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MarketFinance in pole position as it raises £280m and is approved for Recovery Loan Scheme lending

Stockwood Strategy

Fintech business lender MarketFinance has today announced a £280m debt and equity fundraise and its accreditation under the Recovery Loan Scheme (RLS). This comes after MarketFinance became one of the first fintechs to be accredited under the Coronavirus Business Interruption Loan Scheme (CBILS), having lent £250m to companies across the UK. Launched by the British Business Bank in April 2021, the Recovery Loan Scheme supports access to finance for UK businesses as they recover and grow following the pandemic. Funding from the Scheme can be used for any legitimate business purpose including managing cashflow, investment in new equipment and preparing for future growth. It is designed to appeal to businesses that can afford to take out additional finance for these purposes. MarketFinance is ready to lend immediately with its debt and equity funding. The debt financing has been provided from a large global investment firm alongside Italy’s largest bank, Intesa Sanpaolo S.p.A. The equity investment was led by Black River Ventures (previous investments include Marqeta, Upgrade, Coursera and Digital Ocean) with participation from existing investor, Barclays Bank PLC. Alongside this, the launch of MarketFinance Flex Loans today will aim to help nearly one million SMEs in the UK solve their short-term funding gaps up to £100,000. Viola Credit has provided MarketFinance with £20m to launch the Flex Loans product. Similar to a credit card or overdraft, businesses will have a pre-agreed limit of up to £100,000 which they can withdraw at once or in smaller amounts. Flexible repayment options enable the businesses to spread their repayments over 3 - 12 months based on their working capital needs. It is a solution to support a variety of one-off and ongoing funding requirements such as purchasing inventory, clearing outstanding invoices, upfront supplier payments, investment into sales and marketing, or expanding the team. Anil Stocker, CEO at MarketFinance, commented: “This funding and our accreditation as a Recovery Loan Scheme lender is testament to the brilliant work everyone at MarketFinance has done to serve UK businesses during a difficult period. Adapting to the increased demand from businesses looking for finance online instead of through traditional avenues also drove our profitability this year, which has continued into H2 2021”. From today, businesses can immediately apply* for an RLS loan from MarketFinance between £50k and £250k repayable over 4, 5 or 6 years. Repayments in the first six months of the term will only consist of interest charges, an additional support measure as businesses gear themselves for a full reopening of the economy. Anil Stocker aded: “Businesses have been resilient and managed to hold their nerve during one of the most difficult periods in recent history. We were there to help with the CBILS and will do the same with the RLS by offering a simple application process, quick decisions and sending funds to businesses immediately. Our fundraise puts us in pole position to do this. We played a key role during CBILS, as one of the first fintech lenders, to help get funds to businesses quickly when they found their applications were delayed and or denied by others. We will stand shoulder to shoulder with businesses and help navigate them through to the full reopening of the economy and beyond”. As a native fintech, the MarketFinance platform is designed to receive, process and manage large volumes of businesses applying for finance using the platform. From simple online application forms, enhanced credit risk models to exceptional one-to-one customer support, MarketFinance will get RLS funds to businesses in need, quickly. “We aim to quickly lend to businesses around the UK. We anticipate demand for RLS to come from companies that will need capital to scale operations ahead of the full reopening of the economy. Manufacturers, wholesalers, public services businesses and a range of others will need the funds to ramp up supplies and build pipelines as business returns to normal” added Anil Stocker. Ends *Minimum eligibility criteria for RLS business loans through MarketFinance: Limited Company or Limited Liability Partnership Trading for more than 3 years, has a turnover of more than £200,000 Company sells goods and/or services to consumers and/or other businesses About MarketFinance MarketFinance is a business finance company with offices in London and Manchester. The online platform enables businesses to access a range of flexible finance solutions - quickly and easily. This smart technology is backed by help from real people so business owners can save time and focus on growing their business. Since 2011, MarketFinance has cumulatively advanced over £2.6 billion to companies across a range of sizes and sectors, providing working capital and finance for everything from paying staff and suppliers to launching new products or services and accelerating growth. MarketFinance is backed by Barclays Bank PLC, Mouro Capital, European venture capital fund Northzone (invested in Klarna, iZettle and Trustpilot), and private equity group MCI Capital (also invested in iZettle, Azimo and Gett). About the Recovery Loan Scheme (RLS) The Recovery Loan Scheme is managed by the British Business Bank on behalf of, and with the financial backing of, the Secretary of State for Business, Energy & Industrial Strategy. British Business Bank plc is a development bank wholly owned by HM Government. It is not authorised or regulated by the PRA or the FCA. Contact Details MarketFinance Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://marketfinance.com/

September 21, 2021 08:00 AM Eastern Daylight Time

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How Well Do States Support Small Businesses?

YourUpdateTV

The 2021 Small Business Friendliness Survey results are in from Thumbtack, the only app homeowners need to care for their home. This year, they heard from more than 3,600 small business owners in the home maintenance and construction industries as well as events, lessons, and business services who evaluated federal, state, and local governments on their experiences over the past year and the support they received. In addition, Thumbtack surveyed over 1,150 Americans to learn about the actions they’ve taken to champion local businesses. Recently, David Steckel, Home Expert at Thumbtack, participated in a nationwide satellite media tour to discuss the survey results and much more. A video accompanying this announcement is available at: https://youtu.be/XxtlN7bIbPw Cities and states across the U.S. received grades from “A+” to “F” on overall friendliness as well as several other factors including regulations, taxes, training opportunities and more. Here are some of the highlights: Overall Friendliest States for Small Businesses: Maine – A+ New Hampshire – A+ North Carolina – A+ Florida – A Georgia – A- Overall Friendliest Cities for Small Businesses: Jacksonville, FL – A+ Salt Lake City, UT – A+ Orlando, FL – A Baltimore, MD – A Seattle, WA – A- Female-Owned State Support Rank: Maryland – A+ Washington – A+ Massachusetts – A- Georgia – A- Virginia – B- BIPOC-Owned State Support Rank: Virginia – A+ Florida – A+ Maryland – A+ Georgia – A+ New York – A+ For more survey results and to explore services, visit Thumbtack.com About David Steckel: David Steckel is a Home Expert at Thumbtack, with 15 years of experience in the home building industry. At Thumbtack, he provides homeowners with the guidance they need to better plan, budget, and complete home maintenance projects. As a licensed general contractor, David has experience in custom home building as well as residential and commercial building maintenance. Prior to his role at Thumbtack, David founded Setter, a subscription-based home maintenance and repair service. About Thumbtack: Thumbtack is a technology leader building the modern home management platform. Through the Thumbtack app, homeowners can effortlessly manage their homes — confidently knowing what to do, when to do it, and who to hire. Bringing the $500 billion home services industry online, Thumbtack empowers millions of homeowners to fix, maintain, and improve their most valuable asset. Hundreds of thousands of local service professionals, from painters and plumbers to photographers and math tutors, use the Thumbtack platform to grow their business each year. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 17, 2021 05:25 PM Eastern Daylight Time

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Mattress Concierge Selected as Exclusive Partner of Unique Boutique Hotel, Esmé Miami Beach, Located Along Historic Española Way

Mattress Concierge

Leading designer and manufacturer of handcrafted mattresses for luxury hospitality properties, Mattress Concierge, is thrilled to announce its partnership with Esmé Miami Beach, a unique boutique hotel located along Miami Beach's historic pedestrian plaza, Española Way. Esmé Miami Beach’s selection of Mattress Concierge as their exclusive mattress supplier is an obvious one. “Our clients care deeply about the overall guest experience, from incorporating unique touches in discrete places, to the largest, most important features” says Rob Richards, Managing Director of Mattress Concierge. He further notes: “We believe the sleep experience plays an integral role in overall guest enjoyment, resulting in subsequent visits and loyal guests”. Opening this October, Esmé Miami Beach was originally built as a 1920's artist village. The Spanish-Mediterranean revival property is comprised of eight buildings featuring 145 hotel rooms and five original food & beverage concepts. No one space resembles another at Esmé Miami Beach. Every detail of the hotel's design creates an ambiance that pays homage to Española Way's original mission: to offer a setting where artists can thrive. Jessica LaRosa, General Manager of Esmé Miami Beach, commented: “As a hotelier, it’s so important to me that the sleep experience is as thoughtfully considered as every other hotel amenity, detail and on-property experience—it’s the core reason that hotels exist. Of course, this was a top priority in planning for the opening of Esmé Miami Beach. When we saw the love and care Mattress Concierge put into making their beds when we toured the factory, (and then slept on them!), we knew that this boutique product was perfect for our hotel.” Established in 2010, Mattress Concierge was founded to exclusively serve independent hospitality properties, ranging from small inns and boutique hotels, to large luxury properties and fine resorts. The Company handcrafts mattresses using the highest quality materials available, combining comfort and durability. Time-tested designs and assembly techniques are not compromised as with mass manufacturing. While the mattress industry consolidates, Mattress Concierge continually refines and improves upon design and the materials used, endeavoring to fully serve their client properties and guests. Esmé Miami Beach is located at 1438 Washington Ave, Miami Beach, FL 33139. For information or reservations please visit www.esmehotel.com. Contact Details Mattress Concierge Paige Kellogg +1 203-536-3107 paige@mattressconcierge.com Company Website http://www.mattressconcierge.com

September 17, 2021 08:02 AM Eastern Daylight Time

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All County® Property Management Expands to Cary, North Carolina

All County Property Management Franchise Corp.

All County® Property Management, a property management franchise company with locations across the nation, now provides service to Cary, NC. Owning rental properties in the Triangle area just got easier. All County® Triangle Property Management is the newest of 70+ franchisees of one of the world’s best and most comprehensive property management companies. All County® Triangle Property Management Lisa Whitley and Chris Wilson, the owners of All County® Triangle, say, “We take the headaches out of property management so you can enjoy being a property owner, not a landlord.” A combined 50+ years of military service accompanies Chris and Lisa’s 13+ years of rental investing experience. Their service extends into their business operations through their understanding of what service means and how to prioritize the needs of others. After many years of working with other property management companies and managing their own properties, they now know exactly what will make their business functional and beneficial for their investment owners. Chris and Lisa believe that “property managers should meet owners’ needs where they are,” and that “ All County® Triangle will be good stewards of their investments.” All County® Triangle offers a full-service property management concept that makes owning rental properties easy. All County® Triangle is located at 5000 Centregreen Way, Suite 500, Cary, NC 27513. Please call them at (984) 400-7400 or visit their website for help getting the best return on your investment property. About All County® Property Management All County® Triangle joins a nationwide network of property management offices with unparalleled experience and expertise. Property managers within the All County® franchise are experts in property management and investment properties. They know how to best navigate everything from marketing, tenant screening, lease negotiations and renewals, rent collections, and maintenance. With 30 years of experience in the property management industry, All County® helps property owners maximize their investments by maintaining properties, effectively communicating with tenants, and taking on the daily responsibilities of owning investment properties. All County provides franchisees with the opportunity to gain the confidence and ability to own a business prepared for success by working under the reputation of a well-established firm. Contact Details All County® Franchise Kayleigh Watkins +1 727-800-3700 kayleigh@allcountyfranchise.com Company Website https://www.allcountyfranchise.com/

September 17, 2021 07:00 AM Eastern Daylight Time

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Advisors Mortgage Group Recognized by NJBIZ as one of New Jersey’s Best Places to Work 2021

Advisors Mortgage Group

Advisors Mortgage Group, LLC located in Ocean Township, NJ was named one of New Jersey’s Best Places to Work for 2021 by NJBIZ magazine. This is the 9th year in a row the mortgage company has received this accolade. The list was compiled based upon participation with the Best Places to Work survey, from fellow BridgeTower Media firm Best Companies Group. The 2021 NJBIZ Best Places to Work honorees span across small (15 – 49 employees), medium (50 – 249 employees) and large (more than 250 employees) employers. The responses are generated from the employees at each company. “We are honored to receive this recognition and even more thrilled that this is the 9th straight year we are included on this list,” commented Sean Clark, Vice President at Advisors Mortgage Group. “It’s a true testament to our dedication to our employees and commitment to a workplace that promotes a family atmosphere while working together towards a common goal.” When Steven Meyer, President at Advisors, started the company twenty-one years ago in his 400 square foot New Jersey office, he wanted to establish a company with a home-style feel. “I don’t want employees to feel as though they are just coming into work. I want everyone to enjoy their jobs and to make sure they know they are appreciated.” His approach of establishing a workforce becoming a family not only makes it a wonderful place to work, but it also opens the lines of communication which increases workflow efficiency. The company hosts various outings/events for employees such as the Day at the Races at Monmouth Racetrack which is open to all employees and their families, with activities, games, and special character guests and they also host a corporate Thanksgiving dinner each year. This appreciation of their employees carries over into the way their employees treat their customers. One happy customer attests, “Everything was always explained in detail and we were never worried about anything. We can’t thank the whole team at Advisors enough. There aren’t words to describe how phenomenal you all are. Thank you for helping us make our dreams come true!” Throughout their history, Advisors has always made it a priority to use their success to help those in need whenever they can. There are many outreach programs that Advisors supports across many areas. Some of these include the NEADS service dogs for Veterans program, the Free Wheelchair Mission and the Trees For Troops program. If you are looking to apply for a new loan, refinance an existing loan, simply have questions or require any assistance during the loan process call Advisors Corporate Headquarters at 800-778-9044 or visit their website at AdvisorsMortgage.com. About Advisors Mortgage Group Advisors Mortgage Group is a multi-state mortgage banker with more than thirty branch locations across the country. Focusing on residential lending, Advisors prides itself on maintaining a local and personal feel to help each and every customer feel the comfort and protection that their home financing needs are in the right hands. Advisors has been on the Best Places to Work in NJ list for the past nine years, making sure that all employees feel like Family, while also maintaining the customer service standards that the company was built on. The mission statement at Advisors is that we take care of our family, who help us take care of our Customers, which allows us to give back to our Community. NMLS# 33041 Contact Details Sean Clark +1 800-778-9044 Advisors@AdvisorsMortgage.com Company Website https://advisorsmortgage.com/

September 16, 2021 02:00 PM Eastern Daylight Time

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Lumen Apartments Fully Leased Less Than Six Months After Completion

Craig Davis Properties

Craig Davis Properties (CDP) released updated leasing information announcing the full leasing of its luxury multifamily property, Lumen Apartments, five months after completion. The lease up time of the property exceeded original projections, confirming CDP’s market intuition- the Hampton Roads market is growing and properties like multifamily luxury units will continue to be solid investments for developers and the community. The luxury Lumen Apartments provides state-of-the-art amenities, unrivaled in the region. The 300-unit community includes distinctive living spaces, with granite countertops, spacious kitchens and a wide variety of layouts to meet all residents’ needs. To view a full list of amenities, visit https://www.lifeatlumen.com. The neighborhood community and the Hampton Roads region at large both have a wide variety of entertainment, shopping and restaurants- making the property a unique crossroads of luxury and urban living. The Triangle NC based developer has additional plans for the Hampton Roads area as the region and development market continues to grow. “We are thrilled to see such a quick return on this investment,” said CDP CEO Craig Davis. “The Hampton Roads area was a perfect opportunity for a project of this magnitude and the team at Drucker + Falk Property Management went above and beyond to fully lease this property. We’re excited to work with them more on our upcoming multifamily projects, namely the Banks at Bridgewater, opening this fall in South Carolina.” Careful consideration went into selecting the perfect location for a property of this magnitude. The decision to develop on this site was strongly influenced by nearby economic drivers- Langley Air Force Base, Huntington Ingalls Industries, and other Fortune 500 companies headquartered in Hampton Roads. The CDP team worked with city officials to bring new life to the Hampton Roads Center North business park- by allowing a new residential component within the park. The organic rent growth at Lumen resulted in more than double the average monthly leases versus other multifamily properties in the area. About Craig Davis Properties Founded by Craig Davis, former NCSU basketball player and Triangle resident in 1988, Craig Davis Properties (CDP) has grown into an industry leader in the development community - building projects throughout North Carolina and the Southeast. CDP's broad portfolio of projects range from commercial to multifamily communities that offer a diverse, modern lifestyle and an appealing environment to live and work. The company has developed over 8 million square feet of multifamily, office, industrial and mixed-use products throughout North Carolina and the Southeast and has an additional 2,000 multifamily units currently in the pipeline in the Carolinas. To learn more visit https://www.craigdavisproperties.com Contact Details Scott Hellmuth +1 919-678-4212 Scott.Hellmuth@CraigDavisProperties.com

September 16, 2021 09:00 AM Eastern Daylight Time

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Seattle’s Tallest Mixed-Use Tower Welcomes its First Residents

Wright Runstad

Wright Runstad & Company and J. P. Morgan announced that they welcomed the first residents to The Residences at Rainier Square earlier this summer. Located in the heart of downtown Seattle, Rainier Square’s striking profile is wrapped in glass and prism panels, making it an exciting addition to the skyline. Wright Runstad & Company partnered with institutional investors advised by J.P. Morgan Global Alternatives on development of the Rainier Square mixed-use project. Sitting atop Rainier Square, The Residences are an exclusive collection of 189 for-lease homes that start where other towers end, occupying floors 39-58 of the mixed use structure. The 40th floor Sky Lobby is 550 feet above the street and boasts 20-foot ceilings and walls of windows. With horizon-to-horizon views, every home offers unprecedented penthouse-height living, making each one an opportunity like no other in downtown. The Residences offer exclusive and spacious 1, 2, and 3-bedroom plans and a handful of top floor Penthouses, each with more than 3,000 square feet of living space. The Residences at Rainier Square were designed and finished to the standards of Seattle’s premier condominium homes, and some of its early residents have taken advantage of its unique offering of leases up to 20 years in length. Long-term leasing, while not new in other areas of the country and world, is not common in Seattle and it is just one more detail that sets The Residences at Rainier Square apart from any other luxury rental building in the city. NBBJ is the architect for Rainier Square’s signature tower and The Residences were designed by Ankrom Moisan Architects and The Society. Wright Runstad & Company’s residential development team also included The Schuster Group as owner’s representative and Turner Construction as general contractor. Greystar serves as the community manager and leasing agent for The Residences. With approximately 14,000 square feet of curated and exclusive amenity spaces, residents have abundant opportunities to relax, connect and practice wellness. Residents also enjoy 24/7 concierge services that add convenience and efficiency to their daily lives, and amenities are trophy quality with unique features like a Full Swing golf simulator within the golf lounge and an indoor grilling station that opens to the fresh air. Every detail was thought of not only for the residents, but their four-legged friends including a full-service pet lounge with grooming stations, an exercise room, play area, and pet relief. “Our goal was to create a vertical community within the heart of Downtown Seattle where residents could live, shop and work,” said Jon Runstad, chairman of Wright Runstad & Company and a new resident. Jon adds, “Rainier Square will feature a new PCC Community Market at The Residences’ doorstep along with other exclusive retail offerings. Residents who work remotely will appreciate the expansive co-working spaces along with reservable conference and entertaining spaces. Our design and development team worked hard to bring the best aspects of multifamily and hospitality together to create an unforgettable living experience.” Most homes offer powder rooms for guest use, including one-bedroom homes, a unique touch in the multifamily sector. Every residence also features luxury hardwood-style flooring, high-end Italian Bertazzoni appliances, gas ranges, panelized appliances, waterfall islands, casework with integrated lighting, backlit mirrors, walk-in showers featuring tiled surrounds and glass doors, custom closet systems, air conditioning, smart home technology, and infinite views to the water and skyline. Premium homes feature upgrades including double ovens, built-in microwave drawers, an undercounter wine fridge, soaking tubs, full size pantries, custom built-in casework, linen cabinets, and walk-in laundry rooms. On the upper floors of The Residences, soaking tubs are featured along the glass so residents can unwind while taking in the breathtaking views, a luxury afforded by the privacy of living 800 feet above the city. The penthouse homes have additional upgrades beyond the premium offerings, including Wolf and Subzero appliances, a full-size Subzero wine fridge, concealing casework on appliances, two panelized dishwashers, gas fireplaces, and electric roller shades. Visitors can explore all of the exclusive features of The Residences at Rainier Square by visiting its website at www.liverainiersquare.com. Tours for interested prospective residents can also be reserved on the website. For more information about Rainier Square, visit www.rainiersquare.com About Wright Runstad & Company: Seattle-based Wright Runstad & Company develops, acquires, manages and leases high-quality commercial office and mixed-use buildings located primarily in the Pacific Northwest. The company is in its fifth decade as one of the region's premier real estate development and operating companies, delivering outstanding property performance and superior investment returns. Wright Runstad & Company maintains an exceptional reputation among tenants and institutional investors for its demonstrated commitment to integrity and high levels of quality and service. For more information, visit www.wrightrunstad.com About J.P. Morgan Global Alternatives: J.P. Morgan Global Alternatives is the alternative investment arm of J.P. Morgan Asset Management. With more than 50 years as an alternatives investment manager, $191 billion in assets under management and more than 600 professionals (as of June 30, 2021), we offer strategies across the alternative investment spectrum including real estate, private equity, private credit, hedge funds, infrastructure, transportation and liquid alternatives. Operating from offices throughout the Americas, Europe and Asia Pacific, our independent alternative investment engines combine specialist knowledge and singular focus with the global reach, vast resources and powerful infrastructure of J.P. Morgan to help meet each client's specific objectives. For more information: visit www.jpmorgan.com/am Contact Details Forrest Carman +1 206-859-3118 forrestc@owenmedia.com Company Website https://liverainiersquare.com/

September 15, 2021 09:00 AM Pacific Daylight Time

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The 2021 American Thoracic Society Virtual Event

Convey Services

In 2021 the American Thoracic Society hosted their annual conference as a virtual event. The ATS Virtual Conference provided both attendees and exhibitors with a virtual experience that would closely replicate the in-person environment. The ATS International Conference attracts pulmonary, critical care, and sleep professionals, from those in the earliest stages of their careers to those whose research or strides in clinical care has gained them international recognition. Each year, nearly 14,000 of these professionals choose to attend, present, and learn about the latest advances, meet with colleagues from around the world, and create new collaborations and connections. It is truly where today’s science meets tomorrow’s care. Download the case study for free at: Case Study in Virtual & Hybrid Events for Medical Organizations — The story of ATS 2021. “The MCI Group was tapped to be the event management company for the ATS virtual event, said Carolyn Bradfield, CEO of Cloud Conventions. “MCI is a global engagement and marketing agency that creates human-centric touchpoints to unleash the power of people to deliver innovation and growth. Cloud Conventions was selected as the virtual technology platform to manage the ATS virtual event. Our solutions is a sophisticated enterprise platform that manages everything needed to execute a flawless virtual event, tradeshow or conference.” ATS Virtual Conference Goal The virtual conference was designed around three main elements to meet the goal: • Presentations & Sessions • CME/MOC Education • The Industry Solution Center for sponsors Attendees at the ATS Virtual Conference engaged through networking events featuring experts from the medical industry, attendee-to-exhibitor real-time chat, online discussion forums and “ Community™ ” featuring searchable attendee directories, profile cards for each attendee and instant messaging between attendees. The live portion of the virtual conference was held over a five-day period, and on-demand content was made available for ninety days. Click here to download: Case Study in Virtual & Hybrid Events for Medical Organizations — The story of ATS 2021 About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Cloud Conventions Enterprise Event Network™, Community™, SafetyNet™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

September 14, 2021 04:42 PM Eastern Daylight Time

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Cloud Conventions Creates DIY Playbook for Managing & Delivering Virtual Events

Convey Services

Cloud Conventions today released a new Do-it-Yourself (DIY) eBook for associations, nonprofits, and businesses designed to reduce cost and increase efficiency with a self-managed program to create and deliver a virtual conference or trade event. It’s all outlined in “The DIY Virtual and Hybrid Event — Case Study,” available for free to download. Cloud Conventions is a sophisticated event management platform that redefines the attendee and exhibitor experience focused on delivering virtual and hybrid events for associations and business. “Most organizations with live events that were scheduled in 2020 and 2021 have now had the experience of staging those events virtually,” said Carolyn Bradfield, CEO of Cloud Conventions. “Even though live events are returning, maintaining a virtual event option will be vital to your event strategy, even after all of the challenges of COVID have passed. To simplify and demystify the process, we created a DIY program for meeting planners that have gotten comfortable with virtual events but want to maximize their effectiveness, while managing more of the elements themselves to reduce cost and maintain more control.” The cost and effort to add virtual options to complement a live event or as a stand-alone event has been overwhelming for many organizations with limited staff or a tight budget. Cloud Conventions’ DIY Virtual Events offer a low-cost subscription to the event management platform and a step-by-step playbook to simplify planning, execution, and management. The DIY event program shows you on how to create a content and session strategy, a virtual exhibit option for sponsors, expanded attendee engagement strategies and a way to automate onboarding attendees and manage the platform. A DIY platform comes configured and organized, making it easy to brand and add other elements without technical expertise or programming. “We generated two of our own virtual events before we began delivering virtual events to clients,” added Bradfield. “We took the lessons we gained from our events and coupled them with what we learned from executing hundreds of events for other customers. We created an eBook that outlines 9 key steps for executing a successful DIY virtual event. In this eBook, we relate those steps to how we delivered Cloud Conventions 2021, a virtual trade event for the telecommunications and cloud sales channel in May 2021.” The Cloud Conventions technology platform is designed with the non-technical user in mind with self-help and user tips built into administrative routines. The platform comes with templates for email communication, virtual exhibitor booths, session and content posts, directories and pages. Customers can take advantage of built-in Zoom or BlueJeans by Verizon conferencing capabilities to broadcast video sessions and keynotes. Event planners can also use their own preferred video accounts such as Teams, GoToMeeting or GlobalMeet. Analytics and reporting are automated to give the event organizer and exhibitors a detailed view of all attendee engagement. Click here to download: The DIY Virtual and Hybrid Event — Case Study About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Cloud Conventions Enterprise Event Network™, Community™, SafetyNet™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

September 14, 2021 03:29 PM Eastern Daylight Time

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