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Lake Tahoe to Host First-Ever Grand Slam of Curling Event in the US, Featuring the Best Curlers from Around the World

The Curling Group

The Curling Group (TCG), the driving force behind the evolution of curling through strategic investment and fan engagement, today announced that Lake Tahoe will host the first-ever Grand Slam of Curling event in the United States, the GSOC Tahoe, November 4-9, 2025, at the Tahoe Blue Event Center. Lake Tahoe will become the epicenter of the curling world as Olympic medalists, world champions and fan favorites take the ice for this must-see six-day event, which will include live music, fan activations, and interactive experiences set against the stunning backdrop of Lake Tahoe. “In addition to being one of the most beautiful places in the world, Lake Tahoe also has a rich history of hosting some of the most iconic sports events,” said Nic Sulsky, Co-Founder and CEO of The Curling Group. “We were inspired by the energy and success of the 2021 NHL Outdoor Games and the American Century Championship and are creating a one-of-a-kind curling event that captures that same sense of excitement and national appeal. Our goal is to make this a marquee moment on the curling calendar for years to come.” Across the U.S., interest in curling has grown exponentially over the past several years, prompted by the 2018 Olympic Winter Games gold medal win by Minnesota-based Team Shuster. The rise in curling’s popularity in the U.S. is reflected in the interest of pro athletes and celebrities, including Pro Football Hall of Famer and Minnesota Vikings Legend Jared Allen and current NFL stars George Kittle and TJ Hockenson, who are all a part of TCG’s initial group of investors. “The first-ever U.S. GSOC event is a long time coming, as the country’s appetite for curling continues to grow,” Sulsky added. “While our sport has a strong foundation in Canada and parts of Europe, it has yet to reach its full potential in the United States. Our mission is to change that by creating must-attend events that captivate fans, introduce new audiences to the sport, and elevate curling to new levels not yet seen.” The Lake Tahoe event comes as part of a larger initiative to grow the sport’s presence within the U.S., including the upcoming TCG All-Star Game in Nashville (April 15-16, 2025); a first-of-its-kind event featuring the sport’s biggest stars, selected through performance rankings and fan voting. The weekend will feature a celebrity pro-am, skills competition, and All-Star skins game with the best 12 curlers in the world, bringing fans closer to the action. “We’re honored to welcome the Grand Slam of Curling to Lake Tahoe for its first-ever U.S. event. The South Shore has long been a destination where world-class athletes and fans come together in a setting unlike any other. We’re proud to host an event that combines athletic excellence and high-energy entertainment to create awe-inspiring moments.” Says Visit Lake Tahoe President & CEO Carol Chaplin. Tickets for GSOC Tahoe will go on sale April 7 th at 10am pst. Discounted rates will be available for local Nevada and California residents in person at the Vacasa Box Office at the Tahoe Blue Event Center. Fans can stay updated on ticketing details, event schedules, and exclusive content by visiting www.thegrandslamofcurling.com/tickets or following the Grand Slam of Curling on YouTube, Instagram, Facebook, TikTok, and X. More details — including broadcast information, confirmed teams, and draw schedules — will be announced in the coming months. For more information, visit https://thegrandslamofcurling.com/. About the Grand Slam of Curling The Grand Slam of Curling is an elite series of men’s and women’s curling events, featuring the best teams from across Canada and around the world. Awarding equal purses to both men’s and women’s teams since 2015, the Grand Slam of Curling is committed to advancing the sport on a global scale. The Grand Slam of Curling is owned and operated by The Curling Group. For more information about the upcoming Grand Slam season, please visit: www.thegrandslamofcurling.com. About The Curling Group The Curling Group (TCG) is a sports business venture dedicated to revolutionizing the sport of curling through strategic investments and a commitment to innovation and content production. In 2024, The Curling Group acquired the Grand Slam of Curling event series, including global media rights. About Tahoe Blue Event Center The Tahoe Blue Event Center is a 5,000-seat arena with an additional 10,000 square feet of meeting room space, located in the Stateline, Nevada area of South Lake Tahoe, nestled between the peaks of Heavenly Mountain Ski Resort and beautiful Lake Tahoe. Opened in September 2023, The Tahoe Blue Event Center will host 125+ events throughout the year including: concerts, sporting events, family shows, conferences, banquets, meetings, trade shows, consumer shows and more. Contact Details The Curling Group The Curling Group thecurlinggroup@hotpaperlantern.com Company Website https://thegrandslamofcurling.com

March 27, 2025 01:00 PM Eastern Daylight Time

Westbound & Down Announces Reg CF Investment Opportunity to Support Expansion

Westbound & Down

Westbound & Down is a Colorado-based craft brewery known for its award-winning beer, hospitality-driven brewpubs, and strong retail presence. By combining direct-to-consumer brewpubs with a growing distribution footprint, the company has built a scalable model that reinforces customer loyalty and brand recognition while driving retail demand. Since its founding, Westbound & Down has expanded to multiple locations across Colorado and built a retail presence in 298 bars/restaurants and 329 retail locations, including Whole Foods. The brewery has received 20+ industry awards from competitions like the Great American Beer Festival and World Beer Cup. Its leadership team includes individuals with Michelin-star restaurant experience, bringing a high-level approach to food and service that differentiates its brewpubs. Westbound & Down has also recently invested in substantial infrastructure and automation improvements, allowing for large scaling without substantial additional investment. Recent renovations and expansions allow the brewery to double production in as little as four months, positioning it to meet increasing demand. To support future scaling efforts, Westbound & Down is launching a Regulation Crowdfunding (Reg CF) investment opportunity, allowing supporters and investors to participate in the company’s next stage of growth. Funds raised will go toward: Increasing brewing capacity from 5,000 barrels in 2024 to 19,000 barrels by 2028 Expanding distribution into six additional states, including California, Texas, and New York Growing its brewpub operations to strengthen its retail brand and customer loyalty “We are excited to raise capital to meet demand through our recent expansion at our brewing facility while maintaining our sky-high quality expectations and choosing our own path by remaining independent,” CEO and director of brewing operations Jake Gardner said. “Beer is a drink of the people, and what better way to raise capital than through Reg CF that allows the community who drinks our beer and eats in our pubs to grow with us.” While new breweries would require a $4-5 million investment to complete, Westbound & Down’s current infrastructure allows for quick scaling at a fraction of that cost. This insulates the company from new competition and puts it in a position to scale efficiently while maintaining high margins. Westbound & Down’s Reg CF investment opportunity is now open. More information can be found at invest.westboundanddown.com About Westbound and Down Westbound & Down Brewing Company, founded in 2015, is a Colorado-based brewery dedicated to crafting exceptional beers that embody the spirit of the West. Known for our commitment to quality and consistency, we create expertly balanced brews using high-quality, locally sourced ingredients to ensure every pint is a standout experience. With a dynamic team focused on providing unique elevated fare, exceptional service, and award-winning beers, Westbound & Down blends the art of brewing with a passion for adventure, offering a sophisticated yet approachable experience for our community. Disclosure Equity crowdfunding investments in private placements, and start-up investments in particular, are speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest in start-ups. Companies seeking startup investment through equity crowdfunding tend to be in earlier stages of development and their business model, products and services may not yet be fully developed, operational or tested in the public marketplace. There is no guarantee that the stated valuation and other terms are accurate or in agreement with the market or industry valuations. Further, investors may receive illiquid and/or restricted stock that may be subject to holding period requirements and/or liquidity concerns. Westbound and Down has filed a Form C with the Securities and Exchange Commission in connection with its offering, a copy of which may be obtained here. This message may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” “project,” “believe,” “anticipate,” “intend,” “expect,” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligation to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events. Contact Details Westbound & Down Jake Gardner investors@westboundanddown.com Company Website https://westboundanddown.com/

March 26, 2025 12:00 PM Eastern Daylight Time

Industry-First DFS Marketplace launch expands WagerWire’s Award-Winning Fantasy Offering

WagerWire

Wire Industries, Inc., an award-winning technology and media company that owns and operates the revolutionary sports betting marketplace WagerWire, announced today the groundbreaking expansion of its FantasyWire subdivision. FantasyWire recently garnered recognition by winning awards from the Fantasy Sports and Gaming Association ( FSGA ) for “Best Product Experience” and “Best Innovation”. The award for Product Experience was attributed to the FantasyWire Pickem trading marketplace which launched in partnership with RealTime Fantasy Sports in 2024 and broke new ground as the first-ever secondary marketplace for users to buy and sell DFS (daily fantasy sports) Pickem entries. Their Best Innovation win acknowledged FantasyWire’s robust pricing engine which powers the dynamic marketplace by allowing players to evaluate a live suggested sales price and deal score on any lineup they wish to sell or buy. The overwhelming success of the Pickem entries marketplace laid the foundation to expand the offering to an even wider fantasy sports audience. And now, this latest release introduces DFS Pools to the secondary marketplace for the first time ever, further solidifying WagerWire’s position as a leader in the daily fantasy and sports betting industries. The DFS Pool marketplace will operate similarly to the Pickem marketplace. After a player builds a lineup and joins a particular pool, they will be able to sell a portion, or the entirety of the entry within the marketplace directly embedded into the RealTime Sports platform. “Our users fell in love with the Pickem marketplace and took to it right away. The results were astounding, so creating a new user experience to increase the action and engagement for our users was a no-brainer,” said Tim Jensen, COO of RT Sports. “There is no other fantasy platform on the planet that allows you to turn your unique entries, both Pickem and pool based, into an asset by leveraging the real time value of that entry. RealTime Sports has been leading the way in terms of fantasy sports innovation since 1995, and our ultra-successful partnership with WagerWire solidifies that we're still the market leader in game-play, winnings, and innovation.” The FantasyWire experience is powered by the same award-winning pricing engine from Pickem, but now enhanced to accommodate the complexities of a DFS Pool. The platform’s dynamic suggested pricing and deal scores empower users with unparalleled insights, ensuring players can maximize returns on their assets. The models are built on thousands of real-time simulations – which are constantly run both before the games and during the games as scores are changing – to calculate where entries will finish against their competitors within a specific pool. Based on these simulations, WagerWire’s data science team models the calculated probability, as well as a live and real-time dollar value for an entry, to help buyers and sellers' price and set the market accordingly. Wire Media serves as the growth engine behind FantasyWire’s expanding product suite by inverting the traditional media model. Instead of relying on paid ads or celebrity endorsements, Wire Media tells the story of the fantasy entries and the people playing them, elevating users into influencers to organically drive engagement. The expansion of the partnership and product has begun to make noise in the fantasy sports and gaming industry. With the news of this latest launch in partnership with RealTime Sports as well as the two 2025 FSGA awards, the industry acknowledged Wire Industries even further by electing cofounder and CEO Zach Doctor to the FSGA Board of Directors. “One of the main missions behind the creation and founding of WagerWire is to provide liquidity and value to every form of gaming asset, from betting tickets, to Pickems, to contests. And DFS pools were the next asset class to be utilized,” said Zach Doctor, CEO of WagerWire. “Our industry recognition is proof that our products and offerings are truly cutting edge, reshaping the fantasy user experience and changing the expectations around the fantasy market forever.” To use RealTime Fantasy Sports DFS Pools, please visit: https://rtsports.com/dfs. About Wire Industries Wire Industries Inc was founded with the mission to bring a more efficient, open, and entertaining market to real money gaming of all types, unlocking value for the entire ecosystem. The company was established in 2021 and owns and operates Wire Technologies and Wire Media Group. Wire Technologies is the company’s marketplace division including WagerWire, FantasyWire, PonyWire and ContestWire, while Wire Media Group operates their media network and affiliate marketing division. You can download their flagship product WagerWire in the Apple App Store and Google Play, and find them @WagerWire on Twitter/X, TikTok and LinkedIn, or @WagerWireLive on Instagram. Wire Industries is dedicated to providing a responsible gaming environment. If you think you or someone you know may have a gambling problem, resources are available. Call 1-800-GAMBLER or reach out to their Chief Responsibly Officer Carolina Young directly at live@wagerwire.com. About Real Time Sports RealTime Fantasy Sports is a leader in the fantasy sports league management and cash games industry, providing some of the top DFS and DFS Pickem contests in the industry. As the home of The Fantasy Championship, RealTime Fantasy Sports has the most innovative fantasy games for many sports, including football, baseball and basketball. RealTime Fantasy Sports is your one-stop shop for all your fantasy needs. Serving fantasy players online since 1995. Contact Details Bailey Irelan birelan@hotpaperlantern.com Company Website https://www.wagerwire.com/

March 26, 2025 09:17 AM Eastern Daylight Time

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VOESH New York Launches the Ultimate 2-in-1 Exfoliating Body Wash

VOESH New York

VOESH New York is thrilled to unveil the newest addition to its vegan body care lineup: the Exfoliating Body Wash. Combining the power of cleansing and exfoliation, this 2-in-1 scrub-to-suds formula is designed to gently smooth and soothe dry, rough patches while leaving skin feeling softer, clearer, and hydrated. Say goodbye to complicated shower routines and hello to the simplicity of beautiful, healthy skin in one step. Packed with active ingredients like pure sugar crystals, plant-derived AHAs, and a nourishing botanical oil blend, this microbiome-friendly Exfoliating Body Wash delivers a luxurious, skin-loving experience. The dual-action, 99+% natural-origin formula is perfect for those seeking a gentle exfoliation and cleanse that never strips skin’s moisture. The mild, plant-derived surfactants produce a rich lather, while the added oils hydrate for a refreshed feel. “Our goal has always been to create products that not only deliver high-quality skincare but also provide an experience,” said Vera Oh, Co-Founder of VOESH New York. “With our Exfoliating Body Wash, we’ve combined captivating scents and a multitasking formula that simplifies your shower routine without feeling rushed.” The Exfoliating Body Wash is available in four skin-friendly, finely crafted fragrances to create an elevated sensory moment: Fig & Amber: A warm, inviting blend of sweet fig and amber that creates a cozy ambiance. Black Tea & Rosé: A rich, smoky tea scent balanced with the light, fresh aroma of rosé to create an upscale atmosphere. Neroli & Patchouli: A captivating blend of citrusy neroli and deep, earthy patchouli that balances freshness and sensual depth. Hinoki & Lavanda: A calming, earthy scent of hinoki wood, blended with the soft, floral aroma of lavender, to create a peaceful, nature-inspired escape. Treat your skin and senses to the new Exfoliating Body Wash! Shop the collection on voesh.com and at select retailers. Bare your best and shower sweeter! About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### All VOESH New York products are certified by PETA and registered with the EU CPNP, and UK SCPN. Always vegan, cruelty-free, and dermatologist-tested, VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. VOESH New York products can be found at select Target, Rite Aid, and, Kroger stores nationwide, as well as on voesh.com, amazon.com, walmart.com, and riteaid.com. Contact Details Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

March 25, 2025 09:59 AM Eastern Daylight Time

EDGE Boost Unveils Industry-First Responsible Gaming Bank Account, Making Safer Play Easier Than Ever

EDGE Boost

EDGE Boost by EDGE Markets, the first banking-as-a-service solution designed to promote responsible gaming in the U.S., announced its official launch today, with an established and quickly growing customer base and a $17.2 million seed funding round. The EDGE Boost debit card, which has been live in stealth mode for three months, has already processed $300 million in transactions and is reshaping how bettors manage their finances in the gaming ecosystem. EDGE Boost successfully closed a seed funding round of $17.2 million in late 2024. Bullpen Capital led the funding round with participation from Step Stone Group, Suro Capital, Impulsum Ventures, Mantis VC, Indicator Ventures, and other strategics. In addition, EDGE Markets has raised $32 million in debt to capitalize their financial platform. The legal U.S. gaming market has struggled to find a responsible gaming solution that is both easily adopted by users and independent from operators. Sportsbooks, iGaming operators and brick-and-mortar casinos have implemented measures to encourage safer betting habits, but their influence is limited to activity happening within their online platform or physical property. EDGE Boost redefines responsible gaming with a dedicated debit card and bank account, allowing bettors to separate their gaming transactions from everyday finances. By providing a clear, consolidated view of their betting bankroll, EDGE Boost empowers users to make more informed financial decisions. The EDGE Boost bank account is FDIC-insured up to $250,000*, providing financial security, while all user data is safeguarded on a private, encrypted platform. EDGE Boost users are already using the card for transactions across all major digital gaming platforms, without any fees or integration required for operators. "EDGE Boost is revolutionizing responsible gaming, giving players the power to take full control of their betting finances like never before. Our innovative card and platform provide the tools needed to engage with gaming safely and sustainably. Operators can only see part of the picture when it comes to a bettor’s financial habits — EDGE Boost changes that by acting as an independent, all-encompassing solution to bridge this critical gap," said Seni Thomas, Founder and CEO of EDGE Boost. "With our team’s deep expertise across the betting industry and beyond, we're excited to deliver a responsible gaming solution that is already making an impact with bettors everywhere." Key features of EDGE Boost include the following: Personalized Spending Limit Suggestions – EDGE Boost will assess users’ cash flow and recommend tailored betting limits for each user to put into place for themselves. Financial Transparency – A separate bank account allows for a clear overview of betting expenses, helping bettors stay in control of their gaming budgets. Cashback Incentives – EDGE Boost rewards users with cash back for qualified spend with gaming merchants. Frictionless, Instant Betting – Compatible with almost any gaming platform, allowing bettors to deploy funds instantly. No Minimum Balances or Maintenance Costs – EDGE Boost has no usage costs and only generates revenue when customers use the card. FDIC-Insured, Secure Platform – Accounts are FDIC-insured up to $250,000*, the first betting-only bank account to provide this level of security. EDGE Boost is redefining the role of monetary management in gaming. The card and platform are available now for users nationwide. For more information, please visit www.edgeboost.bet. About EDGE Boost EDGE Boost is the responsible financial platform for smart bettors. It’s the first betting-only debt card account that is FDIC insured up to $250,000. As a neutral, third party, EDGE Boost provides financial segmentation and a holistic view to bettors for all their financial betting data, with custom tools, like personalized spending limitations and cashback incentives, available to help all bettors be more responsible. Customers experience frictionless, instant free betting that is compatible with almost any online or physical betting platform. Deposit Checking accounts are held with Cross River Bank, Member FDIC. The Edge Boost Visa Debit Card is a Visa® debit card issued by Cross River Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. The Edge Boost Visa Debit Card is not available to all residents of U.S. territories. For further information, please see our Terms of Service and Cardholder Agreement. If you think you or someone you know may have a gambling problem, call 1-800-GAMBLER. Contact Details Sterling Randle srandle@hotpaperlantern.com Company Website https://www.edgeboost.bet/

March 24, 2025 09:00 AM Eastern Daylight Time

APENFT Lists on Kraken with $90,000 Reef Program Airdrop, Expanding TRON's Global Footprint

APENFT

Kraken, one of the world's leading cryptocurrency exchanges, today announced the listing of APENFT (NFT), a key token in the TRON ecosystem. The listing introduces APENFT/USD and APENFT/EUR trading pairs. In addition to the listing on Kraken, a Reef Program airdrop campaign of $90,000 worth of APENFT tokens has been launched. Launched by the APENFT Foundation in 2021, APENFT uses TRON’s fast and low-cost blockchain to bring top-tier artworks on-chain and support the growth of the NFT ecosystem. As of March 2025, with over $430 million in market cap and more than 2.16 million unique holders, APENFT has become a leading force in the digital collectibles space. APENFT is now listed on over 30 major global exchanges, including HTX, OKX, and Poloniex. Since its launch, the project has reached several important milestones: May 2021: Initiated an NFT airdrop program for TRON mainnet token holders, reaching millions of TRX users. December 2021: Collaborated with Christie's and Sotheby's to tokenize masterpieces by Picasso and Andy Warhol. 2023: Debuted APENFT Marketplace, now becoming the leading NFT trading platform on the TRON chain supporting hundreds of emerging artists through the Art Dream Fund. September 2024: APENFT Collaborated with SunPump to launch NFT Pump, the first fair-launch NFT tool in the TRON ecosystem, allowing users to mint NFTs at low cost using TRX. Q1 2025: Released NFT Pump 2.0, introducing the TRC404 standard for fractionalized NFT trading to enhance liquidity and user experience. The listing of APENFT (NFT) on Kraken marks a significant step in its global expansion, offering increased exposure and access to institutional and retail investors across North America, Europe, and Asia-Pacific. With NFT/USD and NFT/EUR trading pairs now available, APENFT gains direct entry into key fiat markets. The launch is further supported by a $90,000 airdrop through the Reef Program, designed to boost engagement and broaden its appeal beyond the TRON ecosystem. Known for its high compliance standards and strong security, Kraken provides an ideal platform for APENFT to strengthen its credibility and reach. APENFT officially launched on Kraken on March 20, 2025, at 11:59 AM UTC, marking a significant milestone in its path toward global adoption and broader market accessibility. About APENFT APENFT Marketplace is an NFT trading platform native to the TRON blockchain, launched by the APENFT Foundation, with additional support from the world’s largest distributed storage system BitTorrent File System (BTFS). NFT Pump (APENFT) is a leading innovator in the NFT space, providing a one-stop platform geared with a complete suite of tools to empower creators, collectors, and projects alike. From launching NFT Pump 1.0 and 2.0 to establishing the TRC404 standard, NFT Pump (APENFT) is revolutionizing how NFTs are created, traded, and experienced on the TRON network. The APENFT utility token $NFT is the official governance token issued by the APENFT Foundation. It is a decentralized digital asset that is backed by TRC-20 protocols, and serves as proof of rights on APENFT. Media Contact Charles business@apenft.io Contact Details Charles business@apenft.io

March 20, 2025 07:04 PM Pacific Daylight Time

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G6 Hospitality Launches Nationwide Franchisee Engagement Initiative

G6 Hospitality LLC

G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced an extensive franchisee partner engagement initiative with plans to host more than 15 franchisee owner meetings across the country. The company aims to conduct 1 meeting in every region before the end of the year. The initiative, which began earlier this year, has already facilitated meaningful conversations with numerous franchisee owners. G6 leadership has already conducted meetings in San Antonio, Dallas, Portland, Sacramento, LA, Albuquerque, Phoenix, Reno, Baltimore, Dallas, Atlanta and Tampa plans to conduct more by the end of the year. G6 Hospitality is committed to meeting with all franchisee partners before the end of 2025, underscoring the company's dedication to collaborative growth and operational excellence. This strategic effort aims to strengthen relationships with franchisee partners and gather valuable firsthand insights to drive the company's continued growth. "Direct engagement with our franchise owners is absolutely essential to our success as we continue to expand across the country," said Sonal Sinha, CEO - G6 Hospitality. "These meetings allow us to connect and understand our owners' ideas and thoughts firsthand, which is invaluable as we shape the future of our brands together. We're committed to listening, learning, and implementing insights that will strengthen our partnership and drive mutual success." The meetings provide a platform for franchisee owners to share their experiences, challenges, and suggestions directly with G6 Hospitality leadership. This grassroots approach reinforces the company's commitment to fostering a collaborative franchisee community while ensuring that strategic decisions reflect the perspectives of those on the front lines of guest service. This initiative follows G6 Hospitality's recent announcement of a $10 million marketing investment aimed at accelerating customer adoption and enhancing brand engagement. The company continues to focus on technological advancements, including expanding its website and My6 app capabilities, with plans to quadruple app installations before the summer season. Global travel tech company OYO, which acquired G6 Hospitality from Blackstone Real Estate, plans to accelerate growth with the addition of over 150 hotels in 2025 under the Motel 6 and Studio 6 brands. This expansion will strengthen the brands' presence in key markets such as Texas, California, Georgia, and Arizona while preserving their core values and distinct identity. About G6 Hospitality LLC G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal. For more information, please visit www.g6hospitality.com Contact Details Anupriya +91 97911 63065 anupriya.d@oyorooms.com

March 20, 2025 08:00 AM Eastern Daylight Time

ACTIVATE AND HADRENA JOIN FORCES TO REVOLUTIONIZE ENTERTAINMENT IN FRANCE, SPAIN, BELGIUM, THE NETHERLANDS, LUXEMBOURG, AND PORTUGAL

Activate

Activate, the world’s first active gaming facility, is expanding its immersive entertainment experience across Europe. This milestone marks a major step in Activate’s global growth and is driven by a strategic partnership with Hadrena, a leading innovator in the location-based entertainment (LBE) industry across the U.S. and Europe. “At Activate, we’ve always aimed to revolutionize entertainment by making gaming more active, immersive, and social,” says Adam Schmidt, CEO of Activate. “Expanding our European footprint is a major milestone, and Hadrena’s expertise in the LBE industry makes them the perfect partner. With their impressive portfolio of 130+ leisure centers, they share our vision for redefining entertainment.” Hadrena first discovered Activate through its viral presence on social media, particularly its popular Mega Grid game. Sarah Lion, Hadrena’s innovation director, experienced Activate at American Dream in the U.S. and immediately recognized its potential as a game-changer in the action gaming and challenge room sector. After her visit, Lion eagerly presented Activate to her colleagues, who were onboard with the idea, excited to be part of this game-changing experience. “Activate represents the future of action games, seamlessly combining technology with physical activity to engage players in a unique and replayable way,” said Edouard Malnoy, CEO of Hadrena. “As we expand our portfolio of innovative leisure experiences, introducing Activate to Europe aligns perfectly with our ambition to redefine leisure. Its universal appeal and scalable model make it a perfect fit for Hadrena’s ambition to lead the European market in innovative entertainment.” Since its founding in 2017, Activate has transformed the entertainment industry by seamlessly blending physical activity with high-tech gaming. Activate currently has 40 locations across North America, Dubai and London, with 15 more under construction worldwide including Norway, Denmark, Germany, and Kuwait. With licensing agreements in over 20 countries, Activate plans to open 200 additional locations globally over the next 10 years. The first Activate venue in France is scheduled to open in early summer 2025 at Imagipark, a premier leisure mall in Val d’Europe, near Paris. This location will serve as a launchpad for Activate’s continued European expansion, with future locations planned for Spain, Belgium, the Netherlands, Luxembourg, and Portugal. For more information on Activate and its expansion, visit playactivate.com or follow @activategames on social media for the latest updates. ### EDS: Click here for high-res assets. ABOUT HADRENA Hadrena is a leader in the location-based entertainment industry in the U.S. and Europe, operating 130 entertainment venues and aiming to reach 1,000 centers by 2032. Its portfolio includes action games, virtual reality experiences, family entertainment centers, and kids' playgrounds. For more information, visit Hadrena online. LinkedIn: @Hadrena Press Contact: Tanya Williams Director, Marketing & Communications tanya.williams@playactivate.com (204) 293-4152 Activate is the world's first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms where players can work cooperatively, compete against, earn coins, and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 40 locations across Canada, the U.S., the UK and Dubai. To join the active gaming movement, visit Activate and follow us on social media: Facebook: @activategames Instagram: @activategames TikTok: @activategames LinkedIn: @activategames Contact Details Tanya Williams +1 204-293-4152 tanya.williams@playactivate.com Company Website https://playactivate.com

March 20, 2025 07:32 AM Eastern Daylight Time

Monster Energy Continues the Launch of Java Monster Irish Crème Flavor In Spectacular Fashion at Chicago’s St. Patrick’s Day Celebrations

YourUpdateTV

In a city renowned for its spirited St. Patrick's Day celebration, Monster Energy is going all out to ensure the continued launch of Java Monster Irish Crème is as memorable as the legendary patron saint himself. The Chicago River will gleam a brilliant emerald green, mirroring the lively spirit of the day, thanks to Monster Energy's participation in the annual river-dyeing tradition. Monster Energy, the brand synonymous with exhilarating energy drinks, is continuing its innovation and celebration to the next level. In an unforgettable display of excitement and flavor, Monster Energy is proudly introducing its latest creation, the Java Monster Irish Crème, amidst the vibrant festivities of Chicago's St. Patrick's Day parade. The streets of Chicago will be alive with the roar of the Java Monster truck, a behemoth of energy making its way through the parade. Decked out in striking Monster Energy branding and the bold, irresistible allure of the Java Monster Irish Crème flavor, the truck will be a sight to behold. Adding to the day's excitement, the Monster Energy team, alongside the enchanting Monster Girls and a particularly mischievous leprechaun, will traverse the parade route. gifting thousands of eager parade-goers with cans of the Java Monster Irish Crème. This creamy, dreamy addition to the Java Monster lineup is infused with the rich, smooth taste of Irish crème, promising an invigorating energy boost with every sip. About Java Monster: No foam, extra hot, half-caf, no-whip, soy latte… enough of the coffeehouse BS already. It’s time to get out of the line and step up to what’s next. Java Monster, premium coffee and cream, brewed up with killer flavor, supercharged with the Monster Energy blend. Coffee done the monster way, wide open, with a take no prisoners attitude and the experience and know-how to back it up. Flavors include Mean Bean, Loca Moca, Salted Caramel, Irish Creme, Caffe Latte, and Triple Shot (Mocha and French Vanilla). So, shake gently and unleash the beast within. Java Monster – anything but basic! About Monster Energy: Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 19, 2025 11:15 AM Eastern Daylight Time

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