News Direct Founder & CEO, Gregg Castano, Explains Why His Company Has Embraced “Multiplicity”

How short form video has become an important public relations strategy.

Using innovation to increase efficiencies and reduce inconvenience in the news distribution process.

An examination of ChatGPT's potential impact on the PR profession. Will it help or hurt public relations professionals?

The COVID-19 pandemic led to a huge work-from-home transformation enabled by video conferencing platforms like Zoom has turned many people into ZOOM-bies.

Company founder and CEO, Gregg Castano, explains the rationale for starting News Direct.

Successfully managing a PR crisis is challenging一even for the most seasoned public relations (PR) pros. News Direct is the news and content distribution platform purpose-built for today's fast-moving strategic communications, including PR crises. For example, News Direct offers streamlined workflows, industry-leading security, advanced targeting, and so much more.

The press release is a key component of any robust public relations practice. And It’s only become more valuable as communication channels have evolved to reach larger and more influential audiences. But how long should a press release be? We provide guidance on what to include in a press release, such as a summary and headline, optional elements, as well as how long the finished piece should run, and more.

Distributing a press release yourself includes several risks, such as misidentifying your target audiences and media contacts, taking too much time, not personalizing journalist pitches, and so much more.

Anyone can distribute a press release, but not every release achieves audience engagement or earned media. This is often due to common mistakes, such as distributing unnewsworthy content, not targeting audiences, limiting your distribution channels, and many more.