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Xigem Technologies agrees to definitive agreement to acquire EchoDigital

Xigem Technologies

Xigem Technologies CEO Brian Kalish joined Steve Darling from Proactive to share news the company has added to its portfolio by acquiring substantially all of the assets of EAFdigital Inc (EchoDigital). Kalish told Proactive EchoDigital is an artificial intelligence platform that is focused on the used automobile shopping and delivery sector. Contact Details Proactive Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

March 03, 2023 11:37 AM Eastern Standard Time

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HIBBETT | CITY GEAR GIVING AWAY FREE SHOES FOR A YEAR TO COMMEMORATE NIKE AIR MAX MONTH 2023

Hibbett, Inc.

Hibbett (NASDAQ:HIBB), an athletic-inspired retailer with more than 1,100 Hibbett and City Gear specialty stores nationwide, today announced an Air Max Month inspired giveaway with a grand prize of free sneakers for a year. The 2023 Air Max Month promotion will run throughout the month of March to commemorate Nike Air Max Day, which is celebrated annually on March 26 th. “Nike Air Max is arguably the most iconic sneaker in history and we love to mark the anniversary each year with an exciting giveaway for someone to receive a wardrobe of new kicks,” said Sarah Sharp-Wangaard, Vice President Marketing, Hibbett. “Air Max technology is an innovation that changed the sneaker game more than 30 years ago and couldn’t be more relevant today.” The general public is invited to enter the Air Max Month giveaway, to win one year’s worth of sneakers simply by subscribing to Hibbett | City Gear emails, following @hibbettsports and @citygear on Instagram, commenting on Air Max Giveaway posts on both channels and tagging three friends, before March 31, 2023. Nike Air Max 1, designed by Tinker Hatfield was introduced on March 26, 1987 with a design that elevated Nike shoes with its unique air-cushioned technology and innovation. Each year the month of March is dedicated to celebrating the design and influence of the Air Max shoe, that is still beloved by countless fans today. Once again, Hibbett is proudly celebrating Nike Air Max and its impact with an Air Max Month giveaway of free sneakers for a year. One randomly selected winner will be contacted via email by April 13, 2023 and once contacted, must respond within 48 hours. The Grand Prize is valued at $3,000. The winner will receive one year’s worth of free sneakers. Official rules and details about the giveaway can be found here. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1126 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

March 01, 2023 10:05 AM Central Standard Time

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Goodway Group Expands Leadership With Strategic Hires Across Retail Media, Agency and Brand-Side Business Units and Media

Goodway Group

Goodway Group, a leading data-driven and technology enabled digital media and marketing services firm, has announced the expansion of four strategic new hires. Stephani Estes joins as Chief Media Officer; Amy Krauss joins as Senior Vice President of Client Experience; Michael Arden joins as Vice President of Consumer Experience; and Amanda Wilson joins as Associate Director of Client Experience and Retail Media. Each brings a wealth of experience to their new roles and will be critical to the firm’s growth into vital categories including retail media, Goodway Group’s agency-side business and brand-side business as well as in the general category of media expertise. Stephani Estes brings over 15 years of experience working in media and advertising to her new role with Goodway Group. She previously held positions with Cramer-Krasselt, Compass Point Media and Bernstein-Rein Advertising, where she led media and strategy planning across campaigns. Estes’ experience also includes several years at Starcom MediaVest Group. “As the media landscape continues to evolve, this is an exciting time to join the incredible team at Goodway Group,” Estes said. “Newer media channels of interest like CTV and retail media have unique considerations, and it’s important to be intentional and holistic when incorporating them into the overall marketing mix. We are focused on helping our clients achieve their business goals through their media investments. I look forward to working with our clients on media strategies with the same spirit of innovation and excellence that has defined Goodway Group’s approach. ” Amy Krauss was previously at Motivation AI company Persado in the role of Senior Vice President of Customer Success, where she led a team of 60+ professionals and delivered valued business outcomes. Prior to that, she held multiple roles at Publicis Groupe for over 14 years, including leading Agency Operations at Performics, and serving as the Head of Resource Management for Publicis media where she managed workforce demands during the pandemic and launched a resource management practice for U.S. media agencies. In his prior role, Michael Arden served eight years at Omnicom Media Group as the Managing Director of Investment Data and Systems. He brings over 25 years of marketing, media investment, operations, research, and team-building experience. He has developed digital marketing and media strategy, implemented media-activation platforms and streamlined media operations across companies to drive business success. Lastly, Amanda Wilson joins Goodway Group with over 10 years of experience in management, client success and integrated marketing solutions. She previously worked at Taboola as a Senior Advertising Account Manager, Everyday Health Group as Manager of Client Success, and Entercom as Director of Media Planning and Account Management. “We are thrilled to welcome Stephani, Amy, Michael and Amanda to Goodway Group. Their collective experience is prized and allows us to grow our services in critical areas across our business,” said Michael Hayes, Chief Growth Officer, Goodway Group. “Retail media in particular has become a dominant force that has grown tremendously over the past few years. Goodway Group has been on the forefront of innovation in this area, and we look forward to continuing to grow this business alongside others in the near future.” About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. Contact Details Alexandra Morrison +1 214-604-9658 alexandra@kitehillpr.com Company Website https://www.goodwaygroup.com/

March 01, 2023 09:00 AM Eastern Standard Time

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Ending Pet Obesity

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/c2ScvhOzt_s There’s a weight problem in America and it isn’t just affecting humans. Would it surprise you to know that more than half of dogs and 60 percent of cats are classified as clinically overweight, but 90 percent of pet parents with an overweight pet don’t realize it. With these stats in mind, it is important for pet parents to make health and wellness a top priority. We know that eating properly and maintaining a healthy weight is key to our overall well-being. Well, the same holds true for our beloved pets. Hill’s Pet Nutrition, a global leader in science-led nutrition, is on a mission to help end pet obesity and is teaming with Dr. Vernard Hodges and Dr. Terrence Ferguson, stars of Nat Geo show: Critter Fixers: Country Vets, for its annual End Pet Obesity campaign, which was created to help pet parents understand obesity and understand the actions needed to best maintain their pet’s health by providing education, free tools and resources. Dr. Hodges and Dr. Ferguson, stars of stars of Critter Fixers: Country Vets conducted a nationwide media tour earlier this year to discuss the End Pet Obesity campaign. Topics that Dr. Hodges and Dr. Ferguson discussed included: Concerning trends they are seeing in pet health What obesity can mean for a pet Ways a pet parent can best assess if their pet is overweight Tips for weight loss and maintenance For more information, visit endpetobesity.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 01, 2023 09:00 AM Eastern Standard Time

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ToolsGroup Announces Significant Enhancements To Its Industry-Leading Demand Planning Solution

ToolsGroup

ToolsGroup, a global leader in retail and supply chain planning and optimization software, has announced the latest version of its Service Optimizer 99+ (SO99+) software, making major advancements in its forecasting and demand sensing capabilities. This is just the latest of the company’s significant strides towards making supply chains a force for good by helping organizations guarantee service, reduce excess stock, and increase profits. “ToolsGroup SO99+ improved the accuracy of our forecasts for slower moving items by 5-10%,” said Sarah Voorhees, Vice President of Demand and Inventory Planning at American Tire Distributors. “Better probabilistic forecasts translate into better fulfillment, helping us reduce inventory, carry less safety stock, and increase revenue through fewer stockouts.” With the release of v8.60, ToolsGroup aims to further improve customer experience and supply chain performance with expanded capabilities that now deliver: - A New Product Introduction (NPI) Dashboard that provides an interactive display for SO99+ NPI forecasting. The dashboard enables immediate what-if scenario planning for all the attributes that may impact the performance of a new product introduction, a deeper understanding of the variables that affect the success of a new product launch, and the rationale supporting the projections for the launch forecast. - Automatic Forecast Model Backtesting that eliminates the typically time-consuming, manual calibration process of configuring, defining, and simulating forecast models, delivering significant forecasting accuracy improvements nearly automatically. - Re-Forecasting Based on Pre-orders that empowers users to incorporate actual orders into probabilistic forecasts to better determine future demand, improving short- and medium-term forecast accuracy while enabling customers to respond quickly and proactively to market changes. - Machine Learning Speed and Accuracy Enhancements, thanks to the implementation of new light gradient-boosting machine functionality (LightGBM) into the SO99+ machine learning engines. By incorporating this advanced modeling technique, SO99+ delivers unmatched machine learning scalability and results, ensuring faster processing and major forecast accuracy improvements. - Flexible Forecast Aggregation that simplifies demand planning by allowing demand teams to plan at the aggregate level, while retaining the variables and details necessary for accurate supply planning processes. This ensures higher-quality, more flexible forecasts because SKUs are no longer restricted to a single hierarchical view. “As businesses continue to face significant disruptions across their supply chains, new challenges are constantly rising to the forefront. Demand planners need to be able to act quickly and decisively,” says ToolsGroup CEO, Inna Kuznetsova. “With this release, we have improved the power of our demand planning and demand sensing abilities in SO99+ and further enable our customers to navigate uncertainty and make the most informed planning decisions faster. More accurate forecasts translate into less waste and greater customer satisfaction, making supply chains a force for good in demand.” These exciting new capabilities add to the industry leading innovations in SO99+ which include: - Probabilistic Forecasting that combines historical, real-time, and other demand-relevant data into an probabilistic model that determines the possibility (and likelihood) of a range of outcomes, accounting for risk and enabling greater planning dexterity. It seamlessly self-adjusts to a wide variety of demand behaviors, generating optimal forecasts in uncertain demand scenarios. - Demand Sensing that helps users better leverage granular data to capture changes in the market before they happen, ensuring proactive adjustments in demand planning and lower downstream latency while still delivering optimal service levels, ensuring fewer lost sales and increased revenues. - Self-Adaptive, Frequency-Based Forecasting that effectively forecasts both fast-moving items and products with intermittent demand by capturing network-wide changes and events and accounting for both order size and order frequency, delivering the most accurate forecast available. - Machine Learning Engines that are mapped to every unique attribute that can affect a forecast, from seasonality and promotions to causals and external factors, ensuring the most accurate and robust forecasts on the market. With SO99+, ToolsGroup provides the power of dynamic planning to over 365 customers across 45 countries, enabling intelligent decision making at the speed of business that transforms supply chain performance. Customers report a 5-10 percentage point improvement in forecast accuracy and a 3-5 percentage point increase in service levels while simultaneously achieving a 20-30% inventory reduction. Built-in automation cuts the planning workload by up to 90% and helps companies reduce waste by 10-30%. For more information about SO99+, read our blog on the 8.6 release HERE. ToolsGroup’s innovative AI-powered solutions enable retailers, distributors, and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of fast, intelligent decision making and unlock powerful business improvements in forecast accuracy, service levels, and inventory - delighting customers and achieving financial and ESG KPIs. Stay in touch with ToolsGroup on LinkedIn, Twitter, YouTube, or visit www.toolsgroup.com. Contact Details Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://www.toolsgroup.com

February 28, 2023 10:30 AM Eastern Standard Time

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HIBBETT | CITY GEAR AND HAPPY RETURNS, A PAYPAL COMPANY, LAUNCH 1100+ NEW RETURN BAR LOCATIONS ACROSS AMERICA

Hibbett, Inc.

Hibbett, Inc. (NASDAQ:HIBB), an athletic-inspired fashion retailer, today announced the addition of Happy Returns’ Return Bars in its more than 1,100 Hibbett and City Gear specialty stores nationwide. Online shoppers can now quickly make returns from hundreds of online retailers in-person, box-free and label-free at Hibbett and City Gear stores in 36 states. “Innovation is a key operating principle for Hibbett as we continuously look for ways to improve the shopper experience and adapt to ever-changing consumer needs and wants,” said Ben Knighten, Senior Vice President, Store Operations, Hibbett, Inc. “We are helping expand the Happy Returns network with the added convenience of more than 1,100 new Return Bars and introducing Happy Returns shoppers to the best-in-class Hibbett and City Gear customer experience.” Known for the hottest trends and leading brands in athletic-inspired fashion and footwear from brands like Nike, Jordan and adidas, Hibbett provides underserved markets with exceptional product and unrivaled customer service. Through this work with Happy Returns, Hibbett will further extend its customer service to millions of consumers who may not have shopped with Hibbett and City Gear before. Additionally, the Hibbett and Happy Returns alliance will help reduce cardboard waste through the use of reusable containers and will help lower greenhouse gas emissions compared to returns by mail. To use Happy Returns, online shoppers retrieve a QR code from the website where they purchased their item. The shopper then brings the return item and QR code to one of 1,100+ Hibbett or City Gear locations near them and stops by the checkout counter to drop it off, for an immediate refund and an emailed coupon to use in store once the return is completed. “Returns are finally being recognized for their importance in the shopping journey,” said David Sobie, VP of Happy Returns, a PayPal company. “Shoppers have no patience for printing labels or boxing items to return via mail and instead overwhelmingly choose to return box-free and in person whenever possible. With the addition of Hibbett’s stores to our network, we now have over 6,000 Return Bars, which means 78% of American households are within 10-mile drive of a Happy Returns drop off location.[1]” About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1126 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. [1] Analysis 2020 Census Data Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

February 28, 2023 10:05 AM Eastern Standard Time

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Top Fashion Brands Use AI-Driven Omnichannel MySizeID And Naiz Fiz To Deliver The Right Size The First Time Around

MySize, Inc.

By Ernest Dela Aglanu, Benzinga Shopping for clothing online, while convenient, can at the same time be very difficult, especially because the buyer can't try the clothes on first. All too often, they may receive apparel that doesn't fit – sometimes marring an otherwise great experience. A survey conducted by Power Reviews revealed that clothing topped the list of items returned by customers who purchase online. Clothing led with 88% returns, followed by shoes at 44%, and electronics at 43% as the most returned product categories. The survey further explained that the top three reasons people gave for returning an item were that it didn't fit (70%), the item was damaged or defective (65%), or the item didn't match the description (49%). These fit-related problems are costing retailers worldwide $642.6 billion, and only 48% of returns can be resold at full price. Even worse, an estimated 5 billion pounds of returns end up in landfills. To help solve this nagging problem and ensure customers receive clothing and other items that fit, MySize Inc. (NASDAQ: MYSZ) (TASE: MYSZ.TA), an omnichannel e-commerce platform and provider of artificial intelligence (AI)-driven measurement solution, has been partnering with a growing list of top retailers. Since 1999, the company has developed products such as MySizeID and recently acquired Naiz Fit to enhance customers' shopping experience by helping them find the perfect fit while driving revenue growth and reducing costs for its business clients. MySize says it is helping fashion brands and retailers use AI to create virtual try-on experiences. Now, customers can use their smartphones to create a profile and then virtually try on different clothing items. Top Fashion Brands Are Using MySize Technology Interestingly, some big brands have adopted MySize AI-driven measurement solutions to enhance customer experience while maximizing profits, serving as a testament to the quality of their product. In May last year, Denim brand Levi Strauss & Co. (NYSE: LEVI) revealed that it was adding more digital tools like MySize technology to help customers find the right size jeans as part of its mandate to grow direct-to-consumer sales. The company said it would implement two new digital fit features to its site: a predictive fit algorithm and a photo bank of products on people of different body types. Forint S.p.a., a leading Italian maker of uniforms for customers including the Vatican, Italy’s Presidency, and the Senate, in December 2022, selected the MySizeID sizing solution for its business. The company said it would offer MySizeID to all its business-to-business customers, providing a smarter and easier way to interact, resulting in a seamless experience and more accurate service. Another company that has adopted MySize's technology is Estudio de Moda SAS, a leading Colombia-based retail company with a portfolio of brands, including Diesel, Celio, Superdry PLC (LON: SDRY), Marithe François Girbaud, and Replay. The company announced on January 5 this year it will implement MySizeID sizing solution on its Diesel Colombia e-commerce site. Apart from the announcements mentioned above, MySize has entered into agreements with Temperley London, a luxury British fashion brand, and 7 For All Mankind (Brazil), a premium global clothing brand, to license its MySizeID apparel sizing solution. Also, after a year of proven success with Levi Strauss & Co. Turkey (Levi's Turkey), Dockers (Turkey) decided to integrate MySize's proprietary AI-driven sizing technology solution. According to the company, the successful integration of the MySizeID widget has reduced return rates for a subsidiary of the world's global leader in jeans wear. MySize believes that its technology, compared to others, can provide several advantages to consumers — especially including a better fit the first time — and retailers, who can save money because returns are reduced. People are also more likely to buy more when they are confident about fit. The technology also benefits the environment as it reduces waste associated with returns, carbon footprint, and clothing being discarded. This article was originally published on Benzinga here. MySize, Inc. (NASDAQ: MYSZ) (TASE: MYSZ.TA) is an omnichannel e-commerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients. Orgad, its online retailer platform, has expertise in e-commerce, supply chain, and technology operating as a third-party seller on Amazon.com and other sites. MySize recently launched FirstLook Smart Mirror, a mirror-like touch display that provides in-store customers an enhanced shopping experience and contactless checkout. FirstLook Smart Mirror extends MySize's reach into physical stores and is expected to contribute to revenues through unit sales and recurring service fees.MySize has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications, including the apparel, e-commerce, DIY, shipping, and parcel delivery industries. This proprietary measurement technology is driven by several algorithms that are able to calculate and record measurements in a variety of novel ways. To learn more about MySize, please visit our website: www.mysizeid.com. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Or Kles, CFO ir@mysizeid.com Company Website https://mysizeid.com

February 28, 2023 09:00 AM Eastern Standard Time

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Midas touch: British jewellery brand 7879 accelerates sales 977% in Y1 as revenues double

7879

British jewellery pioneer brand 7879 is today reporting a 977% increase in sales as revenue numbers set to double to £3m in 2023, just 12 months since launch. Founded by SecretSales.com founder Sach Kukadia and former BCG exec Ben Flowers, 7879 produces wearable jewellery items with two distinct features; all items are made from investment grade bullion and responsibly mined Platinum and are priced transparently for the first time (typically more than half of high street sellers) by weight in real-time according to the international bullion market. The growth and scale at 7879 has been led by customers seeking a fresh approach to collecting jewellery as quarterly revenues jumped 977% from Q1 to Q4 in the first year’s trading. Average order values increased linearly to £500 and continue to grow, while repeat customers have contributed almost 50% of revenue numbers over the year with some buying up to 19 times within a few months. Customers are split 60:40 female to male ratio as all products listed are unisex. The introduction of transparent pricing has led to a disproportionately higher volume of platinum to gold sales, compared to the industry average. The company’s name 7879 reflects the atomic numbers for platinum and gold on the periodic table, with all items being made from 100% recycled 24k gold or ethically mined platinum. 7879 customers can, for the first time, buy pure precious metals in the form of wearable jewellery, accurately reflecting the items true underlying cost, providing everyday jewellery that can generate potential yields on the metal value. The jewellery’s precious metals value can be tracked through a personalised online portfolio where they can sell back their items, regardless of its condition, for the prevailing price of platinum or gold. When items are sold back to 7879, the company melts the items down and repurposes the metal into new pieces, creating a circular ecosystem with a focus on sustainability and their carbon footprint. All packaging is fully recyclable too and uses no plastic. Sach Kukadia, co-founder and CEO of 7879 commented: “We had a brilliant first year and are set to take off in 2023. Consumer behaviour post pandemic has shifted towards smart purchases that may offer reduced risk. Our jewellery will hold monetary value forever and we believe jewellery should be viewed with the same investment thesis as property, wine or fine art. It is clear consumers want value exchange with every purchase; not only do we promise liquidity at any time but we sell jewellery pieces produced using a superior purity, for a fraction of the price, as well as a guaranteed sustainability promise. Furthermore, at a time of significant economic uncertainty, we believe selling jewellery transparently – not just in terms of pricing but also in quality – is key to paving the way to a sustainable future.” The 7879 collection, comprises unisex pieces in weighted and solid 24-karat recycled gold or responsibly mined platinum, is designed in-house, with each piece hand finished, ASSAY office approved, hallmarked, certified and authenticated for the purity of metal. Every piece bought from 7879 comes with a lifetime warranty as well as having the benefits of being hypoallergenic and antimicrobial. “Gold and platinum landed on earth in a colossal meteor shower 4 billion years ago and in its purest form, it is antimicrobial and hypoallergenic, making our jewellery perfectly positioned in a world of heightened sanitisation post pandemic.” added Ben Flowers, CTO and cofounder at 7879. 2022 - key business highlights: February - Launched 'Made to Order' program (never out of stock) April - Launch in Selfridges as part of their “Shopping the Future” campaign May - 7879 generates £130k in sales June - 7879 receives £5.5m seed investment October - Launch of London Underground and Billboard Campaign November - 7879 launches in Harrods for Black Friday and Christmas December - 7879 finishes year on £1.5m+ sales Following a successful start, 7879 plans to quickly expand abroad in the first half of 2023 driven by demand from brand partners and retailers in the USA, Europe and the Middle East. New product launches are planned every month with a focus on everyday wear. About 7879 Transparency lies at the heart of the business. Product prices are driven by weight, real-time international bullion markets, and an honest craftsman's fee. This straightforward pricing formula enables consumers to track their jewellery's daily value using their personalised portfolio. If they decide for whatever reason to sell, 7879 guarantees to buy back all pieces based on the prevailing market price minus a nominal transaction fee. 7879 takes its sustainability responsibilities seriously. Items sold back to 7879 are subsequently melted down and recycled, thereby creating a circular ecosystem that reduces impacts to the environment. All the gold used is made from recycled gold, and all the platinum is responsibly mined. 7879 also minimises its environmental footprint by using recyclable material for their packaging. For more information please visit https://7879.co/ Further background Sach has a proven track record in e-commerce and fashion, having founded Secret Sales, the UK’s pre-eminent flash sales platform for fashion and accessories, with his brother Nish. Under their leadership Secret Sales was scaled into a business with annual revenues of £50m and a team of 150 within eight years, before selling the business. Secret Sales was ranked in The Sunday Times Tech Track 100 as one of the UK's fastest growing private companies and Sach personally has been recognised as Fashion Entrepreneur of the Year 2014 (Great British Entrepreneur Awards), Entrepreneur of the Year 2015 (Asian Achievers Awards) and featured in Retail Week's E-tail Power List Top 50 in both 2015 & 2016. Sach also chairs Rehaus, a digital marketplace for pre-owned designer furniture. Ben Flowers comes from a technology background, having worked in various London-based start-ups and software consultancies. He has most recently been working as a Venture CTO at BCG Digital Ventures (BCGDV), the dedicated business-building firm of Boston Consulting Group (BCG). BCGDV is the industry's leading business builder and has launched nearly 200 trailblazing businesses, with a success rate that is unmatched industry wide. Contact Details 7879 Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://7879.co/

February 28, 2023 07:00 AM Eastern Standard Time

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CleverTap’s Fintech Benchmark Report: Only 1 in 5 users that install fintech apps sign up within week one

CleverTap

CleverTap, the modern integrated retention cloud, released its Industry Benchmark Report for Fintech Apps 2022. As fintech apps continue to grow more popular, the number of players vying for market share has increased. This has subsequently reduced customer retention and “stickiness” for any one brand. Therefore, today more than ever, it is crucial that fintech companies find ways to drive customer “stickiness” by engaging users in effective ways that eventually drive transactions and fuel growth. The report reflects data collected from Asia-Pacific, Europe, India, Latin America, Middle-East, and North America. The report gives marketers a truly holistic view of key metrics within the fintech app landscape.It also spans a wide variety of fintech apps, including, but not limited to, mobile payment apps, cryptocurrency, and block chain services, along with banking and insurance among others. These insights will not only serve as a helpful starting point for developing successful engagement strategies, but also assist in understanding how an app fares in comparison to global averages. Some of the key metrics in the report include: Install to sign-up rate: Only 1 in 5 users that install fintech apps (21%) end up signing up within the first week. Average time to sign-up: 70% of the users that sign-up, do so within 75 seconds of launching the app for the first time. Sign-up to conversion rate: 95% of newly signed-up users make at least one financial transaction in the first month. Average time to convert: 76% of newly signed-up users move from onboarding to deeper-in-the-funnel engagement within an average of 7 days. Session frequency: On average, fintech app users launch their app around 11 times a month. Average repeat transaction rate for new users: 15% of newly signed-up users complete more than one transaction in the first week. Average click-through rate for push notifications: On average, 9% of Android users and 6% of iOS users will click on and interact with push notifications. Average click-through rate for in-app notifications: The click-through rate for in-app notifications is 24%, that’s about 3 times more than that of push notifications. Average email open rate: 34% users open emails sent by fintech companies Average Stickiness Quotient: Fintech apps enjoy a stickiness quotient of 22%, that indicates nearly one-quarter of MAUs consistently return to their fintech apps “The fintech industry has seen exponential growth in the last few years. Given the relentless competition within the space, fintech platforms need to step up their Omnichannel engagement efforts to better retain customers,” said Jacob Joseph, VP-Data Science, CleverTap. “The benchmark metrics laid out in our report provide a great starting point for growth marketers looking to develop effective marketing strategies. They will be able to compare numbers against global averages and pinpoint which aspects they are excelling at and which areas could use some attention or innovation.” 95% of new fintech users complete a monetary transaction in the first month. This shows that while users see value in fintech apps, it’s important to adopt customized user engagement strategies to boost retention on the platform. Today there is a real need for fintech brands to bake-in effective marketing strategies within their apps. Users will remain responsive as long as the experience is engaging and seamless. The benchmark report helps fintech apps understand how to build successful mobile communication campaigns, and also allows growth marketers to discover areas that require greater focus. The report can be downloaded here. About CleverTap CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Gojek, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa Johns, and Tesco. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

February 27, 2023 02:51 PM Eastern Standard Time

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