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News Release

Dawn Maloney Announces the Release of Groundbreaking Book, THE MAKEUP ARTIST’S DESIGN BOOK, Introducing a Revolutionary Approach to Anatomical Makeup Techniques

Dawn Maloney

Dawn Maloney, renowned professional makeup artist and educator, is proud to announce the release of her groundbreaking book, THE MAKEUP ARTIST’S DESIGN BOOK. This comprehensive guide introduces an innovative anatomical makeup technique that categorizes and identifies facial features based on shape patterns. With this new approach, makeup artists and beauty enthusiasts will learn how to tailor their makeup techniques to individual face structures, achieving symmetry and balance like never before. Have you ever tried to replicate a makeup look seen in a social media tutorial, only to be disappointed by the unflattering result? The reason often lies in facial anatomy—what works for one person may not work for you. THE MAKEUP ARTIST’S DESIGN BOOK solves this problem by helping readers understand their unique facial structure and how to enhance it with precision. Based on Dawn Maloney’s extensive experience as a national television makeup artist and educator, this book reveals a cutting-edge, patent-pending anatomical makeup methodology. Dawn’s career working with diverse faces on popular 90s TV talk shows like The Maury Povich Show and The Sally Jesse Raphael Show honed her ability to quickly assess and work with individuals from all walks of life, each with different anatomical facial features. Through this, she began identifying consistent anatomical patterns that require specific application techniques to achieve natural-looking symmetry. THE MAKEUP ARTIST’S DESIGN BOOK offers an in-depth exploration of 32 eye shapes, 36 lip shapes, and 50 face shapes, resulting in a staggering 57,600 possible combinations. Through hand-drawn illustrations and detailed descriptions, readers can easily identify their unique features and learn the best makeup techniques to enhance their natural beauty. Dawn explains, “I am deeply passionate about making each person feel and look their best. I started tracking face shape patterns to ensure flawless symmetry through natural-looking makeup. My technique is rooted in understanding facial proportions and working with them—not just chasing the latest makeup trends. Once you can identify facial shapes, you’ll be able to master makeup techniques that deliver consistent, beautiful results on anyone.” In addition to the comprehensive facial shape identification system, the book includes expert makeup application directions with product recommendations, and 50 face-coloring charts, providing readers with the tools they need to practice and perfect their skills. This makes THE MAKEUP ARTIST’S DESIGN BOOK the ideal resource for makeup artists, professionals in the face aesthetics industry, and beauty enthusiasts looking to deepen their understanding of makeup application. This revolutionary manual represents the most detailed and scientifically informed approach to makeup artistry today, combining years of meticulous study and observation to create a truly unique resource. THE MAKEUP ARTIST’S DESIGN BOOK is available for purchase on Amazon, and the author's website at www.makeupclasses.com. About Dawn Maloney: Dawn Maloney is a professional makeup artist and educator with over 29 years of experience, specializing in personalized makeup application techniques based on the science of facial proportions. Her career spans numerous prestigious outlets, including Fox News Channel, Fox Business Network, MLB, ESPN, MSNBC, The Maury Povich Show, The Sally Jesse Raphael Show, and many others. Dawn has also worked with A-list celebrities, contributed to independent films, corporate videos, photoshoots, theatrical productions, and NY Fashion Week. As the founder of Dawn Til Dusk and MakeupClasses.com, she is dedicated to redefining makeup artistry by celebrating each individual’s unique beauty. CONTACT: For more information or to schedule an interview with Dawn Maloney contact Daniela Ciocan daniela@accessbeautyinsiders.com. Contact Details Accessbeautyinsiders Daniela Ciocan daniela@accessbeautyinsiders.com

June 20, 2025 08:00 AM Eastern Daylight Time

G6 Hospitality Unveils AI-Powered Upgraded My6 App

G6 Hospitality LLC

G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced the launch of the new My6, a completely revamped consumer app featuring advanced AI personalization feature for customers. The revamped guest-facing app delivers 2X faster performance with a 50% reduction in latency, offering improved booking experiences that directly benefit property visibility and occupancy rates. The cornerstone of the new My6 app is its proprietary AI-powered recommendation engine that intelligently connects guests with the most suitable properties based on their preferences. This technology is particularly valuable for capturing the one-third of all searches for "Motel 6 near me," ensuring properties receive maximum exposure to their most relevant potential guests. The app introduces dynamic homepage experiences and personalized deal offers tailored to each guest's preferences, driving higher conversion rates and increased bookings for properties. "Our customers deserve a seamless, personalized booking experience, and My6 2.0 delivers exactly that while simultaneously driving more bookings to our properties. The AI-powered features mean guests find exactly what they're looking for faster, resulting in higher conversion rates and increased occupancy for our locations," said Sonal Sinha, CEO - G6 Hospitality. Key features of the enhanced customer app include: AI-driven recommendations and lister rankings that ensure the right guest is connected with the right property at the right time. Personalized homepage tailored to guest preferences and locality, catering to different customer segments. Save and compare feature allowing users to easily shortlist and evaluate properties to make informed decisions. Enhanced property showcasing with AI-powered amenity tags, with Gen AI-based upgrades coming soon. Interactive map feature that improves navigation and highlights nearby attractions for better trip planning. Optimized visual presentation with categorized images and clearly displayed policy information for better transparency. The app also introduces customer-focused innovations including interactive neighbourhood exploration maps, a save-and-compare function for multiple properties, and an intuitive booking process designed to reduce abandonment rates on the app. Early data suggests the new My6 app saw 14% YoY increase in direct bookings while reducing drop-offs in the reservation process. The development roadmap includes further AI-driven ranking improvements, enhanced filters, Google Pay & Apple Pay payment options, Tripadvisor review integration, and post-checkout rating capabilities—all designed to enhance the guest experience and drive additional revenue. My6 2.0 is available now for download on iOS and Android platform. About G6 Hospitality LLC G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal. For more information, please visit www.g6hospitality.com. Contact Details G6 Hospitality LLC Anupriya Malik +91 97911 63065 anupriya.d@g6hospitality.com

June 11, 2025 08:00 AM Eastern Daylight Time

EDGE Boost Launches Social Accountability Program, Adding Peer-Based Accountability to its Roster of Responsible Gaming Tools

EDGE Boost

EDGE Markets, the company behind EDGE Boost, one of the first debit cards designed specifically for responsible gaming, today announced the launch of its newest responsible gaming feature: a co-pilot system for social accountability. Through the EDGE Boost platform, users can nominate trusted friends or family to receive weekly reports of their transactions and participate in real-time limit adjustments, creating a shared commitment to more responsible play. Social accountability leans on a core behavioral insight that accountability works best when it comes from someone you know, not a faceless platform or app. Early adoption of the co-pilot system has already exceeded expectations with 7% of EDGE Boost users enabling the feature, far surpassing the industry standard of 1-2% adoption for similar, operator-based responsible gaming tools. “The reason why the co-pilot feature has been so successful is peer involvement,” said Seni Thomas, Founder and CEO of EDGE Boost. “Social accountability is why having a gym buddy works. By involving a buddy in your betting lifestyle, one is set up even better for responsible play. We have always said that EDGE Boost’s mission is to provide a safer and more responsible environment for users to engage with gaming and we know social accountability is doing just that.” Co-pilots will receive weekly snapshots of a user’s EDGE Boost transactions. If a user attempts to raise their deposit or spending limits, a co-pilot must enter a verification code before the change can take effect. The new feature aligns with the American Gambling Association’s (AGA) evolving Responsible Gaming Code of Conduct. Social accountability also helps foster responsible gaming by avoiding punitive approaches and reducing negative stigma. The co-pilot feature is now live and available to all EDGE Boost users. About EDGE Boost EDGE Boost is the responsible financial platform for smart bettors. One of the first deposit accounts built exclusively for betting-related use, held with Cross River Bank, Member FDIC, and eligible for FDIC insurance up to $250,000 per depositor. As a neutral, third party, EDGE Boost provides financial segmentation and a holistic view to bettors for all their financial betting data, with custom tools, like personalized spending limitations and cashback incentives, available to help all bettors be more responsible. Customers experience frictionless, instant free betting that is compatible with almost any online or physical betting platform. *Deposit Checking accounts are held with Cross River Bank, Member FDIC. The Edge Boost Visa Debit Card is a Visa® debit card issued by Cross River Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. The Edge Boost Visa Debit Card is not available to all residents of U.S. territories. For further information, please see our Terms of Service and Cardholder Agreement. If you think you or someone you know may have a gaming problem, call 1-800-GAMBLER. Contact Details Sterling Randle srandle@hotpaperlantern.com Company Website https://www.edgeboost.bet/

June 10, 2025 09:00 AM Eastern Daylight Time

Apukunapa Kutimuynin, an anime inspired by Andean culture, to be screened at Expo 2025 Osaka-Kansai

Promperu

The trailer for the anime "Apukunapa Kutimuynin", developed by the international animation studio Ninakami, has been officially incorporated into the programming of the Peru Pavilion at Expo 2025 Osaka-Kansai, one of the most important global events for cultural, economic, and diplomatic exchange. Inspired by the Andean cosmovision, "Apukunapa Kutimuynin" narrates the return of the Apus—protective deities—to the contemporary world. Its presence at the fair aligns with the Peru Pavilion's theme, "Infinite Possibilities," and its assignment within the sub-theme "Empowering Lives," reinforcing the value of cultural diversity as a driver of innovation, development, and social transformation. The project is led by Peruvian Omar Vallejos from Ninakami studio, who was present at the first screening that surprised Japanese visitors. "It is a great source of pride for me as a Peruvian and for the entire team, both Peruvian and international, to represent the cooperation between Peru and Japan. The reception we have had in general has been unexpected," he stated. The screening is held continuously on two large screens, located in the thematic area of the pavilion dedicated to the collaboration between Peru and Japan. This space, which is part of a multisensory and cultural journey, seeks to highlight the scientific, creative, and historical synergies that have strengthened this bilateral relationship. As part of the creative process, Omar Vallejos led exhaustive research into the iconography and symbology of Peruvian pre-Columbian cultures, with the aim of ensuring a respectful and faithful representation of religious and traditional symbols. This rigor is reflected in the anime's aesthetic, widely recognized for its visual and narrative authenticity. The participation of "Apukunapa Kutimuynin" at Expo 2025 reinforces Peru's commitment to promoting its cultural diversity as a key driver of development, global positioning, and shared pride. Peru Export and Tourism Promotion Board (PROMPERÚ). We are the government agency in charge of the development and implementation of global strategies to position Peru via the promotion of its image, touristic destinations, added value exports and investments. Contact Details José Carlos Collazos jcollazos@promperu.gob.pe Company Website http://www.promperu.gob.pe

June 05, 2025 04:37 PM Eastern Daylight Time

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News Release

Lash Therapy Continues to Grow Internationally

Global Victoria

Lash Therapy Australia, the award-winning beauty and wellness brand known for its innovative lash and brow care products, is thrilled to announce its official launch into Costco Canada. This strategic expansion marks a significant milestone for the Australian-based company as it continues to grow its international footprint. Canadian customers will now be able to find Lash Therapy's bestselling Lash & Brow Serum, included in their Complete Lash Set kit in select Costco Canada locations and online at Costco.ca. The partnership with one of North America’s most trusted retailers signals growing global demand for premium, results-driven beauty solutions that are Cruelty-Free, vegan, and backed by science. “We’re so excited to bring Lash Therapy to Costco members across Canada,” said co-founder of Lash Therapy Australia, Emma Spiliopoulos. “This expansion reflects our commitment to making high-quality beauty products accessible to more people, and we couldn’t be prouder to be partnering with a retailer that shares our values.” Lash Therapy has built a loyal following thanks to its dedication to clean, effective formulas that deliver visible results. With millions of units sold and countless 5-star reviews, the brand continues to set new standards in the lash and brow care industry. “We are thrilled to bring our hero lash serum to the Canadian market through such an iconic retailer like Costco,” said Spiliopoulos. “We created Lash Therapy to solve our own frustrations with harsh beauty products, and now we’re proud to share our clean, effective formulas with customers across the globe.” The brand’s international momentum was further highlighted by several high-profile activations in the U.S. throughout April, including: A NYC based editorial and influencer event sponsored by Global Victoria Australia, showcasing premium Melbourne-born brands. Numerous appearances during Coachella's music and influencer events, strengthening its presence among beauty tastemakers and digital creators. About Lash Therapy Australia Lash Therapy Australia offers scientifically formulated lash and brow treatments designed to enhance beauty with clean, safe ingredients. The brand is dedicated to empowering confidence through self-care, backed by visible results and ethical practices. About Global Victoria Australia: Global Victoria, Australia empowers Australian beauty businesses to transform global aspirations into reality. As the State Government of Victoria's trade facilitation agency, we serve as the gateway to international markets and communities. Our expert teams across 23 offices globally provide the skills and knowledge needed for Australian beauty brands to thrive on the global stage. global.vic.gov.au Contact Details Global Victoria Australia Mildred Ruiz Leal mildred.ruizleal@global.vic.gov.au Company Website https://lashtherapyaustralia.com.au

June 03, 2025 10:25 AM Eastern Daylight Time

Krasdale Foods Announces Two Promotions and a New Hire at its Distribution Center and within its Business Initiatives and Finance Departments

Krasdale Foods

Krasdale Foods, the 117-year-old, family-owned business providing independent supermarkets with essential services, including grocery distribution, merchandising, marketing and financing, has announced three leadership changes, including two promotions and one new hire The company’s new hires / promotions include: Guillermo Fisher, a Krasdale employee of more than 40 years, has been promoted to General Manager / Warehouse Operations, with a focus on equipping the Krasdale Foods Distribution Center with the latest technology, including cloud-based systems and artificial intelligence, to provide data-driven efficiency and service. He has an MBA in management and serves as an advisory board member of Bronx Community College. Rob Gangemi, who joined Krasdale in 2017 as the Corporate Controller, was promoted to Vice President / Finance where he will manage the entire finance department, with a focus on maintaining the company’s high standards of compliance while bringing insight and strategic focus to its business initiatives. During his tenure with the company, Rob reduced the monthly close by five days, developed more efficient/automated reconciling of reports and developed monthly updates for the CFO and president. John Aleksandrowicz, who joined Krasdale in March as director, business initiatives, where he is responsible for identifying strategic-growth opportunities for the company and collaborating with retail customers to drive sales, improve in-store execution and meet evolving consumer needs. He was previously Senior Director of Grocery and GM/HBC Sales and Merchandising at Allegiance/Foodtown. “I couldn’t be prouder of the team we have at Krasdale Foods, and Guillermo, Rob and John represent the best of this organization,” said Krasdale President Gus Lebiak. “On behalf of the entire Krasdale family, I want to congratulate Guillermo and Rob on their promotions, and welcome John to the team. We look forward to following their growth and celebrating what I’m confident will be their many successes in the years to come.” About Krasdale Krasdale is an independent, family-owned grocery distribution, merchandising, and marketing services company. For 117 years, Krasdale has supplied independent food markets with all the tools they need to succeed, helping to build and sustain multiple generations of successful enterprises. With its base of operations in New York, Krasdale has spread throughout the Northeast and Florida with store banners that include: C-Town, Bravo, Aim, Market Fresh, Shop Smart Food Markets and Stop 1 Food Mart. Contact Details Ray Hennessey, Vocatus rh@vocatusllc.com

June 03, 2025 09:00 AM Eastern Daylight Time

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Halal Holidays Officially Launches HalalHolidaysasia to Meet the Soaring Demand for Muslim Friendly Travel Across Asia

Rev Up Marketers

Halal Holidays today announced the official launch of its dedicated Muslim-friendly travel platform, HalalHolidays.asia, addressing the rapidly expanding halal tourism sector projected to reach US$225 billion by 2028. The new platform offers fully halal-certified travel packages, accommodations, and seamless booking experiences specifically designed for faith-conscious travellers. The launch comes as industry research from CrescentRating indicates Asia is positioned to become the next major halal travel hotspot, with Muslim travellers increasingly seeking travel options that align with their religious requirements while still delivering premium experiences. "Halal Holidays was founded with a simple mission: to make it easy for Muslims to travel confidently and comfortably," said Vincent Tan, founder of Halal Holidays. “We understand that faith plays a crucial role in travel decisions, and our goal is to provide a platform where Muslim travellers can find reliable, convenient, and fulfilling holiday options — all in one place.” The newly launched website features a comprehensive range of halal-certified travel packages across popular Asian destinations, including Thailand, Japan, Turkey, the Maldives, South Korea, Indonesia, and the UAE. Each package guarantees essential Muslim-friendly amenities including 100% halal-certified meals, prayer facilities, modest accommodation options, and culturally sensitive services. HalalHolidays.asia differentiates itself through specialized offerings, including halal beach holidays, family-friendly packages, luxury escapes, cultural tours highlighting Islamic heritage sites, and Umrah Add-On Packages that combine spiritual journeys with leisure travel. The platform's Umrah series allows travellers to coordinate religious pilgrimages with visits to nearby countries while maintaining Islamic etiquette. "From search to booking, we've made sure HalalHolidays.asia delivers a frictionless and trustworthy experience," said Vincent Tan. “We want to eliminate the anxiety Muslims often feel when booking travel, especially when unsure about halal options abroad.” The mobile-responsive platform enables users to browse packages by destination, theme, or travel type, with transparent information about included halal amenities. The site also offers real-time support from Muslim travel consultants fluent in English, Malay, and Arabic. Post-pandemic travel trends show Muslim travellers increasingly prioritizing meaningful experiences, spiritual rejuvenation, and ethical tourism options. Asia's cultural diversity, affordability, and growing Muslim population position it as an ideal region for halal tourism growth. The company has established strategic partnerships with halal-certified hotels, Islamic tour operators, restaurants, and community centres to build a comprehensive ecosystem for Muslim travellers. Future development plans include a mobile app, loyalty programs, and content collaborations with Muslim lifestyle influencers. "We're not just selling vacations. We're helping Muslims reconnect with the world, with their families, and with their faith — through travel," added Vincent Tan. For more information or to book a halal-certified holiday package, visit https://halalholidays.asia. About Halal Holidays Halal Holidays is a specialized travel company dedicated to providing halal-certified, Muslim-friendly travel packages for modern travellers. With a focus on spiritual comfort, cultural discovery, and seamless booking experiences, the company serves individual travellers, families, and corporate groups throughout Asia and beyond. Contact Details Halal Holidays Vincent Tan +60 3-9282 3060 info@halalholidays.asia Company Website https://halalholidays.asia

May 31, 2025 06:39 AM Eastern Daylight Time

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Finding Ferdinand Shatters Sales Projections Following Debut Retail Launch at Credo Beauty

Finding Ferdinand

Finding Ferdinand, the sister-run brand on a mission to elevate your everyday routine with vegan, skin-loving formulas, is shattering sales projections just two months into the brand’s retail debut with Credo Beauty. In March 2025, the clean beauty brand launched online on credobeauty.com and rolled out to 14 Credo Beauty stores nationwide. Finding Ferdinand has far exceeded expectations since launching at Credo Beauty. Within just two months of the retail launch, the brand surpassed sales forecasts by an impressive triple digits. Additionally, Finding Ferdinand’s viral black lip balm was one of the top selling products during the Friends of Credo sale. Credo Beauty’s Senior Color Merchant, Meghan Lim, praised the brand as “Best in Class” for its exceptional launch performance at the retailer. “It’s been incredibly exciting to see Finding Ferdinand on shelves at Credo Beauty — a huge milestone for us. We’re absolutely ecstatic about the success so far, and this is just the beginning. Credo Beauty has been such a thoughtful and supportive partner, truly aligned with our values. Together, we’re keeping the momentum going by creating thoughtful in-store events and developing products and colors we know our customers will use and love,” said Nhu Le, Founder of Finding Ferdinand. Founded in 2015 by Nhu Le and now run alongside her sister, My Le, Finding Ferdinand celebrates its 10-year anniversary this year, marking a decade of innovation in color cosmetics. Nhu and My’s inspiration for the brand came from the incredible women in their family, especially their mother, a two-time cancer survivor whose strength continues to inspire the brand’s deep commitment to clean formulas. Finding Ferdinand products are 100% vegan and cruelty-free, offering proprietary cosmetic formulations that are clean and non-toxic. Finding Ferdinand takes to heart being a part of creating a better future for the world, and is committed to keeping the brand’s production sustainable - from working in small batches to prioritizing recyclable, recycled, or refillable components. For more information, follow the brand on Instagram @findingferdinand and TikTok @findingferdinand. ABOUT FINDING FERDINAND Effortless Beauty for Every Moment. Sister-run beauty brand Finding Ferdinand is here to elevate your everyday routine with vegan, skin-loving formulas that enhance—not hide—what makes you, you. Our clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. We hope you find something you love—and wear it your way, every day. ABOUT CREDO BEAUTY Credo Beauty offers today’s largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 135 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals, Necessaire, and ROZ. Having built the most comprehensive guidelines, “The Credo Clean Standard™", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com. MEDIA CONTACT Hallie Sawyer hsawyer@ogakidigital.com Contact Details Hallie Sawyer +1 818-388-7338 hsawyer@ogakidigital.com Company Website https://www.findingferdinand.com/

May 21, 2025 04:00 PM Eastern Daylight Time

Peru present in the Metaverse of Expo 2025 Osaka-Kansai

Promperu

Through a virtual tour with a video game format, Peru will showcase its cultural wealth and diversity in the 2025 edition of the Universal Expo held in Osaka-Kansai, Japan. This innovative experience marks a milestone in the history of Universal Expositions, by incorporating a metaverse with more than 150 countries involved. The digital version of the Peru Pavilion will allow visitors to explore museum exhibits, traditional textiles, gastronomy, archaeological pieces, and interact with users from around the world. Among the emblematic elements that can be appreciated are the mask of the Lord of Sicán, the mantle of the Paracas culture, Nasca ceramics, jewels of the Lord of Sipán, and a space dedicated to the Archaeological Zone of Caral. All these elements have been digitized using photogrammetry, a technique that allows generating high-precision 3D models from photographs. Under the slogan "Infinite Possibilities," the virtual pavilion invites users to discover the many facets of Peru: from its ancient cultural heritage and unique biodiversity to its innovative spirit and the warmth of its people. The proposal seeks to be a window to the past, present, and future of the country. Access to the metaverse will be available through the "Virtual Expo" application, compatible with smartphones (iOS and Android), computers (Windows and Mac), and virtual reality devices such as Meta Quest 2 and Meta Quest 3. This platform will be active during the six-month duration of the Expo, which ends on October 13, 2025. An immersive experience from anywhere in the world Inspired by the real island of Yumeshima, the metaverse of Expo 2025 recreates a digital archipelago that evokes the Japanese spirit. Upon entering, visitors will be able to create their avatar, be greeted by digital residents, and embark on an interactive journey that connects global users. In this dynamic universe, participants will be able to explore, learn, and share their visions about the future of society, using interaction tools such as voice messages, chats, emojis, virtual dances, and more. Additional Information The Expo 2025 Osaka-Kansai is organized by the Bureau International des Expositions (BIE) and has established itself as the most important event for cultural, economic, and diplomatic exchange globally. Peru's participation in this edition is led by the Ministry of Foreign Trade and Tourism (MINCETUR) and the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ). Peru Export and Tourism Promotion Board (PROMPERÚ). We are the government agency in charge of the development and implementation of global strategies to position Peru via the promotion of its image, touristic destinations, added value exports and investments. Contact Details José Carlos Collazos jcollazos@promperu.gob.pe Company Website http://www.promperu.gob.pe

May 20, 2025 12:55 PM Eastern Daylight Time

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