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Cloud Conventions Supports ADA Requirements for Virtual Event Accessibility

Convey Services

Cloud Conventions , a full featured virtual tradeshow and event technology solution supports ADA requirements for accessibility to help event operators accommodate people with disabilities and avoid increasing legal action being taken against failure to provide attendees easy access to content and programming. As most tradeshows, conferences and association events transition from live to virtual in response to COVID-19, accessibility is often overlooked when making the switch. Event planners who normally take steps to ensure their in-person events accommodate people with any level of handicap, are often unaware that virtual events must meet the same requirements. “Providing ADA accessibility is usually not top of mind, but it is an important component in your overall virtual event strategy not only to accommodate attendees with visual or hearing disabilities, but also to protect your organization from legal action being directed at non-compliant events,” said Carolyn Bradfield , founder of Convey . “Today, Title III of the Americans with Disabilities Act (ADA) is being interpreted to include websites and even virtual events as ‘places of public accommodation.’ Events that operate using online platforms that fail to provide accessibility can be viewed as discriminating against persons with disabilities. In 2020, plaintiffs’ lawyers along with certain states like California and New York are filing a significant number of ADA lawsuits for discrimination.” Cloud Conventions took steps in 2019 to ensure that virtual events on the platform could be ADA compliant. For a virtual event operator this means that Cloud Conventions’ technology supports ADA, enabling the event operator to ensure attendees have unrestricted access to the platform and the event content hosted on it. Visually impaired attendees can use web readers and view images that have “Alt” text to be read aloud on a screen reader. In addition, higher levels of color contrast on buttons or other graphics elements guides individuals through the site. “The phrase most often seen in lawsuits is ‘effective communication,’ in other words, does a virtual event provide effective communication for any and all persons who attend,” added Bradfield. “ADA is a strict liability law which means excuses or defenses for violations, like ignorance of the law or third-party responsibility, do not relieve accountability. Cloud Conventions makes complying with ADA requirements easier, but ultimately virtual tradeshow operators and event planners need to educate themselves on effectively applying Cloud Conventions’ underlying resources to their individual show.” For more ideas on how to make a virtual event both informative and engaging, visit the Online Resource Center at www.CloudConventions.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 11, 2020 09:00 AM Eastern Daylight Time

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Cloud Conventions Virtual Events Sets New Standards for Content Delivery

Convey Services

Cloud Conventions , a full-featured virtual tradeshow and event technology solution is establishing itself as the new standard for delivering content, audio and video presentations, PDFs, PowerPoint files, blogs, brochures, flip catalogs and live events to virtual audiences around the world. Cloud Conventions has a long history of content delivery to industry networks connecting indirect sellers in channel organizations to suppliers and vendors. At the core of Cloud Conventions is a sophisticated SaaS delivery engine that manages and graphically showcases content to create a powerful digital experience. “Many virtual event solutions being marketed today started life as webinar registration or webinar delivery platforms, but fall way short in presenting content effectively,” said Carolyn Bradfield , founder of Convey Services . “Some just offer links to downloadable PDFs when you click a generic icon. Specialized features within Cloud Conventions allow attendees to view or download content from an exhibitor or sponsor, share it on social media or email it to customers or colleagues. Our exclusive One-Touch Email Share ™ simplifies the distribution of product or educational material, as well as training and promotions. This ensures the exhibitor achieves a better ROI, increasing leads and ultimately sales.” One-Touch Email Share automatically launches the attendee’s email client, such as Outlook or Gmail. The attendee selects one or more recipient email addresses and includes their own message. The email contains a custom generated URL that directs the recipient to a unique landing page that displays only that item’s information, video, catalog or other type of content so it can be viewed or downloaded. Attendees can also bookmark content and return to it from their personal dashboard. “A virtual tradeshow or conference has to offer a content-rich experience to all attendees to keep them engaged,” added Bradfield. “Product companies need to showcase new merchandise and catalogs, associations have to deliver continuing education, technology businesses have video demos of their services that will sell their solutions. Cloud Conventions automates content delivery and offers a means for exhibitors, as well as attendees to consume content online and on-demand.” Every feature of content sharing is managed by the exhibitor inside their virtual booth. Access to content can be restricted to viewing online only or allowed to be shared or downloaded. Detailed reporting tracks viewings, including who saw it, for how long and if they downloaded or shared it. Cloud Conventions provides a personalized content experience with customized attendee dashboards, segmented email communication or the ability to restrict access to exhibit booths based on attendee type. Cloud Conventions is a virtual event SaaS platform from Convey Services. To learn more about the options available for a virtual conference, tradeshow or event, visit the Online Resource Center at www.CloudConventions.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 10, 2020 09:00 AM Eastern Daylight Time

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Cloud Conventions Virtual Events Can be More Effective at Connecting Buyers & Sellers

Convey Services

Cloud Conventions , a full-featured virtual tradeshow and event technology solution delivers an effective means for suppliers to continue to move merchandise by providing better connection to buyers in a content rich virtual environment. Annual or regional tradeshows and industry conferences have traditionally been the primary way suppliers connect to their wholesale marketplace, educating buyers on new products, introducing the latest trends and receiving orders for merchandise for upcoming selling seasons. In a digital environment, Cloud Conventions is improving the overall sales process by better showcasing suppliers and their products, providing increased promotional opportunities and stronger connections with buyers, brokers and distributers in thousands of vertical markets in the U.S. and internationally. “People often perceive that tradeshows are just a getaway to visit a fun venue, connect socially and have a good time,” said Carolyn Bradfield , founder of Convey Services . “In some ways that can be true, however tradeshows are mission-critical in connecting buyers with suppliers and resellers in a single venue so they can keep their shelves, warehouses and online stores stocked with the latest merchandise. To keep product moving so suppliers can survive and grow in the face of COVID-19, Cloud Conventions offers a more enhanced digital experience delivering higher levels of product information, more interaction and a longer opportunity to connect.” A Cloud Conventions virtual tradeshow gives exhibitors a booth experience filled with opportunities to capture sales leads, attract and reward attendees, interact with live chat or video meetings and offer live or recorded in-booth sessions to showcase their products. Buyers can view new product lines, flip through digital catalogs, meet with designers, fill out requests for pricing, order product samples and receive show promotions and discounts. “Virtual tradeshows can offer significant advantages over live events,” added Bradfield. “The virtual exhibit hall is not restricted to specific hours, allowing attendees to view a booth online and on-demand 24/7. The attendee audience is often much larger because they can attend without the risk and expense of travel or taking time away from the business of selling. This can dramatically increase the number of sales leads from an event. In one of our recent tradeshows, there were 100 virtual booths. During the 3 days of the live show there were over 40,000 attendee interactions with exhibits and sales content. With a virtual event, those interactions can continue for days, weeks or a month or more afterward.” Cloud Conventions virtual booths offer varying levels of features with specialized sponsorship and advertising placements. Exhibitors can purchase banner ads on the homepage, inside the attendee dashboard and on directory pages. Sponsors can showcase themselves with session presentations, host social events like virtual wine tastings and be featured in email communication sent from the event platform. Analytics on Cloud Conventions detail every attendee interaction to validates the ROI for the exhibitor or sponsor. Cloud Conventions is a virtual event SaaS solution from Convey Services . To learn more about options available for a virtual conference, tradeshow or event, visit the Online Resource Center at www. CloudConventions.com. About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 07, 2020 03:45 PM Eastern Daylight Time

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Cloud Conventions Integrates Virtual Event Platform with Zoom Video Webinar

Convey Services

Cloud Conventions , a full featured virtual tradeshow and event technology solution today announced the integration of Zoom Video Webinar to automate scheduling, participant entry into sessions and delivery of meeting data into the platform’s reporting engine. Zoom Video Webinar has become a preference for tradeshow and conference organizers that need to engage a larger audience, deliver more formal presentations or have to validate attendance for continuing education credit (CE, CLE, or CME). Cloud Conventions is a new virtual event SaaS platform from Convey Services. “We have seen a steady demand for video broadcasting solutions that allow greater control than a casual meeting when all cameras and microphones are turned on,” said Carolyn Bradfield , founder of Convey. “Integration with Zoom Video Webinar enriches the delivery of keynotes, programs with a larger audience or sessions that require the event host to confirm attendance.” Cloud Conventions connects to Zoom Video Webinar through Zoom’s application program interface (API). The event host schedules a session on Cloud Conventions which then automates scheduling on Zoom. When attendees register for a Zoom Video Webinar program, they are automatically registered on Zoom with a meeting link added to their personal calendars on Cloud Conventions. “Associations and trade groups that offer continuing education must adhere to a higher-level of compliance before they can issue certificates for virtual sessions,” added Bradfield. “Because each attendee is given an individual link to attend the session, their identity is confirmed when they enter and exit. After the session is finished, attendees are directed to a speaker evaluation survey on Cloud Conventions to complete CE requirements.” Tradeshow, conference or association meeting organizers are free to select any brand of conferencing to deliver sessions on Cloud Conventions. With the Zoom Video Webinar integration, the experience is seamless and automated for conferencing set up, attendee registration and meeting reports. For more ideas on how to make a virtual event both informative and engaging, visit the Online Resource Center at www.CloudConventions.com . Zoom Video Webinar is a product of Zoom Video Communications Inc. About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 06, 2020 01:00 PM Eastern Daylight Time

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Cloud Conventions Unveils 360 Degree Virtual Experience

Convey Services

Cloud Conventions , a full featured virtual tradeshow and event technology solution today unveiled its new 360° Virtual Exhibit Hall & Lobby Experience™ for exhibitions, conferences or association events. The 360° Virtual Exhibit Hall & Lobby is an option that allows an attendee to dynamically move through a panoramic view of the exhibition hall with custom graphics linked to exhibit and sponsor booths, the auditorium for speaker and keynote sessions, agendas and social events. The 360° Virtual Exhibit Hall provides the event host with greater opportunities to promote sponsors and exhibitors and can be updated daily to reflect the changing face of any event. “Many show operators want to simulate the experience attendees would have in a live tradeshow or conference by creating movement as the attendee explores the event,” said Carolyn Bradfield , founder of Convey . “If attendees can navigate to exhibit booths, speaker presentations and show specials, with just a mouse, they are more engaged and connected to the virtual event experience. The new 360° Virtual Exhibit Hall & Lobby expands revenue opportunities for show organizers by adding new sponsorship packages that offer a variety of unique advertising placements.” The 360° Virtual Exhibit Hall & Lobby is an enhanced interactive marketing tool that can be customized to fit the theme, location, market and scope of any event. A selection of panoramic backgrounds range from hotel lobbies and exhibit halls to exteriors with mountains and seascapes. Unique visual elements are added to the scene so the viewer can navigate through the event. “Your Cloud Conventions event manager will consult with you to establish a graphic theme, define visual elements and links to include in your virtual exhibit hall or lobby,” added Bradfield. “Cloud Conventions is engineered to be self-serve with expanded training and support elements built in. No technical skills or coding are necessary to manage the platform or the event. The 360° virtual experience is one of the few enhanced features that requires design help from our event team.” For more ideas on how to make a virtual event both informative and engaging, visit the Online Resource Center at www.CloudConventions.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 05, 2020 03:30 PM Eastern Daylight Time

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Cloud Conventions Creates Dedicated Team to Support Virtual Events for Associations & Nonprofits

Convey Services

Cloud Conventions , a full featured virtual tradeshow and event technology solution now has a dedicated team of event managers to support virtual events and conferences for professional associations and nonprofits. Members of the new group have hands-on experience in working with associations, nonprofits and management firms to translate formerly live conferences into virtual events using the Cloud Conventions platform. “Our goal is to show association managers that taking a live conference and making it virtual still supports their membership and benefits their sponsors,” said Carolyn Bradfield , founder of Convey . “In many ways, virtual events not only satisfy the goals of associations and trade groups but exceed them in ways that live events can’t. The Cloud Conventions platform engages members while drawing a larger audience who don’t need to travel to participate. This delivers more revenue to the organization and better ROI to exhibitors and sponsors.” For associations, virtual events have significant advantages, with higher levels of engagement between exhibitors and members. Attendees now have the option to: Attend without the risk or expense of travel. Attend sessions live or watch recorded speakers or panel discussions online. Explore content from exhibitors and sponsors on-demand, not just during exhibit hours. Allow more people in their organization to take advantage of the conference. Receive continuing education credit without missing other parts of the event program. Network and interact with association members through social events and forums. “Associations and trade groups often fund their entire annual budget from revenue generated by exhibitor commitments or sponsorships along with registration fees,” added Bradfield. “Exhibitors and sponsors generate a larger number of sales leads as attendees interact inside the booth. There are more calls to action, since attendees can request meetings, attend demos or collect more information. Our new team helps association managers understand the benefits of a virtual event and provides support to maximize the capabilities of a Cloud Conventions virtual event.” Doctors, nurses, lawyers, engineers, CPAs, financial advisers, real estate and other professionals are required to prove participation in continuing education programs every year in order to maintain their Continuing Education (CE), Continuing Legal Education (CLE) or Continuing Medical Education (CME) certificates or licenses. Many of these professionals obtained credits during live association conferences. Now they can earn them during a virtual conference or tradeshow. Cloud Conventions automates session management, allows the use of any conferencing solution, produces the post-session speaker evaluation and can deliver a continuing education certificate to the dashboard of qualifying attendees. The platform is now fully integrated with Zoom Webinar for attendee tracking and CE compliance. Cloud Conventions has a unique ‘Hub & Spoke™’ content delivery model that supports associations and trade groups who manage multiple events. The association can maintain one centralized hub site for exhibitors to add educational and marketing assets and duplicate their virtual booths to multiple regional event portals. This gains efficiency and saves time for the association, as well as the exhibitor. Pre-designed booth templates standardize the look and feel of every show, providing a consistent attendee experience and simplifying exhibitor management. Cloud Conventions is designed for the non-technical user who doesn’t have HTML skills or technology training. Marketing administrators or event managers can easily navigate the platform. For more ideas on how to make a virtual event both informative and engaging, visit the Online Resource Center at www.CloudConventions.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 05, 2020 10:00 AM Eastern Daylight Time

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Local Firm Capitalizes on Growing Demand for Virtual Events & Tradeshows As COVID-19 Changes The Face Of Business

Convey Services

Local technology firm, Convey Services discovered a huge new market for their online portal solutions as a result of the COVID-19 pandemic. Their online portals were originally built for sales engagement, but Convey recently introduced Cloud Conventions , a virtual event platform that is changing the way people connect at tradeshows, conferences or expositions from the comfort and safety of their home. Today the Cloud Conventions business is growing rapidly, delivering virtual events in dozens of different markets around the world. “In the early 90s I co-founded a company in West Point, Georgia that completely reinvented the conference calling industry,” said Carolyn Bradfield , founder of Convey. “It changed how we communicated with remote teams and eliminated unnecessary travel to engage with sales groups and customers. Today, in the face of COVID, nearly every tradeshow, industry event, live sales meeting, association and trade group gathering has cancelled in 2020 and many already into next year. Even when live events return, they will never be the same as before the pandemic. Our new Cloud Conventions virtual event platform can replace a live conference and offer many advantages over live events. They better educate, provide on demand content, allow companies to exhibit and interact with attendees, while having fun.” “I expect when live events return they will not be nearly as large, or as integral to doing business as they had been,” added Bradfield. “In the future, most live events will include a virtual component that will engage individuals who choose not to travel to attend in-person. Cloud Conventions is a sophisticated platform for exhibitors and sponsors to get their product and services message in the hands of conference attendee and achieve a stronger ROI.” Cloud Conventions is a Software as a Service (SaaS) platform that automates exhibitors and virtual booths, manages attendee registration, organizes speaker sessions and reminders, manages email communication, while at the same time producing detailed analytics on all activity. The platform provides sponsors and exhibitors greater promotional opportunities, with a graphical display of content and marketing assets, meeting calendars, live chat and video sessions. Cloud Conventions can deliver virtual events ranging from small association conferences to large industry expos. They can be fully supported by Convey or self-managed. About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 04, 2020 09:00 AM Eastern Daylight Time

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Cloud Conventions Expands Online Training to Simplify Virtual Event Management

Convey Services

Cloud Conventions , a full featured virtual tradeshow and event technology solution today expanded its online training to help show managers and exhibitors design, manage and launch virtual events faster and maximize their effectiveness. The Cloud Conventions portal technology is designed for the non-technical user and does not require any special coding or development to customize it, but beginning users now have an even clearer roadmap on how to design and manage all aspects of a virtual event including attendee, exhibitor and session management. Each portal comes with training videos, a self-service database with frequently asked questions, checklists and guides along with suggestions for exhibitors to maximize their ROI. “Almost everyone is new to managing a virtual event, but at Convey we have been doing them for years with experience being our best teacher,” said Carolyn Bradfield , founder of Convey. “Once people overcome the anxiety of executing their first virtual event, versus managing a live tradeshow or conference, they realize everything is much easier and more straightforward. We listen to feedback from our clients and continue to streamline our solution to deliver the best customer experience. We added a wealth of resources within the platform to help the beginner, novice or even pro achieve their goals in record time.” Online training includes One-minute Skill Builder videos that break tasks down into smaller segments. The platform has built-in tutorials that are accessed within the task a user is working on. Feature sets can be turned on or off to make navigating the platform easy. The FAQ database is searchable, with easy-to-understand questions and solutions. Cloud Conventions is part a growing list of virtual SaaS platforms from Convey Services. For more ideas on how to make your virtual event both informative and engaging, visit the Online Resource Center at www.CloudConventions.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 03, 2020 02:15 PM Eastern Daylight Time

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Government Marketing University 2020 GAIN Conference Goes Virtual

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Government Marketing University (GMarkU) today announced the opening of registration for the 2020 GAIN Conference, the world's largest gathering of government marketers. This year marks the conference’s fifth event and first virtual event, which will take the form of four, two-hour modules on November 10, 12, 17 and 19. “We have designed this year’s GAIN Conference to be virtual, interactive and modular especially for busy government marketers marketing and selling to the U.S. Public Sector," said Lou Anne Brossman, Government Marketing University founder and government marketing expert. "GAIN 2020 offers a rare chance for rising and seasoned government marketers to tackle the uncertainty and seize the opportunities ahead through active knowledge sharing." Federal and state and local government marketers, and students are all invited to attend and industry vendors are welcomed as sponsors. Each day is dedicated to a respective GMarkU tenet: growth, acceleration, innovation, and networking with government influencers and buyers. Special early-bird pricing is available through August 31 for industry ($195), government ($95) and free for students (with valid ID). Modular Virtual Format Features Esteemed Speakers, Interactive Panels and Training Workshops Highlights of this year’s event includes keynote sessions from esteemed industry speakers, interactive panel discussions with recognized experts and critical stakeholders in the government marketing community, training workshops and thought leadership. A detailed breakdown of the schedule is available below and online. GROW | Tuesday, November 10th | 10:00 a.m. thru noon EST Adam Vasquez, Market Inventor & Author of Toothfish, will share commentary on a new marketing model called, “Market Invention,” how it works, and real-life government case studies. GAINERs will walk away with knowledge about how to become a market leader, and why sales and marketing tactics alone are not enough. Vasquez will also explain how to shift the market to your favor, with a hopeful reminder that all market leaders began in last place. ACCELERATE | Thursday, November 12th | 1:00 p.m. thru 3:00 p.m. EST Tom Deierlein, Co-Founder & CEO, ThunderCat Technology and Industry Influencer will share insights and lessons learned from being in combat, and applied to his career in marketing, advertising research, and B2G Sales. GAINERs will learn from this seasoned government marketer as you build your FY 2021 marketing plans. INNOVATE | Tuesday, November 17th | 10:00 a.m. thru 12:30 p.m. EST (GAINER Awards) This session will feature an exciting guest speaker (to be announced) who will discuss the evolution of targeting and reaching the “new normal” government remote workforce. NETWORK | Thursday, November 19th | 1 p.m. thru 3 p.m. EST Emily Harman, Former Senior Executive Service and Director of the Department of the Navy’s Office of Small Business Programs, will discuss three key lessons learned from her 38-year career in the Navy, and how to translate your personal life experiences into authentic examples to grow your professional and personal network. Attendees (dubbed “GAINERs”) have access to all GAIN 2020 learning sessions over four days along with On Demand viewing options, Q&A opportunities with influential speakers, access to an interactive pre-GAIN 2020 community lounges, GAINER VIP “private” Facebook page (coming August 1st) and actionable templates and marketing resources exclusively available for GAIN 2020 attendees. Attendees who complete all sessions will receive a copy of Toothfish, and an official training certificate. For more information or to register, visit: https://thegainconference.com ### About Government Marketing University Government Marketing University ( https://www.gmarku.com/ ) is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Experts from all corners of the U.S. public sector marketplace — marketers, thought leaders, government, media and sales — are contributing their knowledge to this unique, content-rich platform. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place. Contact Details Duyen "Jen" Truong, Sage Communications (for Government Marketing University) +1 703-684-5645 dtruong@aboutsage.com Company Website https://thegainconference.com

August 03, 2020 08:04 AM Eastern Daylight Time

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