny” (1999), “Searching for Baghdad” (2001) and “The Last Jews of Baghdad” (2005). The trilogy has screened at over 80 premiere film festivals in the US, Canada, Israel and Europe and has been featured on PBS and JLTV. D-Squared Media has also produced “Play It By Ear,” a romantic comedy starring Academy Award Winner® Rita Moreno, which has screened at film festivals in the U.S. and is currently seeking theatrical distribution. The movie was written, directed and produced exclusively by women. Ms. Davis has worked as a production manager, field producer and assignment desk editor for numerous network and cable TV and radio outlets. She is also a voice over talent with commercial and corporate credits and has directed voice actors in the U.S., UK and elsewhere. Ms. Davis is a frequent panel guest at independent filmmaking, women entrepreneur and voice acting seminars throughout the country and is a native New Yorker. For more information about D-Squared Media, go to: www.dsquaredmedia.com/ Contact Details Andrew Blum +1 917-783-1680 ajbcomms@gmail.com Company Website http://www.dsquaredmedia.com/

July 10, 2020 03:00 PM Eastern Daylight Time

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Center for the Study of Capitalism at Wake Forest University Hosts Diversity & Inclusion Webinar

LEVICK

Wake Forest University’s Center for the Study of Capitalism will host a July 15 webinar titled, “Doing the Right Thing: How Companies Lead in the New Age of Diversity & Inclusion.” The event will focus on potential diversity and inclusion initiatives for businesses currently rethinking their policies and communications tactics. The panel’s evolution was prompted by the recent focus on the Black Lives Matter protests that have generated far more conversation than all other social issues – abortion, immigration, gun control, #MeToo – combined . The panel will be hosted by the Center for the Study of Capitalism at Wake Forest University, a research and teaching center and a trusted source of information about well-functioning democratic capitalism. The panel will be hosted by Richard Levick, Chairman and CEO of LEVICK and Executive Affiliate of the Center for the Study of Capitalism. Webinar panelists include: Neil Foote, Foote Communications Kurt Bardella, LEVICK William Ide, Akerman Chris Jackson, Ipsos Derede McAlpin, LEVICK “Since the murder of George Floyd and the Battle of Lafayette Square, diversity and inclusion have dominated our society’s debate in ways they haven’t since the great Civil Rights movement of the 1960s,” Levick said. “All the CEOs, general counsels and board members we have spoken with recognize this historic nature of this moment and tell us ‘We want to do the right thing, but we don’t fully know what or how.’ This webinar is designed to provide the pathway.” While some companies have made significant changes to their policies policy to respond to the Black Lives Matter movement and the public’s outcry for corporate action, many are still asking how and what to do while others are unnecessarily immobilized by past actions or inactions. The webinar will include communications and legal experts who will examine the internal and external changes that companies need to adopt given societal upheaval. For more information on the webinar, visit https://capitalism.wfu.edu/events/doing-the-right-thing-how-companies-lead-in-the-new-age-of-diversity-inclusion/ About the Center for the Study of Capitalism The Center for the Study of Capitalism at Wake Forest University is a research and teaching center and a trusted source of information about well-functioning democratic capitalism. Contact Details Maria Stagliano +1 404-245-0899 mstagliano@levick.com Company Website https://www.levick.com

July 10, 2020 09:30 AM Eastern Daylight Time

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Americans Blindsided by Medical Bills During COVID-19

YourUpdateTV

Most Americans do not know the prices of their healthcare prior to receiving the care. This can lead to unforeseen medical bills that can be financially devastating to Americans and their families. Recently, Cynthia A Fisher, Founder of PatrientRightsAdvocate.org partnered with YourUpdateTV to discuss the importance of healthcare price transparency. A video accompanying this announcement is available at: https://youtu.be/l0EX546XbLs System-wide healthcare price transparency can become law by passing the Healthcare Price Transparency Act, which requires hospitals and insurance companies to reveal their discounted, cash prices and secret, negotiated rates, as part of the next COVID-19 stimulus package. This is a bi-partisan issue. 90% of all Americans surveyed want to know prices and be able to shop for the best quality at the lowest price – driving down the costs of care and coverage. Businesses contracting directly with price transparent providers for care and coverage, are already saving 30-50% for their employees and their families. Economists estimate that this bi-partisan measure will save over $1 trillion per year for the United States. Healthcare price transparency is the key to lowering America’s devastatingly high healthcare costs through informed, empowered consumers. For more information, please visit PatientRightsAdvocate.org About Cynthia A. Fisher Cynthia A. Fisher is a life sciences entrepreneur, independent investor, and corporate board director. She founded WaterRev, LLC to invest in novel technologies that enable sustainable practices in water use. She serves on the public company boards of The Boston Beer Company (SAM) and Easterly Government Properties, Inc. (DEA). Cynthia is best known for her pioneering work as Founder and CEO of ViaCord, Inc., a leading umbilical cord blood stem cell banking service which she started in 1993. In 2000, she co-founded and was President of the cellular medicines company, ViaCell, Inc. (Previously to founding ViaCord, Cynthia ran the Blood Bank Division of Haemonetics Corporation, a medical equipment manufacturer. She began her career in sales at IBM focusing on healthcare IT, insurance, and defense industries. Cynthia holds an MBA from Harvard Business School, as well as an Honorary Doctorate of Science and BS in Biophysics from Ursinus College. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content, produced by award-winning video communications firm. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 10, 2020 09:30 AM Eastern Daylight Time

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